As a blogger and writer, chances are, your blog is your business and how effectively you communicate with your audience and/or customers has a great impact on how well your business is doing.
A crash course in business communications and business writing will help you get your message across effectively and give your business a positive image. Poor communication skills will hinder your business’ growth and cause you to look unprofessional.
Blogging and online business’ differ from the traditional business model due to the fact that your communication doesn’t have to be stuffy or boring. Readers want to see your lighter side–your human side. But you still want to be presented as a professional, and good or bad communication skills can make or break you.
People form lasting impressions from a business’ or individuals written communications. If your material is sloppy, full of errors or doesn’t make sense, people will form the mental image that you and your site are less than professional. You will not be viewed as an authority in your niche, no matter how knowledgeable you are in the subject matter. Being well-spoken and well-written is far more important than being an absolute authority.
Having good written communication skills will also help further your career–even as a blogger. The better your written skills are and how well you relay your message and information to the public, the better chance you have of catching the attention of an A-list blog. This can lead to being asked to do guest posts and forming new business relations and partnerships.
Good writing and communication skills will allow you to share ideas, knowledge and even your feelings in a way that people understand.
Following the general writing process; planning, writing and rewriting, can help you hone your communication skills. Revise any written material to make sure it’s clear and concise. Material that isn’t clear and concise cannot meet your objectives of effective communication.
Read business materials. The Internet is a wealth of information and most large websites contain well written business letters. Study those materials and hone your own writing and communication skills. Your business/blog will be more successful and readers will keep coming back.
Image courtesy: http://www.geograph.org.uk/photo/76610