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The Importance Of Scheduling Your Blog Posts

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The Importance Of Scheduling Your Blog Posts

The Importance Of Scheduling Your Blog PostsOne of the most important responsibilities of running a popular blog such as Blogging Tips is scheduling posts. This is particularly true for blogs in which the blog owner doesn’t write every day themselves. That is, they just need to organise the articles written by staff and guest posters.

Scheduling is just as important for blog owners who write the majority of their content (this is perhaps less true if your posting frequency is irregular or you only publish an article once a week). One of the most important lessons I have learned over the last 4 or 5 years of running blogs that publish articles daily is that it is vital to schedule posts in advance. You never know when something unexpected will come up that will take away time from your usual working routine. Sickness and family emergencies can never be planned.

I try my best to always have around a weeks worth of posts written in advance when possible, more if I am planning a holiday. This week I was reminded of the benefits of doing this.

Planning Ahead For Unexpected Time Off

One month ago I fulfilled a dream of mine and came to South America. Unfortunately, I have an allergy to something in the apartment I’m staying in. Back home I suffer from the same problem when exposed to dust or animal hair from cats and dogs. My nose runs constantly, my eyes get red and sore and I generally just feel run down.

Fortunately, I brought Loratadine tablets with me just incase I was exposed to any animals but they haven’t completely stopped the symptoms. The most pressing thing for me is to find out what’s causing the allergy. The apartment has laminate flooring so there’s very little dust gathering, I’ve replaced the feather pillows with anti-allergy pillows and there are no pets allowed in the entire apartment complex. This has all left me baffled as to as to what is causing me so much grief. For my last roll of the dice I am going to buy an anti-allergy duvet to replace the cotton and polyester blankets that I’m currently using, though as I have used similar blankets back home with no problems I predict I’ll have to see the doctor next week.

On Sunday I was lucky enough to watch the Red Hot Chili Peppers in Bogota. I had an amazing day but forgot to take my tablet in the morning so I awoke yesterday morning feeling terrible. I generally work between 9 to 6 during the week but after a small article that should have took me 15 minutes to write took me over 2 hours, I switched the computer off and relaxed. Thankfully, I had articles scheduled in advance so I could afford to take time off to get myself better.

The Art Of Scheduling

If your blog only posts about the latest news, you may find scheduling in advance isn’t really an option. News posts can’t be really written in advance as you need to publish the article when the news is still fresh and relevant, therefore the majority of news posts are written the day the article is published or the day before.

Most blogs contain a mixture of news, reviews and opinion type articles so what you should do is schedule posts that will be as relevant in a few weeks time as they are today. When the opportunity to write a news related post comes up you simply have to reschedule the scheduled post for another time.

Here are three WordPress plugins that you should all find useful when scheduling your posts:

  • Editorial Calendar – My favourite plugin for scheduling posts. The plugin adds an easy to read calendar page to your WordPress admin area. It’s a quick and easy way to see what days have posts and what days don’t. To move posts to a different day you simply have to drag and drop the article to the selected day.
  • Future Posts Calendar – Adds a calendar to the top of your post editor sidebar that quickly see what days have posts scheduled on them.
  • Auto Schedule Posts – The perfect plugin for blogs where the date the content is published isn’t really important. The plugin lets you set parameters for when you want articles posted online. If the plugin finds a day without a post it automatically schedules one of your completed posts for it.

I’m sure you are away of the limitations of writing articles too much in advance. In an ideal situation all content would be written on the say it published so that your blog remains relevant by reacting to popular trends. In reality, I think it’s best to plan ahead as if a ‘sick day’ could turn up at any time.

Be a smart blogger and run your blog just like any other business. Prepare for the unexpected and your readers will rarely see any irregularity in your posting frequency.

How do you schedule posts for your blog? Id love to hear your blog posting routine 🙂

Good luck,
Kevin

Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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Why Should You Help Other Bloggers Succeed?

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If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

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