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7 Tweaks to Improve Website and eCommerce Conversion Rates

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When it comes to tracking e-commerce success, there are plenty of metrics to monitor at all times. From new user traffic and bounce rate to time on page and cart abandonment, each metric can give a clear picture of a store’s health.

However, there’s no greater measurement by which to analyze your success than the holy grail of metrics—your conversion rate. Regardless of how good a job you’re doing in the other areas of your store, if your conversion rate isn’t solid, neither is your business.

These seven tweaks will help you improve your conversion rate.

Lead generation strategy flat isometric vector concept. Marketing process of conversion rate optimization and generating business leads.

  1. Improving Site Speed

It’s well documented that users expect sites to load quickly. In fact, a page that takes longer than three seconds to load is usually abandoned, and 79 percent of shoppers who experience site performance issues say they won’t return. If your site is slow, or worse, you experience excessive downtime, you might have a sub-par hosting provider. If your hosting is fine, consider making your CSS, HTML and images more efficient through image compression and coding best practices.

  1. Make Your Product Images Stellar

In addition to making sure all your store images are compressed and easy to load, they need to come as close as possible to replicating the brick-and-mortar experience. That means high-resolution photos, optimal white space, multiple product angles, zoomed in and zoomed out, and more. If you sell clothes, make up or accessories, then it’s wise to have models of varying complexions and skin colors wearing your products so all shoppers can get a sense of how the product will look on them. This will help reduce costly return rates, which can account for as much as one-third of all orders.

When it comes to creating the best images and using product placement correctly, you are going to find a ton of resources online. We recommend following these photography tips from Oberlo, as they show the many different ways to make product images pop and look professional on any site — thus increasing conversions and sales.

  1. Refresh Your Product Descriptions

Hopefully you’re not copying the product manufacturer descriptions at this point in the game. But even if you have your own product copy, does it provide everything a shopper would want to know? As with images, the goal is to replicate the in-store experience as much as possible.

When someone’s looking at a hiking backpack in an outdoor equipment store, they can feel its fabric, see how big it is, open all the pockets to gauge storage space, and etc. Your product descriptions should provide all of these details and more through language that speaks to your customer base. Don’t worry about getting too salesy; make your copy personal to your brand, but otherwise get out of the way and let the product info do the talking. You should have top-level summarized descriptions as well as more in-depth info, and both should be formatted for easy scanning. It might seem like a pain to overhaul all your descriptions, but solid product content will do wonders for your site.

  1. Optimize Your CTA Buttons

As much as we’d like to think we’re above psychological statistics, we’re not. The varying effectiveness of different call-to-action buttons is one example. Size, shape, color, descriptives and position on page all contribute to conversion rate efficacy. But in general, you want a CTA button color that stands out without clashing with the rest of the page.

Same thing with placement; any CTA should jump out at users above other page elements. As far as CTA language, it’s called a call-to-action for a reason: you want to use wording that incites your users to take action. Finally, the size of your buttons should correlate to the CTA’s importance. A button that’s inciting a buying action should naturally be larger than a button that offers more information to a user.

If you’re short on graphic design help and already operating on a hosted e-commerce platform, there’s probably an easy way to change your CTA buttons.

  1. Nix Your Shipping & Offer Discounts

If your cart abandonment rate is really high, one reason could be shipping costs. From a personal standpoint, I can confidently say that any site that adds shipping once I get to the cart checkout means guaranteed abandonment. Nobody’s particularly interested in paying for shipping these days thanks to Amazon and every customer is looking for a deal. In fact, merchants that offer discount codes are eight times more likely to make a sale. The discount doesn’t have to be margin-destroying, either. For most shoppers, the psychology of a good deal is too hard to pass up. You can also use any of these tools to track and improve shopping cart/checkout conversions as well.

  1. Re-Evaluate Your Branding

Branding is important from a customer awareness perspective as it builds rapport and trust. If your conversions aren’t where you want them, it’s worthwhile to take a long hard look at your branding efforts, especially your logo. Does your logo look polished, endearing or authoritative? Or is it more along the lines of sloppy, confusing or forgettable? According to Crazy Egg, mascots or heros are great ways to make a visual impact on your customers and drive them to action. If you have no idea where to start, get your creative juices flowing with a free logo maker.

  1. Display Trust Badges

If you’re finding both your overall bounce rate and cart abandonment numbers to be high, something is causing customers to get out of dodge. Several factors could be at play, but it likely boils down to a lack of trust. Displaying trust badges on your site is a subtle but direct way of telling customers, “don’t worry, we’re legitimate.”

You don’t need to go crazy adding a bunch of site badges to your store but displaying something showing your site employs SSL (secure sockets layer) security is a must. Business accreditation badges, such as from the Better Business Bureau can also be effective in gaining customer trust. Some badges are more common than others though, so make sure you’re showing badges that customers recognize and respect.

As an e-store owner, you’ll never be done optimizing your site for conversions. This is because optimization best practices will change as time goes on. Further, if you’re consistently doing proper A/B testing, you’re never done tweaking things.

These seven tweaks will absolutely improve your conversion rate. But rather than looking at it as a toil, think of it more like a science experiment in which you slowly get closer to the answer.

After all, ecommerce is the realm for the optimists and dreamers.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Blogging

What Are 2 Surefire Ways to Get Dependable Blogging Help?

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Some bloggers ask for free help routinely. I figure the success rate seems low for this approach because few successful bloggers have ample time to answer questions for free. Drilling deeper, few successful bloggers have time to offer in-depth, thorough answers to blogging questions. Perhaps you receive an answer but the answer cannot be in-depth, robust and a rich solution to your question-problem, in virtually all cases.

What about other methods to get blogging help? I identify two surefire ways to get blogging help.

1: Buy it

Invest money in blogging help. Access dependable, proven help instantly in the form of an eBook, course, audio book or coaching. Paying money for help is the quickest way to access a rich solution because you download the course or speak to the coach in relatively rapid fashion; unless the coach seems booked for weeks. Even then; just buy their eBook for an appetizer before the coaching session. Instant help. Dependable help too. Never resist buying help for fear of spending money. Invest in your blogging education to become informed, calm and confident in your blogging journey. Few bloggers buy help. Most ask strangers for help. Do you know if a stranger on Quora knows their blogging stuff? Take no risks. Invest money in dependable blogging help. Money you invest in your blogging education now leads to greater traffic and profits returns during the long haul.

Investing money in blogging help offers you blogging wisdom; you gain the experience of investing money with an expectation the financial investment will pay off in exponential terms over the long haul. Resist urges to devour as much free blogging content as humanly possible. Due diligence cross currents arise clinging to this strategy. One blogger advises doing one thing, another a different school of thought. By week’s end, 345 blogging strategies litter your mind, confusing you into analysis paralysis and due diligence failure. Buy a good course. Buy a good eBook. Work from there.

2: Help Bloggers Generously

Help bloggers generously to get proven help. Works like a charm. Simple; retweet posts, Facebook Share posts and comment genuinely on blogs. Link to bloggers on your blog. Link to bloggers on social media. Be as helpful as possible. Cut the strings. Release expectations. Bloggers appreciative of your service tend to befriend you. Blogging buddies offer fellow blogging buddies oodles of proven, dependable help because we care for our friends. We want our friends to succeed as much as we want to succeed; our friends get special treatment.

I have received invitations into exclusive tribes, guest post invites and a library of helpful blogging strategies from my beloved blogger buddy network. I befriended these awesome folks by helping them freely for a sustained period of time without asking for anything in return. Bonds form. Blogging buddies connected. We helped each other by sharing beneficial strategies, tribes and other concepts to multiply our blogging success.

Put your desires to the side guys; help generously to make this tip work powerfully. Trust in genuine, generous blogger outreach. I often share how I only pitched 2 people during my 6 years running Blogging From Paradise and scored over 13,000 back links. Being helpful seems like an awesome way to get proven help.

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Are you an aspiring blogger? Buy my eBook:

11 Proven Tips for Aspiring Bloggers

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Blogging

Blog Writing Techniques: 5 Tips

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Writing intimidates most new bloggers.

Even veterans shudder at the prospect of writing and publishing posts sometimes.

Cut through the fear of writing to become a skilled writer. Following specific tips eases writing anxiety into a calm, confident energy. I write like I breathe. But I had to follow these tips diligently to develop writing skills.

Writing is your chief blogging skill to develop. If you write well you blog well.

Follow these 6 tips.

1: Write in a Word Document Daily

Write 500 words or more in a Word document daily. Hone and own your #1 blogging skill through the #1 way to develop the skill: write your butt off. Practice diligently. Practice patiently. Blogging becomes easier if you practice writing daily because advertisers, readers, clients and customers seek skilled writers who impress. Write 500 words daily. Trash the document to detach from your writing. No one becomes skilled without practicing the skill. Write about your niche. Write fiction. Write whatever but just write.

2: Read Skilled Authors

Read skilled authors. Expose yourself to serious writers. Up your writing game through osmosis. Reading skilled authors gives you shining examples of how to write. I tighten up my writing after reading novels by pros like Lee Child, George R.R. Martin and James Patterson. Icons offer you excellent examples for how to write cleanly, clearly and crisply.

Note; skilled writing bloggers do the trick too. Read top bloggers to adopt their ways. Write in your voice but mimic certain elements employed by skilled bloggers to up your writing game too. Read for 30 minutes or more daily. Skilled writers seem to be voracious readers. Read frequently. Practice writing. Write well.

3: Write Short Sentences

Craft short, punchy sentences to make an impact through your writing. Write crisply. Short, concise sentences grab your reader’s attention span. Imagine following a type writer. Eyes follow words until the “ping” sound; eyes travel to the next line. Short, clear sentences allow posts to flow with grace and purpose. Writing short sentences also respects your reader’s time as long, bloated sentences waste folk’s time. Why say it in 45 words if you can say it in 10?

4: Use Frequent Paragraphs

Apply paragraphs liberally to your blog posts. Paragraphs break up your posts in sufficient fashion. Run on sentences confuse readers. Boring readers never seems to be a smart idea. But using frequent paragraphs helps readers latch on to your work because you move their eyes North-South in effective fashion. Format your blog post in page turner fashion. Use frequent paragraphs to write effectively.

5: Alternate Formatting to Promote Flow

Observe one of my recent blog posts:

Notice how I use:

  • H2 tags
  • bold text
  • bullet point lists

to promote flow through the blog post. Skilled bloggers write with contrast in mind. Readers enjoy following alternative text formats because just reading plain text words leads to snoozing; not a good thing. Change formatting routinely through your blog posts. Use headers, bullet point lists, bold text and italics text to draw readers to your posts. Think flow. How do you let posts flow freely? Changing formatting provides necessary change ups to keep your readers on their cyber toes.

Blogging is writing-focused. Never forget this simple, powerful blogging truth. Skilled writers make a seismic impact online. Everybody else fades into the shadows. No blogger needs to be incredibly skilled – like a Blogging Hemingway – to make a successful impact. Writing in your one a kind voice does the trick nicely. Toss in key tips for blog post formatting and you will write skilled enough to succeed online.

 

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Blogging

5 Biggest Blogging Mistakes That Even Experts Make

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biggest blogging mistakes

Are you not getting the desired results for your blog?

Well, don’t worry too much. The best bloggers, after all, have made lots of mistakes along the way — and sometimes, they’re still making them!

Then again, just because they’ve made mistakes doesn’t mean you need to make them as well. What you can do at this point is beware of what these mistakes are.

So in this article, let’s look at the five biggest blogging mistakes that even experts make. This way, you can learn from other people’s mistakes. And hopefully, you can do better.

Striving for Perfection

In blogging, you’ll find yourself continually rewriting and updating old posts. It’s mostly because new information has resurfaced. And sometimes, it’s also because you stumbled upon errors in your posts.

Either way, that’s okay. It’s understandable to be scared of making a mistake. But you know what? It’s not the end of the world.

Wanting matters to go flawlessly during the first go is good. It means you want to start on the right foot.

But you have to give it up. And focus on getting something out there.

Just be active. Take it from 70% of bloggers who make over $50,000 a year.

Remember, it’s better to get something done even if it’s rough on the edges. Just understand and accept that the need for perfection can slow you down. And it may also prevent you from moving forward at all.

Choosing Profit over Passion

Focus on a blog topic you feel strongly about. And don’t just do it for the money.

That way, you can keep the discussions coming. At the same time, you can still hold on to that sparkle in you.

Let’s set things straight, though:

Getting compensated for your writing is excellent. But if you’re playing for the long haul, it’s a different story.

Once you realize you’re writing about a topic that bores you, earning money won’t matter. And over time, you won’t have the heart to continue blogging.

So write about something you’re passionate about. Don’t fret about the money. If you focus on your passion, the money will come rolling in as you go.

Suffering from “Shiny Object Syndrome”

shiny object syndrome - biggest blogging mistakes

Do you turn to the allure of another project instead of completing the one you’re currently working on? Then it looks like you’re suffering from the Shiny Object Syndrome (SOS).

It’s a disease of distraction. And it’s out to get those with high motivation such as entrepreneurs and those with similar mindsets.

If you have SOS, you tend to crave new things. And while craving for the latest developments is good for business, it can work against this goal.

You know how a small child chases after a shiny object? And you know how he immediately loses interest in it the moment he catches it? Then he would drop it like a hot potato and begin chasing after a new shiny object.

Well, that’s the entrepreneurial equivalent of the disease. And if you go by with it as you venture into blogging, you’re not going to walk away with the best results. What you should do instead is to focus on your current task.

Going for Cheap Tools

There’s nothing wrong with using free tools to help you get started with your blog. But they will bite you in the ass if you depend on them too much.

Remember, blogging is an investment. And eventually, you have to shell out cash for tools that will help your blog in the long run.

For instance, you need to set up your blog on the right web host. The decision of which host to choose when setting up your blog is essential. Your choice can make or break your blog’s success.

So don’t base your decision on a host’s cost. Instead, focus on the resources that this host can provide.

Skimping on Guest Posts

Think that you should always publish your best content on your blog? Well, you need to rethink it.

The thing is, publishing top-notch articles as guest posts is a “more crowded” way to go. The visitors on the site where you submitted your post can see your work. As a result, it raises your visibility and exposure. And because it can further increase your online reach, you would want that.

Plus, you can build your readership this way. If your submitted post is beloved by a site’s many visitors, you can begin counting them as your fans.

Final Thoughts

Making mistakes is terrible. But it would help if you got over them. What’s important is how you deal with your mistakes.

The way I see it, you shouldn’t let your fear of making a mistake get the best of you. Instead of giving in to anxieties, you should do something about the problem. If you sit there, nothing will happen. But if you get up, something good and promising just might come knocking on your door.

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