You have the best products and services. And you’ve got the best prices in town. But without sufficient customer service skills, you have nothing.
What good is the best stuff at the best prices if you have no one who can sell them? We just told you: no good.
But if this sounds like your business, don’t despair because things are about to change. Below, we’ve listed all the best ideas for improving customer service. Check out these top ten strategies for leveling up your team’s customer service skills.
1. People are People
Your employees are people. Your customers are people. But when a team starts getting overzealous about the sale, humanity sometimes takes a back seat.
Your team must remember to act, and treat others, like human beings. The idea is to help people with your products while they help you with compensation.
On the other hand, if you treat selling like winning, you’re in danger of caring more about the sale than the customer. Then, you’re no longer trying to help them. You’re only trying to trick them out of their money.
Also, we’re not savages anymore, so let’s kill “tribal” thinking. Eradicate all traces of “us vs them” mentality your team has in regard to customers.
“Us vs them” is a really stupid way to sell. It actually implies you’re competing against your customers instead of trying to help them.
Remember to make “helping people” the focus of your selling.
2. Be Nicer Than You Need To Be
Now, take that same idea one step further. Don’t just be nice enough to close the sale. Go the extra mile for your customer.
Treating every customer with genuine care is way more important than closing the sale, anyway. Even if you don’t make this single, one-time sale, you build a memorable relationship with the customer. They’ll remember your kindness and come back multiple times when they have need of your services in the future.
3. Clarify Their Mission
You likely hired your sales team because they’re good at sales in general. But general selling is generic selling. And that just won’t do.
If you really want to see results, your team must be good at selling your products. Make sure your sellers have a good understanding of your business, products, and services, and how these help the customer.
They should know and identify with your company’s mission statement. They should know, and care, why the sale helps the customer, and the company, and the employee. Get all your sellers on the same page.
4. Make Them Want It
We’re not talking about the customer, here. We’re talking about your sales staff again.
A clear understanding of their mission may not be enough to make your sellers care. Nor will one motivational strategy work for everyone.
You must find out what motivates each of your staff and make it personal. Start with the staff members who are most important to the sale and do some one-on-one coaching.
Some do well by knowing that their selling is helping people. Others do better with incentives like commission or staff contests. Find out what works for your team members and stay consistent with it.
5. Always Cross-Sell
More transactions make more money, but they also cost more time. Why not focus instead on selling more per transaction?
Then you make more money with no time wasted. That’s like free money!
Make sure your sales staff is prepared to ALWAYS up-sell or cross-sell.
One of the best ways to increase conversions with cross selling, is to take advantage of online video.
6. Play Team-Building Games
Team-building/training games help in so many ways. Obviously, they hone the selling skills of your team. But that’s not all.
They also give you an up-close look at their skills in action. And that gives you an exclusive opportunity to coach them at the moment without interrupting an actual sale.
Also, it builds your relationship with your team members. (That’s why it’s called “team-building!”)
Such exercises boost communication, adaptability, and other skills as well as morale. And, they’re fun!
7. Get Customer Feedback
Not sure where your sales tactics are failing? Ask!
Customer feedback is so invaluable and extremely easy to obtain. It’s shocking how often companies fail to take advantage of it.
71% of your customers will leave you feedback IF ONLY you remember to ask. Or, you can forget to ask and let all that easy feedback slip through your fingers. It’s your choice.
But we suggest you include customer feedback survey invitations on your receipts. And train all point-of-sale employees to ask every customer to fill it out. You can also incentivize your survey with special coupon deals or a monetary prize.
8. Turn Their Frowns Upside Down
Most companies aren’t too thrilled when they receive customer complaints. But they should be.
Nothing has the power to tarnish your image like bad reviews. And that’s why few marketing tactics have the power to boost your image like reversing a bad customer experience.
Be always on the lookout for bad customer reviews. If you address the review immediately, you might turn their bad experience into a good one. Then, anyone who sees it will be impressed instead of repelled.
This is especially true for complaints on your social media. Customers who complain on social media are expecting to be answered in a timely manner.
9. Incentivize Customer Referrals
You want more customers. Your customers want a good deal. When you offer an amazing coupon or another freebie for customer referrals, everyone wins!
50% off their order is a small price to pay when it doubles your customer base.
10. Enhance Your Team With Technology
We put this one last for good reason. Most of the points above can be enhanced or completely automated with apps or other technology.
Most notable, and helpful, are business apps powered by artificial intelligence. One of the most popular is customer service chatbots.
These give your online customers the 24/7 support they need for a fraction of the cost you’d pay for live support. And with today’s advanced AI, the quality of virtual support is nearly as good as live.
There are even apps that use AI to track successful sales strategies and use them to train your team. The best one on the market right now is called Gong.
Improving Customer Service Happens Now!
What are you waiting for? You’ve heard how important all these customer service tactics are. Get out there and use these tips to start improving customer service now.
Next, read more about becoming customer-service-oriented. Check out Focus on Service, Not Self-Service.
7 Reasons Nobody is Reading Your Blog
Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
Beware Trying to Profit Solely through these 2 Travel Blogging Income Streams
Sponsored post revenue.
Until you build a huge, loyal readership, who gobbles up your posts left and right, sponsors have little interest in advertising on your blog. Sponsors want maximum bang for their blogging buck. Advertisers want to get their business in front of as many interested, hungry eyes as possible. Imagine an advertiser paying for a television spot. Why? Businesses wish to receive massive exposure in front of hundreds of thousands to millions of interested people who will buy their product or service.
If this makes sense on television, why would you believe a sponsor would pay you money for the 10 people a day who read your new blog? Why would you believe advertisers would pay money for the 40 daily, un-targeted, non-engaged visitors to your blog? Advertisers have no interest spending money in a campaign that cannot work. Business owners do not pay bloggers to advertise their venture for 10 non targeted visitors daily. Why then do travel bloggers try to profit solely through both sponsored post and advertising channels if most get 10, 50 or maybe 100 visitors daily, to their blogs? Especially if said blogs lack engagement and targeting, you will not make a cent of ad revenue and sponsored revenue until you build a large, loyal following.
Building large, loyal followings takes time, energy and a certain generosity. Few bloggers put in the time and energy. Few bloggers generate significant sponsored post and ad revenue. But most travel bloggers see top travel bloggers raking in sponsored revenue, imitate the top pros, rely on these 2 income streams and struggle horribly to make income because sponsored post and ad revenue are only reliable, consistent income streams for bloggers with huge, targeted followings.
Try this Instead
Write and self-publish eBooks.
I wrote a travel blogger eBook to help you become a full time travel blogger. Although I do generate more and more sponsored post and advertising revenue, self-publishing eBooks allows consistent income to flow to me while I see more sponsored opportunities appear in my email inbox.
Convert the eBooks to audio books. Sell audio books to generate consistent income. Convert the eBooks to paperbacks. Sell the paperbacks to generate income. Create and sell online courses. Engage in affiliate marketing.
Most importantly, be generous and genuine. Help people freely in as many spots as possible. Be of service. Be helpful. Write and publish posts to your blog. Write and publish guest posts. Broadcast live videos on Facebook and YouTube. Publish a podcast. Being generous in many spots online boosts income because you gain the skills and exposure to become a known commodity in your blogging niche. Why do you think I guest post in so many spots daily? I love helping people and also know each post builds my skills and increases my exposure. The more folks know me, and the more folks who see I can write, income flows to me through all channels. But I never relied solely on sponsored post and ad revenue as a blogging tips and travel blogger because income does not flow through those channels until you build a large, loyal following. That takes time.
Diversify and Prosper
Diversify income streams. Be generous in helping people and in giving people options. Some of my readers prefer listening to audio books over reading eBooks. Some readers prefer reading eBooks over listening to audio books. I cater to their preferences and earn more income as my sponsored post and ad revenue grows.
Top 5 Social Media Marketing Tools To Grow Your Business
Social media has become an imperative part of our daily lives.
And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.
Today 3.8 billion people or 45% of the global population use social media.
Below are some important statistics on the use of social media as of March, 2019.
As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.
Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.
However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.
This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.
Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.
While the best social media scheduling and management tools are always changing depending on the social landscape, there are some evergreen tools that will dominate your social strategy.
Here goes the list………..
Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.
Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.
Pricing: $15 a month
Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.
Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.
And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.
Pricing: $99 per month
Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.
Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.
You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.
This helps you curate the best articles and share with your audience.
Pricing: $5 a month
Agorapulse is one of the best social media marketing tools on the internet.
The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.
One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.
In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.
Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.
Price – $89 a month
The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.
Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.
Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.
The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.
Pricing- $99 a month
There are a lot of outstanding tools out there, with new ones popping up time and again.
The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.
What are some of the social media marketing tools you’ve been using and how has been your experience with them?
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