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10 Proven Strategies for Improving Customer Service and Acquiring New Clients

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Customer satisfaction

You have the best products and services. And you’ve got the best prices in town. But without sufficient customer service skills, you have nothing.

What good is the best stuff at the best prices if you have no one who can sell them? We just told you: no good.

But if this sounds like your business, don’t despair because things are about to change. Below, we’ve listed all the best ideas for improving customer service. Check out these top ten strategies for leveling up your team’s customer service skills.

1. People are People

Your employees are people. Your customers are people. But when a team starts getting overzealous about the sale, humanity sometimes takes a back seat.

Your team must remember to act, and treat others, like human beings. The idea is to help people with your products while they help you with compensation.

On the other hand, if you treat selling like winning, you’re in danger of caring more about the sale than the customer. Then, you’re no longer trying to help them. You’re only trying to trick them out of their money.

Also, we’re not savages anymore, so let’s kill “tribal” thinking. Eradicate all traces of “us vs them” mentality your team has in regard to customers.

“Us vs them” is a really stupid way to sell. It actually implies you’re competing against your customers instead of trying to help them.

Remember to make “helping people” the focus of your selling.

2. Be Nicer Than You Need To Be

Now, take that same idea one step further. Don’t just be nice enough to close the sale. Go the extra mile for your customer.

Treating every customer with genuine care is way more important than closing the sale, anyway. Even if you don’t make this single, one-time sale, you build a memorable relationship with the customer. They’ll remember your kindness and come back multiple times when they have need of your services in the future.

3. Clarify Their Mission

You likely hired your sales team because they’re good at sales in general. But general selling is generic selling. And that just won’t do.

If you really want to see results, your team must be good at selling your products. Make sure your sellers have a good understanding of your business, products, and services, and how these help the customer.

They should know and identify with your company’s mission statement. They should know, and care, why the sale helps the customer, and the company, and the employee. Get all your sellers on the same page.

4. Make Them Want It

We’re not talking about the customer, here. We’re talking about your sales staff again.

A clear understanding of their mission may not be enough to make your sellers care. Nor will one motivational strategy work for everyone.

You must find out what motivates each of your staff and make it personal. Start with the staff members who are most important to the sale and do some one-on-one coaching.

Some do well by knowing that their selling is helping people. Others do better with incentives like commission or staff contests. Find out what works for your team members and stay consistent with it.

5. Always Cross-Sell

More transactions make more money, but they also cost more time. Why not focus instead on selling more per transaction?

Then you make more money with no time wasted. That’s like free money!

Make sure your sales staff is prepared to ALWAYS up-sell or cross-sell.

One of the best ways to increase conversions with cross selling, is to take advantage of online video.

6. Play Team-Building Games

Team-building/training games help in so many ways. Obviously, they hone the selling skills of your team. But that’s not all.

They also give you an up-close look at their skills in action. And that gives you an exclusive opportunity to coach them at the moment without interrupting an actual sale.

Also, it builds your relationship with your team members. (That’s why it’s called “team-building!”)

Such exercises boost communication, adaptability, and other skills as well as morale. And, they’re fun!

7. Get Customer Feedback

Not sure where your sales tactics are failing? Ask!

Customer feedback is so invaluable and extremely easy to obtain. It’s shocking how often companies fail to take advantage of it.

71% of your customers will leave you feedback IF ONLY you remember to ask. Or, you can forget to ask and let all that easy feedback slip through your fingers. It’s your choice.

But we suggest you include customer feedback survey invitations on your receipts. And train all point-of-sale employees to ask every customer to fill it out. You can also incentivize your survey with special coupon deals or a monetary prize.

8. Turn Their Frowns Upside Down

Most companies aren’t too thrilled when they receive customer complaints. But they should be.

Nothing has the power to tarnish your image like bad reviews. And that’s why few marketing tactics have the power to boost your image like reversing a bad customer experience.

Be always on the lookout for bad customer reviews. If you address the review immediately, you might turn their bad experience into a good one. Then, anyone who sees it will be impressed instead of repelled.

This is especially true for complaints on your social media. Customers who complain on social media are expecting to be answered in a timely manner.

9. Incentivize Customer Referrals

You want more customers. Your customers want a good deal. When you offer an amazing coupon or another freebie for customer referrals, everyone wins!

50% off their order is a small price to pay when it doubles your customer base.

10. Enhance Your Team With Technology

We put this one last for good reason. Most of the points above can be enhanced or completely automated with apps or other technology.

Most notable, and helpful, are business apps powered by artificial intelligence. One of the most popular is customer service chatbots.

These give your online customers the 24/7 support they need for a fraction of the cost you’d pay for live support. And with today’s advanced AI, the quality of virtual support is nearly as good as live.

There are even apps that use AI to track successful sales strategies and use them to train your team. The best one on the market right now is called Gong.

Improving Customer Service Happens Now!

What are you waiting for? You’ve heard how important all these customer service tactics are. Get out there and use these tips to start improving customer service now.

Next, read more about becoming customer-service-oriented. Check out Focus on Service, Not Self-Service.

Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Blog Writing Techniques: 5 Tips

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Writing intimidates most new bloggers.

Even veterans shudder at the prospect of writing and publishing posts sometimes.

Cut through the fear of writing to become a skilled writer. Following specific tips eases writing anxiety into a calm, confident energy. I write like I breathe. But I had to follow these tips diligently to develop writing skills.

Writing is your chief blogging skill to develop. If you write well you blog well.

Follow these 6 tips.

1: Write in a Word Document Daily

Write 500 words or more in a Word document daily. Hone and own your #1 blogging skill through the #1 way to develop the skill: write your butt off. Practice diligently. Practice patiently. Blogging becomes easier if you practice writing daily because advertisers, readers, clients and customers seek skilled writers who impress. Write 500 words daily. Trash the document to detach from your writing. No one becomes skilled without practicing the skill. Write about your niche. Write fiction. Write whatever but just write.

2: Read Skilled Authors

Read skilled authors. Expose yourself to serious writers. Up your writing game through osmosis. Reading skilled authors gives you shining examples of how to write. I tighten up my writing after reading novels by pros like Lee Child, George R.R. Martin and James Patterson. Icons offer you excellent examples for how to write cleanly, clearly and crisply.

Note; skilled writing bloggers do the trick too. Read top bloggers to adopt their ways. Write in your voice but mimic certain elements employed by skilled bloggers to up your writing game too. Read for 30 minutes or more daily. Skilled writers seem to be voracious readers. Read frequently. Practice writing. Write well.

3: Write Short Sentences

Craft short, punchy sentences to make an impact through your writing. Write crisply. Short, concise sentences grab your reader’s attention span. Imagine following a type writer. Eyes follow words until the “ping” sound; eyes travel to the next line. Short, clear sentences allow posts to flow with grace and purpose. Writing short sentences also respects your reader’s time as long, bloated sentences waste folk’s time. Why say it in 45 words if you can say it in 10?

4: Use Frequent Paragraphs

Apply paragraphs liberally to your blog posts. Paragraphs break up your posts in sufficient fashion. Run on sentences confuse readers. Boring readers never seems to be a smart idea. But using frequent paragraphs helps readers latch on to your work because you move their eyes North-South in effective fashion. Format your blog post in page turner fashion. Use frequent paragraphs to write effectively.

5: Alternate Formatting to Promote Flow

Observe one of my recent blog posts:

Notice how I use:

  • H2 tags
  • bold text
  • bullet point lists

to promote flow through the blog post. Skilled bloggers write with contrast in mind. Readers enjoy following alternative text formats because just reading plain text words leads to snoozing; not a good thing. Change formatting routinely through your blog posts. Use headers, bullet point lists, bold text and italics text to draw readers to your posts. Think flow. How do you let posts flow freely? Changing formatting provides necessary change ups to keep your readers on their cyber toes.

Blogging is writing-focused. Never forget this simple, powerful blogging truth. Skilled writers make a seismic impact online. Everybody else fades into the shadows. No blogger needs to be incredibly skilled – like a Blogging Hemingway – to make a successful impact. Writing in your one a kind voice does the trick nicely. Toss in key tips for blog post formatting and you will write skilled enough to succeed online.

 

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5 Biggest Blogging Mistakes That Even Experts Make

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biggest blogging mistakes

Are you not getting the desired results for your blog?

Well, don’t worry too much. The best bloggers, after all, have made lots of mistakes along the way — and sometimes, they’re still making them!

Then again, just because they’ve made mistakes doesn’t mean you need to make them as well. What you can do at this point is beware of what these mistakes are.

So in this article, let’s look at the five biggest blogging mistakes that even experts make. This way, you can learn from other people’s mistakes. And hopefully, you can do better.

Striving for Perfection

In blogging, you’ll find yourself continually rewriting and updating old posts. It’s mostly because new information has resurfaced. And sometimes, it’s also because you stumbled upon errors in your posts.

Either way, that’s okay. It’s understandable to be scared of making a mistake. But you know what? It’s not the end of the world.

Wanting matters to go flawlessly during the first go is good. It means you want to start on the right foot.

But you have to give it up. And focus on getting something out there.

Just be active. Take it from 70% of bloggers who make over $50,000 a year.

Remember, it’s better to get something done even if it’s rough on the edges. Just understand and accept that the need for perfection can slow you down. And it may also prevent you from moving forward at all.

Choosing Profit over Passion

Focus on a blog topic you feel strongly about. And don’t just do it for the money.

That way, you can keep the discussions coming. At the same time, you can still hold on to that sparkle in you.

Let’s set things straight, though:

Getting compensated for your writing is excellent. But if you’re playing for the long haul, it’s a different story.

Once you realize you’re writing about a topic that bores you, earning money won’t matter. And over time, you won’t have the heart to continue blogging.

So write about something you’re passionate about. Don’t fret about the money. If you focus on your passion, the money will come rolling in as you go.

Suffering from “Shiny Object Syndrome”

shiny object syndrome - biggest blogging mistakes

Do you turn to the allure of another project instead of completing the one you’re currently working on? Then it looks like you’re suffering from the Shiny Object Syndrome (SOS).

It’s a disease of distraction. And it’s out to get those with high motivation such as entrepreneurs and those with similar mindsets.

If you have SOS, you tend to crave new things. And while craving for the latest developments is good for business, it can work against this goal.

You know how a small child chases after a shiny object? And you know how he immediately loses interest in it the moment he catches it? Then he would drop it like a hot potato and begin chasing after a new shiny object.

Well, that’s the entrepreneurial equivalent of the disease. And if you go by with it as you venture into blogging, you’re not going to walk away with the best results. What you should do instead is to focus on your current task.

Going for Cheap Tools

There’s nothing wrong with using free tools to help you get started with your blog. But they will bite you in the ass if you depend on them too much.

Remember, blogging is an investment. And eventually, you have to shell out cash for tools that will help your blog in the long run.

For instance, you need to set up your blog on the right web host. The decision of which host to choose when setting up your blog is essential. Your choice can make or break your blog’s success.

So don’t base your decision on a host’s cost. Instead, focus on the resources that this host can provide.

Skimping on Guest Posts

Think that you should always publish your best content on your blog? Well, you need to rethink it.

The thing is, publishing top-notch articles as guest posts is a “more crowded” way to go. The visitors on the site where you submitted your post can see your work. As a result, it raises your visibility and exposure. And because it can further increase your online reach, you would want that.

Plus, you can build your readership this way. If your submitted post is beloved by a site’s many visitors, you can begin counting them as your fans.

Final Thoughts

Making mistakes is terrible. But it would help if you got over them. What’s important is how you deal with your mistakes.

The way I see it, you shouldn’t let your fear of making a mistake get the best of you. Instead of giving in to anxieties, you should do something about the problem. If you sit there, nothing will happen. But if you get up, something good and promising just might come knocking on your door.

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Blogging for a Living: Mindset Considerations

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Blogging for a living seems fun and freeing. I agree.

I blogged for a bit as a pro. Living this lifestyle of working when, how and where you want to work feels awesome. But mindset plays a chief role in becoming a professional blogger. Few aspiring bloggers know this. I believe successful blogging is between the ears. How you choose to think, feel and act determines your blogging success or failure. Before you decide to blog for a living keep these considerations in mind.

Big Shifts Needed

I made a huge shift from scarcity to abundance to blog full time. You likely need to make the same shift because most folks grow up conditioned with feelings of poverty, scarcity, lack and limitation. Prepare for uncomfortable bumps in the blogging road during early days. Although you desire success and work hard, owning, facing, feeling and releasing fear-pain to develop your abundance consciousness feels highly unpleasant in moments. Be ready to make a huge mindset shift in order to blog full time.

Manage Your Energy Daily

Spend 30 minutes or more managing your energy to vibe from abundance, love, peace, generosity and trust. Pro bloggers vibe stable to become pro bloggers. Manage your energy to maintain a stable, calm vibe. I meditate, do Kriya yoga, do yin yoga and exercise daily. Do whatever vibes with you. Begin meditating with 5 minute sessions to slowly build up your habit. Expand your awareness. Manage your energy daily.

Be Aware of Your Thoughts and Feelings

Hands down, this is the most uncomfortable mental consideration to make because people plow through life on auto pilot. Most bloggers have no idea how they think and feel. Fewer understand how their thinking and feeling affects their blogging campaign or life in general. Blogging seems difficult but discomfort seems to be the culprit. Become hyper aware of your thoughts and feelings. Observe the difference between discomfort and true difficulties. I feel discomfort now because I have 3 hours to get my work done. We meet with friends tonight for dinner. But completing work in 3 hours seems not difficult to me, although finishing the task tests my limits, feeling quite uncomfortable.

Blogging for a living requires intense mental due diligence. Some people seem born with an expanded awareness. Other folks grow up around success conscious people. But the majority needs to practice being aware of their thoughts and feelings to succeed because until you own, feel and release destructive thought and feeling patterns you have a tough time making any headway with your blogging campaign. Being a successful business owner requires complete honesty with self. Example; 2 minutes ago, after enjoying a quick bowl of cereal, I found myself lost in a 5 minute YouTube basketball loop. I scanned a few videos to enjoy. But being honest with myself alerted me to my error; I have less than 3 hours to get my work done, so why do I waste time scanning YouTube basketball videos? Being honest and flat out straight with myself brought me back to here to write this post.

Nobody said this blogging journey guarantees an easy ride, but the fun and freedom of blogging for a living seems worth the mental discomfort.

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