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How to Increase Newsletter Signups with Whiteboard Videos

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Do you need to increase your engagement level and newsletter signups? Have you ever thought about using a video to accomplish this? Using whiteboard videos to increase your newsletter sign-ups is a great way to do this.

Whiteboard videos are a unique type of animation that allows you to capture more viewers by letting them see your presentation as you go.

It’s fun for kids and adults alike because it is similar to a “teacher presentation” that people are used to within a school setting. It takes an idea from the beginning and makes the viewer feel they are watching it play out from beginning to end by drawing and sketching it out with a moving hand.

Whiteboard videos are very effective with sales presentations because they create a scenario that is similar to literally being in front of the client in real time as you present your product. They are also fun to watch and will increase your level of interest just by their fun animations.

whiteboard-videos

Not only are whiteboard videos an excellent way to increase your newsletter sign-ups, they will also help you stand out from the competition as they are quickly seen as engaging and premium content. When you increase sign-ups to your mailing list, you get more leads and potential clients and improve your potential for recruiting new members.

When you create your whiteboard presentation, you will want to include the following things to increase interest:

Information About Your Business

One of the things you will want to include within your presentation is information about your business. The history of how your business came about and a timeline of your business milestones is a good thing to include. This will inform viewers about what your business is about and what it might mean to them. It also increases your credibility with viewers and improves your transparency.

It’s also important to note that creating content for a business newsletter is completely different than coming up with content for a general audience or niche site. If you are having trouble coming up with ideas on the type of content or whiteboard videos to create for your audience, be sure to check out these newsletter content ideas.

Ways Your Business Will Help Others

Remember that it is not so much your products and services that people want. It is what your products and services can do for them. Use your whiteboard presentations to present your products and services in a way that helps you create a desire to purchase due to how you will help them.

In reference to getting people on your mailing list, don’t just think about using video as a lead generation tool, also think of it as a way to provide better service and content to your audience. A perfect example of this would be product/service reviews, testimonials, and walkthroughs of how to better use your services — all possible through the use of whiteboard videos.

Key Components of Your Business

When you doing any type of content creation of presentation for a business, you will want to include the major components of your business or what you have to offer. For example, if you are a digital marketing firm, you might include a bullet list of items that you offer such as:

  • Digital video
  • Animation
  • Podcasting
  • Content writing

This is just an example, and you can do it in many other ways, in addition to bullet lists. We all know how boring basic presentation slides can be. Be creative with your whiteboard video and bring your content to life with real animation and engagement.

Have fun with it!

Remember that whiteboard animations are meant to be fun. Even to corporate executives with six-figure salaries who watch the corporate video, there is still an element of entertainment that they want to see in media. You can capture the attention of the busy business person by being creative and entertaining.

If you are still struggling to come up with ideas on how to create an effective whiteboard video for your blog, brand or business, be sure to check out this expert roundup post where 23 different experts share their best whiteboard video creation tips.

video_creation_tips

Remember your call to action!

Don’t forget that your call to action is one of the most important elements of your whiteboard video. You can have the best presentation known to man. But if you forget to include a call to action or have an ineffective call to action, you defeat your purpose.

Think about what you want your audience to do. If you want them to sign up for your newsletter, ask them to do so near the end of the presentation and give them a link to follow to do this. By making your presentation interesting from the beginning to the end, you will guarantee that they will see your call to action at the end.

The main thing is to be upbeat and fun. Create the sense that it is to their advantage to sign up for your newsletter. Promise them even more interesting whiteboard videos or other free resources such as eBooks or media to get them to come back.

Whiteboard videos are one of the best tools you have to capture your audience in a way that takes them through an entire experience, while also offering an innovative method to present your product and your brand in a compelling way.

Don’t think whiteboard videos and tutorials will work with your site? Only one way to find out… create one of your own and start testing today!

Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Blogging

Top 5 Social Media Marketing Tools To Grow Your Business

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Social media has become an imperative part of our daily lives.

And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.

Today 3.8 billion people or 45% of the global population use social media.

Below are some important statistics on the use of social media as of March, 2019.

 

As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.

Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.

However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.

This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.

Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.

While the best social media scheduling and management tools are always changing depending on  the social landscape, there are some evergreen tools that will dominate your social strategy.

 

Here goes the list………..

 

  1. Buffer

 

Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.

Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.

Pricing: $15 a month

 

  1. Buzzsumo

Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.

Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.

And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.

Pricing:  $99 per month

 

  1. Feedly

Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.

Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.

You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.

This helps you curate the best articles and share with your audience.

Pricing: $5 a month

 

  1. Agorapulse

Agorapulse is one of the best social media marketing tools on the internet.

The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.

One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.

In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.

Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.

 

Price – $89 a month

 

  1. Sprout Social

The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.

Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.

Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.

The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.

Pricing- $99 a month

Summing Up

There are a lot of outstanding tools out there, with new ones popping up time and again.

The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.

What are some of the social media marketing tools you’ve been using and how has been your experience with them?

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Blogging

What Does Blogging Teach You?

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Blogging teaches you how to handle fear.

My best blogging lesson ever; blogging unearths fears for you to feel fear and for you to release fear, to serve more people and to see greater success. I wish blogging were more complex. I would sound intelligent. Alas, this blogging journey is simple, fun, freeing and in moments, highly uncomfortable.

Welcome to blogging, guys.

Take my eBook:

11 Proven Tips for Aspiring Bloggers

Literally, take it or buy it on Amazon. Share it with friends and readers, too.

Chapter 6: Ignore Useless Criticism

Some bloggers and readers offer loving, meaningful feedback from a genuine, calm, detached energy. Pay attention. This could apply or be helpful. But most readers vibe predominantly from fear so criticism offered in biting, angry, unhappy, nasty fashion does something beautiful to a new blogger: said criticism forces you to face, feel and release deep fears. Again, blogging teaches you how to handle fear because as you grow, fears arise, for feeling and releasing, to reach the next stage of your journey.

My Criticism Story and Fear

At various times, everybody in my life criticized me and some believed I was nuts, for what I did online. Some triggers in other humans, goading their criticism:

  • me asking candid questions online
  • sharing thought belief that disease begins within your body
  • being genuinely honest with my thoughts and feelings

Being a newbie many years ago, I never faced such sharp criticism from friends, family and strangers. Deep fears bubbled in me. Sometimes I screamed at people in rage; fear. Other times I angrily made fun of critics; fear. Sometimes, I broke down and cried; fear. Every time, I learned how to handle fear through my blogging experiences. Every time, I grew through the fear-feeling and experienced more traffic and profits down the blogging road. Every time, I gained platforms to inspire more people as I developed a more intimate bond with fear. Every time, I only lived my dreams and allowed my dream life to expand because I faced, felt and released deep fears, triggered by blogging experiences.

These days, anybody I am close to, can criticize me and I smile and calmly speak to them. No deep criticism fears reside in me because I learned how to handle this fear from my decade of blogging and being an entrepreneur. Fear is an anchor that destroys your day, week or life if you allow fear to do so, unless you learn how to face, embrace and release deep fears.

Blogging: A Vehicle

Blogging can be an awesome vehicle for facing, feeling and releasing deep fears if you are willing to intimately explore fears triggered during your journey. Plus, the direct path toward greater blogging success is lined with fear. Struggles and failure are fear-fueled. Success is love, abundance, detachment, trust and fun. Feeling fear helps you arrive at fun. Blogging unearths fears every moment of some days because you are not enlightened. You are human. You live a worldly life. Fear will be there because you have attachments.

Face, embrace and release deep fears fueling your blogging struggles. Hug the fear of criticism. Dance with the fear of failure. Be with the fear of poverty. Guaranteed, the person who comes out on the other side of these fears will become one of the most successful people in your blogging niche.

Everything begins when you see blogging’s greatest lesson: how to handle fear.

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Blogging

How to Better Handle Blogging Obstacles

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Take a breath.

Now, take a deep breath.

This, too, shall pass.

Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.

Better handle blogging obstacles by following a few tips.

1: Take a Deep Breath

Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.

Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.

2: Feel the Fear

Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.

Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.

3: See the Opportunity

Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:

  • learn more about tech, to solve the problem
  • hire a web developer to solve the problem, outsourcing
  • ask your readers and Facebook friends how to solve the problem, humbling yourself

Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps.  Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.

4: Invest in a Resource

Do you always seem to be getting tripped up by blogging obstacles?

Buy my eBook:

10 Powerful Strategies for Knifing through Blogging Obstacles

Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.

Obstacles Are Not that Scary

Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success

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