If you’re not doing keyword research, don’t expect to explode your website with search engine traffic. Keyword research is the first step to more organic traffic.
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But most people are doing it wrong.
If you’re struggling to increase your search traffic or keyword research, this post is for you where you’ll find a secret recipe most SEO experts use to bring more traffic to their sites.
So what is it? It’s long tail SEO, let’s explore more about it in this post so you can get more traffic to your sites from search engines by using long tail keywords.
What is long tail SEO?
First let’s talk about what long tail SEO is all about. Long tail SEO involves in using long tail keywords within your content.
Long tail keywords usually contain 4 or more keywords.
For example, “how to reduce my belly fat” is a long tail keyword with 6 words in it. It’s much easier to rank for long tail keywords than aiming to rank for short tail keywords like “reduce belly fat”. Are you getting me?
Did you know that 70% of search traffic comes from long tail keywords? Have a look at the following image and you’ll know!
So there you go! Long tail SEO is all about using low competitive long tail keywords so you can rank higher and easier in search engine results.
How to find great long tail keywords easily?
Let’s now talk about how you can find highly profitable and low competitive long tail keywords in any industry that you are in.
Get access to the right tools
The first step to finding great long tail keywords is to use the right keyword research tools.
Google keyword planner is one of the most used tools all over the world to find great keywords which I also recommend for beginners because it’s not only free but gives you great combination of keywords.
Apart from keyword planner, you can also use premium tools like SEMrush, Ahrefs etc where you’ll get more insights and accurate data with search volume and keyword competition while doing long tail SEO research. These tools are worth paying if you are really serious about increasing your search engine traffic and website sales. You can also view any of these top SEO blogs for tips and guidance on how to best use these tools as well.
But if you’re looking for free and better alternatives to Keyword Planner from Google, you can give a try to keywordtool.io or Uber Suggest (both are really great). With Keywordtool.io you can easily find hundreds of long tail keywords along with search volume at one go.
Here’s a list of few tools that you can use for long tail keyword research.
- Keyword Tool
- Keyword Planner from Google
Let’s now talk about how you can use these tools for finding long tail keywords easily.
Build a list of seed keywords
The best way to find long tail keyword using the tools mentioned above is to first create a list of seed keywords. Seed keywords are considered as foundation keywords which give you a better idea to boost your long tail SEO research later.
For example, “copywriting” is a seed keyword.
Likewise, create a list of seed keywords that are relevant to your blog audience and topics as much as possible in a spreadsheet so you can expand them later.
Expand your seed keywords
Expand your keywords list with long tail keywords, search volume and competition.
In the above example, we assumed “copywriting” as a seed keyword.
Here’s where you need to expand those seed keywords into bigger keywords so they will become long tail keywords.
For example, here are few long tail keywords around the seed keyword “copywriting”.
- Copywriting tips for real estate agents
- Best copywriting agency in New York
- Copywriting tutorial for beginners in India
Here’s an example of how it looks like;
In the above example, I’ve used Google autosuggest and it gives me instantly a ton of new ideas for the seed keywords I enter (‘how to create’ is the seed keyword here). Likewise, you can find a variety keywords for any number of seed keywords that are relevant to your blog topics.
You can enter the keywords using any keyword research tool (keyword planner, keywordtool.io, SEMrush etc) to expand them into long tail keywords.
I personally use SEMrush for keyword research and it allows me to easily expand my seed keywords list so that I can filter out unwanted keywords with high difficulty.
So that’s how you can find long tail keywords in any industry. Let’s now talk about how you can use them within your content so you can increase your search traffic.
How to use long tail keywords within your content?
Your job is not done by finding great long tail keywords. You also have to know where you put those keywords within your content to get higher rankings on Google. Here are few ways you can use long tail keywords within your content.
Use your keywords naturally
Most people make a huge mistake of keyword stuffing. Gone are the days where you can get top ranking by using the same keywords multiple times. You have to use them naturally within your content if you don’t want to get penalized by Google.
If you’re doing long tail keyword research, also focus on finding LSI keywords which are relevant keywords aka synonyms for the main keyword you want to rank for. That way, without keyword stuffing, you can easily use a ton of similar keywords to increase your search engine traffic really quickly.
Install WordPress SEO by Yoast
Proper on page optimization is the key. Here’s where an excellent plugin like WordPress SEO by Yoast comes into play. It’s free, fast and really effective when it comes to on page optimization.
You can use this plugin for placing your long tail keywords in;
- Title tags
- Meta description
- Sub headings
- Image alt tags etc
It shows a green color signal if your content is properly optimized with your primary keywords. So make sure to use this plugin if you want to do on page SEO in a better way by using long tail keywords to boost your search traffic.
3 simple tips you can use for better long tail SEO research
Here are 3 simple yet most powerful tips that you can use for finding great long tail keywords to skyrocket your website’s traffic from search engines.
#1. Write really detailed content
Did you know that you can get first page rankings on Google by writing 2000+ words blog posts? Have a look at the image below.
According to serpIQ, the average content length of top 10 results on Google is over 2000+ words. So what can you learn?
If you want to get the most out of long tail SEO, make sure to create detailed content so that you can sprinkle your long tail keywords easily to boost your organic traffic.
#2. Always focus on low competitive long tail keywords
As a rule of thumb, if you’ve a new blog with mostly no quality backlink profile, aim to find long tail keywords with a monthly search volume between 300 to 1000.
This makes it easier for you to rank for those keywords because less people are searching for them so you’ll have less competition to rank for those keywords even if you’ve a new blog.
#3. Track your keyword rankings
The most important step of all for better long tail SEO is to always track your keyword rankings on Google. Without keyword tracking, how can you even find how your keywords are performing on Google search?
You can use tools like Word Tracker, keywordtracker.io etc for tracking your keyword positions on Google. Track your keyword rankings every single month to know their performance and you can make any changes that you need to your content accordingly.
Last but not least: always build quality backlinks to your site. It doesn’t matter what your niche is, you need a ton of links to your site if you want more traffic from search engines like Google.
Final thoughts about using long tail SEO for more traffic
Increasing your website’s traffic from search engines is easy when you target long tail keywords. Unfortunately, most people still don’t perform long tail keyword research and often struggle to increase their search traffic.
If you’re looking from search engine traffic, make sure to focus on long tail SEO for better results. So what are your thoughts? Share your thoughts in the comments below.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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