If you’re not doing keyword research, don’t expect to explode your website with search engine traffic. Keyword research is the first step to more organic traffic.
But most people are doing it wrong.
If you’re struggling to increase your search traffic or keyword research, this post is for you where you’ll find a secret recipe most SEO experts use to bring more traffic to their sites.
So what is it? It’s long tail SEO, let’s explore more about it in this post so you can get more traffic to your sites from search engines by using long tail keywords.
What is long tail SEO?
First let’s talk about what long tail SEO is all about. Long tail SEO involves in using long tail keywords within your content.
Long tail keywords usually contain 4 or more keywords.
For example, “how to reduce my belly fat” is a long tail keyword with 6 words in it. It’s much easier to rank for long tail keywords than aiming to rank for short tail keywords like “reduce belly fat”. Are you getting me?
Did you know that 70% of search traffic comes from long tail keywords? Have a look at the following image and you’ll know!
So there you go! Long tail SEO is all about using low competitive long tail keywords so you can rank higher and easier in search engine results.
How to find great long tail keywords easily?
Let’s now talk about how you can find highly profitable and low competitive long tail keywords in any industry that you are in.
Get access to the right tools
The first step to finding great long tail keywords is to use the right keyword research tools.
Google keyword planner is one of the most used tools all over the world to find great keywords which I also recommend for beginners because it’s not only free but gives you great combination of keywords.
Apart from keyword planner, you can also use premium tools like SEMrush, Ahrefs etc where you’ll get more insights and accurate data with search volume and keyword competition while doing long tail SEO research. These tools are worth paying if you are really serious about increasing your search engine traffic and website sales. You can also view any of these top SEO blogs for tips and guidance on how to best use these tools as well.
But if you’re looking for free and better alternatives to Keyword Planner from Google, you can give a try to keywordtool.io or Uber Suggest (both are really great). With Keywordtool.io you can easily find hundreds of long tail keywords along with search volume at one go.
Here’s a list of few tools that you can use for long tail keyword research.
- Keyword Tool
- Keyword Planner from Google
Let’s now talk about how you can use these tools for finding long tail keywords easily.
Build a list of seed keywords
The best way to find long tail keyword using the tools mentioned above is to first create a list of seed keywords. Seed keywords are considered as foundation keywords which give you a better idea to boost your long tail SEO research later.
For example, “copywriting” is a seed keyword.
Likewise, create a list of seed keywords that are relevant to your blog audience and topics as much as possible in a spreadsheet so you can expand them later.
Expand your seed keywords
Expand your keywords list with long tail keywords, search volume and competition.
In the above example, we assumed “copywriting” as a seed keyword.
Here’s where you need to expand those seed keywords into bigger keywords so they will become long tail keywords.
For example, here are few long tail keywords around the seed keyword “copywriting”.
- Copywriting tips for real estate agents
- Best copywriting agency in New York
- Copywriting tutorial for beginners in India
Here’s an example of how it looks like;
In the above example, I’ve used Google autosuggest and it gives me instantly a ton of new ideas for the seed keywords I enter (‘how to create’ is the seed keyword here). Likewise, you can find a variety keywords for any number of seed keywords that are relevant to your blog topics.
You can enter the keywords using any keyword research tool (keyword planner, keywordtool.io, SEMrush etc) to expand them into long tail keywords.
I personally use SEMrush for keyword research and it allows me to easily expand my seed keywords list so that I can filter out unwanted keywords with high difficulty.
So that’s how you can find long tail keywords in any industry. Let’s now talk about how you can use them within your content so you can increase your search traffic.
How to use long tail keywords within your content?
Your job is not done by finding great long tail keywords. You also have to know where you put those keywords within your content to get higher rankings on Google. Here are few ways you can use long tail keywords within your content.
Use your keywords naturally
Most people make a huge mistake of keyword stuffing. Gone are the days where you can get top ranking by using the same keywords multiple times. You have to use them naturally within your content if you don’t want to get penalized by Google.
If you’re doing long tail keyword research, also focus on finding LSI keywords which are relevant keywords aka synonyms for the main keyword you want to rank for. That way, without keyword stuffing, you can easily use a ton of similar keywords to increase your search engine traffic really quickly.
Install WordPress SEO by Yoast
Proper on page optimization is the key. Here’s where an excellent plugin like WordPress SEO by Yoast comes into play. It’s free, fast and really effective when it comes to on page optimization.
You can use this plugin for placing your long tail keywords in;
- Title tags
- Meta description
- Sub headings
- Image alt tags etc
It shows a green color signal if your content is properly optimized with your primary keywords. So make sure to use this plugin if you want to do on page SEO in a better way by using long tail keywords to boost your search traffic.
3 simple tips you can use for better long tail SEO research
Here are 3 simple yet most powerful tips that you can use for finding great long tail keywords to skyrocket your website’s traffic from search engines.
#1. Write really detailed content
Did you know that you can get first page rankings on Google by writing 2000+ words blog posts? Have a look at the image below.
According to serpIQ, the average content length of top 10 results on Google is over 2000+ words. So what can you learn?
If you want to get the most out of long tail SEO, make sure to create detailed content so that you can sprinkle your long tail keywords easily to boost your organic traffic.
#2. Always focus on low competitive long tail keywords
As a rule of thumb, if you’ve a new blog with mostly no quality backlink profile, aim to find long tail keywords with a monthly search volume between 300 to 1000.
This makes it easier for you to rank for those keywords because less people are searching for them so you’ll have less competition to rank for those keywords even if you’ve a new blog.
#3. Track your keyword rankings
The most important step of all for better long tail SEO is to always track your keyword rankings on Google. Without keyword tracking, how can you even find how your keywords are performing on Google search?
You can use tools like Word Tracker, keywordtracker.io etc for tracking your keyword positions on Google. Track your keyword rankings every single month to know their performance and you can make any changes that you need to your content accordingly.
Last but not least: always build quality backlinks to your site. It doesn’t matter what your niche is, you need a ton of links to your site if you want more traffic from search engines like Google.
Final thoughts about using long tail SEO for more traffic
Increasing your website’s traffic from search engines is easy when you target long tail keywords. Unfortunately, most people still don’t perform long tail keyword research and often struggle to increase their search traffic.
If you’re looking from search engine traffic, make sure to focus on long tail SEO for better results. So what are your thoughts? Share your thoughts in the comments below.
How About Helping Versus Pitching Top Bloggers?
I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.
Who guest posts on my blog? People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast. Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems. Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.
I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily. Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.
My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.
Being generous has some serious perks.
Should You Blog About Everything?
Blog about everything? I know this idea may be on your mind. Newbie bloggers especially ponder the idea.
I know blogging about anything on your mind seems like a good idea to new or even struggling bloggers. Maybe you gain mojo because you post daily, blogging about anything popping up in your dome. But this is a bad idea. Nobody should blog about any and every topic for the clear reason that nobody follows a specific blogger based on the blogger’s random thoughts, save world famous celebrities who built up a big following through some other niche.
Imagine a movie star begins blogging. Movie stars boast tens of millions of fans around the globe. Anything the star does, people hang on their every word, right? Imagine the icon publishing posts on a wide range of topics interesting to them. People read because of the star, not because of the wide range of broad topics. But imagine being a new blogger with zero followers. No movie stars read this post. Readers head for the hills the moment you change topics because no jack of all trades bloggers build credibility. Who has the time, energy and focus to be an expert in 5, 10 or 20 niches? No one does.
Blog About Everything?
Humans specialize. Doctors and lawyers do one thing and do it well because where attention and energy goes, grows. Imagine if your doctor delivered mail and picked up garbage professionally, too, working 2 jobs in addition to their medical practice. Would you trust her doctor skills? No. Of course not. People trust specialists because specialists devote all professional time and energy to one venture. Generalists? Nobody trusts someone who tries to master 2 or 5 or 10 skills simultaneously because thousands of other people master 1 skill, in these areas. We follow specialists and trust specialists. Generalists fade away.
If you want to blog about everything just ponder the specialist versus generalist point. Blogging about everything is trying to be a generalist. Nobody trusts you. Even though blogging about everything seems easy, seamless and almost effortless, people stop following your blog on each topic change. Imagine blogging about puppies one day. People who love puppies find your post, read it, enjoy it and follow your blog. Tomorrow, you publish about Chinese food. Puppy readers – who followed you for puppy content – skip the post…..most stop following your blog because puppy fans want only puppy-themed content. You just lost readers, for good.
Change Topics Lose Readers
Visualize the following day; you publish about relationships. Everybody stops following your blog. Perhaps a few relationships-focused folks read the post. But you lose trust the moment you shift topics again. Ultimately, who builds a large, targeted, loyal following, blogging about relationships? Relationships bloggers who blog about relationships 100% of the time. Specialists devote all blogging energy to mastering one topic, spending thousands of hours covering the topic, become skilled and trusted in the niche, build credibility and become successful. All multi topic bloggers blogging about everything fade away and vanish.
The world makes room for specialists. Generalists? Nope.
Pick one blogging topic. Blog about one thing. Focus on one discipline. Be a specialist, not a generalist, to be a leading blogger in your nice. Face your fear of releasing multiple passions to make room for a single passion. I know you fear letting go. I did too before creating Blogging From Paradise.
Google loves specialists too. Google turns its cyber nose down at generalists. I scanned a popular blogging key phrase a few moments ago. Guess what? I rarely note SEO but tidying up one blog post with some details for optimizing helped me reach page one on the search engine. Why? I specialize in the blogging tips niche. Apparently. Google interpreted through its complex algorithms that I published thousands of valuable blog posts on a single topic 100% of the time, virtually. Google traffic rocks. Impress the search engine gods by gaining search trust. Specialize. Stick to one blogging topic. Never blog about everything.
Let go the urge to blog about anything that comes to mind. New bloggers need release this notion to build the foundation for a successful blogging career. Specialize by picking one niche you love blogging about. Be a specialist, not a generalist, to succeed with your blogging campaign.
Do you want to be a pro blogger who circles the globe? Buy my eBook:
Avoid this Blogging Wake Up Call to Enjoy the Journey
Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.
But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?
Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts? How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?
Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.
Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉
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