Web sites, blogs, ad campaigns and everything in between — they all need traffic in order to serve a purpose and generate revenue. However, with more than a billion active websites on the internet today, there is simply way too much competition out there to rely solely on content creation and the search results.
A better solution? To create a website or lead generation process that is proven to make you money time and time again, then putting some advertising dollars behind it. This can easily be done through the many paid traffic sources on the internet today. Whether it’s Facebook Ads, Google Adwords or any other third-party platform, once you know how to target the right audience and have a landing page or site that converts audiences into high-quality leads or paying customers… you are golden.
Today we are going to take a look at SelfAdvertiser.com, which is a self-serve advertising platform for site owners, bloggers, and marketers to push massive traffic to their site through a wide range of traffic sources throughout the world.
SelfAdvertiser.com – How it Works and Why You Need It
Like any traffic generating platform, SelfAdvertiser.com was created to help advertisers generate high-quality traffic for their site, brand or lead generation process. One area where it stands out from the crowd, is that it’s a self-serve platform — which means it’s quite fast and easy to get set up and go live with a new ad campaign of your own.
However, to say that just being a self-serve ad platform is the only benefit of the site would be a huge mistake. As a user of their site, you will also gain access to the following benefits and features.
- Attract more customers. The goal is to deliver more visitors to your website and this ad platform is keen to do that for you.
- Advertise locally or globally. The geo-targeting options available on SelfAdvertiser.com are very robust, making it easy to specifically target users no matter where they are in the world. We’ll discuss this a bit further in just a moment.
- Reach the right person at the perfect time. It’s not good enough simply to reach a visitor who may be interested in what you have to offer. It’s equally important to get to that visitor at the right time, right when they are looking for a related piece of information.
- Dedicated support. Even though SelfAdvertiser.com is billed as a self-service platform, that doesn’t mean you need to go it completely alone. You can request assistance from your dedicated account manager at any time, whether you’re looking for clarification or if you want advice on how to maximize the performance of your campaign.
- Any budget is a good budget. You don’t have to have remarkably deep pockets in order to enjoy quantifiable results. You can start with just a few dollars a day if you want and ramp up when your budget and resources allow. The only caveats are that the initial deposit must be at least $100 and subsequent deposits must be at least $10.
- No startup cost. It doesn’t cost you anything to get started. You only pay when the network starts delivering the traffic you’re looking for.
To get started with a campaign of your own, it’s a very fast and simple 4-step process. As seen through the single page sign-up form above, all it takes is a quick account creation, filling in the details of your campaign, funding your account and then going live for the world to see. We are going to walk through this campaign creation process in detail now.
Creating a Campaign with the “One Page Campaign Creation” Process
Whether you are a veteran or a complete newbie to buying paid traffic, SelfAdvertiser makes the process extremely easy. Also, if you’ve ever run Google Adwords or Facebook Ads campaigns, you will be quite familiar with the process as well.
The first thing you will need to do is click the “Campaigns” tab on the top navigation area of your members area. From here you can then click on “New Campaign” to get started.
The way traffic and site visitors are delivered through SelfAdvertiser, is through two different methods. The first (and most common) being PPV, which is Pay Per View advertising. With this model you are paying every time a pop-under, pop-over, tab-under or tab-over is being displayed from your traffic source. Another traffic source that falls into this category is misspelled domain redirects. The other option for advertising is on a PPC (pay per click) basis, which we will cover later.
During this first section of your campaign creation process (shown above), you will be choosing the targeting options for your campaign (whole network or keyword-based), and defining your campaign name. In this same area, you will choose your daily budget and your desired CPV. Under Traffic Type, you can choose whether you want all traffic or domain traffic only.
Next, we move onto the basics of your campaign, which is the landing page (destination URL) if you’d like to add pixel tracking and also the ability to change your target settings and blacklist underperforming sites.
We will also need to set up the advanced targeting options for your campaign as well — specifically, which countries and devices you would like your ads to appear on or within. There are currently around 250 different countries that advertisers can choose from. The best and first-tier countries include Canada, US, and the UK. Second-tier groups include most of Europe and Australia. Third-tier countries will include the rest of the world and Africa, Asia and South America. As an advertiser, you can pick and choose which countries you’d like to target, and which to stay away from.
The same holds true for what devices your ads will be seen on. This includes device type, operating system, connection type and browser. The option is also there to choose how often you would like your ads to be seen by different audiences.
Creating a Pay-Per-Click Campaign on SelfAdvertiser
As mentioned earlier, the two methods for buying traffic through SelfAdvertiser are PPV and PPC. We can take a look at that PPC process now, which is quite similar to that of Google Adwords campaign creation.
Much like the original 4-step campaign creation process, many areas of setting up a PPC campaign are quite the same. The main difference is where you actually create the advertisement for your campaign… as shown below.
After filling in all of the necessary details for your campaign, it’s then time to fund your account. The first deposit made to your account must be a minimum of $100. All deposits after that, just need to be $10 or above. This is put in place to help SelfAdvertiser create and manage traffic for serious advertisers and getting them started off with a decent amount of traffic to test with. Paypal and credit cards are accepted as payment methods.
Once you’ve finished the account, campaign and payment process, it’s now time to see your traffic start flowing in. This will usually happen within minutes of submitting your campaign, and soon you will see the dashboard area updating with your new traffic numbers as well. If you set up campaign tracking, you will also be able to see conversions and engagement numbers in detail. This is highly recommended, as it will allow you to see which sites are delivering the best quality of traffic. All data and reports can also be downloaded as a CSV for viewing in other programs or sharing with team members.
Buying High-Quality Traffic with SelfAdvertiser
There are plenty of solutions out there when it comes to buying traffic, but not all of them are run off a powerful self-serve platform. I alway preferred using self-serve platforms, as it allows or a much faster campaign creation process and you are actually in control over how your campaign and ads look.
At the same time, it’s also important to note and stress the importance of split testing and tweaking your ad campaigns. Successful advertisers will start with run of network traffic, while also having a few targeting option in place, then further tweaking the campaign and removing sites that simply aren’t converting. In short, don’t give up if you aren’t seeing conversions the first time around. If buying traffic was dead simple and guaranteed money, everyone would be a master at it!
SelfAdvertiser BONUS Code: Use code “ZACSELF” when making a deposit of $100 or more, to automatically receive a $100 matching bonus towards your account. (Limited for one user per account).