Marketers are scaling their content production efforts faster than ever before. They are also exploring more original content marketing strategies in 2016. Savvy marketers are investing more heavily in infographics and other visual content.
Why Our Infographics So Important?
Some brands think infographics are a dying fad. They couldn’t be more wrong. Here are some reasons they are more relevant than ever.
Infographics Stand Out Like a Sore Thumb.
Marketers have pushed their content creation efforts into overdrive. Unfortunately, the Internet has become saturated with blog posts and other types of generic content. Blog posts are still valuable, but it’s harder to grab people’s attention with them.
“You could never read and see everything online”, reports David Pierce of Wired.com. “Not in 100 lifetimes. Not even if you never ate or peed or worked again.”
This is the single biggest advantage of infographics. They are different from most other content, so they immediately grab people’s attention.
Infographics are Easy to Process
People generally have an easier time absorbing and retaining visual information, since approximately 90% of all information our brains process is visual. Your audience will be much more likely to remember your message if it’s presented in a clear infographic.
Infographics are Great for Social media Optimization
Do you wish your content was shared more on social media? Recent research from BufferApp found that infographics receive 40 times as many shares on social media as blog posts.
Infographics Can Drive More Organic Search Engine Traffic
Unfortunately, some sites that rely solely on blog posts and other old-school types of content are having trouble scaling their organic traffic. This is a problem for a couple of reasons:
- Google, Bing and other search engines drive 51% of all traffic on the Internet.
- Conversion rates from search engine traffic are also higher than social media, direct referrals and most other traffic.
Using infographics can be a better solution, because they can increase search engine traffic by 12%.
Understanding the New Rules of Infographic Marketing
Infographic marketing will probably be even more important in 2017. That doesn’t mean it will be easy.
Content marketers need a clear strategy to reach their audience with infographics. Here are a few things that you need to keep in mind.
Keep Your Audience in Mind
Too many marketers are obsessed with viral marketing. Unless you are trying to become the next Buzzfeed, you don’t want to design an infographic that gets shared all over the world.
Can you create a viral infographic? Of course. That doesn’t mean that you should. Do you want to create an infographic that gets a million views or one that attracts qualified leads?
Understand your audience before creating an infographic. Make sure it answers their questions and proves that you are an industry thought leader. They will be more likely to return to your site for future answers and (hopefully) become paying customers.
Use a Catchy Headline
Coming up with a great headline is almost as important as choosing the right images. Here are some examples of successful infographic headlines:
- 17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today
- 21 Shocking U.S. Food Waste Facts & Statistics
- Accounting Made for You, the Non Accountant
The reason these headlines work is that they are different. People see so many messages every day that they begin to tune them out. You need to appeal to their emotions to grab their attention.
Emphasize Visuals Over Text
Remember why infographics are so effective – they are very visual. Filling them with text defeats the entire purpose.
Use plenty of attention-grabbing images. Make sure that those images complement the message of your infographic.
Keep it Short and Sweet
People have short attention spans on the Internet. They don’t want to read 10,000-word blog posts. They don’t want to look at massive infographics either.
It is a good idea to create infographics that are 8,000 pixels or less. You can realistically make up to 12 valid points with an infographic of that size. Your viewers will have a much easier time processing them and the most important points will be more likely to stand out.
Stay Current and Relevant
It is always a good idea to create content around major current events in your industry. They will be more likely to gain attention and get shared on social media.
Actively Promote It
You spent 10 hours creating an awesome infographic. People will suddenly see it and start sharing it on social media, right? Wrong.
Infographics don’t promote themselves. You need to promote it as much as possible to get exposure. Here are some infographic promotional ideas that can help it go viral:
- Reach out to bloggers in your niche. They are always looking for great content. If you have a cool infographic, they can incorporate it into one of their future articles.
- Create a press release and submit it to PR directories, which include Pitch Engine, PR Web and Atomic PR. Make sure your press release is optimized for social media and SEO.
- Submit it to infographic sharing directories. Flickr, Visual.ly, Daily Infographic and Cool Infographic are some of the most popular infographic sharing sites. My Blog Guest also has a gallery where premium members can share infographics.
- Share it on your own social media profiles. Your followers may be moved by your infographic and decide to share it with their friends. This is probably the most common way for infographics to go viral.
- Try to be active on social community building sites. You can earn karma by sharing other people’s content and supporting their business. In return, they may share your infographics for you. Stick with sites where you engage with real people, such as Empire Kred. There are a lot of “social sharing” sites that charge you for social shares, which usually come from bots and spam accounts.
You will spend a lot more time promoting your infographic than you spend creating it. Make sure that you use your resources wisely and focus on promotional strategies that actually work.