YouTube can be a very powerful marketing medium for bloggers. You can create a YouTube video and share your blog link in the description box. When people watch your video, they can look at the description and click to visit your site. You can also embed links to your blog in the video itself.
The benefits of video marketing can’t be discounted, as 92% of marketers say video is an important part of their funnel. However, it is very time and resource intensive to get started as a YouTube video marketer. Many YouTube marketers have discovered how frustrating it can be to spend hours creating video content that doesn’t gain any traction.
Fortunately, there are ways that you can improve the performance of your YouTube videos. One idea that you should consider is leveraging Instagram traffic to help your videos take off. This can be one of the smartest ways to make money blogging.
Why would YouTube marketers integrate Instagram traffic into their funnels?
Many new YouTube marketers don’t realize the amount of effort they are going to need to put in. They believe that they can simply create excellent content and wait for it to start ranking with the YouTube algorithm.
Unfortunately, YouTube marketing is a bit more complicated, which is why many bloggers give up on it. The algorithm evaluates engagement data of different videos before deciding how well they should rank. If you haven’t earned many views yet, then you are going to have a hard time getting your videos to rank.
You will have a much easier time getting your videos to rank if you are able to generate some views from external traffic sources. Instagram can be a good bet.
How can you use Instagram to boost the performance of your YouTube videos?
Instagram can be a very effective platform to help improve the performance of your YouTube channel and videos. However, you need to understand how to utilize it effectively.
Here are some tips to keep in mind.
Understand the importance of ad targeting
Instagram ads can be great for generating a lot of traffic quickly. Before you get started, it is important to recognize the importance of focusing on quality over the quantity of traffic.
Less experienced marketers might be tempted to use very broad targeting options to get as many views as possible. This might have been a great option a few years ago, because YouTube used to rank videos based on the number of views that they received.
However, the quantity of video views is no longer a major ranking factor. The new YouTube algorithm prioritizes engagement factors, such as watch time, percentage of the video that is viewed and average view time.
This means that you need to take a different approach if you want to use Instagram or any other marketing channel to promote your videos. You need to make sure that you are attracting targeted traffic from people that are likely to engage with your videos.
You need to start by identifying the demographic that is most likely to be interested in your content. Focus on the age, gender, language, income and other key factors. You should also consider targeting people with very specific interests. If you are making YouTube videos about yoga, then you should target people that are following yoga content curators on Instagram.
Use 30 or 60 second video previews on Instagram
You want to give your Instagram followers a good idea of what they should expect when they watch your videos on YouTube. The best way to do this is by showing brief snippets of your YouTube videos.
Instagram allows you to show previews of your videos that can be up to 60 seconds long. You might want to experiment with 30 second and 60 second video previews to see which get the best engagement.
Take advantage of DM groups
Direct message (DM) groups can be very effective. What are these types of groups? They are private Instagram groups made up of people sharing content through direct messages.
You can find some very engaged YouTube followers this way. You won’t have as much volume with your traffic, because the contact won’t be shared organically through the main Instagram feed. However, you should have a high watch time, percent of video viewed and average video time duration from these viewers.
Use Instagram stories to warm people up to watching your YouTube videos
Instagram stories are great for building and audience and increasing engagement. You might want to create between one and eight stories every week. You should use high quality visuals for them.
These stories should have clear goals in mind. One goal should be to entice people to watch your YouTube videos. Make sure that every story carefully relates to the theme of your video.