Your Instagram bio is the best place to make that lasting first impression.
It’s where users come to when deciding to follow or not to follow you and a core part of becoming an influencer.
But crafting an impactful Instagram bio doesn’t come easy. The character limit is a dreadful challenge for most creators and businesses.
How do you summarise your personal or business personality in less than 150 characters?
If coming up with ideas for a great bio has been your Instagram tough puzzles, this guide will help you solve it.
Whether you need to revamp an existing Instagram bio or just want to create one from scratch, this article will walk through the Instagram bio conundrum until you end up with a bio that shouts out your passion and shows just how amazing you are.
- How to Create a Compelling Instagram Bio: The Basics
- What Is an Instagram Bio?
- What Makes a Good Instagram Bio?
- 5 Common Types of Instagram Bio
- 6 Instagram Bio Tips to Make You Stand Out
- Frequently Asked Questions
- Wrapping Up
How to Create a Compelling Instagram Bio: The Basics
Creating a stunning Instagram grid that fascinates people takes time and effort.
You have to pick a perfect shot with just the right lighting, figure out your aesthetics and do it consistently. But one little thing often comes as an afterthought- your Instagram bio.
A common mistake on the path of new Instagram users is to hastily assemble a couple of words to fill in the bio space when creating an Instagram account.
Maybe you know not. Your Instagram bio is a lucrative space to advertise your personal or brand values.
It’s where you turn profile visits into followings and followings into meaningful business engagement and transactions. By the way, what’s an Instagram bio?
What Is an Instagram Bio?
An Instagram bio is a 150-characters description of your account. It’s the small area under your username, next to your profile picture at the top of your profile page. It’s where you give potential followers a sense of what you or your brand is about.
And since it’s limited in characters, you are forced to be concise and creative with your wording. Meaning- you have to take the time to craft a bio that accurately represents you or your brand without the extravagance use of words.
A well-crafted and compelling Instagram bio attract followers and increase engagement. You can also use it to highlight any achievements, accomplishments, or notable features you want people to know about.
What Makes a Good Instagram Bio?
How do you make your Instagram bio stand out? Well, it’s all about crafting a bio that users can’t resist. A great Instagram bio should have people hitting that “follow” button faster than you can say “double-tap.”
To make it happen, you must keep your bio short and sweet. And with a bit of creativity, your Instagram bio can be a real showstopper. Here are some things to factor in when creating a Instagram bio.
- Your brand’s promise, personality, and special skills,
- What are your unique selling points?
- Are you a local business, or do you have a global reach?
- What is the first thing you want people to do when they visit your profile?
You could add a clear and compelling call-to-action, like directing visitors to your website or asking them to follow your account. You can use your bio to promote your other social media accounts or newsletter. We’ll cover all these in more detail soon.
5 Common Types of Instagram Bio
There is no one-size-fits-all approach to creating an Instagram bio. While some users may opt for a more creative or humorous approach, others may want to focus on promoting their brand or business.
So before we show you how to properly write a bio, let’s look at the types of Instagram bios based on popular trends.
- Informational Instagram Bio
- Humorous Instagram Bio
- Funny Instagram Bio
- Inspirational and Motivational Instagram Bios
- Business Instagram Bios
Informational Instagram Bio
An informational Instagram bio is descriptive, creative, and captures the essence of your personality and interests.
This type of bio may highlight your job profile, goals, and company. It may also include some of your accomplishments, hobbies, and goals.
For instance, if you’re a fitness fanatic who loves spending time with your furry friend and also runs a successful company, you could come up with an Instagram bio that reads,
“Fitness fanatic and proud dog mom, making waves as the founder of X Company.”
Or, say you’re a freelance writer, you could showcase your expertise and accomplishments with a bio like;
“Wordsmith, Entrepreneur, helping B2B startups with audience-facing marketing content.”
The point here is to accurately demonstrate who you are and what you stand for with self-descriptions highlighting your unique qualities.
An informative Instagram bio attract like-minded individuals. It’s the most common on Instagram because it gives visitors a clear understanding of who you are and what you have to offer.
Humorous Instagram Bio
Another well-embraced type of bios on Instagram is those filled with humor and wits.
People tend to appreciate it when you show off your cleverness and sense of humor without denying them a glimpse into your world.
So if you want to capture the millions of humor lovers on Instagram, a witty bio is a surefire bet. You can create one using puns, clever quotes, wordplay, and emojis related to your interests or personality.
For instance, as a coffee lover, lines like “Life without coffee is depresso ☕️😉” will do more than captivate. It can be the only reason for other coffee enthusiasts to follow you.
Likewise, if you’re a dog owner, you could use a bio like “Living a ruff life with my furry best friend 🐶❤️”.
While humor can be a great way to hook your profile visitors, avoiding being offensive and maintaining originality is essential.
Doing so, you’ll attract followers who appreciate your sense of humor and share your interests.
Funny Instagram Bio
A funny bio does well to impress an Instagram audience. But the lines between fun and vague often merge, so you may need to rethink whether your funny bio passes any message.
But how do you strike the right balance between funny and vague? One approach is to think of an exciting fact or quirk about yourself and find a way to make it funny. Here’s one;
Say you love binge-watching TV shows; your bio could read, “Professional couch potato and Netflix connoisseur 🥔📺.”
The key to a funny Instagram bio is to let your creativity run wild and stay true to yourself. With the right mix of fun and authenticity, you can capture visitors’ hearts and make them hit the follow button without a second thought.
Inspirational and Motivational Instagram Bios
Motivational bios are everywhere on Instagram. They inspire and uplift the morale of your Instagram audience. And they ca be easily created using a bio generator.
Nail this right, and your profile may be the go-to when people need some push to cope with “life happens.”
Inspirational bios are about sharing positive messages and encouraging people to live their best lives.
They are the staples of health and wellness coaches’ Instagram profiles. But there’s no exclusivity to using them.
There are several ways to go about motivational bios. You can;
- Share a quote: “Success is not final, failure is not fatal: it is the courage to continue that counts” – Winston Churchill.
- Highlight your accomplishments: “Believer in chasing dreams and making them a reality. Published author and entrepreneur.”
- Share your personal journey or transformation: “From self-doubt to self-love. On a mission to teach self-love, one post at a time.
Whatever path you tread, the key is to ensure you stay true to who you are and ensure the bio supports your Instagram mission.
Business Instagram Bios
This type of bio is peculiar to brands and businesses on Instagram. They are effective because they provide essential information about the brand in a concise manner.
Done right, it helps potential customers discover what you do, what sets you apart from the competition, and how people can connect with you.
The goal of a business Instagram bio is to capture attention and guide potential customers toward taking action.
A good business bio for Instagram does as much as prompts people to take specific actions, tell potential customers where and how to shop for your products and provide social proof that builds trust and credibility.
Here are some examples;
- “Creating handmade, natural skincare products to nourish your skin and boost your confidence. DM us for personalized recommendations. 🌿 #skincare #selfcare”
- “Bringing style to your home, one piece at a time. Shop our curated collection of handcrafted decor and furniture. ✨ #homedecor #interiordesign”
- “Say goodbye to boring lunches. Order from our menu of healthy and delicious meal prep options today. Delivery available.”
6 Instagram Bio Tips to Make You Stand Out
Now you understand what Instagram bio means and the different types of bios on Instagram.
You should be able to create a compelling bio. But if you want to make your Instagram bio pop, use the tips below.
- Use a Fancy Font in Your Instagram Bio
- Add Symbols and Emojis to Your Instagram Bio
- Add Multiple Links to Your Instagram Bio
- Add Location to Your Instagram Bio
- Add Branded Hashtags to Your Instagram Bio
- Include A Call-To-Action in Your Instagram Bio
Use a Fancy Font in Your Instagram Bio
Typically, Instagram only supports a single font type for bios. But that doesn’t mean you can’t use fancy fonts. You can employ clever workarounds to give your bio texts a custom look.
One way is to use special characters that resemble different fonts. While doing this manually can be tiring, free online tools can help map your text to special characters. You can try out igfonts.io to turn your regular bio text into fancy font types.
Another way to create fancy bio texts is to use fancy text generator tools like LingoJam.
Simply type in your bio and scroll through the available fancy fonts until you find your preferred one. Afterward, you can easily copy and paste the text into your Instagram bio field.
The third way is to type out your bio in a word processor and add special characters to it, after which you then copy and paste it into your Instagram bio.
It’s wise to use fancy fonts in moderation. The best is to use them to emphasize specific parts of your bio rather than use them all through. Excessive usage can make your bio difficult to read and turn off profile visitors.
Add Symbols and Emojis to Your Instagram Bio
If you want to add more visual flair to your Instagram bio, special text symbols and emojis can help you achieve just that.
You can use these symbols to create unique bullet points and retro emojis. The important thing is to find the perfect symbol to complement your brand or personality.
One popular way to do this is to use tools like Google Docs. Simply open a New file, click the Insert button on the top toolbar, and select Special characters from the dropdown.
Next, you’ll see different characters, and you can sort them by Categories, Symbols, and History.
You can also search by keywords or draw shapes to find symbols in consonance with your niche. Once you find the ones you like, you can copy and paste them into your Instagram bio.
Alternatively, you can use online tools like CoolSymbol. Visit the site, and you’ll find many symbols, including arrows, brackets, hearts, currency, copyright, stars, etc.
By clicking on any of the symbols, you’ve automatically copied it. Now you can go to your Instagram bio and paste it.
Add Multiple Links to Your Instagram Bio
Instagram allows users to add only a single clickable link in their bio. But what happens when you have multiple links to direct visitors to your blog, homepage, special offer, campaigns, or products? Sure, you can change these links as often as you like. But that’s not the smartest way.
With simple tools like Linktree and its alternatives, you can create a mobile landing page with multiple links. That way, you’ll save yourself the hassle of updating links now and again.
All you need do is collect all the links you want to share and add them to the landing page. Then share the landing page link in your Instagram profile. Here’s how;
Open Instagram and go to your Profile by tapping the profile photo at the bottom right.
On the next screen, click the Edit Profile button. Once it opens, enter the landing page URL in the Website field and tap the Mark icon at the top right to save your changes.
Once you do this, your Instagram bio link will start directing users to the landing page with multiple links.
Add Location to Your Instagram Bio
Adding location to your Instagram bio lets people in your locality easily find and connect with you.
This is especially important for businesses as it allows potential customers to locate your shop or store address.
The good part is that adding location doesn’t take up any of your 150 bio characters count. So there’s no reason not to use it.
Note: this option is only available on Instagram business or creator accounts. If you don’t have that, you can follow this guide on professional Instagram account.
Here’s how to add your address to your Instagram bio:
On your Instagram app, go to your Profile by tapping the profile photo at the bottom right.
On the next screen, click the Edit Profile button. Next, under Public Business Information, tap Contact Options, then select Business Address to fill in the fields. Once done, save the changes.
Now you can test your newly added address to ensure it takes visitors to the right destination.
Hashtags are one of the core parts of Instagram. It helps users discover content in specific niches or topics.
While adding hashtags to your Instagram bio may not make it more discoverable in search results, it can still be a valuable tool to promote your brand and engage your audience.
One practical use of hashtags is to make them unique to your business and let your followers use them to tag their posts related to your brand. These are called branded hashtags.
Branded hashtags are created as part of your hashtag strategy to curate user-generated content you can share on your page. This can help to build social proof and improve brand-audience trust.
Include A Call-To-Action in Your Instagram Bio
CTAs in your Instagram bio can be a powerful addition. A strong CTA does not only boost engagement. It also streamlines customer experience by showing them what exactly to do on your profile.
With a compelling CTA, you make it easy for potential customers to take actions such as booking an appointment, signing up for a newsletter, or ordering a product.
Your CTA may also be linked to your website or some third-party app where your visitors are to complete the action.
When adding CTA to your Instagram bio, you need to prioritize the visitors’ action that’s most valuable to your business. Here are some examples of CTA in bios to inspire yours;
- “Tag #brandedhashtag to be featured.”
- Use code INSTA15 for 15% off.
- Click our bio link to book an appointment
- Shop our latest collection here: Link
- “Share your favorite flavor for a chance to win!👇”
Frequently Asked Questions
How Do You Edit your Instagram Bio?
To edit your Instagram bio, Go to your profile and click the Edit profile button.
Locate the bio field on the resulting page and type in your new bio. Once done, tap the Mark icon at the top right corner to save your changes.
How Do You Center Instagram Bio?
To center your Instagram bio, open a word processor, Google Docs, or Notes app on your phone.
Paste your bio and add spaces to the front. The number of spaces you add will determine if the text is centered.
Once done, copy the spaced bio and click Edit Profile on Instagram. If your bio isn’t centered, go back to Notes or Google Docs to adjust the spaces.
Can I Bold or Italics Instagram Bio?
Yes, you can style your Instagram bio in bold or italics.
To do this, you just have to copy your bio text from another word processor where you’ve italicized or bolded it and paste it into your bio.
Your Instagram bio can significantly affect your account growth. It makes a huge difference in how visitors perceive you or your brand. And you have only 150 characters to work with. So you have to make every word count.
You don’t have to be overly formal to develop an excellent Instagram bio. You can get creative and show some personality.
From all the examples in this guide, you’ll agree that the key to a great Instagram bio is to make it conversational, memorable, and original.
Above, we’ve shown you the types of Instagram and how each is differs. We’ve also given you tips to make your Instagram bio pop.
Take some time to read through, pick the best type for you, and you’ll be on your way to building a magnetic presence for yourself or your business on Instagram.