This is one of those blogging lessons that seems so hard to learn. You want to enjoy blogging but you also want to know you will actually make money through this medium. I know. I have been there. Making money and driving traffic are two common goals of all professional bloggers but the money and traffic flows to you if you become fully invested in the blogging process not in the outcomes themselves.
What do I mean by blogging outcomes? Money. Traffic. Business. Think some outcome of your blogging efforts. Most bloggers fail to drive traffic and make money because they obsessively devote their attention and energy to getting money and devote little attention and energy to doing the giving/helping/serving/networking that leads to the money. Most bloggers never seem to get this simple but powerful concept: if you focus heavily on having fun helping people generously and do not panic or bail on helping people generously because of numbers on a screen, you eventually make more and more money and become a professional blogger.
This powerful idea propels you from amateur new blogger to successful pro blogger if you live this concept daily for hours every day, for years of your life. Expect to help many people for free until you gain the skills and exposure to profit through multiple streams of income. This is how it is. Most bloggers never reach the pro level because they obsess over money and profits and never do the requisite giving to set the foundation for big income and bigger blog traffic.
The money comes after you invest fully in the blogging process of creating helpful content and building meaningful friendships with top bloggers in your niche. Fall in love with this process. Have oodles of fun making friends and helping people. Be content with giving freely to better understand what it takes to earn a full time income through blogging.
Most bloggers blog mainly to make money. Some want to make money to avoid working a job they dislike. Others want to make money to supplement the household income while raising a family. Whatever the reason, if making money is your prime driver you will likely always fail because you obsess over outcomes, not the process. Bad news; obsessing over outcomes like making money guarantees you never learn blogging from pros, practice writing, create content, build friendships and open multiple streams of income, all of the key steps to making money with your blog.
Fall in love with the process. Blog to have fun. Blog to help people. Sure, a small part of you may want to leave your job but this needs to be a small driver, not a big driver, because you need to master the process and love the ride in order to manifest stunning blogging results.
It’s not about being some blogging monk, detached from desires. We all enjoy making money through blogging. But you need to make helping people and befriending people your main drivers to cultivate the generosity, patience and persistence that leads to increased blogging income.
Do you want to leave a job you hate?
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What Bosch Products and Dishwashers Can Teach Us About Business
Business is what makes the world go round. It’s not just about the money that is generated from a business, it’s the service provided and also learning how to better cater to the needs of your audience, while also evolving over time.
Whether you have an offline retail or service business, a website or blog, or even working as a freelancer to start making some money on the side and doing your own thing — they are all unique in their own ways, and also providing you with a journey that you learn from day after day.
Bosch, one of the most popular electronics and service businesses in the world today has created some of the more important products in millions of households around the world, while also building quite the reputation for themselves.
With this in mind, I thought it would be interesting to take a look at their latest Bosch 800 Series Dishwashing Machines, and comparing it’s features to that of an online business, or to the life of an entrepreneur.
After all, these products are all created for the ideal usage from their customers, which is the same way your blog, brand, or business should be built as well.
What Every Entrepreneur Can Learn from a Dishwasher
When you think of a dishwashing machine, you probably just think about how you have to load dirty dishes into and then click a button.
Much like a business or a marketing strategy, there are many different components to a dishwasher to make sure it’s always working, cleaning as much as possible, and also worth the monetary investment that someone has to make to acquire one.
With all of this in mind, lets take a look at some of the more important features, settings, and factors in place that make Bosch’s line of dishwashing machines not only top of the line, but also for comparing a business to a dish washing machine as well.
Bosch 800 Series Dishwasher Highlights and Features:
Building Your Business Like a High-Quality Dishwashing Machine
Sure, the idea of business your business off the same elements of a dishwashing machine might seem a little off the wall or crazy, but it actually isn’t.
Think about all of the moving cogs and components that make up some of the most important electronics and appliances in your house today. Now think about your business and how many different moving parts are built into that as well.
The more efficient and optimized your business is, like that of a quality dishwashing machine, then the more likely you are to find success with your overall business.
The next time you are loading up your dishes and about to turn the dishwashing machine, why not think about how each peice is similar to that of your business as well?
Do You See Yourself as a Struggling Blogger?
Yeah. Good luck succeeding if you see yourself as a struggling blogger. You cannot outrun your self-image. You cannot outmaneuver your energy. How you see yourself is how the world sees you. If you emit a struggling blogger vibe then people will see you as a struggling blogger and choose to stay away.
In essence, you wave a big red flag that tells people to avoid you because nobody wants to get advice from a struggling blogger. What does a struggling blogger know how to do? Struggle. Why would bloggers want to learn how to struggle? We want to learn how to succeed. We follow successful bloggers. But in the same regard, do not brag about yourself all day long as the most successful bloggers put their attention on their readers most of the time and allow their community to spread their successful word for them. People who brag about themselves all day long just do not believe in themselves. This is low self-esteem at play.
Bizarre bloggers carry some weird idea that bragging about their struggles makes them proud, or attractive, or someone to follow, for other people who struggle. This is a stupid idea. Guess what happens? You and hundreds of other struggling bloggers all get together and complain, whine and moan about your struggles as you struggle forever because nobody is teaching each other How To Succeed. Does that sound like a fun blogging career? I do not think so. I sometimes see these groups on Twitter and Facebook. Struggling bloggers crying in each other’s beer. Who cares? I have compassion for struggling bloggers but I have enough respect for them that I see them in an empowered light. The problem is they are a little bit lost. As a matter of fact, it is because I have compassion for these bloggers that I see them in an empowered, not struggling, light.
Ultimately, nobody cares that you struggle because people want to win. Nobody cares that you struggle because people want to succeed. People will simply exit your blog and follow a winning, successful blogger to learn how to succeed and how to live your dreams. Sure you can share some of your struggle but don’t build your entire freaking brand on being a struggling, broke blogger or you will get to be a struggling, broke blogger for your entire career because where your attention and energy goes, grows. You create your blogging struggles and you create your blogging success depending on where you put your attention and energy. A hundred percent of the time you are the source of your blogging struggles and you are the source of your blogging success. What would you rather do? Struggle or succeed? Any sane human being would rather succeed and live their dreams and live a fun, freeing life over struggling.
Watch as I explain how I retired to paradise from beautiful Bali.
Lose the struggling image. Adopt a new, fun, freeing, successful image. Focus on abundance. Count your blessings. Release the starving artist image and you will also release fellow struggling bloggers who only hold you back, in your comfort zone. These are not true friends. These are fear filled folks who say they mean well but only hold you back because they are not teaching you how to succeed, but how to struggle like them. Let them go. Allow them to find their own way. Your job is to be an empowered, abundant, grateful, generous servant who creates and connects their way to the top of your blogging niche. Why? You get to help other struggling bloggers in increasing numbers leave their struggles behind so they can live their dreams.
Do you want to enjoy a colorful read that will help increase your blogging success?
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The Blogger’s Guide to Launching an eBook
eBook marketing is a powerful way to build your personal brand, optin list and even some income (if you do your job right!)
Therefore many bloggers write eBooks in an effort to come up with alternative and self-serving blog monetization method.
However writing an eBook is only first part of the task, arguably the easiest one.
What happens next?
It is time to start preparing your ebook launch… yay! Is there anything more exciting or nerve wracking? The excitement of what could be on the horizon for you. Will the book sell well? Will people like it? Could this be the beginning of something incredible for you?
All of these questions are probably filling your head, and you have every reason to be giddy by the prospect.
But don’t let that giddiness stop you from taking advantage of the moment. There is a lot to consider when preparing for a book to launch. You can improve your visibility, which is turn will improve sales and hype, weeks before your book hits shelves (or ebook databases).
Here are some tips for your pre-launch, which are just as important as the launch itself.
Be prepared for disappointment
It is sad but true: first time authors are rarely given a leg up. Sure, you hear about these writers who publish a novel and explode onto the scene. But they were writing well before that point and already had a foot in the door. Their publishers, whom they had gained before hand, took care of a lot of the work in the PR category.
Besides, the landscape of publishing has changed a lot, thanks to the Internet. If you are publishing digitally, don’t expect a sudden rush of fame and recognition. That has to be worked diligently towards.
Set realistic goals
This goes along with the above tip. When you are preparing to launch, you should have a clear set of goals in mind.
What do you want to accomplish? What are you hoping for, in terms of readership? Profits? Eventual payoff in the long term?
Keep your goals manageable and small (especially if this is your first ebook), and then build on those successes later.
This will keep you from getting discouraged and will motivate you to keep moving forward.
After all, the Internet has given everyone an ability to become a published author, so it is not easy to stand out. It will take a lot of time, work and possibly investments.
Create a powerful landing page
This is crucial. Everything else you do to market your eBook needs to start and end here. You need an ultimate resource talking about you, your book and which problems it solves.
The page needs to be compelling enough for your future readers to optin to receive a free chapter (or to buy/download the book right away).
It is a good idea to get the page ranked in Google for it to become a traffic sources of its own. For that, you will need to identify keywords and optimize its copy.
Use Text Optimizer to build your landing page copy. Text Optimizer is the semantic analysis and search intent optimization tool helping you write content that matches Google (or Bing) users’ expectations. It’s also a great way to optimize your content for it to rank higher in Google:
Get hype started early
The earlier buzz begins to build for your book, the better. Whether you are a blogger launching an ebook, or an author publishing a novel, you want people talking about it.
A couple of months is a good starting point, but a couple of weeks can make a lot of difference, as well. Use social media platforms.
- Share with Facebook followers little excerpts.
- Brand a hashtag. Hold a tweetchat.
- Have giveaways so a few people can get free, advanced copies of the book.
- Share a free chapter.
- Set up an email newsletter to build a community of your loyal readers
- Ask for people to share your updates, and remind them regularly about the coming book.
Get your readers excited.
Remember that gaining readers is more important than profits
This is especially true for first time writers. If your book is good, it will sell. But in the beginning, it is a lot more important to get your work out there and build an audience first.
For example, 1000vultures was a Reddit user who began a long term story on the subreddit NoSleep. He gained a large following and buzz continued to build about his story.
One day, he announced that he would be selling a more complete version in novel format on Amazon, under the name Dan Auberbach. His novel, Penpal, has become quite popular and exists in a physical format.
But he gained his readers before he ever made a profit. That is why so many Amazon ebook writers will allow their works to be lended out as part of the Prime library, or sell for $0.99
Focus on building community and your optin list (while keeping GDPR regulations in mind) rather than getting rich overnight.
Take advantage of connections
Do you know some other bloggers or social media influencers? Start cashing in those favors, because they are going to be important to getting the word out about your work.
Ask bloggers to read and review the book ahead of its release. Offer to write blog posts and include information about the book in your byline. Ask pages to promote it on Facebook, Twitter and other social networks.
Do something quirky
When Random House was promoting the book Zone One by Colson Whitehead, they began to post Twitter updates featuring the hashtag #RHZombies that had to do with the undead.
This quirky little bit of promotion was popular, and led to thousands of favorites and retweets.
Likewise, don’t try to get published. You can start selling your ebook without ever publishing it. There’s no need to follow a traditional route. You can come up with your own!
Think outside the box, and you will be more memorable, and successful.
Have you ever tried to write an (e)book? Do you have you got a tip or two for an ebook pre-launch? Let us know in the comments!
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