You may have an awesome design, a huge ad words budget or great rankings on search engines, but is your page creating maximum conversions? Creating a simple user friendly website that makes it easy for sales to pile up should always be your goal as a webmaster or marketer. I can’t stress enough how simplicity means more money in your pocket, the less confusing your page is the better. Along with simple design, content and website flow will also improve your sales and conversions.
Creating Content that Sells
Content is more than space for you to place your keywords and business name. You want content that is not only informal, but also has a positive impact on guiding visitors into making a purchase. This means writing proper sales copy that talks about the benefits of your service or product along with a call to action. A call to action may be as simple as “If you need fast and effective plumbing services don’t hesitate to contact us”. Generally a call to action is at the bottom of the content so that users are left with an urge to take an action. Remember, your website is a sales tool no matter what industry you are in.
Lead forms are extremely important to making sure you get maximum conversions on your website. Make sure your form is as simple as possible and gives you only the information you need to contact and sell the customer. Lead forms should be easy to find and are extremely effective when added to a page side bar on the home and sub-pages. Make it as easy as possible for your customers to drop in their contact information. Follow up with your customers as quickly as you can to improve close rates.
If you sell products directly off your site then you need to optimize your user flow. User flow means that going through the ecommerce process should be quick and easy. By this we mean that purchasing a product should take no more than 3 pages. You should have at most one page to search or find the specific product, one page to check-out and one page to receive confirmation. The longer it takes a customer to purchase a product the more likely they are to have second thoughts.
If you have a web site that is more focused on business to business relationships or dealing with customers to manage sales and support, you may want to look into using a crm software to better manage your business. Having a quality crm for any web site or blog driven business is a must for improving your overall conversions and effectiveness when dealing with customers and relationships.
Testimonials are awesome at creating credibility for your product or services. Your testimonials should be in high traffic areas of your website where customers can easily find them without looking. You can also go the extra mile by getting customers to post reviews on other sites such as Yelp or Manta.