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It’s a bad time to buy a blog but it’s a great time to sell!

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Buying, selling and flipping websites has become incredibly popular over the last few years. I first starting trading websites around 2002 but it’s much more common now than it was then.

The Sitepoint Marketplace and the Digital Point Site Room are the two places I check most regularly though there are dozens of other great web development related forums with trading areas but those are the ones I usually check first before the likes of DnForum and NamePros.

Over the years I’ve noticed that success breeds imitation. Template affiliate stores were all the rage at one point and then Amazon Web Services sites, followed by turnkey websites, arcades and build a niche stores (to name but a few). Discussion forums have also been popular since I can remember as well. If you get in at the right time with a ‘hot type’ of website then you can make a lot of money. For example, I still make over $1,000 a year from template referrals and I haven’t owned a template related website for over 5 years.

Without doubt, Blogs have been the flavour of the month for quite some time now (should it be called flavour of the year?) and I have paid close attention to the marketplaces. However, I’ve yet to see a blog which was worth buying. Don’t get me wrong, there have been some great blogs for sale but they have all, in my opinion, been greatly overpriced. This is great news for bloggers who are selling their blogs though it’s not so great for potential buyers.

On the whole there are more poor blogs for sale than good. I’ve seen scraper blogs for sale, blogs which have been online a few weeks, blogs which are populated with free articles which are duplicated around the web and blogs which have terrible designs and more advertisements that content. I don’t want to discuss these types of blogs which are being sold though so for the rest of this post please assume that I’m referring to blogs which have original content and a good design 🙂

Why are blogs overpriced?

First of all let me say, that I’m not against blogs being sold for high prices. As a blogger I think it’s great news as it means the blogs I own are worth a good amount of money though as a buyer I feel that it’s impossible to find a well priced blog, let alone a bargain.

When you are buying a blog there are a lot of factors you must consider but the main questions you need to answer are :

  • How much traffic does the blog have? (it’s worth considering PageRank too if you plan on selling text links)
  • Where does the traffic come from ie. does the traffic come organically from search engines or is the blogger spending a lot of time actively promoting the blog via social media?
  • How many subscribers does the blog have?
  • How much time will it take you to run the blog on a daily/weekly basis?
  • How much is the blog making per month?
  • Do you think you could increase the monthly revenue?
  • Does the blog design need improved and if so, how much would this cost?
  • Reputation/Goodwill – How much of the blogs success is down to the main blogger?
  • Would you have to spend additional money on promotion, paying writers or prize money to maintain the blogs growth?
  • How long before you recoup the blog purchase price?

I’m sure some of you may be thinking to yourself ‘That’s a lot of questions to ask for every blog you see for sale’ but it doesn’t take long to address them. Once you start looking at websites for sale you can quickly answer most just by looking at the site and the rest of the questions are just plain common sense.

So why aren’t many blogs meeting this criteria? Well, for me the main reason is that they are selling for too high a price. I can’t blame the bloggers for listing the blogs at a higher price because at the moment the marketplace is suggesting that they will get it however I certainly won’t be bidding as they represent a poor investment. Most of these blogs are being sold on the potential the blog has. Commonly the seller says something like ‘The blog is making $50 a month just now but with a little time it could make $500 a month very easily’. A sales pitch which strangely does seem to work!

Of course, value has to be placed on potential however every blog has potential and the time you spend on this new blog could be time spent developing a brand new blog yourself. I’m aware that starting a new blog is difficult and I also know that there are people who have little time but a lot of money so they are happy to pay over the odds for the blog but personally, I’m looking for something which will give me a good return for my investment.

Right time to sell?

We’ve established that finding a good blog at a bargain price is very difficult these days but on a happier note, this means it’s a great time to sell. I’m not suggesting you all run out and sell your main blog but it could be worth your while developing a 2nd or 3rd blog for 3-6 months with the sole purpose of selling it on (if you have the time).

The blogging and web development niche has been particularly popular however all types of blogs are being traded. There have been quite a few blogs in the blogging niche which have sold for over $5,000 and only had between 200 and 500 subscribers. It’s possible to get a blog to that level within 3 months so in that respect, it’s a great bit of business for the seller.

If you already have a successful blog then you are in an even better position as you can push traffic from your existing blog and if you are well known within the niche, you should be able to develop the blog even quicker. However, I do think that this can harm your reputation and it’s one of the reasons why I haven’t started a 2nd blog with the intention of selling it. If your readers follow you to the new blog and then you sell up they might be annoyed (particularly if you do it frequently). Then again, some readers are maybe not as fickle as I am! 🙂 Seriously, I think that if you develop a reputation for starting blogs and selling them it will make it harder to get future blog projects that you are serious about off the ground.

This can all be avoided by using a pseudonym. If you start a 2nd blog and distant it from yourself then you can build, promote and sell blogs and it won’t hurt your main blog/website. This is the way I think I’d do it. For example, if I had to start a blog about domain names and my sole intention was to sell it 6 months later I’d perhaps talk about it on my personal blog however I wouldn’t promote it here.

If you would like to make some extra money by selling a blog then I recommend keeping tabs on the trading areas of webmaster forums where the blogs are being bought and sold. Pay attention to what type of blogs are selling well and look at the reasons why they are selling well ie. are they well designed, are they making a lot of money, how many subscribers do they have etc. A classic case of Monkey See Monkey Do!

Will the Blog Phenonemom fade away?

It’s very difficult to predict what will popular in 6 months or in a years time. There is a chance that blogs are just a fad that webmasters are going through and perhaps we will see less blogs traded in the next year.

My gut feeling is that we may see a small decline in the prices that blogs are selling for but I do think that blogs will continue to sell well in webmaster circles for the next few years. At the end of the day, if you have a website, any website, and it has traffic and a little income, someone out there will be interested in buying it. But whether blogs continue to sell at the prices they have been selling at is anyones guess.

Overview

In the current market, it is definately a better time for bloggers to sell rather than buy. Good deals are few and far between and in most cases it would be better to start a blog from scratch and simply promote it using the money you had set aside to purchase a blog.

It is a great time for bloggers to sell though. Blogs with just a few hundred subscribers are selling for thousands of dollars and the market doesn’t seem to be saturated as yet.

If this is all new to you, drop by the Sitepoint Marketplace or the Digital Point Site Room over the next few weeks and see what’s being sold. It won’t take long til you are familar with the types of blogs which are selling well.

As always, I’d love to hear what readers think about all of this so please leave a comment if you have time 🙂

Thanks,
Kevin

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Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Making Money

Evadav Native Advertising Network With Push Notifications

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It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.

Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.

Push Notifications for the Win with Evadav

When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.

The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.

Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.

Be Seen and Get Paid with Evadav Placements

Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.

You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.

You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.

Creating a Native Ad

Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”

Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.

The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.

After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.

Creating a Popup Ad within Evadav

In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.

There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.

Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.

Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.

This Is Your Notification

As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.

If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!

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Making Money

How to Build a Marketing Funnel: Are You Doing It Right? Here’s how.

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Digital marketing is one of the most used marketing tools. You cannot run a successful business in today’s age without it. There is a lot to consider when trying to market your products online. You will also need to know how to create a marketing funnel.

If you don’t have a marketing funnel yet, then the best thing you can do for your business is to build one as fast as you can.

How to Create a Marketing Funnel

A marketing funnel is a framework that you can use to turn strangers to customers. The idea is to have a larger group of people attracted to your website than those who are already interested in it and are buying.

There are various ways to build a marketing tool for your business. If you do not know how to create a marketing funnel or you want a high-quality tool, you can work with websites like clicksfunnels review to help you build one.

The right marketing funnel should break down into the following:

Stage One

This is the awareness stage. When building the right marketing funnel, this stage should be all about increasing your visibility and letting your targeted audience aware of your existence. This is your best chance to showcase your ranking. When a marketing funnel is built right in this stage it should include:

  • Advertising
  • SEO/SEM Campaigns
  • Lead generation

The people in this stage are not yet quite ready to buy because they are getting to know more about you. You need to go all out to make sure that you have the best and quality Instagram pictures, YouTube videos, and good product descriptions.

Stage Two

This is the middle of the funnel or the consideration stage. Many people tend to overlook this stage, but ignoring this phase can cost you sales.

Here is where you build trust with your prospective customers and get them to show interest in what you are selling. The right funnel should be able to provide value that can build the relationship you have with them in the end.

Stage Three

The tip of the funnel is the last stage and also the decision stage. At this stage, you do not need to convince your customers about your products. They already trust you and are ready to buy from you.

Your job here is to wrap your products up like an irresistible gift to inspire them to take action and buy.

When Thinking of How to Create a Marketing Funnel, Make Sure to Take Your Time

Building a funnel is a process. Don’t make the mistake of trying to rush through it or you might end up missing the right tips. Know your objectives and how to know how to create a marketing funnel using the right SEO practices. This is not a project that you can do overnight because it is what your company will rely on to grow.

If you want to improve your efficiency and effectiveness, you need to pay special attention to each of the stages of your marketing funnel.

For more tips on how to develop your business website and successful blogging strategies, continue checking out our page.

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Tips To Start A Passive Income Business From Home

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Passive income refers to revenue that is earned without having to maintain or monitor your work regularly. Although this might sound like music to your ears, you still have to commit a lot of effort upfront to make it work. There are multiple ways that allow you to earn passive income. These include the following:

  • Investing in the stock market
  • Selling ebooks
  • Creating online courses
  • Selling products with longevity
  • Starting a blog
  • Creating applications

When done properly, passive income can increase your earnings for the long-run. Thus, if you’re looking to gain a passive income stream, below are tips that will help you get started:

  1. Cater To The Needs Of Your Consumer

A product is of no value if it doesn’t cater to the needs of the consumer. You can have the most intricate product of all, but if it doesn’t solve a problem or need, no one’s going to buy it. When you start building your passive income stream, you have a relatively smaller consumer base. Thus, you can create a personalized approach, allowing you to grow a consumer base that’s connected to your business brand.

So, how do you cater to your target market’s needs? Find out a lot of information about them, then use that research to create a product that’s tailored to their needs. Create ideal customer profiles whom you think would benefit a lot from your product.

If you already have existing customers, you can use the information you’ve obtained from them to create personas. You can even conduct a survey to know more about them. Another thing you can do is to check out the consumer base of similar businesses. Make sure that your buyer personas or customer profiles include essential information such as demographics, location, interests, needs, goals, and shopping behaviors, among others.

  1. Be Patient, But Also Be Persistent

A lot of people assume passive income streams don’t require a lot of effort. However, if you want to become successful at building one, you have to put in your time and energy. Once you begin your journey, don’t expect to pull in a massive amount of revenue immediately.

It takes either money or time at the start to create something valuable that people would want to buy. By being both patient and persistent, you’ll be able to create products that people will love since you’ve put your soul into what you’ve created.

There’s no such thing as an overnight success. That’s why you have to keep grinding until you reach a point where the passive income works in your favor. This type of income stream can be a great way to keep cash flowing while you’re sleeping. However, it is important to note that it still necessitates time, work, and even money upfront.

  1. Rewire Your Thought Processes From Active Income To Passive Income

Our parents, the education system, and the entire culture are based upon the thought of active income. People are used to the thought that you have to work to earn money. When you need a higher amount of income, people tell you to get a side job. They don’t tell you that you should build your own business.

That’s why you have to rewire your brain. For instance, are you an expert at playing drums? Don’t think about teaching lessons from the comfort of your own home. That’s actually an active income stream.

Instead, think about creating online courses on how to play drums. Or you can create a YouTube channel that gets revenue from ads. That’s how passive income works. You do the work upfront, and you get paid many times over.

  1. Be Realistic When It Comes To Your Goals

You won’t develop a sustainable income from just working on your passive income stream for a few weeks. It doesn’t work that way. It would certainly be nice if it does. But still, you have to put in a lot of effort.

When you’re just starting with your first passive income stream, you need to set goals, and realistic ones at that. For instance, you can try to achieve $100 a month worth of earnings. Start from there and work your way up. Don’t worry; this will be a fulfilling journey. Don’t compare it to a sprint.

  1. Spend Your Money Responsibly

The saying “You need to spend money to make money” holds some truth. For instance, if you want to invest in the stock market or peer-to-peer lending groups, then money will be required upfront.

However, with advanced technology nowadays, you can start with little to no capital. An ebook that is poorly written or a dropshipping business with no strategy won’t give you a successful passive income stream. However, looking for smart ways to spend your money can help you on your journey.

Think big but start small. Have a plan for every expense you have to shell out. For instance, once you spend money, think about the return it will give you. Think of ways that can help you realize if your passive income business actually became successful or not. In the long run, you should eliminate expenses that aren’t necessary. You’re in the passive income business to make money, not lose it.

  1. Give Yourself An Ample Amount Of Time

When it comes to business, not every idea works out. However, it takes a while to know whether it’s high time to quit or to continue. Maybe you have created an excellent product to sell on Amazon, but you have little to no sales.

It might be due to various reasons. For instance, you probably haven’t learned search engine optimization (SEO) on Amazon. Or you’ve never learned marketing. It could also be possible that no one really needs your product.

Whatever the reason may be, it will take quite a bit of time for you to pull something off. Determine how long you’re actually willing to try a business venture before you think it’s going to be successful or not.

In Conclusion

Starting a passive income stream is a great way to pull in cash while you sleep. However, it still requires time and effort upfront. Before you opt for a new business venture that might rake in money while you’re on vacation, think about the tips above. This way, you’re on the right track to developing a viable source of passive income.

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