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Blogging Guide

How to Keep Your Blog Safe from Online Threats

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How to Keep Your Blog Safe from Online Threats

How to Keep Your Blog Safe from Online Threats

A blog is a piece of real estate online. Everything that you write and publish there allows you to create value for your blog. If you have written amazing content that resonates with your audience through the years, then the authority of your blog increases. The clout of your blogs makes it easier for you to monetize your content due to the hundreds and thousands of traffic you receive on a regular basis.

However, the more popular your blog gets, the higher the chances that it will undergo attacks from malicious entities online. If you don’t shore up your blog with the necessary protection to ward off these attackers away, then you risk your blog from decreasing its value over time. Worst, there’s a possibility that all your content will be erased, rendering your blog completely useless now.

As a blogger, you need to do whatever it takes from this to happen. While creating content may your bread and butter, it doesn’t excuse you from keeping your blog safe from harm’s way. Below are the preventing measures that you should implement now on your blog.

Use managed hosting

The web host serves as the bedrock where you blog lies on. When starting out, you would be satisfied to settle for the most affordable hosting service out there so that you can launch your blog to the public. However, as your garner blog traffic, you will notice a dip in loading speed and uptime of your blog. There may be times that your blog loads much slower than usual, if not produce an error in accessing it. These instances will become significant occurrences if you don’t do something about your choice of hosting.

A managed hosting is the perfect solution for bloggers looking for an efficient solution to their hosting problems. This hosting type uses better resources to help your blog perform at optimal levels despite the spike in traffic. More importantly, managed hosting offers better protection from online threats, so you don’t have to worry about issues that concern blogger who opted for cheaper solutions.

wpengine

One of the best managed hosting in the market is WPEngine. It is dedicated to WordPress users to wants a more seamless way of running their blog from the backend.

Shore up your security

All blogging platforms are prone to attacks. You can’t count your blog out from the picture because you can’t control who hackers will target. Therefore, you should always consider the chances of your blog from getting hacked.

The use of managed hosting is just one of the many ways to protect yourself. Another thing you should do consider using a security tool to help monitor your blog for any suspicious activities. Since you won’t be up all night watching your blog, you need something that will watch your blog like a hawk so you can be alerted of anything strange that happens on your blog when you’re not around.

A tool that you should use as your security tool is Sucuri. It works well on any blogging platform if you want protection from brute force login attempts and patches vulnerabilities that your blog may have. Sucuri also works well if your site is already infected with malware or have been penalized by Google.

Back your blog up regularly

The saying “crying over spilled milk” holds true to bloggers. Despite setting your blog up with the best defense against online threats, there is still a window of opportunity where they can successfully hack your blog and destroy your files. All the effort that you put up against hackers will all be for naught if you need back your files up on a regular basis.

updraftplus

Using a tool like UpDraftPlus for WordPress lets you save your database that you can upload easily to WordPress once you set it back up again after an attack. A paid version of this tool schedule the backup of files in the cloud automatically so you don’t have to worry about keeping the latest version of your files.

Set up a spam blocker

One of the ways that people infiltrate your blog is through comment spam. Some will leave gibberish as their comments. Others will leave links in the body of the comment for link building purposes on top of bland comments like “Nice post” and “Great Job!”

These comments may not be damaging your site. However, if you consistently receive these types of comments on your blog, then it will only be a matter of time before you get attacked for real.

To stop the onslaught of spam comments, you may need to improve your commenting system. The native system you’re using simply isn’t cutting the noise and prevent the real discussion from taking place.

Among the many commenting systems available, one that tests the time is Disqus. It replaces your current system with a more intuitive one that allows visitors to upvote comments that provide the most value. Disqus also makes it much easier for you to moderate comments so you can clean up your comment sections so real dialogue can occur.

Stop Scrapers

Scrapers are referred to people who steal content from websites and pass them off as their own. They take the RSS feed of that site and plug it on theirs. So whenever you publish a new post, it also publishes on their site.

This is an issue because readers of scraper sites will assume that the site owns the content that you wrote. They are reaping the rewards of your time and effort by stealing someone else’s work.

There are ways around scrapers so you can recover your work from them, if not discourage them from taking more content from your site. This post by Hartley Brody offers the most comprehensive set of actions you can take if the issue of scrapers persists. However, some of his suggestions may be too technical for comfort.

Instead, what you can do is automatically create a section on every item in your RSS feed. This way, readers from scraper sites will be informed who the actual author of the content is.

If you’re using WordPress, you can download Yoast SEO and tweak the RSS footer so you can input your name and link to the original post.

Conclusion

If you care about your blog, then you need to show it not only to your audience but also to online threats that it matters. By setting up the right security in place for your blog, you maintain its value that you’ve amassed through the great content that you’ve created.

 

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging Guide

5 Easy Money Hustles for Bloggers

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easy money hustles

Money – I’m sure many bloggers won’t say “no” to the chance to earn a little bit more of it.

Whether you’re trying to pay off debt or planning a tropical vacation, earning some extra cash outside your regular job can help you gain strides towards financial freedom.

One of the perks of being a blogger is that there are countless money-making opportunities out there.

In the current marketing landscape, you are only limited by your creativity.

You just need to find the best side hustle that will not only help you grow your portfolio but also your bank account.

What is a side hustle anyway?

A side hustle refers to any income-generating activity that you can do outside your regular job.

For many bloggers, especially those who are still building their brand, having a side hustle helps them pay the bills.

But if you know how to play your cards right, it can also help you live out your dreams.

Easy money hustles bloggers should try out

If blogging isn’t bringing home the bacon for you, then you need to consider getting into different side hustles.

Since your main skill is blogging, there’s a huge market for your skills. Getting a side gig shouldn’t be a big problem for you.

What matters, however, is how much you want to work these easy money hustles.

Here are some of the best side hustle ideas that can help you make more money, right in the comfort of your own home.

Freelance writing

freelance writing

Since blogging involves writing compelling content for your own blog, one way you can make extra cash is to offer writing as a service. After all, the best way to earn money is from doing something that you love.

And assuming that you’re really good at it, you can easily make an extra $500 just by writing a few fresh articles for a couple of clients. Even if the industry is already pretty competitive, resist the urge to undercharge your services. Make sure to charge based on the value you will bring to your client.

Virtual assistant

One side hustle that currently has a high demand for it is virtual assisting.

Since most site owners are looking to monetize their blog, landing a client who has a need for your specific skill set should be easy.

There are plenty of things you can do as a virtual assistant, depending on what your client needs.

Some might need help with admin tasks like file organizing and bookkeeping, while others might need someone to take over their social media accounts.

Most VA job vacancies require good writing skills. As a blogger, you should have this skill down pat to gain an advantage over the competition.

But whatever you’re good at, you’re sure to find a client online looking for someone with your expertise.

Consultant

Are you constantly getting queries regarding blogging?

Then another way to monetize your expertise is to turn into a service. Market yourself as a thought leader and offer premium advice at a price.

But before you can charge anyone for a call, you need to prove that you’re worth it of course.

You need to have a landing page at least, that presents your credentials with a specific niche.

Once you get your first clients, don’t forget to ask them for testimonials as you’ll need all the social proof you can get to build your consultancy business.

Join the gig economy

Another option to augment your monthly income is to join the gig economy.

Getting a gig is just how you picture it. You have the freedom to choose which projects to work on at a specific time.

You can be writing copies for a brand this week and putting together a content strategy for a completely different client next week.

Joining the gig economy lets you make the most out of your free time. Instead of being idle, you can work on different projects for extra cash. This set-up is perfect for you if you thrive in variety and like to switch things up or if you get bored with the same task list easily.

The most popular site where you can get side gigs is Fiverr.

fiverr

Set up a page for your services and wait for clients to roll in and hire you for a job.

You need to market and promote it across different online channels. This way, more people can see and contact your page regarding your offer.

Again, you can control the pace of projects coming in and out from your page. You have the choice to accept or deny gigs that come your way.

However, getting a job these days isn’t easy. You’ll probably end up accepting the gigs anyway even if you’re not fully qualified for it.

Nonetheless, when all the chips fall to your favor, having side gig gives cushion to your finances and leaves you something to do during your downtime from blogging.

Watch videos

If you’re constantly on YouTube, here’s some terrific news for you!

You can now earn money by watching videos on the most popular video streaming website out there. It usually involves joining a program that rewards viewers with gift cards or hard cash by simply watching a video.

Most of the time, you’ll be asked to watch video content sponsored by big brands.

If you want to earn more, there are some programs that will pay you to take surveys or use a mobile app that’s related to the video you just watched.

While it might not earn you thousands of dollars, watching videos for a bit of cash is much better watching videos for nothing.

Conclusion

It’s easy to rest on your laurels as a blogger and call it a day.

However, if you wish to up the ante by earning more, then you should take up the challenge of getting a side hustle job!

As mentioned, the side gigs featured above are low hanging fruits. You already have experience in doing them, so why not try your hand at earning from them?

Who knows? Taking the risk with a side hustle might just lead you to start a new business or pursue a passion. Dare to live life on your own terms!

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Blogging Guide

A Quick Guide to Keyword Optimization for Bloggers

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keyword optimization

The blogosphere is becoming more saturated.

According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!

That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.

Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.

One good way is through keyword optimization.

What is keyword optimization?

It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.

Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.

However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.

Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.

Benefits of keyword optimization

Drives traffic to your site

Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.

Measures traffic potential

Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).

Write better

Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.

Understand market behavior

Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.

Get profit

Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!

Things to consider in keyword optimization

Keyword popularity

Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.

However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.

Keyword Relevance

Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”

Keyword intent

Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.

Blogpatcher – Your top keyword optimization tool

Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.

There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.

However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.

This main reason is why Blogpatcher was created.

The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.

On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:

  • Rich media
  • Structured content
  • Readability
  • Social media

After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.

blogpatcher analyse a page

Click on the factor that you want to look deeper into to show you issues that you must resolve soon.

blogpatcher page analysis

On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.

In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.

The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.

The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.

bogpatcher lsi keywords

The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.

After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.

The higher the score, the better your chances of ranking high on Google search for your keyword!

Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.

blogpatcher related search phrases

The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.

Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.

You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.

Conclusion

Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.

You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.

At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.

Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!

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Blogging Guide

5 Blogging Laws You Need to Know to Avoid Legal Troubles

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blogging laws

Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.

Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.

This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.

Privacy Policy

The law requires all websites, including blogs, to have a privacy policy. Everyone has a right to privacy. However, most blogs tend to go overboard. They usually get information from other people.

This even happens without you knowing it. A privacy policy tells visitors what information you’re collecting from them. It also shows the reason for collection. It also informs others how the information will be used. This is important, especially that your site automatically uses cookies.

Copyright Law

copyright law - blogging laws

Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.

This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.

Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.

Terms and Conditions

Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.

You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.

It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.

The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.

You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.

Disclaimers

Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.

This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.

However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.

This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.

Taxes for self-employment

taxes for self employment

Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.

Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.

Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.

Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!

Conclusion

Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.

Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.

Also, in your research, you may stumble upon tools that allow you to generate Privacy Policy and Terms and Conditions pages for your blog.

While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.

Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.

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