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Key Concepts in Blog Marketing Strategy

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Blog marketing has emerged as a great way to promote online businesses. While new concepts on blog marketing are evolving every day, there are few strategies that have been time tested and proven worthy. Here are a few clear and pragmatic concepts that will boost up your online blog marketing.

Designing Your Blog

Using the right blog templates that match your theme is important to create an impressive blog. Similar to the way the marketing brochure templates help in creating effective marketing collateral, website blog templates can make the task of designing your blog much easier.

Collecting Essential Data

It is a well known fact that blogging evolved out of personal interest in expressing self, business blogging on the other hand is concerned with growth of the company and exploring the mindset of customers. This is why customer centric contents have always made business blogging very successful. In business blogging data collection and profile creation can help the marketers promote their businesses strategically. The close study of these data can provide you with vital clues on various levels such as the need of consumers, keywords they use, and the type of promotion that attracts them.

Focusing on Your Unique Selling Proposition

It is important to develop a unique selling proposition for your blog. Focus on the key benefits of the content and address it in such a manner that customer issues are dealt with. Although it is essential to be specific and concise, exhibiting proof on your points is the key to grab attention of the readers. Clarity on the primary topic of your blog will enable your blog to stand out of the crowd amidst heavy competition.

Optimizing Your Blog for Search Engines as Well as Social Media

Visibility of your blog is important and keywords relevant to your core business should be well researched in order to attain visibility for targeted keywords. Search engines like Google and seo tools like word tracker can be of great help in identifying the right keywords and phrases to optimize your blog. While keyword inclusions can be great for search engines, you also need to focus on the lingual patterns of the social media communities to attract attention.

Planning the Contents

As far as textual content is concerned it begins with the title of the post. Inclusion of keywords is essential in the title. A thought provoking title is a good way to start with. “How to” articles have always proved to be one of the most searched ones. While addressing the target audience of mixed group, insertion of images or diagrams could serve better. Keyword density is yet another important factor that you should keep in mind while planning your content. For instance, if you plan to use the keyword brochure finance, make sure that the phrase is present in the text in the required density.

Acquiring Relevant Links

SEO link building is crucial when it comes to indexing and ranking of web pages. Relevancy is the most important criteria to be noted while acquiring external links to your blog. Obtaining anchor text links with keyword or phrase relevant to your theme can improve the visibility of your blog in search engines as well as draw targeted traffic.

This guest post was written by James Smith from buytemplates.com.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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4 Common Blogger Time Wasters

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I wrote an eBook on how NOT to waste time online.

Buy it here:

How to NOT Waste Time Online

Full time employees, busy moms and college students working part time often find blogging difficult, for there seems to be no time to blog. But there is time to blog the split second you stop wasting time on these incessant things, for minutes or even hours daily.

1: Phones

I do not buy minutes for my phone. At times, my wife buys minutes when she….just chooses to. I am not a doctor; nobody will die if they do not contact me via phone. I can read a map. I can speak to people offline. My phone is a time waster so I rarely use it. Guess what? Some people believe I am an elite level blogger….and I do not use my phone, barring using it at home, with an internet connection. Doesn’t that suggest you can succeed in blogging even if you do not have a phone with minutes? Turn off your phone or trash it or delete minutes for a few weeks. Observe your fear-attachment to technology and being connected. Save 1, 2 or 10 hours of time of needless phone checking and chatting, over a month.

2: Email

Email. The ultimate time waster for most bloggers who check email 10 to 20 times daily or more. Unless you are a doctor or in emergency services, your blog is not a life and death business. Clients can wait. Really, they can. But most bloggers are so filled with fear, and too desperately attached to clients, that they check email 10 or 20 times daily, wasting time better spent writing a guest post or blog post. I check email 1-5 times daily. No more. My life reads like a movie because I am creating and connecting versus desperately checking my email, fearing loss.

3: Stat Checking

Oh my goodness; stat checking. Who signed up today? How many courses did I sell? How many eBooks did I sell? What are my metrics? Some bloggers check stats hourly. This is madness, because blogging is a year to year, not an hour to hour, endeavor. Nobody blogs well over an hour to hour basis, so why would you check stats hourly, or even, daily? I have blogged for 20,000 hours. AFTER 20,000 hours, some people believe I am one of the best bloggers on earth. Not because I stopped every hour to SEE IF I WAS DOING GOOD, DOING WELL. Successful blogging is like running a 26 mile marathon, enjoying the journey, and finishing. Failed blogging is like running a marathon and stopping every 200 feet to see if you finished, or, how you are doing. Insanity, and a huge time waster, too.

4: Perfectionism

You will never get it perfect. Sorry. So stop wasting time on your 45th draft and just publish the post. We will love it. I promise. Perfectionism robs joy, steals happiness and snatches freedom from every blogger. Be at peace with publishing content. Edit a bit, but go live. Go public. Stop wasting time trying to make something perfect or flawless because critics find fault with anything, and, fans see past your imperfections.

There you have it, guys. Make sure you buy my eBook on the way out.

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Blog Content or Promotion?

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Freaking both!!!

I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.

Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.

But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.

Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.

Both Content and Promotion

Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.

Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.

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Does Blog Content Make You Money?

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Nope.

My eBook:

How My Wildest Travel Experiences Can Help You Become a Successful Blogger

starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.

Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,

You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.

You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.

Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.

Content makes zero dollars.

You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.

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