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Keyword Analysis: Focusing on High Value Search Terms

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High Value Low Volume Keywords

The internet is buzzing with a mantra’s such as ‘passive income‘, ‘affiliate marketing‘ and ‘automation of revenue‘.

Frankly speaking, I feel a lot of people are missing the true potential here.

Sure, if you have a blog with millions of visitors, thousands of twitter and facebook followers or a million youtube subscribers you will make a healthy income through ads and affiliate links, but here is something you have to keep in mind: each conversion individually is peanuts.

It only adds up if you have massive volumes of ‘peanuts‘.

The thing is though, when you are blogging, tweeting and facebooking DAILY that isn’t too passive.

Perhaps the ‘conversion‘ happens automatically, but the audience acquisition and growth is hard work.

More over, for people starting out now, its super hard to break through.

Either way, I’m going to show you another side of the coin, using keyword analysis to find:

High value and low volume traffic“.

Case Study Introduction

Perhaps if you read my first post on CTR optimisation you would have noticed that I hate empty, abstract talk and so for this post I will use a relatively new web property that I run called ‘fishinguae.com‘.

BloggingTips_Art3

So besides being in the digital marketing space, I actually run physical, analogue businesses, i.e: in this case I own and operate a fishing charter company in Dubai.

We have 4 fishing boats and a 8 crew members to operate them.

Initially, we only worked through b2b channels, i.e: we had tour operators and agents selling our packages for a commission.

This year, there was a huge slump in the inbound Tourism market and the situation became really desperate.

I had boats that were parked collecting dust.

I had fishing captains that weren’t fishing (but getting a salary) and I decided that I really need to find another avenue for sales, or sell the company basically.

Naturally, online was the first to come to mind and here is an overview of the journey of the last couple of months.

Philosophical Side Note

When you own a real business and combine that with the ability to generate sales to it, its FAR more powerful than just directing sales to somebody else for a small cut.

Think of it this way.

If you have a blog on books, and you post an affiliate link to amazon, someone clicks through, gets a cookie and buys a book – who wins more? You, or the author of the book? The author of course!

Having said that, the article below does not imply that you should start a fishing charter business, but rather, you can find high value, low volume keywords and rank for them, directing the sales to a local business that you tie up with it.

  1. You will earn FAR more money on each ‘affiliate’ sale
  2. You do not need to have millions of visitors to your blog

Step 1: Keyword Analysis – Measuring the Value

Very few marketers truly understand the value of the keywords that they go after, simply because they aren’t there on the business side to count the profit/revenue.

Now, I won’t show you how I do my KW research here as it would take too long, but I’ll give you an example of how to put a value on them.

Lets take ‘fishing trips dubai‘ as an example.

Screen Shot 2015-11-10 at 6.22.16 PM

That keyword gets 210 searches/month by UAE based ‘searchers’.

The cost of a fishing trip is $500.

The industry standard here for commissions is around 20%. In other words, if an agent sold the $500 he would get $100 commission for each sale.

  • Doing some very basic math: 210 x 500 = $105,000
  • Lets take 20% of that: $21,000

Thats a very juicy amount for a single keyword. Perfect example of ‘high value and low volume keyword.

If hypothetically you had a single page that ranked #1 for that and got 50% of that business you would be making more than Pat Flynn does from his blog 🙂

So how can this affect you? Very easy, if you wrote me the following email:

“Hey Timur,

I can provide you with targeted leads for your Fishing Business, in return for 20% of every successful sale

My answer would be “Yes!!”.

Unfortunately, no one did, and so I went ahead and did it myself.

Just to drill the point home, let me give you one more example of a keyword that has $ attached to it.

Screen Shot 2015-11-10 at 6.21.30 PM

Yacht Rental Dubai‘ gets 2400 searches/month.

The cheapest yacht per hour is around $200 and usually trips are no less than  2 hours. Note: yacht prices/hour go well over a $1000 so this is a very pessimistic outlook on it.

  • 2400 searches x 2 hours x $200 hour = $960,000
  • Take 20% from that = $192,000

Juicy, no?

Note: per month, NOT per year.

Step 2: Converting High Value Customers

When you are working with high-value customers like this, you need to deliver customer service.

No shopping cart or automated sales funnel, you need a human being.

Booking Enquiry Forms and/or a phone number have worked numbers.

Here is the thing that most people forget: ‘People like people‘ (generally).

My first step was to hire and train a dedicated online sales rep, who had a cell phone which was on 24/7, a dedicated email ID and a pleasant voice that in combination with indepth knowledge of the product is doing wonders.

If a certain time slot was booked, she would discuss with them another potential time slot that works for them, if they had any concerns, she would resolve them instantly, if they had requirements for bigger boats or unorthodox request she could react instantly over the phone, email or whatsapp.

This has created a very high customer acquisition rate – which on high value keywords is worth a LOT.

Here are some numbers:

Last month (October) fishinguae.com got a measly 1350 Unique Visits.

Screen Shot 2015-11-10 at 6.22.31 PM

However, we sold 34 fishing trips and 3 large yacht rentals.

More over we have made another 13 reservations for November.

The total revenue was:

  • 17,000$ on the fishing trips (just for October trips that happened and paid for)
  • 5500$ on the Yacht Rentals (note: we don’t own any large yachts, simply negotiated a commission from local operators).
  • $2000 salary for the sales agent
  • = Net revenue is $20,500
  • If you add in the additional 13 bookings in the future that is $27,000 NET Revenue

Granted, this isn’t much, however we have a long growth ahead and still are not ranking for many of the targeted Key Words.

Regardless, that is about $15/visitor which is really high, just ask Zac 🙂

As the rankings & traffic grow (and they will) – these proportions will scale and really add up.

Step 3: Customer Life Cycle

The final step in this puzzle is that these 34 fishing trips sold are not a closed chapter.

Each of those customers has received a loyalty card, has provided his email ID, phone number & name and is now part of our customer database.

Unlike with our tourism sales channel, these customers live in Dubai and go fishing often, thus its not about the one-time conversion, its about building a relationship with the customers.

Whenever we have an unused slot on the weekends, we throw in a discount and blast our list with it; 99% of the time it gets filled up within the hour.

In addition we have generated over 190 email list subscribers, using a very simple popup tool.

Screen Shot 2015-11-10 at 6.23.20 PM

More over, we also operate a floating restaurant, so we blast our fishing list with offers and events to the restaurant aswell.

This last step is something very few important and multiplies the effect a hundred fold.

Naturally, you need to offer a quality service and in our case actually catch fish on the trips, without which it wouldn’t work – but we do, so people come back.

Take Aways

Lesson #1.

Its not about the amount of traffic you get. Its about the kind of traffic you are getting and more importantly what you are doing with it.

Achieve a high relative net revenue and scale it.

Lesson #2.

Identify HIGH VALUE keywords with BUSINESS INTENT.

If you rank for those, finding a partner who will actually provide the service minus a margin that you will keep should be a matter of 3 emails or 1 phone call.

If you run your own business, even better – find those keywords for your business – don’t just focus on HEAD TERMS.

Lesson #3.

You don’t need to be like Zac Johnson or Neil Patel to make money from the web.

Those guys are super stars in their own right, but it does not mean that you should mimic what they do – and more importantly, chances are that you won’t be able to.

Lesson #4.

Don’t obsess over passive income and endless automation.

It doesn’t exist. Nothing is easy, and nothing is really passive.

Sometimes picking up the phone and just speaking to a customer can be the difference between a sale and a fail. (just made that up and sounds pretty good).

I’ll be checking the comments if anyone requires any advice please ask or hit me on twitter at @nolabelinc

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Timur is an entrepreneur in a variety of spheres, with a heavy focus on Internet Marketing & Business Process Re-Engineering. Currently, he runs a Digital Marketing Consulting Company, a Tourism Business & the Founder of DiveAdvisor.com. He lives & hustles in Dubai.

Making Money

How to Drive More eCommerce Sales and Leads with Marketing Automation

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Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.

To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.

The Flashy Approach to eCommerce

There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.

One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.

Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.

Email Marketing Platform

Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.

Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.

Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.

With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.

Marketing Automation Platform

Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.

You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.

That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.

Smart Popups, SMS Marketing, and Push Notifications Too

As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.

Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.

This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.

Pricing Plans Starting at $0 Per Month

The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.

What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.

No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.

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Making Money

Evadav Native Advertising Network With Push Notifications

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It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.

Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.

Push Notifications for the Win with Evadav

When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.

The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.

Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.

Be Seen and Get Paid with Evadav Placements

Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.

You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.

You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.

Creating a Native Ad

Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”

Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.

The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.

After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.

Creating a Popup Ad within Evadav

In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.

There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.

Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.

Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.

This Is Your Notification

As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.

If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!

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Making Money

How to Build a Marketing Funnel: Are You Doing It Right? Here’s how.

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Digital marketing is one of the most used marketing tools. You cannot run a successful business in today’s age without it. There is a lot to consider when trying to market your products online. You will also need to know how to create a marketing funnel.

If you don’t have a marketing funnel yet, then the best thing you can do for your business is to build one as fast as you can.

How to Create a Marketing Funnel

A marketing funnel is a framework that you can use to turn strangers to customers. The idea is to have a larger group of people attracted to your website than those who are already interested in it and are buying.

There are various ways to build a marketing tool for your business. If you do not know how to create a marketing funnel or you want a high-quality tool, you can work with websites like clicksfunnels review to help you build one.

The right marketing funnel should break down into the following:

Stage One

This is the awareness stage. When building the right marketing funnel, this stage should be all about increasing your visibility and letting your targeted audience aware of your existence. This is your best chance to showcase your ranking. When a marketing funnel is built right in this stage it should include:

  • Advertising
  • SEO/SEM Campaigns
  • Lead generation

The people in this stage are not yet quite ready to buy because they are getting to know more about you. You need to go all out to make sure that you have the best and quality Instagram pictures, YouTube videos, and good product descriptions.

Stage Two

This is the middle of the funnel or the consideration stage. Many people tend to overlook this stage, but ignoring this phase can cost you sales.

Here is where you build trust with your prospective customers and get them to show interest in what you are selling. The right funnel should be able to provide value that can build the relationship you have with them in the end.

Stage Three

The tip of the funnel is the last stage and also the decision stage. At this stage, you do not need to convince your customers about your products. They already trust you and are ready to buy from you.

Your job here is to wrap your products up like an irresistible gift to inspire them to take action and buy.

When Thinking of How to Create a Marketing Funnel, Make Sure to Take Your Time

Building a funnel is a process. Don’t make the mistake of trying to rush through it or you might end up missing the right tips. Know your objectives and how to know how to create a marketing funnel using the right SEO practices. This is not a project that you can do overnight because it is what your company will rely on to grow.

If you want to improve your efficiency and effectiveness, you need to pay special attention to each of the stages of your marketing funnel.

For more tips on how to develop your business website and successful blogging strategies, continue checking out our page.

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