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Making Money

Keyword Analysis: Focusing on High Value Search Terms

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High Value Low Volume Keywords

The internet is buzzing with a mantra’s such as ‘passive income‘, ‘affiliate marketing‘ and ‘automation of revenue‘.

Frankly speaking, I feel a lot of people are missing the true potential here.

Sure, if you have a blog with millions of visitors, thousands of twitter and facebook followers or a million youtube subscribers you will make a healthy income through ads and affiliate links, but here is something you have to keep in mind: each conversion individually is peanuts.

It only adds up if you have massive volumes of ‘peanuts‘.

The thing is though, when you are blogging, tweeting and facebooking DAILY that isn’t too passive.

Perhaps the ‘conversion‘ happens automatically, but the audience acquisition and growth is hard work.

More over, for people starting out now, its super hard to break through.

Either way, I’m going to show you another side of the coin, using keyword analysis to find:

High value and low volume traffic“.

Case Study Introduction

Perhaps if you read my first post on CTR optimisation you would have noticed that I hate empty, abstract talk and so for this post I will use a relatively new web property that I run called ‘fishinguae.com‘.

BloggingTips_Art3

So besides being in the digital marketing space, I actually run physical, analogue businesses, i.e: in this case I own and operate a fishing charter company in Dubai.

We have 4 fishing boats and a 8 crew members to operate them.

Initially, we only worked through b2b channels, i.e: we had tour operators and agents selling our packages for a commission.

This year, there was a huge slump in the inbound Tourism market and the situation became really desperate.

I had boats that were parked collecting dust.

I had fishing captains that weren’t fishing (but getting a salary) and I decided that I really need to find another avenue for sales, or sell the company basically.

Naturally, online was the first to come to mind and here is an overview of the journey of the last couple of months.

Philosophical Side Note

When you own a real business and combine that with the ability to generate sales to it, its FAR more powerful than just directing sales to somebody else for a small cut.

Think of it this way.

If you have a blog on books, and you post an affiliate link to amazon, someone clicks through, gets a cookie and buys a book – who wins more? You, or the author of the book? The author of course!

Having said that, the article below does not imply that you should start a fishing charter business, but rather, you can find high value, low volume keywords and rank for them, directing the sales to a local business that you tie up with it.

  1. You will earn FAR more money on each ‘affiliate’ sale
  2. You do not need to have millions of visitors to your blog

Step 1: Keyword Analysis – Measuring the Value

Very few marketers truly understand the value of the keywords that they go after, simply because they aren’t there on the business side to count the profit/revenue.

Now, I won’t show you how I do my KW research here as it would take too long, but I’ll give you an example of how to put a value on them.

Lets take ‘fishing trips dubai‘ as an example.

Screen Shot 2015-11-10 at 6.22.16 PM

That keyword gets 210 searches/month by UAE based ‘searchers’.

The cost of a fishing trip is $500.

The industry standard here for commissions is around 20%. In other words, if an agent sold the $500 he would get $100 commission for each sale.

  • Doing some very basic math: 210 x 500 = $105,000
  • Lets take 20% of that: $21,000

Thats a very juicy amount for a single keyword. Perfect example of ‘high value and low volume keyword.

If hypothetically you had a single page that ranked #1 for that and got 50% of that business you would be making more than Pat Flynn does from his blog 🙂

So how can this affect you? Very easy, if you wrote me the following email:

“Hey Timur,

I can provide you with targeted leads for your Fishing Business, in return for 20% of every successful sale

My answer would be “Yes!!”.

Unfortunately, no one did, and so I went ahead and did it myself.

Just to drill the point home, let me give you one more example of a keyword that has $ attached to it.

Screen Shot 2015-11-10 at 6.21.30 PM

Yacht Rental Dubai‘ gets 2400 searches/month.

The cheapest yacht per hour is around $200 and usually trips are no less than  2 hours. Note: yacht prices/hour go well over a $1000 so this is a very pessimistic outlook on it.

  • 2400 searches x 2 hours x $200 hour = $960,000
  • Take 20% from that = $192,000

Juicy, no?

Note: per month, NOT per year.

Step 2: Converting High Value Customers

When you are working with high-value customers like this, you need to deliver customer service.

No shopping cart or automated sales funnel, you need a human being.

Booking Enquiry Forms and/or a phone number have worked numbers.

Here is the thing that most people forget: ‘People like people‘ (generally).

My first step was to hire and train a dedicated online sales rep, who had a cell phone which was on 24/7, a dedicated email ID and a pleasant voice that in combination with indepth knowledge of the product is doing wonders.

If a certain time slot was booked, she would discuss with them another potential time slot that works for them, if they had any concerns, she would resolve them instantly, if they had requirements for bigger boats or unorthodox request she could react instantly over the phone, email or whatsapp.

This has created a very high customer acquisition rate – which on high value keywords is worth a LOT.

Here are some numbers:

Last month (October) fishinguae.com got a measly 1350 Unique Visits.

Screen Shot 2015-11-10 at 6.22.31 PM

However, we sold 34 fishing trips and 3 large yacht rentals.

More over we have made another 13 reservations for November.

The total revenue was:

  • 17,000$ on the fishing trips (just for October trips that happened and paid for)
  • 5500$ on the Yacht Rentals (note: we don’t own any large yachts, simply negotiated a commission from local operators).
  • $2000 salary for the sales agent
  • = Net revenue is $20,500
  • If you add in the additional 13 bookings in the future that is $27,000 NET Revenue

Granted, this isn’t much, however we have a long growth ahead and still are not ranking for many of the targeted Key Words.

Regardless, that is about $15/visitor which is really high, just ask Zac 🙂

As the rankings & traffic grow (and they will) – these proportions will scale and really add up.

Step 3: Customer Life Cycle

The final step in this puzzle is that these 34 fishing trips sold are not a closed chapter.

Each of those customers has received a loyalty card, has provided his email ID, phone number & name and is now part of our customer database.

Unlike with our tourism sales channel, these customers live in Dubai and go fishing often, thus its not about the one-time conversion, its about building a relationship with the customers.

Whenever we have an unused slot on the weekends, we throw in a discount and blast our list with it; 99% of the time it gets filled up within the hour.

In addition we have generated over 190 email list subscribers, using a very simple popup tool.

Screen Shot 2015-11-10 at 6.23.20 PM

More over, we also operate a floating restaurant, so we blast our fishing list with offers and events to the restaurant aswell.

This last step is something very few important and multiplies the effect a hundred fold.

Naturally, you need to offer a quality service and in our case actually catch fish on the trips, without which it wouldn’t work – but we do, so people come back.

Take Aways

Lesson #1.

Its not about the amount of traffic you get. Its about the kind of traffic you are getting and more importantly what you are doing with it.

Achieve a high relative net revenue and scale it.

Lesson #2.

Identify HIGH VALUE keywords with BUSINESS INTENT.

If you rank for those, finding a partner who will actually provide the service minus a margin that you will keep should be a matter of 3 emails or 1 phone call.

If you run your own business, even better – find those keywords for your business – don’t just focus on HEAD TERMS.

Lesson #3.

You don’t need to be like Zac Johnson or Neil Patel to make money from the web.

Those guys are super stars in their own right, but it does not mean that you should mimic what they do – and more importantly, chances are that you won’t be able to.

Lesson #4.

Don’t obsess over passive income and endless automation.

It doesn’t exist. Nothing is easy, and nothing is really passive.

Sometimes picking up the phone and just speaking to a customer can be the difference between a sale and a fail. (just made that up and sounds pretty good).

I’ll be checking the comments if anyone requires any advice please ask or hit me on twitter at @nolabelinc

Timur is an entrepreneur in a variety of spheres, with a heavy focus on Internet Marketing & Business Process Re-Engineering. Currently, he runs a Digital Marketing Consulting Company, a Tourism Business & the Founder of DiveAdvisor.com. He lives & hustles in Dubai.

Making Money

How to Increase Your Blogging Income Without Changing a Thing

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How to increase blogging income

Making more money from blogging is exciting and I figured out that’s what many of us want.  The simple truth is that the more money you make, the more you want to make.

When my blogging income was below $1000/m, I lived in a small apartment with no car. As more money came in, I upgraded my standard. That also brought more responsibilities. I bought a car which had to be fueled and maintained, moved to a bigger and more costly apartment, etc.

I found out I could increase my blogging income without adding new money making channels. What you should know is that you cannot reinvent the wheels.

Over the course of times, wheels have been improved to gain more performance. That’s exactly what we will be sharing in this post.

How to increase your blogging income without reinventing the wheels

Recently, I must mention that I added new money making methods to my online business. This was mainly in the Cryptocurreny industry. But talking about blogging, there has been a remarkable increase in revenue not related to any new method.

Here are my tips that will surely help you grow your income without having to struggle with new money making methods and please, this works so pay attention.

#1. Find out what works for your audience

One of the things you must quickly do is understand your audience. Who are the people reading your blog and what do they want?

Once you get this very crucial information (maybe by running a poll or survey), you will be able to select from the numerous ways bloggers make money. You can’t be doing everything at once and expect improved results.

You may combine three or four money making methods on your blog. But a few of these should be generating more revenue for you than others.

#2. Scale that method that works and be smart

Now, if affiliate marketing is what works for you, you should invest more in this method. Train yourself and create more affiliate blog post types. The more you get into it, you’ll discover little tricks that will help boost your conversion.

One of the things I do in this domain is get in touch with creators of the products I promote for special bonuses for my readers. Needless to mention that this is a great way to increase affiliate marketing sales.

My email list accounts for a huge portion of my affiliate commissions. So I found out that while working toward growing the list with the right category of subscribers, I need to keep it clean to improve my email  deliverability.

One of the products I promote has been doing exceptionally well. So I created a landing page just for it. The results were outstanding. I recommend you read this landing page creation guide by Sophie Krokida

I have generated quite a handsome amount from my blog with sponsored content and I was asking myself what do I do to scale this for more earnings. This brought me to coming up with my unique strategy that gives my clients more exposure and the result has been more income from the same activity.

Some bloggers are known for creating awesome products. If that’s what works for you, focus on creating your products and growing your marketplace. Don’t switch between different methods because you only end up being frustrated or getting very little results.

#3. Promote your blog

What I did that massively gave me more traction was carrying out activities that give my blog more exposure. While we all strive to increase traffic, not every traffic is worth it. Focus on targeted traffic to impact your conversion.

Here are the three main ways I promote my blog:

1 – Guest posting

By far, this is the easiest way to step out and let people quickly find your blog. While many folks focus on guest posting for the sake of SEO backlink (which should come as a bonus) I focus on providing value in my guest articles and connecting with readers.

I have landed many coaching and technical deals as a result of my guest posting activities. Like Ryan of Blogging from paradise, I know it pays to be consistent on some blogs, adding value and creating impact.

That’s why I do not rush behind guest posting on thousands of different blogs (which is good though) That is actually the posture of backlink mongers. But if you pick a few authority blogs, stick on them with helpful content, you won’t be able to avoid being noticed.

One of the main problems we face here is where to find blogs in our niche that are opened to guest posting. You may want to check out this massive list of blogs that accept guest posts in different topics.

2 – SEO (Search engine optimization)

My natural traffic has been on a steady rise, which is a good thing. Though Google and other search engines are on a constant move, stick to SEO best practices will always keep you safe. SEO is hard and at the same time, it is the best source of traffic that converts to customers or clients.

There is a lot to be said about SEO. I will recommend you check out this guide on SEO 101: The Essential SEO FAQ for Bloggers

3 – Social media

Social Media Marketing isn’t any new song except for newbies.  But here there are some errors to avoid:

  • People try to be on every social media platform at once, which is wrong.
  • Users hit and run. They don’t create time to interact with followers. Another error.
  • Many don’t track results. So they would never know what works for them.
  • The constant use of sharing apps is an issue. You must create time to connect on those platforms and spend time on them. Twitter, Facebook, Pinterest, Instagram give preference to users who actually visit and spend time around.

Wrapping up

I just shared with you the three main things I do to increase my blogging income without necessarily trying to do something new. Again, you have to pick up what works for you, develop strategies to scale it and promote.

These will certainly help boost your online earnins

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Making Money

How to Monetize Your Blog Using Finteza

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Monetizing a blog has always been too overwhelming for an average person to figure out. Too many options, platforms and networks. Too many percentages, numbers and terms to qualify.

Whether you are a new or an experienced blogger, it is always that question “Am I doing enough”?

My dream has always been to set up own independent program without any middleman. After all, if we want to own our content, why wouldn’t we want to own its monetization? I would be willing to select who I advertise and how as well as how much I want to charge.

But how to report to advertisers? What kind of click-through to promise them? How to sell your own ads and own the reports and click fraud protection?

This question had been haunting me for ages until I came across a platform called Finteza and it looked like it was going to solve all my problems.

Finteza allows you to create advertising spaces on your site which will serve your created banners based on your created schedule.

How To Set Up a Campaign

1. Add Finteza Tracking Code

The first step would be adding Finteza analytics to your site which works exactly the same for any analytics suite you are installing: You just need to grab your unique tracking code and paste it to your site the way it appears on all pages.

Here’s an easy way to add code to header or footer of your blog in case you were lost.

Note: Finteza claims it won’t slow down your site as it is using a distributed network of servers. I haven’t had any issues with my page load time with Finteza running in the background.

2. Create Your Ad Zones

Ad zones are actual spots on your site where your ads will be served.

To add a new zones, go Websites – Settings -> Ad Zones and click “Create Ad Zone”.

Finteza ad add zone

Give your ad zone some recognizable name (e.g. footer, right sidebar, etc.) and select “Use banner width” and “Use banner height” for its dimensions.

You’ll be given a code to install exactly where you want the ad to appear. I simply used WordPress widgets to put the code and then dragged the widget to where I wanted the ad to be served.

Create as many ad zones as you want / can. You may want to test many ad placements on your site to create your price list and know what to promise to your advertisers.

3. Create Your Campaign

Now, proceed to “Campaigns” tab to set up your campaign:

Finteza campaigns

Next give:

  • The campaign name (This could be your advertiser or project name you are promoting),
  • Time period you want it to run. This is very helpful if your advertiser only paid for a certain period of time versus a recurring payment. You can even set up time of the day this ad will be activated (which frankly I am not sure when one may need to do but this option still seems impressive).
  • User agents (I simply add all available, as a rule)

Finteza campaign set-up

There are also some advanced settings which I find very nice to have (especially if you run your own project ads and want to serve to a certain type of audience):

Finteza segments

Now you will need to select the ad zones to serve the ads in. Again, for testing purposes select as many zones as you have: You will be able to use Finteza’s analytics to compare how your zones perform.

Mind that if you add several websites to your Finteza account, you’ll be able to manage multiple campaigns across multiple sites of yours from one location which is very neat.

4. Create Your Banners

Next you will be able to create your “Advertising group”, i.e. specify your target link and add your banners.

Creating banners is a fun process: You upload your creative, add your promo message and select your CTA. The resulting banner will be generated and it will fit all kinds of dimensions and screens. This is done for responsiveness: These auto-generated banners will scale depending on the size of the screen and still look nice.

Create banner

You can edit your banners later at any point if you choose so.

Again, there will be performance stats available for all your existing creatives, so the earlier you start the more data you will collect, in terms what seems to engage your audience better.

Once you follow all the steps, simply activate your campaign from “Campaigns” tab and you are done! If you scheduled your campaign to start immediately, it will run right away. Simply open your site and double check everything looks ok.

Collect the Performance Stats

Now, before you have willing advertisers to invest in your site, do run your own campaigns. This will allow you to collect all sorts of data on best ad placement, demographics of your audience, your click-through, etc. This will make your call for advertisers much more effective.

top performing

Once your advertising campaigns start running, you will be able to collect all sorts of data including:

  • Your audience demographics
  • Articles from where ads were clicked from to
  • Your ad engagement based on the traffic source
  • Your click-through depending on the ad location and CTA

All the reports are real-time, you can see current performance stats on any of your campaigns the moment you set them up.

Again the tool is free, so there’s nothing really preventing you from giving it a try.

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Making Money

How to Sell Your Content and Create a Separate Source of Income

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Bloggers produce tons of content on a weekly or even daily basis.

Is there any way to monetize that effort and create an additional source of income?

There are many ways to sell your content online, and I am listing some options here.

Implementation can still be tricky even if you have a strong vision of your requirements.

One-Time Downloads

Offering your audience an ability to buy a premium content download for a one-time fee is the most common way to monetize your site. It is easy to set up and requires no development budget. You can simply use PayPal buttons to collect payments and offer a download link.

You will have to expand your content for it to be indepth enough to justify the fee. Text Optimizer is a great way to do that. It uses semantic analysis to extract related concepts from Google to prompt you to cover them in your content to achieve a higher score:

Text Optimizer

Use Text Optimizer to expand your article to turn it into a downloadable eBook or whitepaper.

Text Optimizer should be used for both private and public content development as it does a great job helping you optimize for searcher’s intent and driving your content research.

Metered Paywall

With this model, users have free access to content until they reach a certain limit. This could be the amount of time spent on the site, or the number of articles or videos viewed. Newspapers have been trying this model for a while and it seems to be working well for them.

This is actually a good strategy as users have free access to low volumes, allowing them to consume some of your content before having to decide whether they want to pay for more or not.

Do keep in mind that if you try this method, Google will only be able to access and index part of your content, so your SEO may be at stake here. Plus, you really want to produce high-quality content for this method to work.

Leaky Paywall is a nice freemium plugin that helps you monetize your content creation efforts with the metered paywall method.

Leaky Paywall

Set your meter to allow X number of free articles before requiring a subscription. Leaky Paywall can be customized to allow multiple subscription options. Subscribers can pay (or register for free) for access to your content by category, tag, custom post type, and even pay a premium for your archive content.

Paywalls can be presented at a certain part of an article, after a free trial, or may be metered and only appear after a specific number of pages have been browsed. Most newspapers use a metered paywall, allowing them to generate more revenue from ads, rather than preventing visitors from consuming their content.

Subscription Membership

This model allows users to subscribe to a membership site for a fee, typically billed monthly or annually. This gives them access to all content for the subscription period.

Suppliers using this model generally don’t use advertising. When members have paid their subscription fee, they’ll have full access to all content that falls within the membership level.

This model also allows for upselling repeat customers by for example offering VIP membership levels. The payment of a big, one-time fee could provide lifetime access to all content, past and future.

Using the subscription model to sell content is getting more difficult for newspapers, and publishers have to counter disruption from news aggregator apps like Flipboard, Zite and Pulse. Curated news is getting more popular, but it threatens individual publications’ subscription appeal while potentially drawing in new customers at the same time.

Memberful is a nice platform that allows publishers to set up subscription-based membership plans. It also has an easy integration through WordPress plugin.

Memberful

Create a paywall and restrict access to content based on membership level. Protect any posts or pages right from your WordPress edit screen.

Micro Transactions

This model was actually used before the Internet was commonly used, with examples being arcade and sports games, and pay-per-view movies.

The micro transaction model is being used by iTunes. Besides, books by the chapter have been offered by O’Reilly publishing for years. A more recent example is the micro-payments option for Wallet users recently launched by Google.

This model may not work for magazine articles and news as these are typically single reads, while music and video tracks can be used repeatedly. Here’s an easy way to set up a pay-per-view site with WordPress.

pay-per-view site

For this tutorial, we will be using the MemberPress plugin. It is the best WordPress membership plugin in the market because it allows you to create robust membership websites with subscription plans and multiple ways to accept payments.

Conclusion

Content creation is incredibly time-consuming, so finding a way to monetize that effort makes total sense. You don’t have to choose a single method to sell your content and stick to it. You can experiment with and combine multiple ways. Good luck!

Image by mohamed Hassan from Pixabay

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