Whether you’re just starting out as a blogger or have been doing so for years, having great landing pages is extremely important – this post aims to give you enough landing page inspiration to take your blog to the next level! Done properly, landing pages can increase the rate of conversion amongst your readership, encouraging them to read more content, buy a product, or take meaningful action after they have arrived at your site.
To understand a bit better how these pages are designed, and why they’re such a crucial component when drawing in new visits and turning them into conversions, it’s worth looking at several examples. Amid the thousands of landing pages online, there are seven that stand out among them as the most effective, and best designed, making them perfect examples for those new to the concept.
Two key questions answered by a good landing page are “who?” and “how?” The goal of these pages is to encourage new visitors to become customers, largely through a product or subscription purchase. This is the goal of Shutterstock’s landing page, which features a call to action, encouraging customers to view plans and pricing, above the fold. It next explains what the company is, what they offer, and what makes them different from the competition. By defining their business and boldly encouraging new visitors to become a part of it, the company’s landing page is easily one of the best.
Beyond merely defining a company and encouraging new customers to take part in its products, a good landing page should include testimonials from those customers who have already purchased a product or subscription from the site. This can be seen on BuzzStream’s landing page, which features two customer tutorials that build rapport with new visitors. Each testimonial comes from a different type of “typical” customer helped by BuzzStream and, when pared with the company’s large call to action at the top of the page, it makes the landing page an effective way to increase customer conversions.
I wanted to give an example of how local business can create great landing pages – MK Relocations, in my opinion, do this brilliantly. In an attempt to bring in the exact right customers for future sales, the company has developed its landing pages around specific towns and regions. The example shown here is the site for customers in Northampton, which effectively reaches out to a small demographic area while maintaining the company’s larger message and goals.
This page is a shining example of how to target a very small niche of the online marketplace and turn it into sales via a special connection, the conveying of expertise, and a demonstration of authority.
Quick Sprout is a training system that helps to educate marketing professionals in the skills needed to boost their SEO and take charge of their online marketing strategy. The system’s landing page is perfect, of course, as one would expect from a company that does this sort of thing for a living. Quick Sprout immediately sells customers on its authority and expertise by noting that some of its clients include the likes of NBC and Amazon. Testimonials from other influential industry sources are included, amid marketing copy and videos that help to sell the system.
The site is easy on the eyes, it’s intuitive, and it blends written copy with video content in a way that will engage users and keep their attention. That’s good news for conversions and profits no matter the kind of site and the product that they happen to be selling.
The landing page at SquareSpace takes a slightly different approach to customer conversions, though one that is equally successful and engaging. Instead of having their existing customers give testimonials about the product’s useful features, the company’s landing page features a full tour of SquareSpace’s major selling points. Complete with calls to action, product screenshots, and very large textual descriptions of each feature, this slick page is an effective way to sell and convert.
Shortstack’s goal is to transform the way customers engage with social media, and it uses its landing page to entice new visitors with strong calls to action, testimonials from existing customers, and a series of examples that show how the service can be used with Facebook and other social networks. A call to action is featured above the fold, as well as in the page’s title, leaving no doubt in visitors’ minds as to how they should proceed after landing on this page.
7. Go Live
Go Live is a tool used to generate buzz about websites through social networks, and the landing page created by the company is a key way to communicate this. The landing page features several calls to action, as well as an illustrated “flow chart” that shows how the product works. It maintains a constant sense of movement and motion, encouraging customers to follow calls to action and sign up with the service as soon as they can.
Wellshine’s landing page starts with a simple statement about what they do, and then features a call to action for those customers who would like to become franchisees with the company. Thereafter, the landing page continues to pair useful pictures with a list of benefits that come from choosing Wellshine over the competition. The landing page is a bit longer than most, but it answers the key question about purpose and benefits with ease. To be honest, the design isn’t as slick as others that I found but the most impressive part of this are the calls to action – anyone visiting that page knows exactly how to get in touch and why they should.
9. Bear CSS
A call to action is featured in large print on the left side of this landing page, and the instructions for using Bear CSS are featured immediately to the right of the call to action. There is simply no doubt when landing on this page: Customers should start using it right now, and many of them undoubtedly will.
Great Landing Pages are the Key to Great Success
With customer testimonials, examples of a product in action, and strong calls to action, these landing pages represent the best way for those new to the concept to engage their visitors. By using landing pages to answer key questions, like how, why, and who, landing pages can boost conversion rates and increase subscriptions dramatically after implementation.
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
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