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The 4 Most Vital Elements Of A Landing Page To Increase Your Conversions

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Do you wish to create an effective landing page that converts?

That’s a silly question. Of course you do. In today’s competitive marketing world, any landing page will not cut it. You need to give your audience an experience, not just a landing page.

Trust me, landing page conversion rates are going down. In fact, a research study found that the average businesses get less than 3% conversion rate. Only a few businesses achieve a higher conversion rate.

search-conversion-rate-distribution

Creating a high-converting landing page is enough challenge to keep you on the look out for a new shiny secret.

Since the main aim of a landing page is to convert leads into customers, you need to understand the psychology behind landing pages that convert.

And it begins with understanding the 4 most important elements of a landing page, and how to align each of them to increase your conversion rate.

Let’s dive in.

1).   Headline

Without a good headline, no one reads your copy. And if no one reads your copy, no one clicks your call to action. – KISSmetrics.                                                                                                                       

As the most important element of your landing page, your headline MUST be attractive, benefit-driven, and persuasive. Since it’s the first thin visitors see when they visit your page, it drives your value proposition.

Though there are several styles to writing your headline, but the purpose is simple: To get a prospect to read the next sentence in your copy.

However, a research study by Moz revealed that numbers headline creates the highest impression on readers.

overall headline preference

But that doesn’t mean you should use ‘number headlines’ in your copy all the time. As Neil Patel will always say, “split test everything.” When you split test different headlines, you’ll achieve the best result.

In the same vein, you may have to rewrite your headlines several times before nailing the perfect one. As an example, David Ogilvy, who knew the importance of a good headline rewrote a popular headline for an automobile advert 104 times – until he got this multi-million dollar headline:

At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock.

What an interesting and captivating headline?

Even with a compelling message, the chance that it will be read is low without a catchy headline. Here’s how to make it better:

  • Focus: Quit beating around the bush and get straight to the point.
  • Relevance: The headline must align with the offer on the landing page.
  • Benefits: Your headline must be able to enlighten the visitor of the solution that your page offers.
  • Urgency: Adding the word NOW or TODAY can instill urgency into your headline and offer. Though, not always used, but it can spice up your headline and seriously improve your conversion.

2).   Subtitle

Though a great headline can catch the attention of your reader, but how far will it hold them? That’s why you need a subtitle.

A subtitle usually appears beneath, and is slightly smaller than the copy headline.

Your headline is usually brief and to the point. Sadly, it doesn’t say much about your offer. But the subtitle gives the customers more insights and keeps people excited to read more. Here’s an example:

landing page subtitle

People usually spend lesser time on your landing page. Therefore, reading a bunch of text seems to be time wasting. The subtitle draws them into your copy. All in all, ensure that your subtitle and the entire landing page elements are mobile responsive.  

3).   Visuals

Visuals are those videos, images, ebook covers, and graphics found on a landing page.

They make reading easier and interactive. Visuals are powerful, because 90% of information sent to the brain is visual.

See how visually-appealing this landing page is:

landing page visuals

To increase your landing page conversions, you need to use relevant and high-quality graphics.

If you’re not a professional graphic designer, you can hire someone on Dribbble to create your ebook cover – thus making your landing page more attractive.

And of course, you can also run A/B testing to get the best and suitable visual for your landing page.

4).   Form

Primarily, a form helps you collect your visitor’s name and email address. However, creating lots of field for them to fill makes is boring and stressful.

Since people’s attention span is small, you need to have fewer form fields (preferably 1 – 3 fields) to win their hearts and get them to actually fill it. One of the reasons why John Lee Dumas has thousands of subscribers on his email list is because he has one form field on his landing page. Take a look:

landing page form

Yes asking for fewer but essential information like email address and first name is all that you need. If you want to ask for more information, such as address, phone number, and more, you can do so on the thank you page. Don’t forget to make your landing page mobile responsive.

Most people make the mistake of not building their email list. But they tend to regret it as their business grows. Whether you’re into small business marketing or you manage a large team, you need to build an email list.

The harsh reality is that if you don’t have an email list, you don’t really have a sustainable business. As a rule of thumb, don’t send a prospect to your sales page yet, send them to your landing page to collect their name and email address first.

Once you’ve this important personal information, you can follow up with the prospect via autoresponder emails, build relationships, and eventually recommend your products/services.

Conclusion

There you’ve it, the 4 most important elements of a landing page that will boost your conversions.

Of course, your form needs to have a call-to-action that people will click on after filling the fields. More so, ensure that your lead magnet (e.g., ebook, software, membership site access, plugin, WordPress theme) are relevant and highly valuable.

Remember that all of these important elements function together. One can’t deliver results without the other. Keep testing your landing page elements.

There is no right or wrong way to use these elements. Why? Because what works for me may not work for you. However, you can become sure after conducting series of A/B split test.

Michael Chibuzor is an entrepreneur, a freelance writer and the founder and CEO of Content Marketing Up. If you want to grow your blog, drive targeted traffic and make more money, hire Michael to write for you.

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Design & Coding

4 Uncommon Design Tricks That Improve User Experience 100%

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Everyone’s concerned about improving conversion rates. The general consensus is that user experience is the place to start.

There are several ways to improve user experience on your blog. Most strategies center on tweaking the design of your website, but sometimes it’s how you organize your navigation. You’ve probably made basic changes like switching to WordPress or alphabetizing your drop-down menu’s items.

Here are some strategies you may not have tried:

1 – Color-code your menus with matching page color schemes

If you’re like most bloggers, you probably created a workable color scheme for your site and called it a day. If you want to improve user experience, that’s not enough. Consider coordinating the colors between your main menu links and each of your pages.

In an article describing why color-coded, hand-written notes improve efficiency of thought, blogger Kevin Purdy reveals that “color improves recall time for graphs and charts, and can be a very effective performance factor if not overdone.” The article also summarizes the work of Michael Tipper, a speaker and consultant on mind mapping and organizational software. Tipper says that color-coding the branches of a mind map stimulates the creative side of your brain, and visually separates distinct themes (which improves recall).

This same idea can be applied to your website for optimal results. Improve user experience by color-coding your main menu with a matching color scheme for each page you link. For instance, Pioneer Seeds implements color coordination extremely well. From one side to the other, all mega menu drop-downs have a unique background color that matches the color scheme of the pages listed within that particular section. There are no complicated color schemes. Each page presents one solid color.

The continuity of matching colors feels good, it’s easy on the eyes, and it helps people keep track of what section they’re viewing.

2 – Hire a design agency to create a custom design from scratch

The era of templates is here to stay, but not without consequence. Templates are easy and cheap (sometimes free), but they lack the flexibility you need to create an impactful and smooth user experience.

For example, most templates feature a gigantic header that encourages you to create an enormous header you don’t need. The most popular templates today force users to scroll endlessly through horizontal sections containing nothing but large icons with a few words underneath. You can change a template, but not without effort and the frustration of having to settle for “good enough.” This is especially useful for anyone trying to making their mobile site look similar to their desktop experience. This is best accomplished when having a fully responsive theme in place for all platforms.

A design agency can give you exactly what you want from the beginning. When your website design is created from scratch, you don’t have to spend hours tweaking a template only to find out your final tweak – the one that matters most – isn’t going to work.

Men With Pens is a well-known design agency that has created custom WordPress themes for years. They specialize in design, and know exactly how to create a better user experience. Their website embodies their expertise in user experience.

Check out their tips for bloggers and see if you notice anything unique about the page design. The design fills the entire page, and the graphics extend outside the lines and boxes. When you land on the page, you’re engaged right away. Capturing a visitor’s attention is your first priority to improve user experience. If you don’t have a user’s attention, they won’t have an experience at all.

3 – Simplicity

Simplicity never goes out of style. Simplicity in design embraces the approach that “less is more.” It’s a cliché, but it’s true.

Nobody knows simplicity better than Steve Pavlina. He’s been publishing articles on his personal blog for over a decade, and until recently, his site was as plain as plain can be. He recently switched to WordPress, but managed to maintain the simplicity responsible for his success.

Simple designs are easier to read, navigate, and interact with. Less menu items, less distractions on the home page, and minimal or no sidebars is what simplicity is all about. A simple design draws attention to what’s important.

4 – Create a unique design for mobile

Don’t just optimize your website for mobile users. Create a custom design for mobile users based on your original design. When you optimize your existing design for mobile, you often sacrifice important aspects of your desktop design. Using code, you can program your site to display a different design based on a user’s device.

Statistics show that 83% of people say a seamless experience across all devices is important. By creating a custom mobile theme based on your existing theme, you give mobile users that seamless experience. It’s the best of both worlds. Just be sure to include all of your navigation links. Some people suggest limiting selections for mobile users, but that will crush the seamless experience.

How to Best Prepare Your Site for Design Success!

User experience can be improved not just by tweaking your design, but by applying principles of color, navigation, and organization. Instead of chasing the latest revelation in conversion gimmicks, invest your time and money in fact-based strategies that improve user experience. Shift your focus away from the minutia of testing every tiny design element, and toward creating a psychologically-sound foundation for your users.

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Design & Coding

Fotor Photo Editor – The Perfect Graphic Design Tool for Bloggers

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As bloggers and content creators, it’s important to always have visual content built within our best articles and site designs. Infographics, clip art, stock photos and more… but customized and original images will always grab the most attention.

When it comes to actually creating such visuals, you will have many different options to choose from. Whether you are looking for a free application, one that is browser-based, or even if it’s a premium software you need to download and pay for — it’s important to know what’s out there.

Today we are going to be looking at Fotor photo editor which is a free and powerful tool that lets anyone get started with their own graphic design in just a few short minutes.

This tool allows anyone to start using it through a web browser or even with their mobile application. Whether you need to edit a photo, make a collage, or create a custom and original design, it can all be done through the power of Fotor.

The most popular features of this tool are it’s one click filters and fixes that allowed anyone to make their images pop and stand out like never before.

Let’s take a look at some of the many benefits to using Fotor photo editor for your website, blog, or just everyday life.

With most people looking to customize their mobile screenshots on photos with a few simple click of a button, and this is exactly what fotor photo editor will allow you to do. It will also allow you to create custom YouTube banners that can be used to liven up your channel as well.

You can see a few of these examples in the screenshot below.

When comparing Fotor to other graphic design applications like Photoshop, you are going to find many similarities, but it’s also important to note that premium applications like Photoshop are much more advanced, but also more costly in the process. The software is free to use, you can upgrade to Fotor Pro and find even more upgrade and options available.

What makes this design application and tool great for site owners and bloggers, is that it has a unique set of design tools and features — which are what most content creators are looking. In short, it provides users with what they need, while not overwhelming them in the process.

Fotor also offers a nice selection of design templates to choose from, which makes the process of creating new and original content even easier. These template designs scale across the many different design themes, sizes, and concepts on the site.

In addition to everything else mentioned, there is also a nice collection of resources, guides, and tutorials that can be found on their site blog. Such resources will provide users what the information and walk-through processes to get the most out of Fotor.

If you are currently looking for a new design editor to improve the look and feel of visual content on your site, be sure to give Fotor a try.

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Design & Coding

4 Essential Elements of Web Design (No.3 Will Shock You!)

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If you’re a small business owner take note of these four elements of web design. They’re essential for boosting your online presence. Click here for more info!

Have you ever wondered why most business websites tend to look the same? It’s like you’ve seen one and you’ve seen them all.

The truth is a lot of business owners prefer the easy route. That means going for a website builder, which offers templated designs.

If you want something different, you’ll have to go custom. But that takes a lot of time. Plus, you’ll have to look for a skilled designer/developer.

Whatever route you choose, you need to understand the elements of web design. After all, it’s your website. If you choose to hire a pro, you need to know what to ask for.

And if you opt to DIY it, then you can steer clear of cringe-worthy web design. That said, here are 4 web design elements that will help boost your online presence.

1. User Journey

You can scroll through countless website design guides and you’ll never see one that says, “ignore what users think.”

Consider mobile apps. Would you download something that’s hard to use and has a lot of annoying ads?

When you design your website, put yourself in your visitors’ shoes. Is your website hard to navigate? Does it load fast?

But how do you know if your user interface is good? Aside from consistency, it has to be simple, intuitive, responsive, and flexible.

This is why it’s good to test different designs first before committing to one. It saves time and eliminates the need for major changes later on.

2. Content

Designing for the web doesn’t stop when you have a “pretty” website. Sure, your target customers will appreciate nifty graphics and all. But if your content doesn’t offer value, users will leave your website.

Now, this doesn’t mean huge blocks of text that will drown your visitors with information. Opt for conciseness. Give your target audience content that’s easy to digest so they can process it better.

Depending on what CMS you are using, content creation is usually the easy part. This is especially the case when using platforms like Weebly, WordPress or Wix. Since most of these platforms are drag and drop, it’s simply a matter of getting familiar with each platform, and knowing how to create great content. There are no programming or design skills required.

3. Accessibility

Did you just check the title again? If yes, you may be wondering why this would be shocking. Shouldn’t this be part of any website designing guide?

The thing is there are plenty of websites that use low contrast for text because it’s trendy. But you have to take into account users who have vision problems.

There has to be enough contrast between text and background. And you also need to choose your colors well. You don’t want to alienate color-blind and blind users who use assistive technologies.

4. SEO

Some people approach website design as a separate entity from search engine optimization. But there’s a way to be strategic about the process so that design elements improve the SEO of your site.

The easiest way would be to outsource to an all-in-one design company such as https://www.databerry.com/. When they build your site, they also take care of the backend coding stuff. This ensures your title tags, meta tags, etc work for better search ranking.

Want to Know More About the Elements of Web Design?

Knowing the elements of web design is your first step to a website that looks and functions well. But getting them all right takes a bit of trial and error.

For more web design tips, don’t forget to check out our other blog posts.

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