Connect with us

Blogging

Law Blogging Trends For 2019 – What’s In And What’s Out

Published

on

One of the challenges of maintaining a blog for your law firm is that, while your legal specialty may not undergo significant change, you have to keep developing new content to stay relevant to your audience – and you need to stay on brand. This can be a tough balance to strike, but by keeping up with trends, you can create powerful content that drives readership and increases conversion. Here’s what to expect, and what you need to bring, to the law blogging community in 2019.

In: An Emphasis On Authority

One of the reasons that developing a clear niche has always been important to the law blogging community is that it helps you demonstrate your expertise in that area. In 2019, though, it won’t be enough to demonstrate that authority to your readers; you also need to build authority from a technical perspective – think “domain authority.” Domain authority (DA) is an SEO metric, and it’s at the heart of whether your site attracts traffic.

To boost your DA ranking, you’ll need to ensure your blog is well-equipped from a technical SEO perspective, which means that it has clear navigation, a sitemap, and is easily crawlable by search engines, as well as that it has linkable content. Linkable content will attract the attention of other websites and help you build backlinks, as well as providing readers with added value through quality content. That might mean writing ‘Top 10’ lists or using other popular formats, injecting humor into your writing, or creating your own resource guides. The goal is to keep your audience engaged and participate in an ongoing conversation, not just to churn out content.

Out: Vague Branding

There are a lot of law blogs on the web, and the majority are associated with a specific firm or topic, which gives them clear boundaries and an obvious audience and purpose. One blog that closed shop at the end of 2018, though, “Concurring Opinions,” was widely read despite its lack of affiliation, at least until recently. According to one of the core members, Gerard Magliocca, the blog saw a serious drop off in readership as venues for sharing ideas evolved. In Magliocca’s view, the law professor blog format “only really works if there is a kind of brand identity.” That means this is a critical moment to clarify your brand’s position.

From your logo to your blog niche, it’s vital that your blog serves a clear purpose. Readers should be able to recognize who you are, what your focus is, and even your writing style after going through a few posts. As an added benefit, the more firmly you establish your brand, the more likely it is that you’ll be able to drive traffic from a wide variety of sources. Brand recognition is key to increasing referral traffic and creating conversations across the internet.

In: Increased Creativity

In order to keep the content flowing, legal blogs, especially those that have been around for a while, need to shift away from older content strategies and start thinking outside the box. That means reading blogs outside the field to get inspired and using the skills that make you a great lawyer in the first place. After all, being a lawyer demands complex, abstract thought and the ability to solve problems in new, creative ways. It’s how you argue cases, and it will make your blogs more interesting and fun to read.

Of course, that doesn’t mean it’s time to start posting memes on your legal blog; they might be a bridge too far. On the other hand, don’t be afraid to engage with popular culture, sharing commentary and analysis. Those topics can bring in readership that wouldn’t otherwise engage with a law blog, with potentially fruitful results. This is also a good way to remain focused on your blog’s topic without becoming repetitive or dull.

Out: The (Too) Long Form

One of the most common trends across all industries is that more people are accessing websites, including blogs, on mobile devices, and that means they’re reading on smaller screens. Writers need to be conscious of this fact and make sure that their posts are accessible in this way. That means covering all of your bases in terms of what Google looks for as part of the mobile-first indexing process, but also trimming your posts.

The fact is, no one wants to read 1500 words on their phone, and if readers aren’t making it to the end of your post and your call to action, you’re not getting the most out of your blog. You need to hit a happy medium in terms of providing sufficient information while also keeping your content brief. Google also prioritizes brevity over length, so you’ll be doing yourself a favor in more ways than one.

Your law firm’s blog is an important tool for building your business, but it’s important to keep up with changing trends. Luckily, with these tips under your belt, your blog posts will draw a growing audience, driving leads and growing your client base. One feeds the other in a powerful relationship.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

Continue Reading

Blogging

3 Tips for Bonding with Blogging Influencers

Published

on

Forget traditional influencer marketing. We want to go deeper.

Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.

What is the solution? Learn how to bond with blogging influencers.

I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.

Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.

Follow these tips to bond with influencers.

1: Buy a Resource

The best way to bond with an influencer is to get inside their heads.

Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.

When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.

2: Spend a Few Months Giving Not Asking

Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.

Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.

Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.

3: Never Rush the Process

Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.

Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.

Good things take some time. Never rush the bonding process.

Allow bonds to form organically to do influencer marketing right.

Continue Reading

Blogging

How Do Blogging and Fitness Relate?

Published

on

I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

Continue Reading

Blogging

Why Doing this Works Better than Asking for Business Referrals

Published

on

After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.

Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.

A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:

  • referral-seeking seems to be time-wasting
  • referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you

I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:

  • the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
  • I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified

Top Bloggers Become Ruthlessly Effective with their Time

Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.

12 Times Daily Sales

I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.

The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.

Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.

Continue Reading










Trending