For any number of possible reasons, people need money. And they might not have it on hand when they need it the most and that’s why the short-term loan industry, in particular, has grown considerably and continually these last several years. As an affiliate marketer, it only makes sense that you’d be interested in tapping into this growing market and get your piece of the action. With millions of people actively searching online for how to get their hands on some fast cash, if you were to be the source of information for this audience, you could have quite a lucrative business model for yourself.

Focused exclusively on financial offers, LeadNetwork aims to connect qualified borrowers with trusted lenders and that’s where you step into the picture as the affiliate facilitating this connection.

The Best Payday and Personal Loans Affiliate Program

Whereas some other affiliate networks out there dabble in a great variety of verticals and industries, LeadNetwork is different in that it works only within finance. More specifically, they work with generating quality loan leads to the lenders who want to extend those loans.

As an affiliate, you’ll be earning your commissions on a pay-per-lead basis. The different lenders effectively bid on the leads that you and other affiliates generate, so the actual commission payout will vary based on the quality of the lead and the level of competition among the lenders. LeadNetwork says that it leverages proprietary advanced lead optimization software that “provides publishers with some of the industry’s highest payouts per lead.”

At the highest end of the spectrum, leads can sell for up to $230. At the lower end, you’ll find some leads that only sell for $2. Most fall somewhere in between and LeadNetwork is constantly working to increase conversion rates and attract new buyers (lenders) to result in every higher payout for publishers and affiliates. The database of lenders in the network continues to grow, resulting in greater income for you too. In comparison to other finance and personal loan related networks, LeadNetwork considers themselves among the best pay per lead affiliate programs in the financial space.

What Loan Offers Are Available?

The primary focus of LeadNetwork is on the short-term payday loan affiliate program. In this case, borrowers typically take out a small sum of money (between $100 and $1000) and pay it back within 30 days. This is a financial product that is increasing in demand, resulting in a ripe opportunity for affiliates to earn sizable commissions.

Depending on the traffic that you are able to access, you may also be interested in some of the other affiliate programs in the network. There’s an affiliate program for personal loans, business loans, car title loans, car insurance loans, and auto loans. Signing into my test account for the purposes of this review, I didn’t see all of these programs so you may need to apply for each one individually. Discuss with your dedicated account manager for more information.

Clean, Simple, and to the Point

If you’re the kind of person who isn’t terribly interested in the bells and whistles, and you just want to get down to the nitty-gritty business, the interface for the LeadNetwork affiliate dashboard will appeal to you.

The layout is about as straightforward and as Spartan as it gets. You have quick access to all the most important information with none of the extra fluff. The contact information for your account manager, including email and Skype, is always available at the top of the screen, as well as your publisher ID and current status.

The main screen for the dashboard lets you know about your current balance and when you can expect your next payment, plus your earnings for several periods, including today, yesterday, last week, and last month. Payment with LeadNetwork is weekly on a net-7 basis, so long as you meet the minimum payout threshold of $100. Payments can be issued via PayPal, check, direct deposit, wire transfer or WebMoney. Your payment preference is configured under the “Settings” section.

The rest of the key navigation is found along the left sidebar, including access to offers, campaigns, reports and referrals. With the referral program, you get a 3% bonus on all commissions generated by the publishers you refer to the network. From what I can gather, this is a lifetime bonus.

Offer Details

Part of the strength of LeadNetwork can be attributed to its relative simplicity. Rather than having to sift, filter and browse through hundreds or even thousands of offers, you simply choose between the small handful in the network. In the case of my test account, I could only choose between US payday loans and US installment loans, both of which pay out at a 90% revenue share for the generated lead.

To get started with promoting either offer, you simply create your first campaign. To do this, you pick the offer, name your campaign, and define the source of traffic. You might use SEO, display banners, paid search, email marketing, pop-ups/unders, coregistration, call center, and more. It’s up to you. LeadNetwork suggests you create a separate campaign for each traffic channel, as this will help you better track where your conversions are coming from and which traffic sources are underperforming.

As you can see above, the payday loan offer is geared mostly toward people seeking a loan of up to $1,000 and it is open to traffic in the US, except for the eight named states. The installment loan offer is similar in that it is also geared toward US traffic except for those states, but the loan amount can be up to $35,000 and it is paid back monthly or bimonthly over a longer period of time. In both cases, the payouts can vary from $2 to $230 per lead. When looking at your options with any personal loan affiliate program, there are going to be a wide range of offer types to choose from.

Once you’ve created your campaign, you’ll gain access to the creatives for promoting the offer. These include a great number of landing pages, banners, and forms. All of the landing pages appear to be mobile optimized and you can customize your sub IDs for improved tracking. Similarly, banners come in a variety of sizes and the JavaScript forms are also mobile optimized with sub ID options too.

Lend Money to Make Money

Another great advantage of working with LeadNetwork is that you also get the reap the benefits of rebills from the same qualified lead. This lifelong commission applies to all rebills and they boast a high percentage of repeat sales. The payday and personal loan niche is bigger than ever before and this could be one of the simplest and most powerful ways for you to tap into the growing opportunity.