We all know the sayings. “standing on the shoulders of giants” or the more direct “Bad artists copy. Great artists steal.”
In blogging is it possible to be successful just by looking at what others have done? It seems from looking around there are quite a lot of bloggers who think so!
I do think a great way to learn many things is to model success, but modeling doesn’t necessarily imply copying. If you took every post on ProBlogger.net you would not make the income Darren does. Copying and pasting Copyblogger.com will not make you a great writer.
OK, those are obvious and most bloggers do not do this type of copying.
What I see most often is an attempt at duplicating a strategy.
- “many of the top 100 blogs post short posts multiple times a day so I need to do that.”
- “so-and-so has a million facebook friends so they must be using them to be successful”
- “This blog gets on the Digg homepage everyweek, all I need to do is get on Digg”
- “Seth Godin does not allow comments so I will turn comments off”
We have to separate correlation with causation!
Are these reasons for success or is it purely incidental?
Rather than try to duplicate any strategy, learn the why. Investigate the rationale behind something instead of parroting the surface.
Remember a bad blogger copies, a great blogger makes a strategy their own!