Selecting a domain name is pretty confusing these days isn’t it? Seen those options thrown out to you while regsitering a domain at godaddy?
They give you 101 additional options to chose from apart from your primary selection. Many end up buying what they really don’t need. Selecting a domain itself is tedious, when all the hot-shot domain names are already taken and you have to compromise with all those weird combination domains.
Well, actually things are not that bad – though it looks that way. Even though the top domains like (cashonline.com) are taken, you can still manage to get cool domains. And that too if chosen wisely, will give you the possibility to rank higher on SERPS than the top domains .
Sounds just too much? Ok Listen well.
1. Select a domain with the targeted keywords in it.
Assuming that you know which niche you are targeting, pick up hot keywords in this category using a good keyword locator software(or free online tools). While selecting from the numerous options in selecting a domain name, select the one with the closest resemblance to your keyword. For example – If your keyword is “Blogging tips”, select “Coolbloggingtips” or “bloggingtips4u” or “tipsforblogging” etc.
2. Select a Top Level domain name
Yet another basic point – top level domain names(.com, .net, .org, .edu) have higher authority while .info domain names are spam. Or rather,a majority of surfers are believed to consider TLD’s as higher authority ones, so prefer them to the .ws,.info ones.
3. Register domain names for a longer period
Google thinks that a domain name registered for a loner period will have more authority as it’s not registered for a throw-away purpose. So extend those registration periods to 10 or 15 years, remember it saves you on the prices too.
4. Is it a brand or Google ranks?
I think many will disagree with me on the first point. When there is huge traffic to Johnchow.com than bloggingtips.com then what’s in the keyword? True.
Before selecting a domain, you should have a clear idea as to whether it’s going to be branded or not?
If it’s a brand that you are going to promote with your domain, like “yourname.com”, then the first point is irrelevant.
In which case ou should look into promoting your brand by other methods like offline promotions. If it’s traffic from Google tha you prefer, then including a keyword in your domain will be a better idea.
5. Brands unheard yet popular
Now, there is a third category of domains. Domains which are brands but does not do offline promotions but still get their traffic from Google. This is about aggresive promotion and link building. When you have a domain with yourname.com provided you have great content optimized for the targeted keywords, then simply getting a bunch of quality incoming links can take you higher on the SERPS. But had you a domain name with keywords in it, you wouldn’t have had to worry about incoming links much.
6. Select short domain names
A very basic idea here. Long domains look like spam, so make it sweet short and meaningful.
7. Hyphens for help
If you have trouble finding combinations that makes any sense, use hyphens to separate keywords. Example – basic-blogging-tips.com makes sense that basicbloggingtips.com right?
8. Weird is beautiful
There is yet another breed of websites who are brilliant! They use longer, non-recalable domain names just for the sake of getting linked. They have high quality content, that you can’t resist to link. Imagine if Darren’s website was called www.bloggerblogblogger.com while having the same contents as nof now, he would’ve got more incoming links than what he enjoys now.
Any disagreements? Comment on..