6 Easy Ways to Leverage Social Media and Make Money Online

By: | Updated: November 28, 2016

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Have you ever opened Facebook, just to resurface 5 hours later and wonder where your day went? Yeah, me too.

But social media doesn’t have to just be a place to look at cat memes and waste time. You can actually make a lot of money by growing and leveraging social media to your advantage.

If you’re a blogger who has wondered how the heck to make money online you will love the ideas in this post.

No matter what your niche is, you can make money with your blog and social media. Read on to find out how.

1. Write Sponsored Posts

Many websites, brands, and companies offer their followers and customers frequent opportunities to share sponsored posts that promote their products and services. This is a great place to begin earning money using social media because you don’t have to have your own products or services to sell.

Your first step to getting sponsored posts is to grow your follower base on one or more social media platforms like Facebook, Instagram, and Twitter. You will also want to get a good amount of blog traffic if you want companies to pay you for sponsored blog posts. Most require that you have at least 5,000 pageviews a month or more.

Once you have a good number of followers and readers, you can begin making money with sponsored posts. It’s key to strike a good balance between sponsored posts and your own organic content. If you share too many sponsored posts on social media, your followers may lose trust in you and your brand, which is exactly what you don’t want.  Instead, share sponsored posts strategically – the best way to do this is to schedule posts at regular (but not too frequent) intervals.

2. Promote Affiliate Products

One of my favorite ways to make money from my blog is to promote affiliate products like Bluehost and OptinMonster. I only promote products I’ve used and that I know will genuinely serve my audience.If you’re looking to promote affiliate products, start by researching companies whose products you use and see if they have affiliate opportunities. You will be the most successful if you focus on products that your audience already needs and wants.

You can also become an Amazon Associate and make money by promoting products you use to your readers and followers

I suggest promoting these products on Twitter and Instagram by writing short blurbs about them and sharing them along with your affiliate link. Also, write honest reviews of them on your blog. When you do this, you serve your audience by sharing the best products with them, and you also make money when you get an affiliate sale.

Another great place to promote affiliate products is your Resources page. In mine, I offer a comprehensive list of everything I use to run my blogging business. Go check it out for an example of how to create a great Resources page to promote affiliate products that you believe in.

3. Become a Social Media Manager

Social media management is becoming a great job and business because so many small and large companies are using social media to grow their brands.

The best way to get a job as a social media manager (apart from starting your own business) is to subscribe to career websites and keep an eye out for job postings and freelancing opportunities .

If you see something you might be interested in, take a minute to check it out and apply. You never know when you’ll find the social media services job of your dreams. These jobs often let you work from home, which means that you can make money in your pajamas (something I am a big fan of).

4. Promote Your Own Services

If you are a coach like me, a teacher, or run any sort of consulting business, social media is a great place to promote your services to your ideal audience.

I primarily use my blog and social media platforms to promote my one on one coaching, and because of my blog, I have a steady stream of clients coming in all the time. Let me tell you, it is fantastic to wake up every day to emails from people who are excited to work with me.

I conduct all of my coaching calls online, and doing so lets me work with people all over the world.  When you grow your blog audience, you can work with anyone in the world while working at home and setting your own schedule. And remember to not sell yourself short – set your prices high to attract your ideal clients.

5. Use Social Media Websites to Promote Your Crafts

If you’re an artist or create any kind of handmade products, like crafts, hand dyed yarn, jewelry, furnishings, and even bath and body products, you can showcase your products on social media platforms and create a well-paying business for yourself.

Over the last few years, creative businesses have begun to take off, and artists who know how to blog and use social media are doing extremely well and making a lot of money. By using social media, you may even get noticed by gallery owners and art critics, which could lead to invitations to open at high-end places.

Growing your audience on Instagram and Pinterest will help you build trust in your brand and sell your products online. The reason these 2 platforms are so great for creative business is that they are very visual and allow your potential customers to get excited about what you have to offer.

Etsy is another terrific website to showcase and sell your products in front of a large audience. Another plus: Etsy lets you ship your products all over the world.

6. Join Websites Like YouTube and SoundCloud

If you are a musician, comedian, marketer, or fashion blogger (or really, anyone who likes to be on video), you can also get noticed by jumping on YouTube or SoundCloud and creating videos and/or podcasts for your audience.

When your audience sees you or hears you live, they will feel like they know you, which builds trust and leads to sales.

If you want to leverage the power of blogging and social media to make money…

  • Do sponsored posts

  • Sell affiliate products

  • Become a social media manager

  • Sell your own services

  • Sell your own products

  • Join websites like YouTube and SoundCloud

Have you used blogging or social media to make money? What worked for you? Share in the comments below.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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