Running a lifestyle blog can be very profitable. You can make a steady stream of passive income writing about everyday topics that you are passionate about. The best part is that lifestyle blogs are pretty simple to take on and keep going. Your blogs can be about travel, daily life experiences, or even a vlog (video blog).
However, prior to publishing your blog online, you need to adhere to a few important, yet simple principles. The most important step is finding your niche. Choosing the right niche can save you a tremendous number of headaches down the road. Once you selected the perfect niche, there are some other factors you need to keep in mind while finding your voice. We compiled a list of must-do tips for anyone ready to publish a lifestyle blog. Let’s dive in!
1 – What niche is best for your lifestyle blog?
Before you begin any work toward launching a lifestyle blog, you need to carefully define your niche. Some blogs have very broad niches, while others are much narrower. The blogs with a broader niche can generate a lot more revenue if they become prominent enough. However, it is difficult to succeed with a very broad niche without a massive budget and a willingness to create thousands of posts. If you are trying to get results more quickly and on a smaller budget, then you should stick a tighter niche.
If you plan on writing about your world travels, your niche could be traveling the world while blogging. If you plan on traveling by boat only, maybe your niche can be sailing and blogging. You can draw from a number of best boating blogs for inspiration on this.
Whatever your niche, be sure to have it clearly defined before doing anything else. Why? Having a solid niche market and idea in place will dictate the type of content you plan on publishing. It also helps keep your content unique and authoritative. People do like to read, but they would rather be entertained and engaged when doing so. Defining your niche can do just that. It also helps you stay focused down the road as well.
2 – Identify your ideal target audience
You can write until your fingers bleed, but if you don’t have a clearly defined target audience that is easy to monetize, it is all just a waste of time. If you aren’t specific enough when defining your audience, then you will not be able to create content that resonates with any of them. What steps should you take to define and get a better understanding of your target audience?
Aim for 1,000 true followers and the rest will fall into place. By having a very defined target audience, you can essentially write just for them. That is why 1,000 people should be your hallmark. Because if you can get 1,000 people truly engaged in your content, you can get 100,000 people later on. That’s because it is the same process, only scaled. And your 1,000 true followers will help you reach 100,000 by becoming advocates for you and your content.
3 – Have a clever blog name and tagline
You are not simply creating a blog and writing content for your target audience. You are creating a brand. You are your brand, and every successful brand has a clever name and tagline. This is essential if you want to have growth and success with some passive income rolling in.
With your niche on your mind, start brainstorming name and tagline ideas. It is best practice not to rush this process. By the end of a few hours of brainstorming, you should have at least 50 names and taglines on paper. After that, narrow it to 10, then three, then just one. Feel free to get family and friends advice too, because you may not be seeing something they can. Once you have it, check to make sure it is available for use on WordPress and social media channels.
4 – Choose The Right Blogging Platform For You And Your Budget
Once you have chosen a domain name and outlined the general direction of your blog, you should choose a blogging platform and content management system (CMS) that works for you. One of the best is WordPress. With WordPress, you can get a paid or free blogging website. It is best to go with paid, because you can lock in your domain name, serve up ads, and have more control of the user experience (UX) you deliver to your target audience.
5 – Do Detailed Keyword Research And Write 10 Blogs
This is going to be the hardest part of starting your lifestyle blog. You can’t just start writing content that you think readers will like. It needs to get attention and help you build your audience. Content is certainly great, but ensuring your content is ranking well on search engines, like Google, as well as having enough content for site visitors to browse is critical.
For example, if you attract a visitor to your site via one blog and they love it, but can’t find anything else, they will probably not subscribe to your site, or visit again. You just lost one of your 1,000 true followers right from the start. Instead, write 10 blog posts and have them ready to go when it is time to publish your blogging site online.
And do your due diligence when it comes to keyword research. There are plenty of platforms out there you can use to find great keywords that have low ranking difficulty with reasonable monthly search volume. Google Keyword Planner is useful for this, and free.
Good Luck With Your Lifestyle Blog!
Starting a lifestyle blog is exciting. The above must-do tips can serve as your quick startup guide, but they are certainly not all the aspects you need to know. Do your research and be sure to put your best foot forward when you decide to publish your lifestyle blog online. What is your top blogging tip?
Listen to Pro Bloggers
I received a pitch from a stranger a few days ago. The entrepreneur offered me free file space – I think; I forget, among the thousands of pitches I get – in response for a review. I think. Genuinely, I do not remember. Why? Thousands and thousands of strangers try to pitch me stuff or ideas. Strangers want valued space on Blogging From Paradise. But strangers have nothing of value to offer me. So I ignore their pitches. If I am not too busy, I offer help, so these folks experience more success and make more money. Alas, my pro blogging advice often falls on deaf ears. Because if you program yourself mentally to fail, you WILL fail by ignoring successful advice. Guaranteed. Every time.
Look at the featured image for this post. Said pitcher offered me free storage or something. Never heard of her. Never heard of her site. I know she is awesome. Site solid, too. Nothing personal. But the second I see a cold pitch, I lose trust in the individual and in their business. If business were TRULY booming, ALL business would flow to you and you ain’t cold pitching strangers. Real talk. Anyway, I suggested she buy my eBook:
because she obviously struggles, following the amateur blogger approach of blindly cold pitching strangers. Of course she has no interest in buying and reading my eBook. Successful advice evades bloggers who think, feel and act like unsuccessful bloggers. I believe she is awesome. But I share this real world experience to teach, to inspire and to wake up bloggers with the truth. Listen to pro bloggers. Pay close attention to pro blogger advice. We teach you how to blog the right way. We teach you how to succeed. If this person bought my eBook, read it, and followed my advice, she would place her guest post and business links on hundreds of respected blogs, over years. She would gain serious trust. She would make a bunch of money for her business. But alas! Since she ignore my successful advice she will keep following her failing advice, and, will fail, cold pitching strangers, never building strong bonds with pros, burning out, and failing.
Are you completely blind to pro blogger advice? Observe your blogging career. Do you struggle? Struggling bloggers blind themselves to pro advice because fear clouds your mind. I advise new, struggling bloggers routinely. Being filled with fear, most foolishly question my advice. Why? Obviously, you are a new, inexperienced, struggling blogger. Your strategy sucks. Now it’s time to follow a new, successful strategy. Pro bloggers succeed. Pro bloggers teach you successful strategies to succeed. Listen to them. Buy their eBooks. Follow their advice. Position yourself to succeed.
I am not right. Struggling bloggers are not wrong. But I know what works and teach what works. Do not be a fool; if a pro teaches you what works, buy the eBook. I instantly saw the thousands of hours and years of struggle this entrepreneur faces because she has zero interest in spending $7 to get excellent blogging advice. Ego errs because ego sees illusion. Ignore it. Be humble. Listen to pro bloggers. Succeed.
Cheapies Never Go Far in Blogging
Someone wrote me a few moments ago. I quoted my sponsored post price. He replied asking for my best price. I told him all prices are final. Literally, I told him kindly but clearly to take it or leave it. He replied, asking me to accept his offer for $10, which is absurdly lower than my $11 sponsored post rate. I am joking; just seeing if you pay attention LOL 🙂 Anyway, his $10 offer is MUCH lower than my sponsored post fixed price. PLUS I already told him twice my fixed price, and to take the price or to leave the price. I *also* mentioned how all prices are final. Of course, I immediately labeled his email “spam” so all future emails, barterings and silly cheap-ness flow directly to my spam folder. I will never see him or his emails again. Nothing personal. But I have no time or energy for cheapies because if you are so filled with the fear of poverty that you completely ignore my emails, I cannot respect you as a blogging business partner.
This is why cheapies never go far in blogging. Imagine this lost blogging soul. He ignores my emails to ask for a ridiculous price on a sponsored post. I label his email “spam”. After 10 or 20 more pro bloggers label his email as “spam”, every single email he sends to bloggers winds up in the blogger’s spam folder. Almost all bloggers never check their spam. Most delete all spam emails without checking the emails. Imagine sending 500 emails to spam folders daily? That marks 499 to 500 emails no blogger will ever see, only to be deleted immediately.
Pay Up to Play Up
Moving up in blogging circles requires you to invest more money into your blog. From paying for your domain and hosting, to paying for your theme, to paying for your blogging education, to investing in sponsored posts advertising your business, the bigger money and greater traffic awaits in higher blogging circles, where money flows freely. Prospering people who buy your products and services without hesitating meet you through friends in higher blogging circles. Same thing happens offline. Jeff Bezos does not do business with someone who cannot afford my $7 eBooks. He does business with serious entrepreneurs who freely invest money in mutually beneficial ventures. Life works that way. Birds of a blogging feather flock together. Imagine if the $10 sponsored post cheapie paid my full price instead? I place the post, his business gets greater exposure in front of prospering eyes and he nets more sales and profits. He makes $100, or $1000 or more, earning more money to boost his sponsored post budget and to move him out of poverty. But the mental illness of poverty prevents him from seeing beyond “I HAVE NO MONEY! I NEED TO ***ONLY*** PAY $10 FOR EVERY SPONSORED POST I PLACE!!!”
He may place a few $10 sponsored post on terrible quality blogs with broke readerships. Truthfully, he should just donate the $10 to bloggers who place his sponsored post for $10 because said bloggers have either 5 daily readers or readers who cannot afford to spend $1, let alone, $100 or $1,000…or perhaps, both. Yikes. Pay up. Play up.
Multiply your blogging success. Buy my eBook:
How Much Confidence Do You REALLY Have in Your Blog?
Watch this video I recorded in Brooklyn Heights today:
Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.
I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.
The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.
One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.
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