Amazon Publisher Services is a suite of cloud services that brings you solutions built by Amazon.
The days of traditional publishing are declining while digital publishers are making a rise in the world.
The Amazon brand had one of the biggest ad platforms alongside Google and Facebook.
The company has enough influence to create a marketing space for indie authors, small business owners, and entrepreneurs.
The Amazon Publisher Services is a great way to start your marketing campaign.
This article will teach you the basics, the features, and the plans available.
Amazon Publisher Services at a Glance
Here is a short and quick overview of what Amazon Publisher Services Offer.
- Marketing Segment: Advertising platform
- Best For: Sellers and entrepreneurs
- Plans & Pricing:
- Transparent Ad Marketplace: Invitation only. There is no publisher fee, but a nominal $0.01 CMP charged to bidders.
- Unified Ad Marketplace: Invitation only. It charges a 10% transaction fee from SSP bid prices before conducting the first-place auction.
- Connections Marketplace: Invitation only. Vendor fees depend on the provided service.
What Is Amazon Publisher Services?
Amazon Publisher Services, or APS, is the center point for all of Amazon’s marketing services.
This platform helps subscribed customers track the progress of their businesses by exploring different types of advertising.
There are three types of services provided with a focus on specific marketing strategies.
Depending on the membership, customers can have all the perks and features of these services.
Related: How to publish a book on Amazon
What Are Amazon Publisher Services Used for?
Many members use Amazon Publisher Services to increase revenue with little slowdown time.
Sellers who use the site for product bidding can track many contracts and all the earnings under one dashboard.
Publishers can also gain insight into their business with analytic feedback.
Users can expect a data report for page views and engagement ratings that help them see their performance online.
How Amazon Publisher Services Work
Depending on the type and size of your business, Amazon Publisher Services caters to your advertising needs.
The program keeps track of your revenue stream and provides feedback on your performance.
With a steady, analytical approach, Amazon gives you the necessary tools to improve your chances for your product ads.
Notable Features of Amazon Publisher Services
With Amazon Publisher Services, you can expect a lot of great perks for your business.
Whether you run a large or mid-size publishing company, Amazon caters to your publishing needs with reliable options to monitor business.
The services are also connected through the cloud and kept in one place.
Here are some key features to expect from Amazon Publisher Services.
1. Decreased Latency
You don’t have to worry about your computer lagging during work hours.
Amazon keeps the processing speed high by handling all the actions on a different server.
All bidding auctions happen on a different browser.
Users can operate their business transactions with short delay times and a low risk of network crashes.
Amazon keeps its members, and the sellers can keep their clients.
2. Large Demand Footprint
What’s hard for a seller to understand is that there are not many buyers.
Including Amazon, users have unlimited access to a list of partners and buyers they can connect with.
The products they sell have an easier time reaching out to a demanding audience.
The Transparent Ad Marketplace uses this feature and stays consistent throughout your membership.
3. Easy Management
Users who use Amazon Publisher Services know how simple the UI is for data collection.
You can track your earnings from buyers, keep an organized list of contracts, and deliver ads to multiple partners.
Amazon puts the user experience first by creating a dashboard with easy access and functionality.
Using these services will not leave you with confusion.
4. 24/7 Online Access
There is no time restriction for using Amazon Publisher Services.
Since it is a digital platform, users can work on their business at any hour of the day.
There is also free customer support to help with any issues on the site.
With reliable help and resources to guide users through the platform, Amazon provides the best service to new people.
5. Constant Upgrades
Technology continues improving each day with new ways to make our lives easier.
These services provided by Amazon are no different.
When using this platform, you can expect the system to update with the latest optimization features.
Users won’t feel left behind by the current trends and strategies.
Amazon makes sure that both the system and its members can grow together.
Are There Any Minimum Requirements Necessary To Use Amazon Publisher Services?
Amazon Publisher Services doesn’t require much to access its platform.
The way to get started is by filling out a form with your contact information, job title, and the type of publishing you want to create.
If accepted, Amazon will send you an invitation code to set up your platform and payment method.
If you have multiple sites, you fill out an application for each one.
How Much Does Amazon Publisher Services Cost?
Amazon does not require any membership fee or subscription plan to use its services.
You can only apply with your business information and wait for a response.
Each of the plans has some variation in pricing.
The Transparent Ad Marketplace charges bidders $0.01 CMP.
The Unified plan charges a 10% transaction fee.
The connection marketplace has vendor fees depending on the service.
Does Amazon Publisher Services Have an Enterprise Version Available?
Most people will say that Amazon Publisher Services already advertises as the enterprise version.
What makes this ad platform different from other enterprise editions is that there is no payment needed to join.
A simple application process will grant you access to all three of the services you want to use.
There are also no renewal fees because once you join, the platform is yours to use forever.
Amazon Publisher Services Promotions and Savings
Amazon Publisher Services does not have any promotional deals at the moment.
The platform is new and focuses on giving the best support to new users.
Does Amazon Publisher Services Have a Free Trial?
Amazon Publisher Services does not have a free trial.
The entire platform is free for users entering their site or business on the application request form.
Does Amazon Publisher Services Offer Coupon Codes?
Amazon Publisher Services offers no coupon codes at the moment.
Access to the site is only available to a select group of publishers.
Does Amazon Publisher Services Have a Lifetime Deal?
Once an Amazon representative contacts you to discuss the program’s details, you will have permanent access.
There is no time limit to these services for all participating members.
Who Are Amazon Publisher Services’ Main Alternatives?
Amazon isn’t the only company offering an advertising platform to digital businesses.
Many other ad companies promise a quick boost in sales and a growing audience.
Here are some of the top ad platforms that rival Amazon Publisher Services.
1. Google Ad Manager
Google Ads manager is an advertising platform that supports small business owners with high-yielding brand awareness.
Syncing with other Google applications, this Ad Manager has a wide range of control over the entire publishing process.
Although they provide the same service, Amazon Publisher Services has easier navigation than Google Ad Manager.
You also need an account with Google Adsense to activate this platform.
AppNexus is a reliable ad platform for active traders who want more control over their transactions.
The bidding is in real-time, and the users can purchase products based on the number of views it has.
In comparison to Amazon Publisher Services, AppNexus does not cater to Enterprises.
The platform is limited to small and mid-sized businesses, whereas Amazon reaches clients from all audiences.
OpenX is another top-brand ad platform that focuses on audience targeting.
Its OpenAudience program combines your data with theirs to broaden the scope of a diverse target group.
When comparing processing speed, Amazon Publisher Services keeps delay time short and reduces lag.
OpenX is known to have poor tech support and could take days to fix an issue.
How Does Amazon Publisher Services Differentiate Itself From Competitors?
Compared to other ad platforms, it shows how much Amazon Publisher Services has revolved its entire site around the user’s needs.
Most ad platforms are hard to learn at first, but Amazon keeps it simple for anyone to grasp.
Amazon Publisher Service also proves to be the best, with supportive 24/7 customer service to all its users.
Who Is Amazon Publisher Services Best for?
Large and mid-sized publishers will get the most benefits from using Amazon Publisher Services.
From Amazon’s viewpoint, the users they choose to partner with already have contractual relationships with other demand partners.
Each of the two large groups has certain aspects that match the needed criteria.
Mid-sized groups have a chance to join the program but will need to provide more rep than a larger group.
Why Is Amazon Publisher Services Best for NICHE?
Amazon Publisher Services is good for niche marketing from the data it gathers from the user and its database.
The program continues to learn and gather information from the customers based on their purchase history and the number of clicks on a specific product.
The main dashboard even comes with a separate tab of analytics supporting a segmented audience and their data.
Is Amazon Publisher Services Easy To Use?
Amazon Publisher Services designed its platform with a user-friendly interface that many publishers can understand.
This ad platform can personalize your main board of operations by giving you the necessary details.
Amazon believes workflow and transactions can be efficient with an easy-to-navigate system.
There is also online tech support available to guide new users on how to properly use the platform.
What Features Do Some Users Love?
What many publishers like about Amazon Publisher Services is the number of demand partners provided.
With your list of clients, Amazon combines that number with their list and delivers a wide audience.
Another thing that many users love is the whole server running on the cloud.
The processing speed of the website is always high and rarely drops to a buggy state.
What Features Do Some Users Find Frustrating?
Most users don’t like how Amazon Publisher Services is only limited to large businesses.
For a brand that appeals to a wide range of consumers, the company doesn’t work with small-time workers with little to offer.
Another feature that needs improvement is the criteria to be considered for the program.
The standard and reputation are high and can often make Amazon look too exclusive for many members.
Frequently Asked Questions
Do you still have questions about Amazon Publisher Services and what they have to offer?
Check out these additional concerns from the Amazon community.
Is Amazon Publishing worth it?
Considering how successful indie authors have been with Amazon’s book publishing services, Amazon Publisher Services can provide the best in advertising.
The brand name alone is enough to attract loyal customers because of the clean track record.
It is also affiliated with other big-name companies with major influence.
If you qualify for these services, it is an opportunity not to skip over.
What is Amazon PPC?
Amazon PPC is a system where advertisers bid on keywords.
Sellers bid on relevant keywords for their product ads.
The seller with the highest bid wins the chance to have their ad promoted first when a customer searches the keyword.
It is an innovative concept that increases online traffic for sellers who are trying to push their products toward consumers.
Amazon Publisher Services is a new product with many opportunities to grow.
It appeals to large businesses with the hopes to provide excellent service and a boost in sales.
At the moment, the services are free based on a personal invitation from Amazon.
All that is required is information about your business and how much influence it carries.
Unlike most other ad platforms, Amazon Publisher Services emphasizes a user-friendly environment with simple operation tactics.
What are your thoughts on Amazon Publisher Services?
Leave your comments and experience down below in the review section.