- SEO Tools
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking.
AnswerThePublic is a search engine optimization (SEO) tool that can help you understand your target audience and what they’re searching for online.
AnswerThePublic achieves this by generating keyword suggestions based on real user questions.
The tool is useful for businesses of all sizes.
In this article, we’ll discuss AnswerThePublic’s features, how it works, and who should use it.
We’ll also talk about its costs and the best features offered.
AnswerThePublic at a Glance
AnswerThePublic is a tool that anyone can use, but it’s especially useful for the following purposes and people.
- Market Segment: Keyword research.
- Best For: Content creators and marketers.
- Plans & Pricing:
- Free: Use it for up to three searches per day
- Monthly: $99 per month
- Annual: $948 per year (breaks down to $79 per month)
- Expert: $199 per month
What Is AnswerThePublic?
AnswerThePublic is a keyword research tool. It’s useful for marketing purposes to help you figure out what topics to write about, what products to sell, and how to appeal to your target audience.
What Is AnswerThePublic Used For?
You can use AnswerThePublic for various purposes, such as the following:
- Content research
- Keyword research
- Competitor analysis
- Product research
How AnswerThePublic Works
AnswerThePublic works by taking the keywords you enter and generating a list of related questions.
It pulls data from Google’s Autocomplete feature to get this information.
The data gets turned into a visualization that shows you the most popular questions and topics related to their keyword.
You can use this data to improve your content, keywords, and overall marketing.
Notable Features of AnswerThePublic
AnswerThePublic provides content creators, SEO specialists, marketers, product managers, bloggers, and researchers with plenty of powerful features.
1. Visualization View
The Visualization view is AnswerThePublic’s unique feature that allows you to see all the questions people ask about your seed word.
2. Data View
Data View lets you see all the data AnswerThePublic has collected for a particular keyword in an organized list.
It’s useful if you want to export the data into a spreadsheet.
The Questions feature allows you to see the questions people are asking about a particular topic, keyword, or brand.
AnswerThePublic sorts the questions by type so you can easily find the questions you’re looking for.
With this feature, you can see the prepositions people use when they search for a particular keyword.
The Comparisons feature reveals comparisons people make between two different keywords.
The Alphabetical feature lets you see all the keywords AnswerThePublic generates for a particular seed word. This list is then sorted alphabetically.
The Related feature shows you other seed words related to your original seed word.
8. Receive Alerts About New Suggestions
If you purchase one of the paid plans, you can set up alerts and receive weekly highlights about topics you deem crucial for your content marketing plan.
It’s helpful to keep up with seasonal changes or new ideas as they hit the market.
9. Complete Unlimited Searches and Exports
With a paid AnswerThePublic plan, you aren’t limited to three searches per day.
Instead, you can conduct as many searches as needed.
Then, export the data.
You won’t need to continually visit the tool.
Instead, work out of the CSV file, customizing how you use the data.
Are There Any Minimum Requirements Necessary To Use AnswerThePublic?
No, AnswerThePublic doesn’t have any minimum requirements.
The tool is available to anyone with an internet connection and a web browser.
How Much Does AnswerThePublic Cost?
AnswerThePublic has one free and three paid plans: Monthly, Annual, and Expert.
You’re limited to what you can do with the free plan, as you can only do three daily searches.
If you’re doing limited content creation, this can get you started.
But, you’ll need to upgrade to a paid plan if you want to conduct advanced keyword research.
Cost: $99 per month
The monthly plan unlocks the following features:
- Unlimited number of daily and monthly searches
- Compare your data over certain timeframes
- Available to up to three users
- Conduct CSV exports
- Export high-resolution images
- Hide suggestions and branches
- Use up to five Search Listening Alerts
- Get priority customer support
AnswerThePublic also sends you two educational resources as a part of its Monthly Plan Education Package.
The first is an ebook about consumer insight during the age of Google’s dominance.
The second resource is a video course to help you master using AnswerThePublic.
The feature about hiding branches and suggestions requires some explanation.
Using it, you can eliminate any answers that aren’t relevant to your needs.
For example, if you sell shoes, you might not want to see the data AnswerThePublic collected about “sandals” since that’s not a type of shoe you sell.
The five Search Listening Reports in the Monthly Plan refer to the alerts previously mentioned.
You can set up those weekly reports around five different keywords or phrases you want to closely monitor.
Cost: $79 per month (paid annually at $948)
With AnswerThePublic’s Annual Plan, you get everything from the Monthly Plan.
In addition, up to five users can access your account.
You also get one extra resource in the educational package: A video course about customer journeys and “search listening.”
Cost: $199 per month
The Expert Plan gives you everything from the Annual Plan.
It also adds an upgrade from 5 to 20 monthly Search Listening Alerts.
On this plan, you can give account access to an unlimited number of team members.
It comes with the same education package as you get in the Annual Plan.
Does AnswerThePublic Have an Enterprise Version Available?
No, AnswerThePublic doesn’t have an enterprise version.
However, the Expert Plan gives you access to some features that might make it suitable for larger businesses.
AnswerThePublic Promotions & Savings
Unlike some marketing tools, such as web hosting tools, AnswerThePublic doesn’t offer the same types of coupons or lifetime deals.
Does AnswerThePublic Have a Free Trial?
In a sense, yes. The free plan with AnswerThePublic isn’t technically a trial plan.
Instead, it’s a forever-free plan.
If you only need up to three daily searches, you can continue to use AnswerThePublic’s free version for as long as needed.
Does AnswerThePublic Offer Coupon Codes?
The company itself doesn’t offer coupon codes.
However, you can find various websites that provide coupon codes to use on the AnswerThePublic checkout page.
Here are three websites to try:
Does AnswerThePublic Have a Lifetime Deal?
No, AnswerThePublic doesn’t have a lifetime deal.
You’ll need to pay monthly for the Monthly and Expert plan or $948 annually for the Annual Plan.
Who Are AnswerThePublic’s Main Alternatives?
AnswerThePublic isn’t the only keyword research tool available.
Here are three competitors to consider researching for your business needs.
1. Moz Keyword Explorer
The Moz Keyword Explorer is a tool that can help you with various aspects of SEO, such as:
- Keyword research
- Link building
- Site audits
You need to set up an account with Moz to try the tool for free.
Once you do, you can get up to 10 searches per month for free.
Moz offers over 500 million keywords inside its database.
You can also get SERP analysis and recommendations for keywords to target.
The Moz keyword tool differs from AnswerThePublic mainly in the way it delivers the keyword results.
Rather than focusing on the questions and prepositions that AnswerThePublic does, Moz brings back more traditional long-tail keywords from each seed word you feed into it.
Ubersuggest is a free keyword research tool that’s easy to use and provides detailed information about each keyword.
Simply enter a seed keyword into the search bar and Ubersuggest will return results, including the keyword’s SEO difficulty, estimated organic traffic, and more.
Ubersuggest is a free alternative to AnswerThePublic.
However, it doesn’t have all the bells and whistles that AnswerThePublic does.
For example, although Ubersuggest reveals prepositions and questions, it doesn’t show them in the visual view as AnswerThePublic does.
Ubersuggest offers three daily searches per day.
If you want more searches, you’ll need to pay for a premium plan.
3. Ahrefs Keyword Generator
The Ahrefs Keyword Generator is a tool that helps you come up with new keyword ideas.
It’s similar to AnswerThePublic in that it takes a seed keyword and returns results based on that keyword.
But, the Ahrefs Keyword Generator goes a step further by also returning results based on related keywords.
It can be helpful if you’re stuck trying to come up with new ideas.
Although you can try the Ahrefs Keyword Generator for free, it’s limited when compared to the results provided by the Ahrefs paid plans.
You can choose from the $99 per month Lite Plan, the $199 per month Standard Plan, the $399 per month Advanced Plan, or the $999 per month Enterprise Plan.
How Does AnswerThePublic Differentiate Itself From Competitors?
AnswerThePublic has a few features that set it apart from its competitors.
The first distinct feature is the AnswerThePublic visualizer.
This tool takes the data AnswerThePublic gathers and presents it in a visually appealing way.
Another feature is AnswerThePublic’s ability to show you related searches.
It can be helpful when brainstorming new ideas or trying to come up with a fresh angle on a topic.
Unlike some of the bigger companies like Ahrefs or Moz, AnswerThePublic differentiates itself by offering the three daily searches for free.
Who Is AnswerThePublic Best For?
AnswerThePublic is best for anyone working as an SEO executive or in their company’s digital marketing department.
But smaller content creators may also find the tool’s free version helpful.
Why Is AnswerThePublic Best For SEO Executives?
The keyword research tool works great for SEO executives and digital marketing employees because its branching feature helps to fully expand keyword searches.
Company employees can use it for website keyword research.
However, they can also expand into using its questions, prepositions, and comparisons to optimize organic and paid social media campaigns.
Is AnswerThePublic Easy To Use?
Yes, the tool is easy to use and has a straightforward interface.
AnswerThePublic’s keyword research tool is web-based, so you can use it without downloading anything.
What Features Do Some Users Love?
AnswerThePublic is best known for the following two features:
- Visualization View
- Data Views
These are the two features most AnswerThePublic users like best about the tool.
Unlike many other keyword research tools, AnswerThePublic helps users to conceptualize the results through the visual aspect of the Visualization View.
But, users also like the Data View’s streamlined listings they can export to CSV files.
What Features Do Some Users Find Frustrating?
Free users complain that there are too many messages about upgrading to the Pro plans.
Users working in more obscure niches sometimes find limited results.
AnswerThePublic works more effectively in prominent or popular niches.
Frequently Asked Questions
You may still have a couple of questions about AnswerThePublic.
Here are the answers to the most commonly asked questions.
How do you master AnswerThePublic?
Mastering this keyword research tool comes from using it.
The more you gain familiarity with how it works, the closer you’ll come to feeling like you’ve gained mastery over it.
Although, this shouldn’t take long as the tool is simple to master.
Why is SEO important?
Organic SEO is important because it can help you increase your website’s visibility on search engine results pages.
In turn, this visibility can lead to more traffic and more customers or clients.
AnswerThePublic is an effective tool for anyone working in SEO or digital marketing.
Bloggers, small content creators, and even affiliate marketers may also find the tool useful in helping them come up with new keyword ideas.
If you haven’t tested out AnswerThePublic yet, we encourage you to try your first three free searches here.
Do you have experience with using AnswerThePublic?
Please leave a review in the comments below.