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Elegant Themes’ Divi theme is a site builder that works within WordPress.

It looks precisely like Elementor.

Divi’s goal is to simplify WordPress web design by featuring speed and efficiency.

However, Divi is not necessarily a simple website builder that beginners can easily navigate.

It is a sophisticated design system that will enhance your team’s workflow.

The Divi Theme is an excellent choice for bloggers, freelancers, web design agency owners, start-ups, or small businesses.

The theme provides all the features you need and costs a fraction of what it would cost to create your website.

Divi at a Glance

Here is a quick rundown of all Divi’s notable features.

Market Segment: Website Developers

Best For: Drag-and-Drop Web Design

Plans & Pricing:

  • Yearly Acess Plan: $89 annually
  • Lifetime Access Plan: $249 one-time fee

How Divi Works

Divi has many industry-leading features, allowing anyone to create stunning and functional WordPress websites.

Divi makes it easy to get started, even for beginners.

The documentation covers every aspect of Divi.

Divi includes a visual page builder that allows you to organize, customize, and build every website element using Divi sections, rows, and modules.

Divi makes it easy to create professional websites and web pages quickly and easily without knowing any programming or design skills.

When you create a post or page on WordPress using Divi, you can choose up to three options to make content.

You have the following options:

  • Creating a page from scratch
  • Choosing a premade design
  • Cloning a current page

Notable Features of Divi

The DIVI theme boasts numerous features you can use.

Here are the top features:

1. Quality Content Template

The main feature of  Divi has to be its page builder tool and template library.

If you wish to make a WordPress site design, choose the Divi Builder tool; otherwise, the predesigned content templates will work well for those who don’t have time to design their websites from scratch.

Suppose you don’t need assistance making your site.

In that case, you should know Divi offers the largest selection of premium page templates.

These templates cover eCommerce, yoga studios, business websites, and learning management systems.

You will find almost all types of page templates in Divi.

So, whatever design you want to achieve, you will find something in Divi layouts.

2. Drag-and-Drop Content Editor (Also Known as Divi Builder)

All works involve developing new content designs or editing in the Divi Builder.

Through upgrades over the years, the Divi Builder has become one of the most impressive yet powerful pages of WordPress builders.

Top features of the Divi Builder include:

  • Ability to design custom theme templates
  • Offers various content modules
  • Ability to develop reusable parts for use throughout the design process
  •  WYSIWYG visual editor for creating custom pages
  • The history section for re-doing and undoing moves
  • Viewports for viewing content on desktops, tablets, and smartphones

The Divi Builders features columns and rows to help users build page layouts.

This allows you to add various modules into structures, such as video players, sliders, call-to-action buttons, and more.

You can customize all these modules to ensure they are compatible with your website design and have a perfect look for your project.

3. Reusable Custom Content

You can save anything you create on Divi Builder through the global modules feature, including modules you’d like to customize or edit.

When designing reusable assets, you can choose how they are updated, including setting up dynamic assets that let you update all actions at the touch of a button.

4. Portability

Another incredible feature of Divi is its portability.

This feature allows you to transfer layouts and other assets amongst WordPress sites.

If you want to create several sites using Divi, it has features that can make your workflow seamless.

5. Full Creative Control

You can customize all aspects of your content with the Divi Builder interface, which gives you total control over the design of pages and posts.

The recent update allows users to manage other parts of the website, too.

Are There Any Minimum Requirements Necessary To Use Divi?

Here are the minimum requirements Divi users must fulfill to create successful websites.

  • Memory Limit: You should set the limit to 128M as the one set by WordPress, or your hosting may be low.
  • Upload Max Size and Post Max Size: These directions limit the size of a page on a website and the maximum file size.
    Setting them at 64M is crucial since post sizes can be bigger when using Divi Builder.
  • Max Execution Time: The max execution time influences the time it takes for pages to load.
    If the limit is too low, it may affect layouts to the Divi Builder or import large files.
    So,  set it at 120.
  • Max Input Time: This directive controls the maximum time calculated for the script to parse input data.
    The Divi Builder may time out if the limit is low before being allowed to load.
    It would be best to set it up to 60.
  • Max Input Vars: This directive affects the number of inputs accepted.
    If the limit is not set correctly, it may affect the Builder’s loading properly—1000 is ideal.
  • Display Errors: This setup identifies errors that may or may not be printed on the page.
    This can help during website evolution, but you cannot use it on production sites.
    So, the configuration should be set at “0”.

How Much Does Divi Cost?

Divi offers two pricing plans to its users:

  • Lifetime access
  • Yearly access

The lifetime access plan lets you get access and update the theme forever.

You only need to pay a one-time fee of $249.

The yearly plan, which is the most popular plan, costs $89 anually.

Both plans allow access to Divi and Extra themes, Monarch and Bloom plugins, premium support, theme updates, limitless site usage, and a risk-free guarantee.

Compared to the price of other standalone WordPress themes, Divi theme’s prices offer unlimited usage of their products on as many websites as you want, making it a critical value.

Suppose you are not happy with Elegant Themes or Divi.

In that case, there is a return policy where subscribers get a full refund for membership purchases for up to 30 days after buying a plan.

Divi and Elegant Themes also offer discounts based on the plans offered.

Users may also enjoy discounts on annual memberships and lifetime offers.

Additionally, users benefit from the yearly Black Friday sale, where customers may save up to 25 percent and get product freebies from Divi.

Yearly Access Plan

Lifetime Access Plan


Use on unlimited websites

Use on unlimited websites

Product Updates

1-Year of Updates

Lifetime Updates

Customer Support

1-Year of Support

Lifetime Support



$249 (one-time)

Divi Deals & Discounts

Divi offers various promotions and several ways to save money.

Does Divi Have a Free Trial?

Yes, Divi offers new users a 30-day money-back guarantee on all of its plans, meaning you can use the software to create your website and test everything in 30 days.

After 30 periods you are not satisfied, you get your money back.

Does Divi Offer Coupon Codes?

Users can get up to 80 percent discounts on Divi builder and theme.

Coupon codes are rolled out regularly.

Does Divi Have a Lifetime Deal?

Divi has a lifetime plan which also attracts a discount.

The lifetime deal costs $289, and users get full-time Support, lifetime updates, and product features.

Does Divi Usually Offer Black Friday or Cyber Monday Discounts?

Cyber Monday and Black Friday are the two seasons of the year that Divi offers their biggest discount.

It takes place once per year.

Who Are Divi’s Main Alternatives?

If you find Divi is not suited for you, there are a few comparable alternatives to consider.

1. Elementor

This WordPress page builder allows you to create an entire website using a drag-and-drop design, similar to Divi Builder.

Elementor, unlike Divi, is a software plugin, meaning you must connect it with a theme.

Notable Differences
  • Elementor offers a free version for simple uses
  • Elementor works with nearly all themes
  • Elementor includes more features than Divi
  • Elementor doesn’t have an official theme like Divi.
  • Elementor pro costs more than Divi if you intend to create many sites.

2. Astra

Astra is also a decent alternative to Divi.

However, this lightweight multipurpose WordPress theme doesn’t have its only visual drag and drop builder.

Instead, it is designed to pair with builders.

Notable Differences

  • Astra boasts faster loading time than Divi, especially if paired with block editor
  • Astra gives you more theme styles in the WordPress Customizer
  • You can use Astra with any page builder plugin
  • Astra is cheaper than Divi
  • Astra lacks a drag and drop builder, which is not ideal for those looking for inbuilt features.

3. Beaver Builder

Beaver Builder comes with a visual drag and drop builder.

It is also offered in themes to pair with builders.

When you use Beaver and theme simultaneously, the experience is similar to that of Divi.

Notable Differences

  • Designs created with Beaver Builder are lighter than Divi designs.
  • Beaver is more stable with few glitches
  • Beaver is easy to use and is compatible with different themes
  • Beaver costs more than Divi
  • Beaver has less style options than Divi
  • Divi offers more prebuilt designs

How Does Divi Differentiate Itself From Competitors?

One key benefit of Divi is its portability, which lets you transfer layouts and other assets among your websites.

If you want to develop several sites with Divi, it boasts time saving features that can make your workflow seamless.

Who Is Divi Best For?

Divi is a multipurpose theme, meaning it is ideal for all niches and website types.

You can use Divi to design any website you wish, either from the ground up or using the premade templates available in the library.

You have total control of your assets.

Why Is Divi Best for Small Business Owners?

Divi is the best option for small business owners because of its no-coding nature.

Instead of digging into a limited budget to pay web developers and coders, DIY website owners can use the drag and drop feature to create a stunning visual site that attracts customers.

Small business owners have enough to deal with in regard to running their business, so spending tons of extra time and resources designing a professional website is not always feasible.

Divi simplifies that process and allows small business owners to get back to running their company.

Is Divi Easy To Use?

It’s relatively easy to use Divi, although there is an expected learning curve regarding the user interface.

The software also features a split-testing tool that lets you test out different designs, a feature that is uncommon with WordPress themes.

What Features Do Some Users Love?

Divi includes tons of features that users love.

A few of these are:

  • Divi boasts a clean and intuitive interface that makes navigating easier for users.
  • The builders offer immense value for your money, and have a lifetime deal, too
  • The drag and drop builder is easy to use
  • There are no limitations on the number of websites users can create

What Features Do Some Users Find Frustrating?

As with most products, there are some frustrating features included with Divi.

  • The bloated code harms SEO
  • You cannot migrate to another WordPress theme while using Divi

Frequently Asked Questions

Do you still have question about Divi by Elegant Themes?

Here are some answers to the most frequently asked questions.

vector graphic showing elements of blog design

Is Divi good for SEO?

Yes, Divi is lightweight and fast, which are some key factors affecting SEO performance.

Are Divi sites slow?

Yes, Divi sites are slow compared to other WordPress themes.

The full loading speed for the Builder is 2.6 seconds.

Can I use Divi without WordPress?

Users cannot use Divi without WordPress because it is third-party software.

Wrapping Up

Divi is a solid theme with tons of powerful features you can use to create different types of websites in WordPress.

At an affordable $249 for lifetime access to the platform and its simple drag-and-drop content builder, Divi offers all the resources you need to build a professional and visually stunning website.

Did you find this Divi review helpful?

Let us know in the comments section!

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