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You know that generating revenue can be difficult if you’re running a website.

You may have experimented with different monetization options, such as Google AdSense, but haven’t had much success.

In this article, we’ll introduce you to Ezoic, which is an ad platform that could help increase your earnings from ads.

Ezoic helps optimize ad placement on websites.

It includes several features that make it stand out from the competition, such as its machine learning technology.

It can also integrate with Google AdSense and other ad networks.

Let’s now review Ezoic in detail, including how the platform works, its biggest competitors, and who can benefit from it the most.

Ezoic at a Glance

Let’s look at who can most effectively benefit from using the Ezoic ad platform.

  • Market Segment: Website owners
  • Best For: Websites with 10,000 monthly page views
  • Plans & Pricing:
    • Monetization Plan: Free (funded by ad revenue)
    • Ezoic Pro: $5.99 per month (if you aren’t using the Monetization Plan)
    • Premium: By invitation only
    • VIP: By invitation only

What Is Ezoic?

Ezoic is an ad optimization platform that helps website publishers improve their advertising revenue.

What Is Ezoic Used For?

Ezoic is used to optimize ad placements and maximize ad revenue for website publishers.

It offers several features that can help you improve your website and revenue performance.

  • Increase ad revenue: Ezoic’s machine learning algorithms will optimize your ad placements to help you make more money from advertising.
  • Improve website performance: Ezoic can help you speed up your website, improve your user experience, and reduce your bounce rate.
  • Get insights into your website traffic: Ezoic’s analytics tools can help you understand your website traffic and make informed decisions about how to grow your business.

How Ezoic Works

The Ezoic system runs in the background of your website, automatically testing different combinations of ad placements, layouts, and sizes to find the ones that earn you the most money.

Ezoic can adjust your website’s layout to improve user experience (UX).

It uses artificial intelligence (AI) and machine learning to perform its work.

Notable Features of Ezoic

Here are some of Ezoic’s key features.

1. Ad Optimization

Ezoic’s machine learning algorithms work to improve advertising results.

You can use four ad placements with Ezoic’s platform.

  • Banner ads: These are image-based ads.
    Each ad links to the advertiser’s website when clicked.
  • Native ads: Ezoic provides advertisements that match the look and feel of your website.
    They look more like an article than an ad.
  • Sticky ads: You’ll typically place these ads on your sidebar.
    As your visitor scrolls down a page, the sticky ad remains visible in the sidebar area.
  • Link ads: These ads appear as clickable links within the content of your website.

2. Website Performance

Ezoic can help you speed up your website, improve your user experience, and reduce your bounce rate.

Ezoic’s platform is constantly learning and improving, so you’ll see your website performance continue to increase over time.

You might worry if placing ads on your site will hurt the user experience.

Unlike most ad platforms, Ezoic pays attention to how your visitors respond to the ads.

If its technology notices a downturn in user experience, it will adjust the ad placements as it works to improve in this crucial area.

3. Traffic Insights

Ezoic’s analytics tools can help you understand your website traffic and make informed decisions about how to grow your business.

Ezoic’s platform gives you insights into the following areas.

  • Where does your traffic come from?
  • What devices do visitors use?
  • What browsers do website visitors use?
  • What operating systems do your visitors prefer?

Ezoic also gives you insights into how different types of visitors interact with your website.

For example, you can see how first-time visitors interact with your website compared to returning visitors.

4. Ad Tester

You can test different ad locations using a Google Chrome extension drag-and-drop ad tester.

The tool automatically runs thousands of tests for you.

Using it, you can allow Ezoic to control ad bids while optimizing the goals you select while setting up the tester.

5. Video Player

Ezoic designed its video player to earn revenue from video advertising.

The video player lets you run pre-roll, mid-roll, and post-roll ads.

You can also control ad placements, including overlays, skippable ads, and non-skippable ads.

Ezoic also provides video player features like autoplay and related videos.

Are There Any Minimum Requirements Necessary To Use Ezoic?

Yes, Ezoic does use minimum requirements for website owners who want to use its platform.

  • Your website must have at least ten thousand monthly page views
  • Your website must follow the guidelines outlined by Google’s Ad Policy
  • You must use 100% original content on your website

The 10,000 monthly page view rule applies to website owners who want to use the free Monetization plan.

If you’re still growing a website with less than 10,000 monthly page views, Ezoic lets you get started with its Access Now program.

You will need to wait for Ezoic to review your website when joining the Access Now program.

The review process takes between three to 14 days.

How Much Does Ezoic Cost?

It doesn’t cost anything to sign up with Ezoic.

Here’s how its plans work.

Monetization Plan

You can sign up for free to use Ezoic’s Monetization Plan.

In addition, you get immediate access to the following tools.

  • Total Ad Control (use split testing)
  • Ezoic Ad Tester (drag and drop ads)
  • Video Player (built-in video ad testing)
  • Ad Network (access thousands of ad networks)
  • Big Data Analytics (test categories, pages, and audiences)

During your first 30 days under the Monetization Plan, your website earns 100% of all ad revenue generated.

After 30 days, Ezoic keeps the revenue from one ad per page. You keep the rest.

If you’d rather use a revenue share model, you can select to go on a 10% revenue share plan.

It’s a different version of the Monetization Plan where you give Ezoic 10% of all ad revenue and keep the remaining 90%.

You don’t need to provide Ezoic with any credit card information or sign any contracts to sign up with the Monetization Plan.

Cost: $0

Ezoic Pro

The Ezoic Pro plan works for any non-Monetization Plan customer.

For $5.99 per month or $49.99 per year, you can use the Ezoic tools that help improve user experience and traffic.


The Premium plan works as an invitation-only service.

If Ezoic contacts you about it, you can choose to pay a monthly subscription in return for keeping 100% of all ad revenue generated on your website.


Another invitation-only plan, the VIP Plan, offers personalized scaling services for very large websites.

Does Ezoic Have an Enterprise Version Available?

While Ezoic doesn’t have an official Enterprise plan, you might consider the VIP Plan as an Enterprise equivalent.

The Ezoic website doesn’t go into great detail about how VIP works.

However, if the company invites you into it, you’ll benefit from various features and services that serve websites with significant traffic numbers.

Again, Ezoic remains vague about the VIP services offered, but it’s meant to help scale growth.

Ezoic Promotions & Savings

You might wonder if Ezoic offers any promotions or ways to save on its plans.

First, let’s review this area of the ad network.

Does Ezoic Have a Free Trial?

Yes, Ezoic calls the first 30 days of its Monetization Plan a 30-day free trial.

You don’t need to enter any credit card credentials.

In addition, you receive 100% of any ad revenue generated by your website’s traffic.

Does Ezoic Offer Coupon Codes?

Ezoic doesn’t offer coupon codes.

It doesn’t have a plan that would require a coupon.

Remember, you don’t pay anything to use Ezoic.

You sign up for free, and then Ezoic takes a cut of ad revenue after your first month.

Does Ezoic Have a Lifetime Deal?

No, there’s no lifetime deal with Ezoic simply because it doesn’t charge monthly fees for its main service.

Who Are Ezoic’s Main Alternatives?

Let’s take a look at three Ezoic competitors.

1. AdSense

Screenshot of a page from Google AdSense How It Works

AdSense is Ezoic’s main competitor.

It’s a Google-owned ad network that works with millions of websites and pays out billions of dollars in revenue each year.

Like Ezoic, AdSense is a free program to join.

You simply need to create an account, add the code to your website, and then wait for Google to approve your application.

The main difference between AdSense and Ezoic is that Ezoic offers more features and control over ads.

For example, with Ezoic, you can split test ad placements to see which ones earn you the most revenue.

You can also choose which ad networks to work with and have more control over what types of ads appear on your website.

2. Mediavine

Mediavine Review Header

Mediavine is a premium ad network that works with high-traffic websites in specific niches, such as food, travel, and lifestyle.

Your website must have at least 50,000 sessions per month to be eligible for Mediavine.

Once accepted, Mediavine will give you access to its ad management platform.

From there, you can add the code to your website and start running ads.

The main difference between Mediavine and Ezoic is that Mediavine is a premium ad network, so it only works with high-traffic websites.

Ezoic, on the other hand, works with all types of websites.

3. Propeller Ads

propellerads homepage screenshot 1

Propeller Ads is an advertising network that offers both display and native ads.

It works with websites in a variety of niches.

To get started with Propeller Ads, you need to create an account and add the code to your website.

Once you’re approved, you can begin placing ads on your website.

The main difference between Propeller Ads and Ezoic is that Ezoic gives you better features.

Propeller Ads is a more basic ad network.

How Does Ezoic Differentiate Itself From Competitors?

The main differentiator with Ezoic is the AI-powered machine learning aspect.

Over time, Ezoic’s algorithms learn about your website and traffic.

As it does this, it looks for ways to most effectively place ads throughout the site.

Using the machine learning technology, you will earn more ad revenue without turning off your visitors.

Most competitors fail to provide this level of dynamic ad testing.

Who Is Ezoic Best For?

Ezoic is best for website owners who want to optimize their ad revenue without putting in much work.

The platform also works well for website owners without much experience with advertising or managing ads.

Why Is Ezoic Best for Any Website Owner?

Ezoic is best for any website owner because it’s a free platform with no minimum traffic requirements.

You can sign up for an account, add a coding script to your website, and immediately start generating revenue from ads.

Is Ezoic Easy To Use?

Yes, Ezoic is easy to use.

You add the script and let Ezoic do the rest.

What Features Do Some Users Love?

The platform’s machine learning algorithm is one feature that all Ezoic users love.

As a customer, there isn’t much to do as the AI works for you.

Customer service is another part of Ezoic that customers love.

The support team responds quickly and provides effective help.

What Features Do Some Users Find Frustrating?

The Chrome extension sometimes confuses customers.

It takes a little time to get used to the Ad Tester feature.

Another feature that users sometimes feel frustrated about is Big Data Analytics.

It gets deep in the weeds about categories and word counts.

Beginners can get lost in the amount of data provided.

Frequently Asked Questions

Here are the answers to two commonly asked questions about Ezoic.

vector graphic showing an illustration of an ad network making a website owner money

How do I get approved for Ezoic?

It’s easy to get approved.

Fill out the signup form here.

Ezoic will then send your login information to you.

Can I use Ezoic without Adsense?

Yes, you can use Ezoic without Adsense.

Wrapping Up

Ezoic is one of the most popular ad platforms available today.

Users love it for its AI algorithm that automatically optimizes ad placements for maximum revenue.

We encourage you to sign up today and start earning today.

Have you used Ezoic already?

Please leave a review in the comments below.

Ezoic Reviews

Blogging Tips Score
Star Rating
Star Rating
2.75/5 Ezoic Reviews

Our BloggingTips Breakdown

Ezoic is a platform focusing on helping independent websites test and optimize their site for revenue generating. While they have large discounts up front and initially the platform seems great, they will try to lock you into long-term "Accelerator" agreements that are very rigid and clearly a long-term gain for them but not for the publisher.
Star Rating
Star Rating
2.75 out of 5.0
Ease of Use
Star Rating
Star Rating
2 out of 5.0
Customer Service
Star Rating
Star Rating
1 out of 5.0
Value for the Money
Star Rating
Star Rating
4 out of 5.0
Star Rating
Star Rating
4 out of 5.0


  • Confusing interface
  • Prone to bugs upon set-up
  • Inconsistent customer support
  • You can’t downgrade plans easily
  • Minimum payout


  • No set-up fee
  • No contracts
  • Big Data Analytics
  • Advertisement placement control
  • High earning off ads
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