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  • Lasso makes it easy to manage links, create product displays, and increase your affiliate income.

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If you sell products for your website or business, it’s crucial to have an affiliated marketing tool for the job.

If your company relies heavily on sales and marketing strategies, you want to acquire specialized software to keep track of your sales activities and links.

So, what tools can you use to your advantage?

When searching for affiliated marketing tools, you may encounter options such as Geniuslink, AAWP, and AmaLinks Pro.

Another example of this would be Lasso.

If you are interested in Lasso, this guide will review its functions, primary users, pricing plans, and three alternatives.

What Is Lasso?

Lasso is an affiliated marketing plugin to promote sales and manage content for your business.

It strives to create an organized system to maintain your products and links analytics.

Typically, this is popular for business and marketing teams.

What is Lasso used for?

This affiliated marketing plugin keeps track of your products and other related links.

This is if your business or website sells products or services.

This is a favored tool to enhance your marketing strategy.

It also improves your engagement activity and click-through rate.

How Lasso Works

Lasso is an affiliated marketing tool to track and record your products and links efficiently.

It documents your analytics and other data to increase your engagement activity.

This tool specializes in ensuring your links work properly.

Lasso at a Glance

To understand the functions of this online tool, here we will provide an overview of this affiliate marketing plugin.

This will give you a general idea of its functions, primary users, and pricing plans.

Market Segment: Affiliate Marketing Plugin

Best For: Affiliate Marketing Specialists

Plans & Pricing:

  • Monthly ($30/month)
  • Yearly ($389/year)

Notable Features of Lasso

Lasso enhances your business sales by providing extensive information and data.

Here, we will review several features this affiliate marketing tool includes.

Click Tracking

By connecting their website data with Google Analytics, they can determine which products are popular and which aren’t.

They can also manage and track affiliate link performance.

Another contributing factor is that users can see which product displays are popular and increase visitor engagement.

Link Imports

Link imports specialize in a robust integration system so that they can upload links from other plugins such as Amazon Affiliate WordPress Plugin (AAWP), AmaLinks Pro, GeniusLink, and more.

Users can also customize their old text links to increase their click-through rate.

Amazon Integration

This feature offers users the ability to incorporate Amazon products onto their website.

Copying and pasting the product into their plugin will provide a simplistic product display without the hassle of API keys.

What’s beneficial about this feature is that if the product changes or is sold out, it will send out an alert to the user.

Product Displays

This feature enhances users’ business by producing simplistic, easy-to-navigate product displays.

Once they input the product link into Lasso, it converts it to provide the image, price, and a call-to-action button.

It also provides a product comparison table to increase engagement activity.

Link Health

Lasso manages their link health checker servers to prevent your site from slowing down.

This feature ensures that users’ products and other affiliated links are working correctly.

It diagnoses whether or not it’s functioning, broken, or no longer exists.

This feature regularly monitors your links; if they malfunction, the user will receive an alert.

Are There Any Minimum Requirements Necessary to Use Lasso?

There aren’t mandatory requirements to use this affiliated marketing tool.

However, if you’re using this for your business, you must consider two factors: stable Wi-Fi and a device to work with.

Having a solid internet connection and a mobile or desktop device is essential.

How Much Does Lasso Cost?

The cost of Lasso depends on what payment plan you choose for your business.

It’s important to note that they only offer monthly or yearly pricing plans.

However, while they do provide two pricing plans to choose from, they don’t offer an enterprise pricing plan version.

Those payment plans include the following:

  • Pricing Plan #1 Monthly ($30/month): This is the starter payment package.
    It features automatic Amazon monetization, conversion-optimized displays, broken links and out-of-stock detection, prices from Amazon, Walmart, and more.
  • Pricing Plan #2 Yearly ($389/year): This is the best deal package plan.
    It includes all features from the monthly plan, two months of free, free staging site licenses done for you, display customization, and early access to new features.

Does Lasso Have an Enterprise Version Available?

Unfortunately, Lasso doesn’t have an enterprise version for its pricing plan.

However, if you are interested in using this plugin for your business, we recommend going with the annual pricing plan as it offers more features than if you went with the monthly option.

Another beneficial factor is that no matter what pricing plan you choose, it offers a 7-day free trial and 30-day money-back guarantee.

Lasso Promotions & Savings

For promotions and savings, Lasso is, unfortunately, not a free affiliate marketing tool to use.

However, if you want to try out their software, you would have to select one of their pricing plans which offers a 7-day free trial.

Though, it’s essential to note that they don’t provide official coupon codes for its users.

Below, we review whether or not they offer a free trial, coupon codes, or a lifetime deal.

Does Lasso Have a Free Trial?

Fortunately, Lasso does provide a free trial for its users.

Once you select one of their pricing plans, they offer a 7-day free trial to try out their features.

If you choose the annual plan, you have the first two months free.

Another advantage: they offer a 30-day money-back guarantee.

Does Lasso Offer Coupon Codes?

Lasso doesn’t offer coupon codes to its users.

If you choose to pay annually for this affiliate marketing tool, you can save $79 on your purchase.

There are third-party websites that offer discount codes for this online tool.

Ensure these codes are from a legitimate source.

Does Lasso Have a Lifetime Deal?

Unfortunately, Lasso doesn’t offer a lifetime deal to its users.

We recommend selecting its annual plan if you want to use this tool for your business.

It does provide the same features as the monthly pricing plan.

Does Lasso Usually Offer Black Friday or Cyber Monday Discounts?

Lasso doesn’t offer its users black Friday or cyber Monday discounts.

For its pricing plans, they do provide a 7-day free trial period and a 30-day money-back guarantee.

If you choose their annual package plan, you can save up to $79 and access their monthly plan features.

Who Are Lasso’s Main Alternatives?

Lasso is a specialized affiliate marketing plugin that users implement when promoting their business or website.

Although this is an ideal tool for your business or website, other similar alternatives provide the same features.

Below, we will review our primary three affiliate marketing plugins.

1. Geniuslink

Geniuslink is one of the primary alternatives when it comes to an affiliate marketing tool.

It mainly enhances your business’s products and utilizes the engagement activity into commissions.

Compared to Lasso, this tool is relatively popular among affiliate marketing specialists.

Several features it offers include creating custom groups, editing live links, multi-channel reporting, tagging links, and more.

For pricing, the package plans depend on price per click, and you can add a custom domain name for $50.


The Amazon Affiliate WordPress Plugin (AAWP) is another alternative affiliate marketing tool users can implement for their website or business.

Compared to Lasso, it also partners with Amazon to promote your business.

They provide more than three package plans, but their most popular one is the plus option.

3. AmaLinks Pro

AmaLinks Pro is also an affiliate marketing plugin partnered with Amazon.

Compared to Lasso, it strives in creating easy to navigate, simplistic product displays for your business.

Several of its features include a drag-and-drop table builder, text links, call-to-action buttons, and more.

Though, it’s essential to note that their pricing plans are a bit more expensive than the previously mentioned alternatives.

How Does Lasso Differentiate Itself From Competitors?

One of the ways that Lasso differentiates itself from competitors is that it provides more features in just two package plans.

Their primary focus is on link management as it allows you to check its health and customize it however you please.

Another factor that separates them from their alternatives is that you don’t have to search for ASINs to list an Amazon product.

Who Is Lasso Best For?

Lasso is best for affiliate marketing specialists to utilize for their business or website.

Its primary use is managing and tracking affiliate links, products, and more to enhance their engagement activity.

They improve their content by ensuring links work properly, integrating systems, mainly Amazon, and keeping track of its foot traffic.

Why is Lasso best for NICHE?

Lasso is best for affiliate marketing because it ensures that it keeps track and maintains links for your business.

One of the ways it helps with this is by keyword research to keep track of your business’s ranking based on your primary topic or set of topics.

You can target your marketing niche by utilizing their opportunities feature to view every unmonetized link and keyword on your website. 

Is Lasso Easy to Use?

Yes! Lasso is easy to use.

With its simplistic dashboard design, everything is organized for the user to easily navigate and select what they would like to work on or review.

Its sole purpose is to ensure users can customize and record their business’ engagement activity and analytics through its affiliate marketing links.

It helps you keep track of the foot traffic of these links and ensures that they function correctly for viewers.  

What Features Do Some Users Love?

The primary features that users love to implement into their business or website would be click tracking and product display.

One of the reasons why users love to use click tracking is because of its ability to track your analytics by recording the number of clicks your affiliate links get.

Another advantage to using their click tracking feature is that one of their integrations works with Google

Analytics, so users can incorporate their data and see what products their customers mainly engage with.

A primary advantage as to why users implement product display within their business is that it’s easy to use and format for products.

For instance, if the user wants to use this feature for their products, it guides you in writing a short description and a simplistic product page template design.

What Features Do Some Users Find Frustrating?

Some features that users find frustrating to use for their website or business would be its link imports and health.

When it comes to using its link imports feature, while you can import affiliate links from other plugins, sometimes it doesn’t correctly upload or doesn’t upload at all.

The only issue with this feature is that it’s subjected to bugs and other technical problems.

One of the ways that its link health feature is challenging to use is that sometimes it’s inaccurate in detecting broken or malfunctioning links.

Typically, when it detects an affiliated link, it will determine if its functioning or not.

However, there are times when it misdiagnoses it.

Overall Thoughts

Lasso is a specialized affiliate marketing WordPress plugin used to promote and enhance your business.

Its sole purpose is to monetize your content and boost your business or website engagement activity.

Several features it provides for users are click tracking, link imports, Amazon integration, product displays, and link health.

Of course, if you are interested in similar alternatives, there is also Geniuslink, AAWP, and AmaLinks Pro.

They have monthly, and annual package plans for pricing and offer a 7-day free trial and 30-day money-back guarantee.

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