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  • Grow your business on your terms with Mailchimp's All-In-One marketing, automation & email marketing platform. Easy to use - start for free!

  • https://mailchimp.com/

Email marketing is one of the most effective and popular ways of advertising your business.

MailChimp is among the most popular services that facilitate email marking.

This article will explore MailChimp – what it is, its benefits, how it works, and its features.

In addition, this article will provide an overview of MailChimp’s pricing and promotions as well as discuss MailChimp’s main competitors.

Finally, we will touch on user experience with MailChimp and some frequently asked questions.

Mailchimp at a Glance

Here is a quick summary of MailChimp:

  • Market Segment: automated email marketing.
  • Best For: Businesses and entrepreneurs.
  • Plans & Pricing: 
    • Free – $0/month
    • Essentials – $11/month
    • Standard – $17/month
    • Premium – $299/month

What Is Mailchimp?

Mailchimp is an email marketing service provider founded in 2001.

Mailchimp allows businesses to design and send newsletters, automated emails, and targeted campaigns.

What Is Mailchimp Used For?

Mailchimp works by first building a list of subscribers.

You can do this through signup forms on your website or Facebook page or by importing a list of subscribers.

How Mailchimp Works

Mailchimp is an all-in-one email marketing service.

You can do everything from design emails to creating landing pages and A/B testing your emails.

Mailchimp allows its users to customize every aspect of their email marketing campaign.

Mailchimp works by first building a list of subscribers.

You can do this through signup forms on your website or Facebook page or by importing a list of subscribers.

Once you have a list of subscribers, Mailchimp allows you to create email campaigns that can be sent to your entire list or segments of your list.

Mailchimp also provides templates and tools to design emails and track and report features to see how your campaign is performing.

Notable Features of Mailchimp

Mailchimp offers a wide range of features to its users.

Some of the most notable features include:

  • A drag-and-drop email builder
  • Hundreds of pre-designed email templates
  • The ability to send automated emails
  • Targeted campaigns based on subscriber behavior
  • Detailed tracking and reporting
  • Integrations with a wide range of third-party apps and services

Are There Any Minimum Requirements Necessary to Use Mailchimp?

Mailchimp does not have any minimum requirements necessary to use the service.

However, Mailchimp recommends having 2,000 subscribers to get the most out of their features and tools.

How Much Does Mailchimp Cost?

Mailchimp offers a free plan for users with up to 2,000 subscribers.

Paid plans start at $10/month for up to 500 subscribers.

Pricing increases incrementally as you add more subscribers, with the most expensive plan being $299/month for up to 50,000 subscribers.

Mailchimp also offers discounts for annual plans.

The details of each plan are broken down below.


The free Mailchimp plan costs absolutely nothing to use.

With the free plan, you get a marketing customer relationship manager (CRM), a creative assistant, a website builder, a Mailchimp domain, and access to forms and landing pages.

The free plan limits you to 10,000 emails per month and a maximum daily limit of 2000 emails.

You are also limited to 2,000 contacts.

If you exceed any of these limits limit, Mailchimp will stop sending your emails.

The free plan only allows for one user per plan.


The essential Mailchimp plan starts at $11/month and includes everything in the free plan.

Additionally, you gain access to email and landing page templates, custom branding, A/B testing for your emails, a customer journey builder, and, most importantly, 24/7 customer service through email and chat.

The essential plan dramatically increases the number of emails and contacts you can have.

The essential plan allows you to have 500 contacts, and you can pay for more as your business grows.

You can have a maximum of 50,000 contacts, which increases the price to $299/month.

Your monthly email limit is 10x your maximum contacts.

The essential plan allows for up to three users on your account.

The users can either be owners or admins.


The standard Mailchimp plan starts at $17/month and gives you everything in the essential and free plans.

Additionally, you get branching points functionality, send time optimization, behavioral targeting, and custom templates.

The standard plan allows you to have up to 100,000 contacts at $605/month.

Your monthly email limit is 12x the number of maximum contacts you have paid for.

With this plan, you can have up to five users.

The users can be owners, admins, authors, and viewers.


The premium Mailchimp plan starts at $299/month and includes everything in the previous three plans.

Additionally, you gain access to advanced segmentation, multivariable testing, comparative reporting, unlimited users, and priority customer service support.

The premium plan does not have a maximum number of contacts.

You can arrange the number of contacts and the cost directly through Mailchimp.

Additionally, your monthly email limit increases. You get 15x your maximum number of contacts.

Mailchimp does not have an enterprise version.

The closest thing is the premium account. However, Mailchimp does offer special rates for nonprofits and charities.

screenshot of the mailchimp pricing table

Mailchimp Deals & Discounts

To get you the best deal possible, here are some Mailchimp promos and discounts.

Does Mailchimp Have a Free Trial?

Our website survives off of contributions, ad revenue, and affiliate partnerships. While this provides some income, the majority of our income is reinvested back into our website to help more people.

Does Mailchimp Offer Coupon Codes?

Mailchimp does not offer coupon codes.

Does Mailchimp Have a Lifetime Deal?

Mailchimp does not have a lifetime deal.

Does Mailchimp Usually Offer Black Friday or Cyber Monday Discounts?

Mailchimp does not offer particular Black Friday or Cyber Monday discounts.

Who Are Mailchimp’s Main Alternatives?

The main Mailchimp alternatives are Constant Contact, AWeber, and Mailerlite.

1. Constant Contact

screenshot of the constant-contact homepage

Constant Contact is one of Mailchimp’s biggest competitors.

The company was founded in 1995, two years before Mailchimp.

Constant Contact offers a 60-day free trial with no credit card required.

After the free trial, plans start at $20/month.

Constant Contact offers a similar service to MailChimp.

It provides email marketing, websites, online stores, and other digital marketing services.

However, its focus is on small businesses.

2. AWeber

aweber homepage screenshot 1

AWeber is another one of Mailchimp’s main competitors.

The company was founded in 1998. AWeber offers a 30-day free trial.

After the free trial, plans start at $19/month.

AWeber is the second most popular email marketing service after Mailchimp.

AWeber provides similar services as Mailchimp.

Unlike Mailchimp, AWeber offers a free trial of their paid plans.

3. Mailerlite

screenshot of the mailerlite homepage

Mailerlite is Mailchimp’s newest competitor.

The company was founded in 2010.

Mailerlite offers a 14-day free trial with no credit card required.

After the free trial, plans start at $10/month.

Mailerlite provides similar email marketing services as Mailchimp.

However, Mailerlite focuses on providing these services for small businesses with different needs than large companies. 90% of Mailerlite’s users are small businesses with less than 50 employees.

Mailerlite is also more budget conscious and does not offer the advanced features that Mailchimp has.

Most Mailerlite users don’t need the advanced features on the more expensive Mailchimp plans.

How Does Mailchimp Differentiate Itself From Competitors?

Mailchimp differentiates itself from its competitors by offering a free plan, being the most popular email marketing service, and having more features than its competitors.

Mailchimp’s free plan allows users to have up to 2,000 contacts and send 10,000 emails monthly.

Ten thousand monthly emails are more than what Constant Contact and AWeber offer.

Mailchimp is also the most popular email marketing service.

Mailchimp has more than 15 million customers, Constant Contact has over 600,000, and AWeber has over 100,000.

Mailchimp’s popularity gives it a competitive advantage.

Mailchimp also offers more features than its competitors.

Mailchimp’s features include automation, landing pages, postcards, and more.

However, most email marketing services provide these services.

Mailchimp stands apart from the competition regarding its advanced metrics and A/B testing methods.

Mailchimp allows users to customize their email marketing campaigns at a high level.

Most other email marketing companies do not provide these services.

Who Is Mailchimp Best For?

Mailchimp is best for established businesses who need an email marketing service with advanced features and good customer support.

Mailchimp is also a good choice for companies looking for an all-in-one marketing solution.

Mailchimp’s automation features are some of the best in the industry.

Mailchimp’s user interface is also easy to use. The company offers good customer support via phone, email, and live chat.

Mailchimp is not a good choice for companies only interested in essential email marketing.

Mailchimp’s plans offer advanced customizations and the ability to look at advanced metrics.

These advanced features can confuse users who want basic email marketing features.

Is Mailchimp Easy to Use?

Mailchimp is one of the most accessible email marketing services to use.

Mailchimp’s user interface is simple and easy to navigate.

The company offers a wide variety of features, but they are all easy to use.

Additionally, Mailchimp also offers good customer support.

Mailchimp’s customer support team is available via phone, email, and live chat.

So if you are ever having trouble with your email marketing campaign, Mailchimp customer support can assist you anytime to solve your problems.

What Features Do Some Users Love?

Mailchimp is loaded with features, and given the company’s popularity, it can be challenging to narrow down the specific features that Mailchimp users love.

However, here are some of Mailchimp’s most popular features:

Easy to Use User Interface

Mailchimp users love how easy it is to use the service.

Users have access to a drag-and-drop editor for both websites and emails.

Mailchimp provides premade templates so you can quickly build new emails and landing pages.

Additionally, Mailchimp has spent much time and effort making the menus intuitive and easy to use.

Campaign Management

One of the most popular Mailchimp features is in-depth campaign management.

Mailchimp allows users to edit and tweak every aspect of an email marketing campaign.

Mailchimp also allows users to track their campaign results to see what is working and needs improvement.

You can put this information into action immediately.

You do not have to wait for the end of a campaign to begin making changes.

Mailchimp users love this high degree of flexibility and customization.

What Features Do Some Users Find Frustrating?

Despite Mailchimp’s success, some users have found fault with some of Mailchimp’s features.

Some of the features that users complain about are:

Style Options

One of the number one complaints about Mailchimp is the lack of themes and the stylistic options for the themes.

Several users mentioned poor fonts and the inability to change them.

Mailchimp focuses more on the marketing campaign side rather than the stylistic side.

Reporting and Analytics

Despite Mailchimp’s reputation for providing high-level analytics and analysis, some users complain about how the data is communicated and the challenge of getting custom reports.

The dashboard you use to access the reporting and analytics can be challenging to understand.

The poor dashboard makes it difficult to utilize the report to inform your marketing campaign.

Frequently Asked Questions

These are some of the commonly asked questions about Mailchimp.

vector graphic showing an illustration of email open rates going up

Can I use Gmail with Mailchimp?

Yes, Mailchimp integrates with Gmail.

Mailchimp’s Gmail integration allows users to create beautiful email newsletters, track who opens and clicks their emails, and more.

Does Mailchimp sell email addresses?

No, Mailchimp does not sell email addresses.

Mailchimp’s privacy policy states that the company will never sell your data.

Why is Mailchimp so popular?

There are several reasons why Mailchimp is so popular.

Mailchimp’s free plan allows users to have up to 2,000 contacts and send 10,000 emails monthly.

The free plan provides tremendous value to any business looking to try email marketing for the first time.

In addition to the free plan, Mailchimp is popular because it is feature-rich.

Mailchimp’s features include automation, landing pages, postcards, and more.

Mailchimp also integrates with many different applications.

Mailchimp also has advanced features that allow for high-level customization and testing.

These services are not available with some of Mailchimp’s competitors.

The high level of customization and testing will enable businesses to optimize their email marketing campaigns for maximum results.

Mailchimp is also popular because it has a simple user interface that is easy to navigate.

The company’s features are well organized, and Mailchimp’s customer support is excellent.

Wrapping Up

Mailchimp is one of the most popular email marketing services.

The company offers a free plan, excellent customer support, and various features.

Mailchimp is a good choice for companies looking for an all-in-one marketing solution.

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