- Content Optimization
AI-powered content research, intelligence, and writing. Increase your publication tempo, build content-driven customer journeys, and get discovered by the people who need you most.
If you’re looking for ways to automate and optimize your content production, MarketMuse is worth taking a look at.
The platform offers a suite of tools to help with all aspects of content creation, from idea generation to optimization.
It’s been used by some big names in the industry and is popular among content marketers for its ability to improve SEO and boost traffic.
What is MarketMuse?
MarketMuse is MarketMuse is a content analysis tool that helps businesses and bloggers improve their content by identifying the right keywords to target and improving their overall writing style.
MarketMuse takes into account the user’s audience, competition, and industry when providing feedback about the content.
What is MarketMuse Used For?
MarketMuse is a tool that helps you optimize your content for SEO.
It does this by providing you with insights about how well your content aligns with certain keywords and topics, as well as recommendations for how to improve.
MarketMuse is best for businesses that want to improve their SEO and content marketing efforts.
How MarketMuse Works
The platform analyzes your content and compares it to the best content in your industry to help you identify what you need to do to make your content more successful.
MarketMuse also offers a suite of tools to help you improve your writing, including a plagiarism checker, a keyword research tool, and a content brief builder.
Notable Features of MarketMuse
This tool comes packed with a ton of features, but the most notable are:
- The MarketMuse Score: MarketMuse uses an algorithm to score how well a given piece of content covers a topic. This score is designed to give writers and publishers feedback on how in-depth their coverage is and where they may need to add more information.
- Article Analyzer: MarketMuse’s article analyzer is designed to help writers improve their articles by identifying areas where they could add more information or data.
- Topic Research: MarketMuse’s topic research tool helps writers find the most popular topics in their niche so they can create content that will be most popular with readers.
- SEO Keyword Research: MarketMuse’s SEO keyword research tool helps writers find the best keywords to use in their articles so they can get more traffic from search engines.
Are There Any Minimum Requirements Necessary to Use MarketMuse?
There are no minimum requirements necessary to use MarketMuse.
However, the tool is designed to be used by writers and publishers who want to improve their content.
As such, it may be most helpful for those who are already familiar with SEO and keyword research.
How Much Does MarketMuse Cost?
There are different pricing plans available to meet all levels of publisher and content producer.
- Free: $0/mo – limited to one user, 15 queries per month, and a handful of basic applications.
- Standard: $7,200/yr – includes everything in Free. Limited to 100 queries/mo, Unlimited projects, and a handful of basic applications.
- Premium: Starting at $12,000/yr – includes everything in Standard, but unlocks most functionality, including unlimited queries, unlimited projects, inventory tracking, a dedicated account manager, and more.
A detailed look at the pricing table taken directly from the MarketMuse website:
Does MarketMuse Have an Enterprise Version Available?
Yes, MarketMuse offers an enterprise version of the platform that is customized to meet the needs of large-scale publishers.
This starts with the “Premium” package and starts at a minimum price level of $12,000/year.
For enterprise sites with large amounts of content, prices can rise drastically, oftentimes costing hundreds of thousands of dollars per year.
MarketMuse Promotions & Savings
While MarketMuse can cost a small fortune for larger sites, there can be opportunities for savings if you know where to look.
Does MarketMuse Have a Free Trial?
MarketMuse does have a free trial that allows you to test out all of the features of the platform for 7 days.
To start your free trial, simply head to the MarketMuse website and sign up for an account.
Once you’ve entered your information and created an account, you’ll be prompted to start your free trial.
Does MarketMuse Offer Coupon Codes?
MarketMuse does not offer any coupon codes at this time, however, they do offer discounts for prepaying for an annual plan.
If you prepay for a year of MarketMuse, you’ll receive a 10% discount on your total price.
Does MarketMuse Have a Lifetime Deal?
MarketMuse does not have a lifetime deal available at this time.
At one point in time, the platform did offer a lifetime subscription in exchange for a one-time payment, but once the platform hit critical mass and achieved a large amount of popularity, the company pulled the promotion and has not re-introduced it to the public.
MarketMuse Vs Others
Some of MarketMuse’s top competitors are listed below, along with a brief description of how each alternative works.
Clearscope is a content optimization tool that uses machine learning to analyze a given topic and provide recommendations on how to improve one’s content.
How is MarketMuse Different From Clearscope?
MarketMuse’s content optimization tool is powered by AI, rather than machine learning.
MarketMuse also offers a suite of other features such as content briefs and topic discovery.
2. Surfer SEO
Surfer SEO is a content optimization tool that analyzes a given topic and provides recommendations on how to improve one’s content.
It also offers a range of features to help with on-page optimization.
How is MarketMuse Different From Surfer SEO?
MarketMuse offers more comprehensive analysis of a given topic.
It looks at the competition to see what topics they are covering and how well they are ranking for those topics.
MarketMuse then provides recommendations on how to improve your content in order to outrank the competition.
KWFinder is a keyword research tool that helps users find relevant keywords for their website or content.
The platform provides users with data-driven keyword suggestions based on search engines, including Google, Bing, Amazon, and YouTube.
KWFinder also offers a Keyword difficulty (KD) score to help users gauge the difficulty of ranking for a given keyword.
How is MarketMuse Different From KWFinder?
MarketMuse is a content optimization tool that helps users improve their content strategy and overall performance.
MarketMuse provides users with data-driven recommendations for topics, keywords, and other optimization opportunities.
MarketMuse also offers a Content Score (CS) to help users gauge the quality of their content relative to the competition.
Summary: How Does MarketMuse Differentiate Themselves From Competitors as a Whole?
MarketMuse is unique in that it offers a comprehensive approach to SEO analysis and content optimization.
It analyzes not just the content itself, but also the competitive landscape and the overall structure of a website.
This makes MarketMuse an ideal tool for businesses that want to ensure their content is as effective as possible.
Who is MarketMuse Best For?
MarketMuse is best for businesses who want to improve their website’s SEO, as well as those who want to create better quality content.
MarketMuse is also geared more towards larger businesses, as small businesses may not need all of the features that MarketMuse offers.
The ideal customer should have a well-funded business, as the tool is rather expensive.
Why is MarketMuse Best For Larger Businesses?
MarketMuse is great for larger businesses because of its ability to scale.
The tool can be used by businesses with multiple website properties, as well as businesses with a large team of content creators.
MarketMuse is also helpful for larger businesses because it offers more features than other similar tools, which can allow for heavier scaling in comparison to competitors who are limited by smaller budgets.
Is MarketMuse Easy to Use?
MarketMuse is very easy to use.
You simply enter in your target keyword into one of the many modules within the user dashboard and MarketMuse will provide you with a list of related topics to include in your content.
After running a query, the platform also allows for public-facing links on a per-query basis, meaning that a user can run a query and then send that report or optimization off to a freelancer or team member without even having to give them login details.
This is a dream come true for content managers and SEO coordinators who want to give their team specific direction, but don’t want to have to manage logins and passwords.
What Features Do Some Users Love?
MarketMuse’s content optimization tool is one of the most popular features because it allows users to take a piece of content and see how well it stacks up against the competition.
This is valuable for content creators because they can quickly see what needs to be improved in their own content in order to make it more competitive.
Another popular feature is MarketMuse’s ability to track keyword rankings.
This is valuable for SEOs because they can quickly see which keywords their content is ranking for, and then adjust their strategy accordingly.
What Features Do Some Users Find Frustrating?
Some users find that MarketMuse can be slow to load and respond at times.
This can be frustrating for users who are trying to do research quickly and don’t have time to wait for the platform to catch up.
Another common complaint is that MarketMuse doesn’t always provide accurate results.
This is a frustration for users because they feel like they’re not getting the full picture, or they’re not getting accurate information that they can rely on.
Over to You: MarketMuse User Reviews
MarketMuse is a platform that provides users with content optimization and keyword ranking tools.
It is easy to use and offers a variety of features that are beneficial for content creators and SEOs.
Some users find the platform to be slow and inaccurate at times, but overall it is a helpful tool for those in the content marketing field.
Have you used the platform and have thoughts to share? Please leave a review of MarketMuse below.
Our BloggingTips Breakdown
- Cons list for MarketMuse
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- Pros list for MarketMuse
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I love the concept behind MarketMuse. It has helped me create more engaging content and has allowed me to focus less time on creating content and more time on optimizing it.
I also love how easy it is to use. You just sign up and start creating content. There are no long forms to fill out, which makes it much easier to get started.
MarketMuse does offer a 14-day trial period, but it’s limited to one account per person.
My biggest issue with MarketMuse is the price. This is priced as an enterprise-level system, yet other platforms like Surfer SEO can do just as much. The MarketMuse team talks up their "AI" solution and technology, but can't exactly tell me how it differentiates itself from others such as Frase.
That being said, if you are working at a massive company with deep pockets, cool, get the platform. But if you are paying for it yourself, at least do yourself a favor and compare the features with that of similar products before you buy.
I love using MarketMuse. It makes things so easy and I love everything about this software. Outlines are practically a thing of the past and the efficiency gained by using this platform is unreal. Great work team.