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TikTok has changed the way we interact with one another on social media.

Dance crazes, fun challenges, and pets flood our “for you” pages as we scroll through endless videos.

One key feature of the highly-favored app is TikTok LIVE.

TikTok LIVE offers influencers and everyday users the ability to reach an audience in real-time.

Users can broadcast a live feed to their subscribers and earn more followers or gifts during their stream.

Users of the app will find TikTok LIVE a favorable feature offering many fun or handy possibilities.

TikTok LIVE At A Glance

Market Segment: Creative, talented originators

Best For: Showcasing talents to broad audiences

Plans and Pricing

TikTok LIVE does not require any purchase to use and does not cost any money.

However, users may purchase coins to send gifts to Creators during their live feed.

Coin amount and prices are as follows:

  • 65 Coins: $0.99
  • 330 Coins: $4.99
  • 660 Coins: $9.99
  • 1,321 Coins: $19.99
  • 3,303 Coins: $49.99
  • 6,607 Coins: $99.99
  • 16,500 Coins: $249.99

What Is TikTok LIVE?

TikTok LIVE is a feature on the TikTok app which grants users (called Creators on TikTok) the ability to broadcast live to their followers.

A Creator who goes live on TikTok can interact with their audience as well as other users of the app who they choose to feature on the stream.

Creators must agree to stay within TikTok’s community guidelines, be at least 16 years of age, and have at least 1,000 followers on the app.

What Is TikTok LIVE Used For?

TikTok LIVE offers more than just a fun way for Creators to connect directly with their followers.

The feature provides a space for them to do just about anything they choose. 

Artists may feature their drawing skills by drawing a picture.

Vocalists perform live music for their audience.

Some Creators have found joy in engaging in “trick shot” challenges on live streams for their followers’ enjoyment.

TikTok LIVE is a versatile feature of the beloved app that puts all the creative power in the hands of the user.

How TikTok LIVE Works

Creators who wish to begin a live stream need only follow a few simple steps.

Creators begin by clicking the “create” button at the bottom of their home page and selecting the “LIVE” option.

Once they begin their broadcast, Creators may commence their interaction with the audience.

The TikTok community offers several tips to keep an audience engaged.

Creators should consider the best times of day to go live and how long they plan to be on camera.

While Creators are live, they can receive gifts from their audience.

These gifts are small tokens of appreciation that a Creator can redeem for instant cash.

Users must be at least 18 years of age to send or receive gifts on LIVE.

Notable Features Of TikTok LIVE

Let’s look at some of the most notable features of TikTok LIVE.

Q&A

TikTok LIVE allows Creators to receive questions from their viewers in real-time.

Creators can pick and choose which questions they would respond to.

Creators can also choose to respond to specific questions with a follow-up video that will post to their profile for all of TikTok to see. 

This feature is ideal for Creators who desire their audience to understand more about them and build more connections on the app.

Go Live Together

Creators can choose to do a live stream alone.

They also have the option to team up with fellow creators and go live with multiple users. 

This feature offers additional exposure to both (or all) Creators involved in the live broadcast.

Followers of each Creator will receive a notification upon the beginning of the broadcast. 

Users who follow one Creator but not the other(s) in the stream can learn more about other Creators and expand their network.

This feature is a bonus for Creators and followers alike.

Events

TikTok LIVE can be a spur-of-the-moment idea or a planned event.

TikTok encourages its Creators to plan their live streams to garner more attention and earn higher ratings.

Creators can create a future live event and advertise it to their followers.

Videos to advertise events are created and added to the Creator’s page.

Even users who do not follow the Creator can see these. 

Using the right hashtags during advertisements can expose more users to an event.

More exposure can earn Creators a broader audience when they go live.

Topics

TikTok is a constantly-evolving app.

The app pays close attention to topics and types of videos users enjoy, such as pets, cooking, dancing, art, etc.

Creators can categorize their live stream into a specific category depending on what they’ll do in their video.

Applying a topic gives followers an idea of what to expect from the live stream and can also attract new followers.

Analytics

As any good company will tell you, paying attention to data is necessary for growth.

Creators have access to all the data the stream recorded during their broadcast.

Information such as total viewers, new followers, spikes and dips in viewership, gifts, and more are available to the Creator.

The information gathered from the analytics help the Creator to understand their strengths and weaknesses.

They also help the Creator plan for their next live session.

Are There Any Minimum Requirements Necessary to Use TikTok LIVE?

TikTok LIVE is limited to users who meet the necessary criteria.

Age

Users must be at least 16 years old to have the ability to create a LIVE.

Followers

The user must have a minimum of 1,000 followers to create a LIVE.

Account Age

The user’s account needs to have been active for a minimum of 30 days before LIVE will be available.

How Much Does TikTok LIVE Cost?

TikTok LIVE is a free feature to use on the TikTok app.

There is no cost to the Creator to begin a broadcast, nor is there a cost to the user for tuning in.

As listed above, users can purchase various amounts of coins to use to send gifts to Creators during their live feed.

Users can buy as few as 65 coins for $0.99 and a maximum of 16,500 coins for $249.99.

The gifts that Creators receive earn them money they can cash out after the stream ends.

Does TikTok LIVE Have An Enterprise Version Available?

No, there is no enterprise version of TikTok LIVE.

TikTok LIVE Promotions & Savings

But what about promotions and savings?

We’ve got you covered. 

Does TikTok Live Have A Free Trial?

No, there is no free trial.

TikTok is a free service, including its live option.

Does TikTok LIVE Offer Coupon Codes?

No, there are no coupons available for use on TikTok LIVE.

Does TikTok Live Have A Lifetime Deal?

No, there is no lifetime deal for TikTok LIVE.

As long as Creators adhere to the TikTok community guidelines and codes of conduct, their accounts will be open for use as long as needed.

Who Are TikTok LIVE’s Main Alternatives?

Twitch

Twitch is a live streaming app that allows users to begin a live broadcast from anywhere.

Unlike TikTok LIVE, Twitch markets itself as the best for online gaming.

Players of well-known computer games can team up or play against each other during a live stream on Twitch.

Twitch is a bit more intricate, given that most users who broadcast using Twitch have complex computer setups.

The users typically stream from their computers rather than their phones.

Better technology boosts the quality of their broadcast and gives them more accessibility during the feed.

Twitch uses live streaming as their front-running trademark rather than a bonus.

Their system can be a bit more user-friendly for those wishing to do more intensive live streams than just conversing with whoever should tune in on TikTok LIVE.

Facebook Live

A fellow social media giant, Facebook offers a feature allowing its users to begin a live broadcast for their friends.

Facebook users only need their phone at the ready and can create a live feed from anywhere.

Users can begin a Q&A with their friends, share personal stories and experiences, or offer a firsthand look into the daily activities of people they know.

News outlets will sometimes broadcast breaking stories via Facebook Live as well.

What sets Facebook Live and TikTok LIVE apart is that Facebook is not centered solely on video content.

Facebook Live is a handy feature of the Facebook app, but it is not an essential means of garnering more attention.

TikTok LIVE is a crucial piece of the puzzle for those wishing to expand their audience and gain new followers.

Facebook is already an established marketplace for socialization, so users are less likely to use Facebook in an attempt to gain traction as an influencer.

Instagram Live

Instagram Live allows users to broadcast a live feed for their followers’ enjoyment.

Live feeds are sometimes available for those who do not follow particular users.

Instagram Live also allows users to do a Q&A session with their audience.

Users can still stream from anywhere while doing just about anything they please.

Instagram also provides the feature granting users the ability to allow audience members to join the live feed.

There are, of course, plenty of differences.

Influencers tend to utilize Instagram as a photo-sharing service, meaning that Instagram Live is not the primary function.

Gifts are also not available to give to streamers on Instagram Live.

How Does TikTok LIVE Differentiate Itself From Competitors?

TikTok LIVE markets itself as one of the best ways to grow an audience.

Creators also have incentives to produce regular, quality content that appeals to the masses through the money they earn during streams.

Given that TikTok is a video-only social media platform, the live feed option boosts the ability to make an impact, sell a product, or connect with others however they see fit.

Who Is TikTok LIVE Best For?

TikTok LIVE is the best option for people wishing to share their passions or interests with an audience.

LIVE is also the perfect fit for those who have a following and desire to maintain and expand that audience.

Companies who wish to market their products will also benefit from TikTok LIVE.

Why Is TikTok LIVE Best For Influencers and Products?

TikTok LIVE offers a win-win strategy.

Influencers who wish to connect with their audience as frequently as they desire now have that ability.

Companies teaming up with influencers can market their products to a larger audience.

More business means potential profits for companies.

Is TikTok LIVE Easy To Use?

TikTok has gone out of its way to ensure that LIVE is an easy experience for everyone involved.

Creators can begin a stream and can go live simply by clicking a button.

What Features Do Some Users Love?

Below we’ve gathered some of TikTok LIVE’s best features. 

Gifts

Users can gift “diamonds” to Creators during their LIVE session.

Diamonds get exchanged for cash that gets directly deposited into the Creator’s PayPal account.

This incentive is great for promoting quality content on TikTok LIVE.

LIVE Together

Users love being able to see multiple creators in one live stream.

This feature is another win-win for the app, as the Creators in the stream are broadcasting to larger audiences than they otherwise would be.

What Features Do Some Users Find Frustrating?

TikTok LIVE also has some features that users aren’t as keen on.

Let’s look at them below.

Gaming

Users who wish to play a game for their audience must use their phone camera to record themselves playing on a different device.

Unlike Twitch, TikTok LIVE does not grant Creators access to stream games directly in the app.

Internet Connectivity Issues

TikTok LIVE Creators may find themselves rooted in one spot with their phone.

Live streams typically require a high-quality internet connection.

If the Creator needs to move around during their stream, the video quality may suffer for their viewers.

Frequently Asked Questions

We’ve gathered all the most common FAQs for TikTok LIVE. 

What Is The Point Of TikTok LIVE?

TikTok LIVE is an interactive interface connecting users through shared, virtual experiences.

TikTok LIVE creates opportunities for Creators to showcase talent or spread the word of important messages to users who may otherwise miss it.

Is TikTok LIVE Safe?

TikTok LIVE is only available to users at least 16 years old.

Young children do not have the capability to begin a live stream.

TikTok LIVE also closely monitors reports of misconduct on live streams.

Still, parents may wish to stay in the know about what can happen on social media.

Final Thoughts

Information is much easier to stumble upon with the click of a button or the scroll of a finger.

TikTok LIVE is essential for sharing information.

By bridging the gap between users far and wide, TikTok has brought people closer together than ever before.

People can access some of the best talents simply by logging in to their favorite social media app and scrolling through.

Consider the work your favorite Creators put into their broadcasts next time you log in.

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