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How to Do Local Marketing and Dominate The Competition

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Small businesses owners who run across this post really need to listen to this carefully. The world is changing and if you can get your mind wrapped around the fact that the internet is the way of the future, and then you may have a fighting chance to succeed. The explosion of the mobile phone and more and more laptops being sold annually, comes with the truth that the internet is at our finger tips every single day.

It would be wise to have that local presence online for every keyword that surrounds your local market in your area. This is how you should market your business if you are looking to stay ahead of the game and keep those competitors guessing on how you guys continue to be so successful.

Before you even stiff a bit of success online you must first understand 5 factors of the internet and how your potential customers use it to find what they’re looking for.

The sad truth is that thousands of businesses are closing their doors and the stats say it maybe getting even worse for the coming year. I say this because many of the offline businesses are not thinking outside of the box of marketing. If you don’t want to become one of these sad stories, then it’s best that you think about more creative marketing.

Just know that everyone has a mobile phone these days, and due to the creation of the “prepaid phones” now anyone can get a phone that is internet ready. That means that people are out and about searching for what they’re looking for and not caring too much about that big Yellow book or even the newspapers.

Think about this..the research shows that two-thirds of the people are going online to find that hair salon, clothing store or the best restaurant in that city. This should tell you if you’re not listed in those top positions, then chances are your missing out and risks getting run out of the town by small businesses who utilize the internet. Thanks to me.. I created 5 awesome local marketing tips that will at least get you on the road to success.

 

Get Listed…

Local SEO and BloggingThe first thing you need to do which is what I tell all my clients, is to get listed in every online business directory you can. From Google Places, Yelp, Super Page, Manta to Angie’s List and many more that are available to you. These places will give you a chance to submit all of the information about your business so you can start to build some form of an online presence. This won’t be enough so let’s cover some more tips that you can setup.

Get a Website…

There is nothing worse than seeing a local business that doesn’t have a website. To be honest with you, I’m always saying that if you don’t have a website then you really don’t have a business because there is no way for it to grow virally. Get productive and get a website setup that only really has to include the home page, contact page, and a page that covers your products or services. By doing this it allows you to take the steps to further your on page seo to insure people locally can find you.

On Page SEO…

I’m not going to dive deep down into on page seo, because I would be writing for days. To give a simple undertaking of it then I will say it would be wise to use keywords targeted to your business on your website’s given pages. Meaning, if you have an Ice Cream shop in Shreveport La, then I will say have that in the title of those pages and use it a couple of times in your body text. This pretty much tells the search engine that this page is about this or that so lets rank it accordingly. SEO goes a lot deeper than that but that’s the overall version of it to at least get you some form of online presence.

Place a Link…

This is a pretty simple thing to do if you already have a website and just need to start building more traction. One creative and neat local marketing tip is to go out and search for all of the local community type websites in your area. Such as churches, local groups, Lions Clubs and even the local newspaper. Just simply ask if they can place a link from your website to theirs and see what they say. Now the worst thing they can say is no but if you never ask then you will never know. By doing this you’re now listed on some high authority websites in your community which will give more credibility to your business.

Get Social…

This social media world is going crazy and everyone is using it from young to old. This sort of engaging should motivate you to get one the likes on Facebook, Twitter, and LinkedIn. From here you can setup a business page and start to tell your existing customers to follow you guys on these networks. Plus this can become a center ground for conversations about your product or services and consumers can share their experience which will turn into viral marketing.

Local Marketing 101

Finally I would like to say, if you want to be productive online then you must eliminate distractions if you will be doing the work yourself. Think about blocking websites like facebook and twitter so you can stay productive on completing tasks to grow your business online. The advance guide of how to block websites is a great manual that will teach you exactly how to eliminate those distractions. If you can do that, then the rest will come as you continue your marketing.

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Antonio Coleman is the CEO of the Coleman Marketing Group a place where he educates small business owners on how to grow their online and offline businesses. Plus he provides free marketing consulting which covers all part of the latest marketing strategies.

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Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears

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Build a list. Publish posts frequently. Guest post. Work harder.

I did all that stuff. I still struggled. You did all of it, too. Some of you at least.

But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.

Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.

Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:

  • writer’s block
  • general apathy
  • laziness
  • indecision
  • sloth

I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.

Crying Leads to Shining

Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.

From my trip to Oman.

Do Not Be Tough Because Repressed Fear Leads to Endless Struggle

I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.

In my eBook: Creating the Mindset of a Successful Blogger

I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?

Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.

Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.

Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.

 

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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