Ever since Google made changes to their search algorithm, and introduced Google+, small business are benefitting more. The key change that Google made is their ability to provide search results based on location. This has improved the overall search experience for people because now when they search commands like – “Italian restaurant”, “banks”, and “flower shop”, you’ll find what’s close by. However, for small businesses to feel the positive effects of these changes, it’s important they optimize their websites correctly. It’s important they, add the right keywords and data so search engines pick-up on them when displaying search results.
I decided to do some research, and provide you with the best local optimization tips. This way if you’re a local business, you can start making changes right away. Let’s get started and your feedback will be greatly appreciated.
The Right Keywords
When someone is searching a towing company, and they’re located in Los Angeles, it’s important as a business owner you have those keywords placed within your pages. This will let Google know that you’re a business which offers this type of service, and have a business located within the region. First, how does Google track where the searcher is located?
First, they look specifically at the keywords typed into the search bar, and secondly, where they are typing from because the browser does have its own IP address delegated. Both will ensure the results obtained are as relevant as possible, however, the owner of the business must do their part too.
When optimizing your website, it’s important you have the address in place, and keywords like “Los Angeles” and “Towing” in the URL, on the page, and in the title of the page. The best practice is to choose keywords which relate to your business well so when Google indexes your page, you’ll be able to show up in the search results.
Here is a great resource on how to optimize your pages correctly as a local business.
Google Business Listing
As a small business, it’s very important to create a small business page on Google. Start by submitting your business to Google, and optimizing the description, name, and adding all the other relevant information. Why is this even more important now than before? Simple, it’s because now displays the local business high within the search results when searching. Just look at the example below when I did a search for “Italian restaurants” –
You can see how the nearest restaurants to me showed up first in the results. These are all connected to Google Business only because the owners added them by creating a page. Head over to Google Business, and create a page for free.
It’s important to add your business to local directories which are great for traffic, but also brand awareness. As Google starts to see your business more within directories, it starts to increase your value slowly increasing your rankings within the SERP’s. This doesn’t have to be hard because you can hire someone to go through adding your business to other directories. For example, head over to Fiverr.com and purchase a gig for $5.00 for 10-15 citations, and that’s all you really need to get started. However, focus on quality sites because these add most of the value quickly.
Select the Right Categories
Have you noticed when adding your business to directories, Google, and other business sites, you’ll always be asked what category your business belongs too? The reason is quite simple, it’s because doing this allows the search engine to understand more about your business. For example, when someone’s searching “Italian food”, they can be searching for food equipment, restaurants, chefs, etc. However, by simply stating what category your business belongs to, it’ll diffuse a lot of confusion…right?
The next time you are adding your site anywhere, it’s important to list the right category so things stay smooth, and clear always.
These are my top small business optimization strategies so start following them right away. They are very easy to follow, and the results can be amazing in a very short period. If you simply don’t have the time to do all this yourself, then hire someone who is experienced to get the job done for you. But, ask to see their work, and get a breakdown of their experience so you know the person you hired knows what they are doing.