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Logo Design Process Case Study – How to Create a Logo

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A few weeks back I wrote about having a logo designed through LogoNerds, and how happy I was with their service. Compared to other design services out there, they are much cheaper, faster and professional than what I have experienced elsewhere. With that said, I went back to them again to have a few more logos created for my sites.

I thought it would be a fun idea to break down the logo creation process of my latest design. I’m working on a new pet food coupons and review web site that I needed a dog and cat related logo for. I filled out their design information form with a bunch of ideas, and here are the first set of logos I received from LogoNerds.

Step 1: Logo Design Draft Concepts

After you’ve filled out your initial design information for LogoNerds, you will have to wait a couple of days for their first set of concepts. I always go with their $47 “Professional Business Logo” package since it comes with 6 different draft designs (and print ready images). The most exciting part of the logo design process is when you get those first drafts and have an idea where your logo is headed.

Step 2: Critique and Logo Revisions

Depending on the web site or job, sometimes I will just select one of their first drafts and go with that logo. This time around I knew I wanted something really great for the site, so I worked with LogoNerds to create the perfect logo. After looking at all of the logos for a couple days, and asking friends and family which logo they liked best, and why, I decided to go with CONCEPT 1 (top left). I thought it was simple enough to get the point across, but also fun and brandable at the same time.

I told LogoNerds that I would like to see if they could play around with the bone structure in the background and if they could create a new variation of the dog and cat faces. You can see their revision update below.

The new bone looked much better, and I liked the new cat and dog face even more. From there I gave the LogoNerds team a few ideas on how what colors to add into the logo. Their color update is shown below.

Step 3: Text Logo Revisions

The logo is looking pretty good now, and could be considered finished, but I still wasn’t loving the “PetFoodia.com” text beneath the logo. I then requested the team try and create something nice that would go along with the logo.

The next set of finished logos with a new font design can be seen below.

While some of the font designs looks nice, none of them blew me away. I like the concept on the bottom left logo, but it just didn’t look right. Once again, I went back to the LogoNerds team to request another text revision set, this time with “more simple” text concepts. Within a couple days I had another set, which you can see below.

I was much happier with this set of designs. They were much less advanced and colorful as the previous set, but I wanted something simple and to the point. I decided on the bottom left logo with, and to remove the tagline from the logo.

Step 4: Completed Logo / Files Recieved

After the thorough design and revision process, I was extremely happy with the end result. You can see the final logo below.

LogoNerds would complete the order and send over a final design zip with a variation of different sizes, colors and file types.

After looking over the whole process, and how many times I asked LogoNerds for a revision, it’s quite amazing the service they can offer for only $47.

*Exclusive LogoNerds Coupon*

I’ve already purchased four different logos from LogoNerds over the past couple of months, it’s just way to cost effective and easy to end up with a quality logo. I’ve used other services and design contest sites in the past, but most of them will cost you in the $99 to $199 range, and may drag on for weeks. Through a partnership with BloggingTips and LogoNerds, we are able to offer you an extra $10 off on the $47 “Professional Logo Package”, which brings the total to only $37. Use coupon code B10OFF to save $10 off your $47 purchase, that’s over 20% off!

Order your custom logo from LogoNerds

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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How Much Traffic Do You Need to Make Money Blogging?

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Nobody knows.

But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.

Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.

Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.

Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.

Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.

eBook

How My Wildest Travel Experiences Can Help You Become a Successful Blogger

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How to Develop Super Human Confidence in Your Blog

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Baby steps, my Young Blogging Padawans.

New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.

I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.

Follow these tips.

1: Feel and Release Fears-Doubts Aligned with Your Blog

Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.

2: Surround Yourself with Loving Bloggers

Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.

Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.

3: Write Your Butt Off and Publish Content Like the Dickens

Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.

If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.

4: Do Energy Work

I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.

Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.

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Should You Search for New Blogging Niche Ideas?

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Why?

Ask yourself that question and you will get an answer that best suits you.

I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.

Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.

What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.

Go with What You Know

When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.

But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.

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