A logo is a major part of a websites identity. It is vital for branding as it is used on the website itself, newsletters, advertising, products, services and more. So if you want to take your blog seriously, you need to look at getting a logo designed which is both unique and of a high quality.
My major problem with working with designers is that I rarely know what I’m looking for. I have a general idea of what I’d like but I don’t know what colours to use, what font to use or what kind of mascot to add to the logo. No doubt designers hate working with me because of this!
Thankfully there are websites which cater for those of us who don’t know the first thing about graphic design. One of the most popular is LogoMyWay, a community which boasts thousands of top quality designers and design companies.
The premise of LogoMyWay is simple. You post what kind of logo you want for you blog or website and give some details of what you would like to see. Dozens of top designers will then submit an entry and you simply need to choose the best one.
I am a huge fan of this concept. David Airey designed the Blogging Tips logo however in the last few years I have held a design contest when I wanted a logo designed for a new site. It really is the best service for someone like me to use as I’m never 100% sure what I’m looking for in a logo. With a contest I am able to see dozens of great logos which all differ in design, colour and theme.
The Design Process
The logo design process is very straight forward. First thing you need to do is give some basic details about your website and the logo you want and then decide how much the designer of the winning entry will win. I usually state what format I want the finished design to be in too (e.g. Photoshop, Illustrator etc).
You can create a contest between a minimum of $200 and a maximum of $1,000. There is also a 10% operation fee though this is taken off the designers winning prize money so it doesn’t effect you directly as such.
The more money you offer in your competition, the more entries you will receive and the higher the standard of entries. Some of the top designers obviously focus on higher paying competitions rather than ones which pay out $200, though you will be surprised at the quality you receive at $200 too. It really is a competitive marketplace.
Shortly after posting your competition you will receive design entries for your logo. It is then up to you to rate these entries and eliminate the ones you don’t like. You can also give feedback to all designers explaining why you do or don’t like a particular logo. The designers who get good ratings usually revise their logo entries with the suggestions you made and submit a second, third of even fourth logo.
This part of the process is very important. It’s silly to be lazy at this part and just pick a winner. You need to be proactive and rate all the entries and give designers feedback about the logos they entered. Doing so will help you get your perfect logo.
Finally, all you need to do is chose the logo which you like best. It really is straight forward and I’m sure you will be very pleased with the quality of submissions. Remember, once you have paid for your logo you will have complete rights to it and can do whatever you want for it.
The video below illustrates how the whole process works:
Standard of Entries
A design service is nothing without it’s designers. Thankfully, LogoMyWay has a lot of competitive designers who are eager to win your prize money. Most design contests have over a hundred logo entries (some have over 300), which offers you a staggering amount of variety of different logo designs to choose from.
The quality of entries are very high, a quick look at the showcase of first place winners confirms this.
The whole system is setup to encourage designers work to their full potential. Not only do they stand a chance of winning prize money, they also give their company a lot of exposure to people who are looking for design work.
LogoMyWay informs designers about the latest contests via Twitter though I have no doubt that most designers who are active there frequent the site daily.
It’s not possible to talk about LogoMyWay without talking about other design contest sites out there. There are many other design contest sites out there but the two most popular are 99Designs and Logo Tournament.
It’s difficult to compare the sites as they all have similar models. The minimum fee for a logo is $200 on LogoMyWay, $204 on 99Designs and $250 on Logo Tournament.
LogoMyWay has around 2,000 designers on it’s books, Logo Tournament has around 7,000 and 99Designs has over 50,000. I’m not sure how many designers on each site are active though it’s safe to say 99Designs is the most active. I’ve used them personally several times and have always been happy though you usually have to spend a bit more to encourage more designers.
The main difference with LogoMyWay is that a winner has to be declared. With other sites you are not required to choose a winner if you don’t want to.
As per their Frequently Asked Questions page:
If you don’t receive at least 40 entries. We will extend your contest for another 7 days. If you still do not get 40 entries after the extension you will get a full refund – no questions asked.
I can see two sides to this. As a website owner, I would like the option of not choosing an entry if no logos met my requirements. However, from a designers point of view, I understand why this is a very good rule as it stops time wasters and ensures that they are not spending their time making logos for people who aren’t going to pay up. This should encourage more designers to participate there because of it.
So I think extending the contest for 7 days and then giving a full refund if your contest doesn’t have 40 entries is pretty fair.
As I said at the start of this review, I’m a big fan of design contests as it allows you to see lots of different designs for a relatively low price.
For years I used designers directly and had mixed results. Some companies were great to work with but others provided work that was rushed and was clearly not up to their usual standard. However, by this point you have usually sent 50% of the total payment, which is pretty impossible to get back since they have already spent time working on a design. So you may have to make the decision of whether to lose the money you have sent or send another 50% for a logo you don’t want. This is the primary reason why I use design contests for logos.
It’s kind of difficult to choose between the popular design contest sites out there. If you are looking for a logo my advice to you is to check out the entries on a few sites to get an idea of the quality of work which is being submitted, the number of entries and the prize money being offered.
Though there is no doubt that you should consider LogoMyWay when you are getting your next logo designed.
How to Accelerate Your Social Growth and Reach with BRSM
In the early days of social networking, the main objective was for individual people to connect with other individual people on the Internet. While that is still very much the case today, companies and organizations of all sizes have quickly come to realize just how powerful social media can be in building their brands and really engaging with their fans, followers and customers. However, taking a purely organic route in building your following can be a very slow and arduous process, and that’s why it pays to get a kickstart on those campaigns to accelerate your social growth.
Want to reach a wider potential audience sooner and with less effort? That’s where the professional social marketing services of BRSM.IO can come into the picture, elevating your brand and boosting your reach across a number of different platforms.
Grow Your Social Media Faster with BRSM.IO
Experts currently estimate that there are 3.2 billion daily active users on social media. That’s about half of the world population, and we’re only looking at daily active users. This doesn’t count people who might check in on Facebook once every few days. The good news is that this represents a literal world of opportunity. It also means it can be increasingly challenging to break through the noise.
The truth is that even if you put in countless hours attempting to grow your social media following yourself, you may not get the results you desire. It makes much more sense to outsource these sorts of tasks to the experts, professionals who have years of experience in the field. This frees up your time to focus on other aspects of your business, whether you’re a music artist, a small business, or even a large corporation.
The Importance of a Good First Impression
It’s long been said that “content is king.” That may be true, but if a tree falls in a forest and no one is around to hear it, does it make a sound? Put another way, if a hilarious zinger is tweeted by an account that only has a couple hundred followers, does it have any chance of going viral? Probably not. And even if a random user were to stumble across such a social media profile, the immediate reaction is that this account probably isn’t that great. Conversely, if the line is tweeted by an account with a large following, the first impression is that this account is and should be notable for some reason.
The truth is that people are much more likely to engage and follow when they see that other people have engaged and followed. It’s through the same kind of psychology that someone may “seed” the tip jar at the front counter, or why a busker puts down a few dollars in their guitar case before playing for the public. When people see that other people have tipped, they’re much more inclined to join in. That’s how social media works too.
With BRSM.IO, you can buy Facebook likes from organic Facebook users. These are real people with real profiles, so the interaction will look fully organic and authentic. The likes are acquired through paid ads and you can get 100 likes for just a one-time fee of $10.
Similarly, BRSM.IO offers a number of YouTube packages that work in the same kind of way. In addition to the opportunity to gain subscribers for your channel, you can help boost your performance in the algorithm (and the perceived value or relevance of your content) by getting real views, real likes, and real YouTube comments too. Packages here start as low as $50 for a one-time fee.
Instagram Is an Engagement Gold Mine
As far as the biggest social media platforms go, Instagram was one of the later ones to join the bunch. Facebook predates it by six years! And in the early days of Instagram, it was only available as an iPhone app. Today, however, Instagram users are among the most highly sought after users because of the remarkably active user base. It also skews toward younger adults, which is a key demographic for many brands, especially since this cohort does not interact with traditional media nearly as much.
Perhaps even more relevant, approximately 80% of Instagram accounts follow a business on the platform. This means that they are open to those sorts of connections, and this could represent a huge opportunity for your business too. But, you need to get noticed and you need to “seed” that following. With BRSM.IO, Instagram follower packages start as low as just $10.
These are all active, organic Instagram followers, and they won’t unfollow you after a short period of time. In fact, BRSM.IO offers a one-year replacement guarantee if that happens. While you can get delivery in just one or two days, you might opt for the drip feed for more natural-looking growth.
BRSM.IO Review in Summary
It’s plain to see how this kind of social growth service can prove invaluable to solopreneurs, individual creative professionals and small business owners who may not have the time or specific skills required to gain and sustain a significant following on social media. Another incredible usage case is with agencies who have multiple clients. When working as part of a larger marketing effort, these sorts of “boosting” packages can really help to extend reach and increase influence.
Agencies can really benefit from outsourcing this type of social media growth. When you’re juggling multiple campaigns across multiple accounts on multiple platforms, it can be almost impossible to give them all the attention and gentle nudge they deserve. It’s just easier, and it’s remarkably cost-effective too.
To date, BRSM.IO has delivered over 11 million real Facebook likes, nearly 2 million real Instagram followers, and nearly one million real YouTube subscribers. More likes, fans and engagement can lead to increases in potential revenue, elevated credibility, and a real increase in real influence. Simply choose the social media packages that best suit your needs and budget, send payment securely with PayPal or cryptocurrency, and they’ll take it from there.
You can expect to see results in as little as 24 hours. So go ahead. Get social.
Meteora Automates Instagram Engagement to Grow Sales
Back before the days of the Internet as we know it today, businesses could usually expect to reach out to their customers en masse in purely a broadcast style format. They’d take out advertisements on television, radio and the newspaper, blasting out a message to everyone and hoping that some sales come in through the door. Even in the realm of direct marketing, the messages were almost never custom tailored to individual prospects. There was no need or desire to connect with customers on a one-on-one basis.
That has changed considerably in recent years, particularly as it pertains to social media. It is no longer enough for companies to broadcast their marketing messages from atop a soapbox. They have to engage and interact with their audiences on a much more personalized level. They need to connect with them as individuals, but this can be overwhelmingly time-consuming, especially when you start looking at hundreds, thousands, or even millions of users.
That’s where you can take advantage of Meteora. That’s where automation steps in.
Growing Sales Using Instagram
When it comes to social networks, Instagram stands far above the rest in regards to engagement rates. And engaged users much more readily convert into paying customers.
Meteora is designed to “help businesses and influencers grow sales using Instagram.” It achieves this by automating much of the engagement and interaction that you need to have on the platform, all by setting up the parameters for your campaigns ahead of time. You grow your following (which can then convert into real customers) automatically, as Meteora likes, follows and comments on social posts made by the “ideal customer” as defined by your parameters and criteria.
Through your dashboard, you are able to tell Meteora who you would like to target. This can be based on hashtag, for instance, which can demonstrate clear interest in a certain niche or vertical. You can also target based on location, event, or even target based on competitor. If someone already follows and engages with Starbucks, they may be interested in what your coffee brand has to offer too.
How Does the Campaign Work?
The structure of a Meteora campaign is relatively simple and straightforward to understand.
After you provide the specifications for who you would like to target, Meteora can then engage with potential prospects that fit that profile automatically. You will naturally need to grant permission to Meteora to use and post from your Instagram account on your behalf. As mentioned, this includes likes, follows and comments, but it can also include direct messages too. This makes for a much more personalized and active engagement.
While you may be tempted to grow your follower count by any means necessary, that may not necessarily be in your best interest. That is why Meteora leverages artificial intelligence to block fake followers for you. These bots can wreak havoc on your engagement rate, which in turn impacts your discoverability and visibility in the eyes of the algorithm.
This also means that Meteora will only engage with real people and not the bots. This increases your sales ROI over time.
Targeting and Messaging
As you make your way through the dashboard, you’ll find the opportunity to define all those targeting parameters. This is also where you can decide exactly how you want to interact with the audience you describe.
For instance, you can choose whether you’d like to direct message the user who made that post, comment on the post, like the post, or follow the user that made the post. You’ll notice that under the option to follow the user, Meteora will automatically unfollow that user the next day to keep your feed clean.
In the case of leaving a comment, you can write out the comment that you’d like to leave, utilizing macros to personalize the message based on day of the week, the username, the first name, the location or the target. It would be useful to you to change up this wording periodically, so that your comments continue to appear fresh and authentic.
Once your campaign has been running for a while, you’ll be able to review the key data and metrics that come out of that campaign. For instance, you may have chosen to target a number of different fitness-related hashtags.
When you first start out, it can be really hard to say exactly which hashtags will be the most successful in terms of the followers you gain or the conversion rate you achieve. But once that data comes in, you can further refine your targeting options to focus in on the ones that are working the best.
Similarly, the main reporting screen from your dashboard can give you more of a global view of how Meteora has been performing for you thus far. This includes data on the number of followers you’ve gained, how many likes have been performed, how many follows have been completed, how many fake users have been blocked, and so forth. There’s also the live feed of exactly what is happening with your Instagram account at any given time.
Through this automated engagement and your continued refinement of your targeting options, you’ll find that you’ll more effectively market to loyal followers and prospects. Meteora is great for anyone who sells products on eBay, Shopify, Amazon, Etsy or any number of other online marketplaces.
By growing your fanbase, you grow your potential to earn more revenue, particularly by informing these new followers about your new products and deals.
Meteora offers three pricing plans depending on your level of need.
- The basic plan is $49 per month. It includes all engagement types and allows for targeting through locations and hashtags.
- You might opt for the $99 per month premium plan, which is geared more toward “serious social marketing professionals” who desire unlimited targets, event target, competitor targeting, follower nurturing and other advanced features.
- At the highest end is the $249 pro setup with direct message interactions, Google AI sentiment detection, and 1-on-1 target setup with an expert.
Get started today and you’ll be building more relationships and growing your sales in no time.
Sell More with Omnisend: Ecommerce Marketing Automation for Smart Marketers
Email marketing has withstood the test of time. While other marketing techniques and fads have come and gone, email has remained vigilant. It’s still far and away one of the most reliable and consistent ways to reach your current and potential customers, but generic email marketing platforms may no longer be enough for your business. As a smart marketer, you need a more robust and versatile solution, and that’s where Omnisend can elevate your email marketing to a whole other level.
Ecommerce Marketing Automation
Let’s be perfectly honest. The reason why you want to be able to reach out to your customers is that you want to drive sales. Brand recognition and site visits are enough. What can you do to actually boost sales figures and improve conversions?
With Omnisend, you gain access to “omnichannel tools for sales-driven marketers that have outgrown the generic email marketing platforms.” So, what does this actually mean? You still get the standard email marketing tools at your disposal, creating and distributing email newsletters to your subscribers, but Omnisend is designed specifically with sales in mind.
If you want to improve your sales figures, you must first gain an understanding of your customers’ shopping behavior. What are they actually doing when they’re on your e-commerce site? Where are the sticking points? Where are the lost opportunities that could be turned around? Omnisend helps you connect those dots with actionable data.
And remember that not all customers are going to be the same. It wouldn’t make sense if you put everyone through the exact same sales funnel. That’d be like trying to use a hammer where a screwdriver is needed. With Omnisend, you get flexible segmentation so that the the messages you send are much more relevant and targeted. Better personalization leads to higher engagement and better conversions. And Omnisend supports both SMS and email too.
Walking Through an A/B Test Campaign
You can use Omnisend to set up a fairly traditional email marketing campaign, pushing out newsletters to promote current offers and deals in your e-commerce store. The same is true with an SMS campaign. To take it just a smidge further, I tried to set up an A/B split test. Basically, this lets you send out two different versions of an email to see which one works the best.
After choosing the A/B test from the available options, I was shown this initial setup screen. You can see all the steps of the easy-to-follow wizard near the top. You can choose to perform a split test based on the email subject line or based on the sender’s name. You enter the corresponding information in the fields below.
As of this writing, there are five standard templates that you can use for your email message. Each of these is easily previewed before you select it.
Filling in the content and customizing the layout is performed through a straightforward WYSIWYG, drag-and-drop type editor. Click on any of the elements to customize them, like adding in your own images. In the case of a product listing, the product name, description, current price, and original price are filled out in the right sidebar rather than in the “live” preview on the left.
It only takes a minute or two to design a professional-looking email, complete with branding and a professional layout that looks great on both desktop and mobile. Here’s a quick mockup I put together with some filler text and images. Then, all you need to do is define your recipients, finalize your A/B settings, and send the email! It’s really, really easy to do.
Automation and Workflows
Perhaps one of the more powerful implementations you’ll find in Omnisend is the automation. These are then organized into workflows that you can customize to fit your particular situation. The welcome email is one of the most basic workflows, but you’ll find that something like the cart recovery workflow can be much more powerful.
You have the customer who visited your site, clearly expressed interest in product, and added the item to the cart, but then left without completing the sale. How can you recover that potential sale? With this automated workflow! The workflow is first triggered by the abandoned cart.
After a one-hour delay, the first email can be sent as a gentle reminder to see if they’re “still shopping.” If they don’t come back to complete the sale, a second email is sent 11 hours later as another reminder. After another 12 hours, a third email is sent with a bit more urgency, telling the customer that they should hurry as their cart “is about to expire.”
You can see exactly how many customers have entered the workflow, are currently in the workflow, and have exited the workflow at any given time. An “exit” is defined as making a purchase or receiving the final follow-up email.
Other workflows include an abandoned cart with just one email, browse abandonment, a 3-email welcome drip, and a birthday email, as well as the opportunity construct your own custom workflow.
With Omnisend, you naturally also have full access to launching new signup forms, reviewing and managing your list of subscribers, and going through all your reports to analyze your customer data. There’s also a live view so you can see who is visiting your website in real time and what they are doing there.
Free Demo, Free Trial, and Pricing Schemes
If you’d like to get a handle on how Omnisend could work for you, you can sign up for a free personal demo. This includes a 1-on-1 interaction where you can get a full product walkthrough, asking any specific questions you may have about Omnisend. If you’d rather take it for a spin yourself, there’s also the 14-day trial where you have access to all the benefits with no credit card required.
Once you do decide to sign up, you’ll find that the pricing schedule for Omnisend depends on the number of subscribers that you have. There’s also a 20% savings when you opt for annual billing rather than monthly billing.
Pricing starts at just $8 per month (when paying annually) for the standard plan with 500 subscribers. For reference, the equivalent standard plan for 1,000 subscribers, 2,500 subscribers, and 5,000 subscribers is $12/month, $24/month, and $40/month, respectively. There’s also the free plan (with limited features), and the pro plan (starting at $160/month) with more personalization and scale.
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