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Why And How to Write Long, In-Depth Quality Content that Ranks Highly In Google 

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long content importance

long content importanceDid you know why few blogs get tons of traffic from search engines?

Social media? Email list? No. It is content.

Content is the reason why people like Rand Fishkin, Brian Clark, Neil Patel have been able to build million dollar online businesses.

Gone are the days where you could bring more search traffic by posting 500 words articles. They now won’t add any value either to your audience or Google search crawlers.

You have to create long form of content if you want to build a loyal readership and increase your search rankings. In this detailed guide, let’s talk about how to create such in-depth content without boring your readers.

A word of precaution

Before we get into the details of writing lengthy content to increase your social and search engine rankings, let me clarify you one thing.

Don’t aim for 2000 words. Aim for quality. If you have some insights, cover them in a detailed way. Otherwise, writing lengthy posts just for the sake of filling words don’t add any value to your audience. If your readers are not happy with your stuff, they won’t share your content and it won’t attract any comments or backlinks.

So there’s no point in writing detailed content if you don’t have anything to say.

Pick an interesting topic that your readers care about and fill it with the detailed information without any fuss.

Now, let us talk about how you can create in-depth high quality content without frustrating your readers. Are you ready? Let’s dive into the details without further ado.

How to write detailed content that ranks well in search engines

Don’t write for thousands of readers, write for ONE

One of the biggest mistakes almost 90% of the bloggers make while creating content is they write for everyone. What happens when you target everyone with your content?

Your content simply appeals to no one.

Sounds strange? But it’s true. If you other hand focus on pleasing ONE reader at a time, you can create much stronger impression with your content.

Not only your content quality improves but it actually helps you give best information or solutions to the reader you are targeting.

So while creating detailed content next time, make sure to find your targeted reader and create content just for him.

While creating content, imagine your target reader is sitting in front of your couch and write like you talk.

That way you can avoid jargon and use simple yet most effective words to create awareness about the stuff you want to promote.

List out all the questions that ONE reader might have

Once you figure out that one reader whom you want to target, list out all the problems he might have.

Turn those problems into questions and then into your blog post ideas.

That way you will be able to create problem solving content that your target reader is craving for. You will also be able to use tons of long tail keywords that increase both your search traffic and sales.

This is the exact strategy used by the top online marketer Marcus Sheridan to create the most  profitable online business called “The Sales Lion”.

See how can you help your ONE reader with your posts.

While creating content, always remember to give top priority to serving your audience NOT Google. If you help you readers with your content, you will get more social shares, links, sales and comments.

If Google crawlers see more user engagement (in terms of social shares or comments), it will automatically gives you better search rankings for the keywords you are trying to rank for.

How to write 2000 words articles?

Recently when SerpIQ conducted a survey, they found out that the average content length of top 10 search results have over 2000 words.

long content seo

That means, Google is giving more and more importance to the web pages that have more words on them. You will definitely get an edge if you start creating content with more than 2000 words.

I myself have been using this strategy while creating contents for my blog at BloggersPassion. Surprisingly, my traffic went really up over the last one year and I’m also noticing the increase in my website sales.

So how to write 2000+ words articles that rank well in search results? Here are 5 simple yet most effective tips for writing lengthy content easily.

  1. Do more research. Average article writers who write 500 – 600 words usually don’t do much research. The quality and quantity of your content really depends on your research. If you have discovered a lot of topics from your research, you can certainly create long form of content.
  2. Think about various ways to expand your idea. Once you get a blog post idea, don’t just sit and start writing. Instead, brainstorm how you could expand that idea to make it more detailed and much useful for your target audience.
  3. Outline your content. Make sure to include the beginning, meat of the content and the summary of your content. If you cover these 3 things, you usually end up writing detailed and long form of content no matter what your niche is.
  4. Tell stories. One of the most effective ways to write engaging long form of content is to tell your readers stories that connect with them instantly. Think about various ideas on how can you tell them stories that are relevant to your products or services.
  5. Analyze all the detailed posts that are frequently published on the top blogs such as Moz, QuickSprout, NeilPatel.com, Buffer etc. You will find there’s a common content creating framework can be seen on almost all of them. Find out how these top bloggers are hooking their readers. Find out how they are using emotional triggers to persuade their audience with their content. Use the same content creation framework when you are creating your own posts.

How to get better search rankings for your content

Writing long form of content is one thing and making it rank well in search engines is another thing. Here are few essential ingredients you need to implement if you want to get better search rankings for your long and in-depth content.

Start using long tail keywords

Long tail keywords usually contain more than 4 keywords on it. For instance, “iPhone 5s best reviews” is a 4 word long tail keyword.

Identifying the right long tail keywords for your content is the key to increasing your search traffic and sales. If you are still wondering why you need to start focusing on long tail keywords, here are three good reasons.

  1. They increase your overall search traffic quickly because they are much easier to rank for.
  2. They increase your website sales because people who use long tail keywords while searching are more tend to buy your stuff.
  3. They create awareness about the products or services you promote.

You can use tools such as KeywordTool.io, Long Tail Pro etc for finding profitable long tail keywords within minutes.

Just make sure to select the long tail keywords which have the competition between 100 to 2000. That way you can be able to use less competitive long tail keywords which can help you easily rank higher and faster in Google search results.

You can also use tools like SEMrush if you want to beat your competitors by deeply analyzing the best keywords they are already ranking for. Here you can find more about how to use SEMrush to find great keywords that increase your traffic.

If you spend some time in finding the right long tail keywords, you will be rewarded with more search traffic from Google. Moreover, getting traffic from long tail keywords won’t take much time.

Don’t forget to do on-page SEO

Your on-page optimization influences your search rankings directly. If you are not keyword stuffing and using the right combination of long tail keywords at the right places on your web pages, they will definitely rank higher in Google search results.

Whether you agree it or not, proper on-page SEO is the key to faster Google search rankings.

Here are few places you should definitely use your primary seed keywords if you want to see boost in your search engine rankings.

  • Image alt tags: Using your primary keyword in your image alt tags is the surefire way to increase your traffic from “Google Image” search results. Don’t use random names or file names or numbers while optimizing your images. They don’t add any value either to your readers or Google search crawlers. Take time to properly optimize your images.
  • Headline: Make sure to use your primary or secondary keywords in your headlines to make your blog posts rank well in search results.
  • Sub headings: Use your primary seed keywords in your h2 and h3 sub headlines to improve the chances of ranking well for your desired keyword combinations.
  • Beginning of the text: It is proven that if you use your targeted keywords within the first 100 words on your article, your content ranks better for such keywords because of the improved visibility to the crawlers.
  • In your page URL: Use short and sweet URL’s and optimize them for your desired keywords.
  • Meta description of the post: Never forget to include your main keywords in your meta description. They help you quickly boost your overall search rankings for the keywords you are targeting for.

Make sure to come up with at least one primary keyword for each blog post you create if you want to increase search rankings for all of your web pages. With the proper on-page SEO it becomes really easy for you to create SEO friendly content.

User keyword rich headlines

Last but not the least, spend quality time on writing powerful headlines that capture your audience’s attention.

Don’t forget to include the primary keywords you want to rank for in your headlines. After all, keywords in your headlines contain a lot of weightage while crawling your content by search crawlers.

Don’t write lengthy headlines, often search engines show headlines not more than 60 to 70 characters. So write short, powerful and compelling headlines within 65 characters.

Final thoughts about creating long content that ranks wells in Google

Writing long form of high quality content takes a lot of time. Once Pat Flynn said he usually takes around 7 to 10 hours to finish one post.

If you are aiming to build a top quality blog, make sure to spend most of your time on researching and creating your content. Decrease your blog posting frequency if you have but publish something on your blog only when it’s truly epic and helpful to your audience.

Editing is the key to make your lengthy content go viral in search engines as well as social media. Never publish a post without proofreading and remove all the unwanted words that sound like a jargon.

What do you think about writing long and quality content? Do you agree long form of content with more than 2000 words usually ranks well in search engines? Please let me know your thoughts in the comments.

Anil Agarwal is the guy behind Bloggers Passion blog where he blogs about blogging, SEO, affiliate marketing, making money online and Black Friday deals like Bluehost related topics.. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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3 Actionable Tips for Bloggers to Reduce Email Bounce Rates

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List building is one of the things you hear and read about everyday in blogging and content marketing. Email marketing in itself is a whole lot of work put together. Many successful bloggers have succeeded to build a large list for their businesses and that works with a lot of attraction.

Well, the size of your email list isn’t always a point. The quality and relevance are the most important factors. These go a long way to affect your bounce rate which is a corner stone in email marketing. We will be talking about this a bit below but let me quickly brush out a few reasons to start building a list for your blog if that’s not being done now.

Why you need an email list for your blog

Many bloggers blog for different reasons. However, there are things we all need to succeed. These include a growing and engaging community and targeted traffic that converts.

Once someone visits your blog for the first time, you have the chance to convert that first timer reader into a repeat visitor. One of the most effective ways to do this is to capture him into your list.

Your email list basically is an ever-green source of targeted traffic. You can always turn to it and be sure to increase your page views.

Many of my faithful customers are found on my list. This makes it an interesting source of passive  income. Your email list is a huge part of your marketplace that can be tapped into any time of the day.

Whether you are blogging to make money or just for the fun of it, if you care about keeping your readers and reaching out to them at will, start building your list right this moment.

I must build an email list

Email Bounces can really hurt your email marketing

An email bounce occurs when your message is returned to you the sender because it cannot be delivered. Note that messages being caught into SPAM is completely a different thing. This has to do with your Inbox Placement Rate. Though Email Deliverability rate is a big game that should be treated apart, we want to deal with messages that are rejected by the destination email server.

Now, this has an impact on your sending reputation. The higher the reputation score, the more likely  ISPs (Internet Server Providers) will deliver your emails to the inboxes of recipients.

The more your email bounce rate, the lower your reputation and the more the chances of your sender ID getting blacklisted.

Recommended: 10 Email Marketing Do’s and Don’ts for Bloggers

But What causes Email Bounces

A bounce will take place for the single reason that the destination server rejects the message. What are some of the reasons for this rejection?

1 – The destination email address doesn’t exist

This is one of the most common reasons for high email bounce rates. You send a message to an address that either doesn’t exist on the server or the domain name is not found. This generally is referred to a Hard Bounce, when an email is permanently bounced back to the sender because the email address is invalid or not found.

Why does an email hard bounce happen?

  • There is a spelling error in the address: contatc@domainname.com instead of contact@domainname.com
  • The email submitted to your list is completely never created – junk email
  • The contact address was completely deleted by the administrator for some internal reasons.
  • The domain name does not exist (maybe it’s expired, error in spelling, parked, etc)

2 – The destination email address is valid but something isn’t right

A Soft, temporal Bounce will take place in this case. The destination address is valid but the server returns the message to sender for a couple of reasons:

  • User has reached the email quota limit. Simply put, the inbox is full
  • Email too large for recipient’s inbox
  • Server was temporally down when message hit

Given that soft bounces are temporal, you may not need to worry so much about this. Their impact on your marketing may not be as harsh.

However, Hard Bounces should be taken with a serious attention. Continuous bounces are a bad signal and the email marketing systems are smart enough to figure this out.

3 tips to Reduce your email bounce rate and boost conversion

Ok now you know what email bounce rate is and why you should start building your own list. These are some quick tips to reduce your bounce rate and improve your marketing experience:

1 – Make sure only on valid addresses are submitted to your list

In my opinion, this is something that’s quite easy to handle. First, allow your readers submit their contacts by themselves through a lead capture form.

Use the double opt-in facility provided by many email marketing tools. This will make sure that the contact submitted by the reader is valid. An invalid address will never find its way through the double opt-in validation wall.

The way this works is very simple…

When the reader submits the email to your list, your tool will place it in an inactive mode. At the same time, a validity tracking link is messaged to the address. If this link is clicked within the activation period, that will simply mean the address is able to receive mails, making it valid.

Not using the double opt-in checking method is simply allowing readers to submit junk emails to your list. Looking the negative effects of bounces, this isn’t something I think you’d be comfortable with.

2 – Constantly clean up your list

While the double opt-in validation method makes sure you only allow valid addresses on your list, there are chances that some of these addresses get dropped of with time. You must therefore be able to clean up and get rid of these invalid subscribers.

There are two ways to do it:

1 – Manually filter out and delete contacts that have not opened your campaign during a specific period. Generally, I do remove contacts that have been ideal for half a year.

2 – Use a tool that will scan through your list and check for invalid addresses. I personally use Norbert’s email verification tool for my 5k list on MailerLite.

3 – Avoid using Email Extractors

A quick way to hurt your blog’s email list is to use an email scraper. First, harvesting emails in this way is illegal in many countries. You don’t have the consent of the owners to mail them.

This will bring another set of problems:

  1. High unsubscription rate
  2. Your campaigns will be marked as spam by many of these illegally gotten subscribers.

These two actions will trigger red flags and place you at a permanently suspicious position with many marketing platforms.

Conclusion

I hope these three tips are helpful as you strive to build a profitable email list for your blog. Drop a comment and let me know what you think about.

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How Can You Write Content Like a Pro?

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Write your butt off. This is the way to write content for your blog like a pro. No simpler or more direct way exists for writing content like a professional blogger because writing practice is the way to writing like a pro. Of course, most bloggers only write when publishing posts so get little practice and write like amateur bloggers.

I wrote and continue to write millions of words between my blog posts, guest posts, e-books and in the past, through my blogging writing practice. Open up a Word document. Write. Write 500 to 1000 words daily. Close the document. Trash the document. Simply writing regularly makes you write like a pro because your confidence and clarity mushrooms quickly with writing practice. Do not be like bloggers who only write for publishing posts. This crowd gets little practice and never becomes pro bloggers because they do not practice their prime skill, writing, enough. Imagine if LeBron James only shot baskets and dribbled during official games? He never would have made the NBA. He practiced for tens of thousands of hours in private, with nobody looking, in a gym by himself, to become the top pro basketball player who shines in a public, pro setting.

Practice in private. Shine in public. That is the way it goes with any skill in life. Writing like a pro blogger also requires you to carefully observe professional bloggers for their pro writing cues. Do you notice how these folks seem to write in crisp, clear fashion? Emulate these professionals by following their lead and you too will give off a more professional, serious, clear energy. Start with reading posters on this blog. Every blogger is a professional or on their way to being a professional blogger. Study how these pros and aspiring pro use formatting and other tools to allow their blog posts to flow freely. Exposing yourself to professional bloggers simply gives you an example to emulate. Plus, following professional advice allows you to be yourself, giving you permission to write in your one of a kind voice on your way to being a pro blogger.

In my eBook:

How to Find Your Writing Voice

I give you permission to be a brilliant writer by simply writing how YOU write. This writer is unlike any writer who ever lived because we all have unique stories and styles to share with the world. The tone of this eBook is one reason why it spent a spell being the top-rated eBook for its category on all of Amazon. Writing like a pro is mainly a practice thing leading to a confidence thing.The more you practice writing, the more confident you become writing-wise. This process is quite simple but at times, highly uncomfortable to put into action. Keep writing. Keep churning out helpful content.

My neck feels incredibly stiff now but I know it is writing time so I write and will take a nice little break after getting the job done. Write, write and write some more. Gain the confidence and clarity to know you are writing like a pro blogger, even well before you become a pro through your blogging efforts.

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Can You Make Tons of Money Blogging?

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Yes.

Just spend the next 10 to 15 years of your life everyday generously helping people and building bonds with both your readers and fellow successful bloggers. If you are prepared to do that then you will make tons of money blogging. I just do not know what amount of money you mean by tons of money. Do you mean hundreds of thousands of dollars? Do you mean millions of dollars? Do you mean tens of millions of dollars?

Only you know the specific answer to that question but independent of the amount, anything ranging from tens of thousands to millions of dollars requires thousands upon thousands of hours of generous service before oodles of money flow to you. Think 10000 to 20000 to 30000 hours of creating content, building friendships by generously helping top bloggers, and opening multiple streams of income before you begin seeing large sums of money flow to you freely, easily and frequently. Most bloggers who ask this question do so from an energy of scarcity and poverty. Most bloggers only want to make huge sums of money because they have $0 now or $15 now and they have hundreds to thousands of dollars of bills piling up. 99.9% of the time, these bloggers dive into blogging being dominated by fear so they act from a scared energy and do stupid stuff that guarantees their online failure. Forget making millions of dollars. This crowd makes $0 or maybe a few cents or ten bucks doing really unintelligent things because people terrified of losing all of their money do stupid things that lead to failure. Being desperate leads to being a dingbat.

People who blog from an abundant, loving, confident and trusting energy generously create content and build connections over years of their lives, spending 10000 to 20000 hours or more doing these things until huge sums of money flow to them. I have seen a handful of 7-figure earners explain how they blogged for 15 years before the huge sums of money, like $30,000 in a day, flew to them freely. Massive wealth takes time to accumulate because the amount of creating and connecting you need to do to accumulate massive wealth requires tens of thousands of hours of helping people to increase both your skills and exposure to the point of making millions and millions of dollars. This basic law of wealth rings true for all entrepreneurs. Jeff Bezos is worth 180 billion dollars now as the owner and founder of Amazon.com but he made very little when working out of his garage on a cafeteria table. He could not make tons of money through his venture until he generously created, connected, scaled and put in an amazing number of hours to build up his iconic empire.

Do not be intimidated by the amount of work, time and energy you will need to put into blogging to earn a significant income. Why would you care if you plan to be here anyway 5, 10 and 15 years down the road? Do you want to waste your life working for somebody else just to get a paycheck or would you rather work for yourself, make a firm impression on humanity, serve a large amount of people and earn a significant amount of money? Think it through before you get intimidated by the amount of generous effort and time you will put into blogging to build something special.

Remember that blogging gives you what you give to blogging. Blogging always serves as the perfect mirror for the attention, energy, effort and time investment you put into this amazing medium.

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Do you feel confused about how to grow a loyal community?

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