There are all sorts of potential traffic sources for your website. You might rank for some great keywords in the search engines, you might pay for some advertising through any number of networks, or you might get some organic referrals from other websites or from social media. But do you know what is the problem with just about all of these potential traffic sources?
When someone comes to visit your website, they will inevitably leave. And unless they actively seek you out again, they may not ever come back and this could represent a huge lost opportunity. Don’t let these website visitors slip through the cracks. Leave MailOptin to “convert your website visitors into email subscribers and customers.”
Grow Your Email List
The basic premise is simple. The idea is that you want to get the person who just visited your website to turn into a subscriber for your email list. This way, you gain a direct line of communication with someone who has clearly demonstrated interest in whatever it is you have to offer, whether you’re a blog, a resource site, an online store or anything else. And best of all, MailOptin lets you handle all of this right from within the WordPress dashboard you’re already using.
It’s not just about getting that opt-in to your email list either (more on that in a moment); it’s also about now leveraging that relationship in the most effective way possible. This involves “nurturing” and “engaging” this relationship with “beautifully designed automated event triggered emails.” These are also known as automated or behavior emails.
One of the most common examples of this would be a new post notification when you publish new content on your WordPress blog. Instead of going through the process of having to configure and send out a new email newsletter every time you put up a new post, MailOptin handles that automatically based on the parameters that you set beforehand. The easy to customize email templates are all responsive across all display devices.
Any Way You Want It
If you’ve been remotely engaged with web design for any period of time, then you’ll know that you always have to achieve this delicate balancing act. On the one hand, you want to ensure you are providing the most positive user experience possible. People who visit your website should be happy to be there, so they’ll be that much more inclined to come back.
On the other hand, you still have your own objectives to accomplish. You want a better click-thru rate, a better conversion rate, a better sign-up rate… but you don’t want these calls of action to be too intrusive, because you don’t want to detract from the user experience. But remove them altogether and you won’t win either.
MailOptin completely understands and they also understand that you’ll know your audience best. That’s why they’re offering you several different types of opt-in forms to best suit the kind of site design that you want, including popup lightboxes, notification bars, sidebar widgets, call to action buttons and more.
The best way to understand these different options is to check out the demos on the site, or to actually sign up and gain full access to the plugin. We recommend you sign up for the free version of the plugin at https://wordpress.org/plugins/mailoptin/ and try it out for yourself. I particularly like the slide-in as it is “less intrusive but [still] intrusive grabbing” and it can be triggered by user interactions like time on site or page scroll.
There’s a lot of customization available here and you don’t need to dive into messy code to do it. Go through and change the headline, adjust the fields and so on. The display rules are easily accessible from right within WordPress too. They’ve set it up so that you can take it for a test drive (through the WordPress plugins directory) if you want to see how this all works before you decide to take the plunge yourself.
All of these features and options wouldn’t be particularly useful if you couldn’t use MailOptin with your preferred email service provider of choice. The good news is that MailOptin MailOptin integrates with what you’re already using, including MailChimp, AWeber, Constant Contact, GetResponse, SendinBlue, MailPoet and more.
Right now, the main kind of trigger for sending out an email would be when you publish a new post on your WordPress site. Another feature that will be “coming soon” is the option to send an email digest instead (or in addition, if you’d like). This allows you to send out a newsletter with your published content on a daily, weekly or monthly basis. A digest is perfect whether you publish several posts a day or if your content schedule isn’t as frequent as that.
Simply Beautiful Emails
Getting people to opt-in and subscribe to your email list is one thing, but you also want to ensure that the actual emails you send are attractive and effective too. You wouldn’t want to lose subscribers over poorly-configured messages! Thankfully, the MailOptin system also includes an intuitive email designer. Simply start with a template and “create pretty and conversion optimized email campaigns in minutes.”
Just like the process for creating the opt-in forms for integration into your WordPress site, the process for designing your emails and configuring your email campaigns is equally straightforward. And as before, you do it all from within WordPress too. Configure the details for your template header, content, footer and so on to fit exactly the look you’re trying to achieve. And once you’re done, send yourself a test email so you’re sure it looks just right.
Remember that all these templates are mobile optimized, so they render beautifully whether someone is opening them on their desktop, laptop, tablet, or smartphone. No custom coding required and, as mentioned, it all integrates into existing email marketing service providers.
How Much Does It Cost?
MailOptin offers three main pricing plans depending on your level of need.
If you’ve only got one site and don’t need some of the more advanced features, the Standard license is $69 per year. The same license for three sites is $99.
The most popular plan is the Po plan for $169 per year. This allows you to use the plugin on 10 websites, and you unlock additional features like the LeadBank conversion backup, opt-in campaign scheduling, new and returning visitors detection, autoresponders, and the upcoming email digest feature and WooCommerce integration.
At the top is the $269 per year Agency plan for unlimited sites, priority email support, and more third-party app integrations.
Click here to get started with MailOptin today, and see improved email lead generation and marketing tomorrow!