It’s such a simple word, yet achieving it is not all that simple. In every career, every activity that aims to reach a goal, focus is key. When it comes to blogging, it is no different.
You have to have goals, and you need to focus in order to reach those goals.
The first month of 2014 is almost over. Where are you in terms of your blogging goals?
Do you have enough blogging focus to get you where you want to go?
This post is all about maintaining your blogging focus so you can achieve the results you want.
Break your goals into bite-size chunks.
It’s all about your ultimate goal, really, but at the end of the day, you achieve big things by working on the small things. These add up, and before you know it, you’ll be enjoying your success.
The key is to identify measurable goals, which you make sure you reach them within a shorter period of time.
How do you eat an elephant?
One bite at a time.
The same can be said of your blogging goals. Say you want 500,000 uniques every month. Why not break that down and look at 16k+ a day? Then break that down even more by looking at the details:
- Increase high quality content output to x number of posts a day.
- Launch a blogger outreach program. Aim for x guest posts in a week.
- Gain exposure on social media. Aim for x number of followers/likes in a month.
Get the picture? No goal is too big if you break it up into manageable pieces; and if you do this, you increase the chances of achieving small goals, which in turn gives you small successes that will serve as further motivation.
Identify distractions – then eliminate them.
Ah, distractions. Distractions everywhere…
All these can actually be used for a good purpose. You need to spend time on social platforms to engage your audience. You need to read up on your niche. The thing is, they can also be counterproductive if you are not careful.
Even instant messaging and email can prove to be distractions!
You have your goals. You’ve broken them into smaller chunks.
Now, it’s time to hunker down and get work done.
When it’s time to work, make sure you’re really all about working. You’ll only really get your blogging focus if you eliminate potential distractions.
My tried and tested habit: log out of every platform, IM client, or website that you know will catch your attention.
Use writing software that does not need the Internet if necessary. Disconnect from your Wi-Fi if need be.
Keep your eye on the prize.
Another way to maintain your blogging focus is to periodically remind yourself of your ultimate goal. Yes, I know I said that you ought to break down your goals so you don’t get overwhelmed. Sometimes, though, you will need to remind yourself of what awaits you at the end of this chapter. That will certainly help you keep going, especially when you slip up – which you probably will at some point.
Additionally, why don’t you sweeten the pot for yourself?
More than having that end goal, why don’t you set a reward for yourself when you do reach it? That way, you have another motivation on top of your blogging goals.
Hone your skills.
Working toward your goal entails many things, and one of them is to make sure that you stay on top of your game. For bloggers, that can mean:
- being informed regarding trends in your niche – regularly reading quality, related sites;
- learning about best practices – in blogging, social media, and so on;
- always striving to write better.
Blogging is writing – and then some.
Some practical things you can do:
- Read bloggers/writers/journalists whose style you admire, and learn from them.
- Sign up for free courses online. Coursera has a ton options. Sites like CopyBlogger have tutorials for writing excellently.
- Get involved in a community that will boost your knowledge and widen your connections.
It is not enough to have an idea and throw it out there, hoping it will stick. You need to constantly learn and evolve with the times, and you know just how quickly the online landscape changes. If you do not continue to hone your skills and add to your knowledge, then all your efforts might be thrown out of the window.
Maintaining your blogging focus will require you to be dedicated and single-minded. At the same time, you need to be open to changes that can make you a better blogger in all aspects – writing, technical knowledge, networking, and so on. If you want this year to be the year you actually hit your targets, make that decision to develop razor sharp focus, and just go do it.
About the Author
Noemi Tasarra-Twigg is the editor of Freelance Writing Jobs, an online community for freelance writers. They provide daily job leads as well as freelance writing resources. In her downtime, she “keeps tabs on the industry” by trolling her favorite web sites.