Almost every blogger thinks that making money from their blog would be nice – even if it isn’t an enormous amount of money.
Have you monetized your blog? Does it work for you?
It didn’t work for me, not for a long time.
I think I made about $150 in my first year of affiliate marketing. And when I set up an online store selling my own low-end digital products, I never made a single sale!
Now I’ve got to grips with it all, though, there are several reliable income streams coming in to my bank account from my new blog.
I know what stopped me from making money with my first blog. Do you know what’s stopping you? Here are some of the most common obstacles on the road to blogging income…
Income Block #1: You’re not really trying
If you don’t make an effort to apply monetization effectively, don’t expect to see huge rewards. The principle may be one of passive income, but to get this type of project off the ground you have to be active. Very active, and well informed.
That unimpressive $150 year when I first dabbled in affiliate marketing looked something like this: once a month or so, I went and looked at the products I could market. I chose one or two, mentioned them on my blog, and shared a link on Facebook. I added a couple of sidebar ads and one in my blog footer. That was it.
Most of the time, nobody bought anything. Around Valentine’s Day and Christmas, I made a few affiliate sales. In all, I made $150 for one hour’s work a month over 12 months.
That’s $12.50 per hour. Not great, but not a total loss. I hope you’re earning more money from your blog than I did at first!
Whatever methods of monetization you explore, take the time to learn about best practice before you begin. It’ll save you a lot of wasted effort, and you may even decide (like I did) that your blog’s readership isn’t big enough right now to make affiliate marketing worthwhile.
There are other ways to make money from your blog, like selling a product or service of your own. But you might run smack into the second big roadblock to blogging income…
Income Block #2: You don’t know who you’re blogging for
It’s this simple: if you don’t know who you’re talking to, then you don’t really know what to say. You can make small talk in your blog posts, like a polite stranger at a bus stop, but you can’t forge a deeper connection until you get to know your audience.
If you’re blogging for yourself, then there’s little point trying to monetize unless you have an audience of thousands who think just like you.
If you’re blogging for readers outside of your own family and friends, then you need to understand them as deeply as you understand your family and friends. Maybe even deeper. Otherwise, how will you know what to offer them?
Take some time to learn what you can about your blog’s demographic, and find out more about how your readers think and feel. With that background information in mind, put together a description of your ideal reader, who’s happy to spend money on something you sell. This is who you’re talking to every time you blog or share a link.
Income Block #3: You won’t spend money to make money
I thought I knew enough about writing to be a good blogger. I was wrong.
I thought I’d learned enough from reading free resources on the topic to go it alone. I was wrong.
I thought the more I could do myself for free, the better. I was so wrong!
As soon as I started to view my blogging business as something worth investing in, my “luck” changed. Even before I’d spent any money, the decision that I had a business to build changed my perspective, and I found new opportunities opening up in front of me.
After paying more than $10,000 for training, mentoring and memberships in one year, I was equipped with expert insights I had never appreciated before. I knew what to do and how to do it. And of course, I had ten thousand good reasons to make that investment worth every dollar!
You probably don’t want to spend as much as I did. But believe me, you do want to spend money on some wisely chosen help to make your blogging business every bit the success you deserve.
Look at the experts in your blogging field. Do they offer a relevant course, one-to-one consulting, or a membership site where you can connect with them and with new peers? If it’s affordable for you, then it could be worth giving it a try. Just one hour with an insightful, experienced mentor can make a HUGE difference to your income!
To avoid getting stung by spammy infomarketers, get independent recommendations from friends and acquaintances if you can. If that isn’t possible, check out any testimonials or endorsements and see if you can confirm that they come from real people.
When you’ve found the right place to get advice and support for your growing business, you’ll notice the difference that expert input makes!
It’s all down to you: make an effort, know your audience, and invest in your business if you want to earn more from your blog.
Now, you tell me: what else is stopping you from making money blogging?
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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