As the Internet continues to change and evolve, so must the face of advertising on the Internet. People online are becoming increasingly “ad blind” and traditional banner advertising might not be as effective as it once was. If visitors to a website aren’t paying attention to the banners and if they’re not clicking on those ads, that makes for a rather unfortunate situation for publishers and advertisers alike.
While the pop-under and click-under ad formats aren’t exactly new to this space, they are gaining in popularity as a means of overcoming this so-called ad blindness. If a new window pops up (or rather, pops under), the online user has no choice but to pay attention, if only for a moment. And that moment could prove to be all an advertiser or publisher might need.
Working to fill this growing niche is Clickadu Ad Network, an advertising network that focuses with pop-under ads and push notifications.
The Appeal of Clickadu
Priding itself as a “premium ad network,” Clickadu currently boasts over 740 million daily impressions and 3.3 million daily conversions across its over 8K active campaigns promoted across its over 740 active publishers.
A few key characteristics are worth highlighting about Clickadu. The pop-under and click-under ad formats are not only compatible with desktop-based web users, like those who would be surfing the Internet on their PCs, but also with mobile users. Considering just about many people are accessing the Internet on their iPhones, iPads and Android devices these days, it’s important to monetize that traffic too. Clickadu works on just about any platform.
From a publisher’s perspective, one of the biggest sources of frustration may be empty ad spaces. You’re ready to monetize your traffic, but the advertisements just aren’t showing up. Clickadu promises a 100% fill rate with a high eCPM, ensuring that you can earn every dollar that is placed on the table.
Another source of frustration may be cash flow. This is not an issue with Clickadu either, as payments are issued on schedule Net-7, Net-30, Net-60 or Weekly so long as you meet the minimum payout threshold of $10. Supported payment methods include PayPal, Paxum, Webmoney, Payonneer, ePayments and wire transfer. Simply get in contact with your personal manager to configure your payment preferences. You can even receive payment in Bitcoins if you’d like.
In addition to the core pop-under and push notification ad formats, you can also earn additional revenue through the Clickadu referral program. You receive 5% of the all the revenue that your referred webmaster earns. From what I can gather, this is a lifetime commission for however long your referral continues to generate impressions and revenue with Clickadu.
A Clean and Elegant Interface
After you sign up for an account with Clickadu with Clickadu, you can access the main dashboard.
The homepage for the dashboard, unsurprisingly, offers you at-a-glance information about your account as a whole. What’s interesting is that in addition to see the earnings, impressions, clicks and CPM for today and for this month thus far, the dashboard also provides a “forecast” for what you might expect to earn for the total of this month. That’s a handy little statistic to keep in your back pocket.
All of the main navigation is found along the left sidebar, making it quick and easy for you to get at your statistics, sites and zones, payments, news, support and so on. Each site where you would like to implement Clickadu ads must first be verified. To do this, click on the “Sites and zones” section in the sidebar and add your site. This will generate a code that must then be pasted into your site’s main HTML file.
Something that is important to note here is that the advertisers (and their respective promoted pages) are carefully selected and targeted based on geographic region and other considerations. Unlike an affiliate network, you will not be able to cherry pick which “offers” you want to promote. The optimization is completed on your behalf, so you have nothing to worry about.
Detailed Reports and Analysis
One of the best strengths of Clickadu is the comprehensiveness of its statistics and reports.
Here is an example of the tabular data that was provided to us for the purpose of this review. As you can see, the report allows you to see the number of impressions, clicks, CPM, CTR (click-thru rate) and total profit for each day. In the top-right corner, you can see your total income and traffic as well.
Through deep targeting and accurate analytics, Clickadu is able to maximize the eCPM (effective cost per 1000 impressions) for every publisher on every website. The platform is self-serve in that you need to insert the JS code, but everything else is handled in the back end to optimize your earning potential. You get a fully individual approach to fit your specific audience.
What’s the Average eCPM?
At this time, Clickadu operates on a combined CPM/CPA basis. This means that some advertisers (and by extension, some advertisements) will be based purely on the number of impressions they are able to receive. Others may require an additional “action” on the part of the visitor. Some advertisers might use a combination of the two.
But how much money can you really make with Clickadu. What’s great is the network is being utterly transparent with this earning potential, providing daily statistics that you can review and subsequently target if you’d like. Clicking on the “Average CPM” link in the dashboard, you can see just what audiences are generating what CPM.
This is a combination of both the geographic targeting and the platform. In this specific example, we can see that the highest average CPM earned on August 30 was with iOS users in Japan, coming in at $2.19. Your mileage may vary, of course, as some publishers targeting that demographic can earn more and others might earn less. This is an average.
In this specific example, I found that one of the lowest average CPMs on the network for that same day was with Android users in Mozambique at $0.05. This was the same average CPM for iOS users in India, Windows users in Kuwait, and iOS users in Croatia. Again, your mileage may vary and there are daily fluctuations to be considered too.
Much Ado About Everything?
The pop-under and click-under ad formats may not necessarily represent the wave of the future, per se, but they do represent a significant opportunity for monetization. Especially when all platforms are supported, including mobile, you’d be foolish to leave these potential earnings on the table.
Go ahead and sign up with Clickadu today and get started with twice-monthly payments, maximized revenue, and high eCPMs in over 200 countries around the world.