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How We Used Content Marketing to Generate Over $100,000 In A Single Year

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In the year 2018, we generated $106,000 from our blog Bloggers Passion.

Do you want to know how we did it? The credit goes to the content marketing strategy we used on our blog.

Content marketing is all about creating content that sells itself. It helps you create content that not only drives more traffic and leads but also huge profits.

If you’re curious to find out how to increase your sales using content marketing, this post is a treat for you. Let’s get started without further ado.

Keyword research plays a big role

When it comes to content marketing, you need two main things.

Without the above two things, you simply can’t build a profitable website that actually makes profits in the long run.

That being said, we spend a ton of time on coming up with topic ideas. Keyword research is where we also spend most of our time. We know using the right keywords can dramatically increase our website’s search engine traffic and overall sales.

If you’re not getting the traffic you deserve, you might be ignoring keyword research process.

Finding better keywords is not hard though. Here are few simple yet most effective tips you can use to come up with great keyword ideas that increase your overall website sales and traffic.

  • Always target long tail keywords as they contain 4 to 6 (or even more) keywords which are easier to rank for as they usually have low monthly searches.
  • Start using the right tools to find low competitive keywords and we highly recommend you to check out tools like SEMrush, Ubersuggest, Ahrefs etc as they give a ton of information (along with search volume, CPC, trend, keyword difficulty).
  • Understand the searchers intent when performing keyword research as you should know what your target audience are really looking for. Are they just looking for more information or discounts? Once you understand their intent, finding keywords becomes easy.
  • Keep an eye on your competitors keywords as you can use tools like SEMrush to find a list of all the keywords your competitors are using to generate more search traffic to their sites. You can use few of them to increase your own site’s traffic too.

Quick tip: Make sure to find low search volume keywords (generally below 1000 monthly searches) and high CPC keywords to easily get higher rankings on Google along with highly qualified visitors to your site.

Don’t forget SEO

Content marketing and SEO both go hand in hand. You can’t ignore SEO if you want to use content marketing to earn huge profits online.

Here are few things that help you take your SEO to the next level in 2019 and beyond.

In-depth content is the key

Don’t write just another 500 word articles. They are not going to work. No matter what industry you are in, in-depth content performs well in search engines.

According to many case studies, publishing 2000+ word blog posts rank well in search engines like Google.

Have a look at recent case study done by SEO expert Brian Dean from Backlinko about the average content word count for top ranking pages on Google.

content length

By looking at the above illustration, you can understand that the average word count of a Google first page result is 1,890 words.

Just make sure you are not filling your content with fluff to make your content detailed. Include highly practical tips and techniques so your target audience can find your content useful.

Either hire a professional writer or spend quality time in creating highly informative content for your website as great content produces more social shares, backlinks, traffic and so on.

Your content should be in-depth, highly informative and educate your target audience about the products or topics you’re going to discuss. That’s how you create content that sells.

Side note: Here’s an excellent article on how to start a blog from scratch within 10 minutes.

Optimization

Learn how to properly optimize your keywords for search engines. Make sure not to ignore your target audience too as you need to satisfy both search engine crawlers and users to creating high converting content.

Here’s how you can optimize your blog posts to generate more search traffic.

  • Include your primary keyword in title tags, meta description and image alt tags.
  • Make sure to include your primary keyword in your URL (and keep it short and simple)
  • Use sub headings properly as you can sprinkle few relevant LSI keywords within your content to properly optimize it without actually stuffing any keywords repeatedly.

If you’re using WordPress, you should start using an optimization plugin like Yoast SEO as it helps you easily optimize your contents for specific keywords.

Backlinks

Backlinks are still so important if you want to get higher rankings in Google search as it considers links are “positive votes”. So the more quality links your content has the better rankings it will get.

Here are some ways to attract high quality links to your site.

  • Guest posting (as it works like a charm but make sure to find and land on those sites which have a good domain authority of above 50 and which are relevant to the topics you cover on your blog)
  • Press releases (you can also use HARO where you can help the reporters or journalists by giving information which is credible to build links)
  • You can also find and comment on do-follow comment enabled websites
  • You can also use the skyscraper technique (where you’ll find top performing content in your niche, create 10x content around the same topic to get more links and shares)

Proper monetization strategy is essential

At an average, we generated around $10,000 every month for a year. That’s how we were able to earn over $100,000 within one year i.e 2018.

The major credit goes to the monetization strategy we use at Bloggers Passion. Almost 80% of the income comes from selling affiliate products.

Affiliate marketing is the best way to earn passive income online. If you’re someone who’s looking to earn more even while you sleep, you must consider affiliate marketing.

That said, affiliate marketing is not easy.

It takes a lot of time to find the right content marketing strategy to earn decent commissions every single month. You should also be consistent with your blog posting frequency and drive as much traffic as you can from search engines like Google.

Here are few monetization strategies you can consider to make money from your blogs.

  • Affiliate marketing
  • Selling your own products
  • Offering services such as SEO, web design etc
  • Consulting
  • Selling online courses
  • Using display ads such as AdSense

If you’re just starting out, we highly recommend you to create a blog sales funnel as it helps you easily turn random website visitors into leads into customers.

Here are few things to consider to create a solid sales funnel that makes money in 2019.

  • Offer a lead magnet (you need an email list and offering incentives such as eBooks can help you quickly build and grow your email list)
  • Create landing pages (where you can offer your products or services)
  • Use Facebook ads (or SEO to drive more traffic to your landing pages)
  • Nurture your audience (you can educate your audience by creating highly targeted contents, videos, newsletter etc around the products or services you promote)
  • Start pitching your products (once you grab the attention of your blog audience, it gets easier to convince them to purchase your products)

Update, merge or redirect your content

Another biggest content marketing strategy most people ignore is this: harnessing the power of old contents.

What’s the point of creating new content if your existing content is not bringing you any traffic or sales already? You should better be spending your time and money on updating your old contents so you can get better results.

Here’s the same strategy we use when it comes to updating old content on Bloggers Passion.

Update, merge or redirect.

How does it work?

Update: Find a list of blog posts and pages which are already ranking well in Google and bringing your some traffic from search. The idea is to find at least 10 to 20 (or even more if you’ve hundreds of contents) blog posts which are sending you the most traffic from search engines.

Then, do some keyword research around each of those old blog posts to find highly relevant keywords (including LSI keywords) and sprinkle them within your content. Make sure to update your headlines, meta description, add few appealing images and new content to your existing posts to make them detailed and properly optimized for both Google and users.

Once you’re done with updating your old blog posts, fetch as Google from Google Search Console as it also lets you manually submit pages to Google’s search index, so you can quickly let Google know about changes to your site.

Merge: If you’ve a ton of contents already published on your site, the chances of having similar contents will be more. The key here is to find high traffic blog posts around similar topics and merge them together to make one piece of article extremely detailed.

Not only it helps you bring more traffic but also helpful for your target audience where they can find all the information they need around a topic on one particular page. It also helps you minimize duplicate or similar (or thin) content issues on your site which helps you increasing your overall search traffic in the long run.

Redirect: If you don’t find your old blog posts or pages useful to your target audience in any way, there’s no point of keeping them. Instead of deleting them (which leads to broken pages and 404 errors), use 301 redirects to redirect them to your best performing blog posts. That way, you’re giving more link authority to your existing and high performing contents.

Quick tip: If you’re using WordPress, you can use a free plugin called Simple 301 Redirects to seamlessly redirect existing pages to other pages without losing link juice.

Final thoughts on using content marketing to increase traffic and sales

One of the best ways to increase your online sales is to use content marketing.

Content marketing is a pull strategy as opposed as a push strategy which is using paid ads such as PPC ads, Facebook ads etc. Content marketing involves in topic research, content creation, promotion etc.

The best part about content marketing is that you will attract your prospects into your funnel that you can turn into leads and sales.

So did you find the content marketing tips mentioned above useful? Are you going to use content marketing to increase your sales in 2019?

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Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Blogging

How to Leave Your Blogging Struggles Behind

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Exit your comfort zone on a daily basis.

Leave blogging struggles behind.

I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.

I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.

What Is Blogging Struggle?

Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.

If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.

Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.

I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.

Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:

  • nobody is listening
  • nobody is reading comments
  • nobody will click through to your blog
  • you are wasting your time
  • the comment won’t get published

This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.

Struggles happen if you choose to blog mainly from fear.

Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.

Go for it!

Exit your comfort zone.

Leave your blogging struggles behind…for good.

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Blogging

Focus on Things More to Leverage Your Blog Quickly

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Heresy!

What is the relationships guy talking about?

Blogging is a people business, right?

Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.

Email List Example

Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.

But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.

Using Things Effectively Leverages Your Presence

Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.

I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.

At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.

Exit Human-Obsessed and Things-Resistant Blogging Circles

I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.

While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.

Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?

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Blogging

Long Term Blogging Success: Co-Creation Not Manipulation

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Every blogger who succeeds over the long haul did so through co-creation.

Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.

I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:

  • increase my blog traffic
  • increase my blogging profits
  • increase my DA
  • increase my brand exposure

Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.

No Manipulation

You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.

What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.

When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.

Co-Creating Benefits All over the Long Haul

If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.

You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.

How Can You Co-Create?

A few ideas:

  • guest post on your blog
  • guest post on other blogs
  • create joint videos
  • create joint podcasts
  • create joint business ventures

Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.

Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.

Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.

Co-create to out last virtually everybody else in your blogging niche.

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