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How We Used Content Marketing to Generate Over $100,000 In A Single Year

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In the year 2018, we generated $106,000 from our blog Bloggers Passion.

Do you want to know how we did it? The credit goes to the content marketing strategy we used on our blog.

Content marketing is all about creating content that sells itself. It helps you create content that not only drives more traffic and leads but also huge profits.

If you’re curious to find out how to increase your sales using content marketing, this post is a treat for you. Let’s get started without further ado.

Keyword research plays a big role

When it comes to content marketing, you need two main things.

Without the above two things, you simply can’t build a profitable website that actually makes profits in the long run.

That being said, we spend a ton of time on coming up with topic ideas. Keyword research is where we also spend most of our time. We know using the right keywords can dramatically increase our website’s search engine traffic and overall sales.

If you’re not getting the traffic you deserve, you might be ignoring keyword research process.

Finding better keywords is not hard though. Here are few simple yet most effective tips you can use to come up with great keyword ideas that increase your overall website sales and traffic.

  • Always target long tail keywords as they contain 4 to 6 (or even more) keywords which are easier to rank for as they usually have low monthly searches.
  • Start using the right tools to find low competitive keywords and we highly recommend you to check out tools like SEMrush, Ubersuggest, Ahrefs etc as they give a ton of information (along with search volume, CPC, trend, keyword difficulty).
  • Understand the searchers intent when performing keyword research as you should know what your target audience are really looking for. Are they just looking for more information or discounts? Once you understand their intent, finding keywords becomes easy.
  • Keep an eye on your competitors keywords as you can use tools like SEMrush to find a list of all the keywords your competitors are using to generate more search traffic to their sites. You can use few of them to increase your own site’s traffic too.

Quick tip: Make sure to find low search volume keywords (generally below 1000 monthly searches) and high CPC keywords to easily get higher rankings on Google along with highly qualified visitors to your site.

Don’t forget SEO

Content marketing and SEO both go hand in hand. You can’t ignore SEO if you want to use content marketing to earn huge profits online.

Here are few things that help you take your SEO to the next level in 2019 and beyond.

In-depth content is the key

Don’t write just another 500 word articles. They are not going to work. No matter what industry you are in, in-depth content performs well in search engines.

According to many case studies, publishing 2000+ word blog posts rank well in search engines like Google.

Have a look at recent case study done by SEO expert Brian Dean from Backlinko about the average content word count for top ranking pages on Google.

content length

By looking at the above illustration, you can understand that the average word count of a Google first page result is 1,890 words.

Just make sure you are not filling your content with fluff to make your content detailed. Include highly practical tips and techniques so your target audience can find your content useful.

Either hire a professional writer or spend quality time in creating highly informative content for your website as great content produces more social shares, backlinks, traffic and so on.

Your content should be in-depth, highly informative and educate your target audience about the products or topics you’re going to discuss. That’s how you create content that sells.

Side note: Here’s an excellent article on how to start a blog from scratch within 10 minutes.

Optimization

Learn how to properly optimize your keywords for search engines. Make sure not to ignore your target audience too as you need to satisfy both search engine crawlers and users to creating high converting content.

Here’s how you can optimize your blog posts to generate more search traffic.

  • Include your primary keyword in title tags, meta description and image alt tags.
  • Make sure to include your primary keyword in your URL (and keep it short and simple)
  • Use sub headings properly as you can sprinkle few relevant LSI keywords within your content to properly optimize it without actually stuffing any keywords repeatedly.

If you’re using WordPress, you should start using an optimization plugin like Yoast SEO as it helps you easily optimize your contents for specific keywords.

Backlinks

Backlinks are still so important if you want to get higher rankings in Google search as it considers links are “positive votes”. So the more quality links your content has the better rankings it will get.

Here are some ways to attract high quality links to your site.

  • Guest posting (as it works like a charm but make sure to find and land on those sites which have a good domain authority of above 50 and which are relevant to the topics you cover on your blog)
  • Press releases (you can also use HARO where you can help the reporters or journalists by giving information which is credible to build links)
  • You can also find and comment on do-follow comment enabled websites
  • You can also use the skyscraper technique (where you’ll find top performing content in your niche, create 10x content around the same topic to get more links and shares)

Proper monetization strategy is essential

At an average, we generated around $10,000 every month for a year. That’s how we were able to earn over $100,000 within one year i.e 2018.

The major credit goes to the monetization strategy we use at Bloggers Passion. Almost 80% of the income comes from selling affiliate products.

Affiliate marketing is the best way to earn passive income online. If you’re someone who’s looking to earn more even while you sleep, you must consider affiliate marketing.

That said, affiliate marketing is not easy.

It takes a lot of time to find the right content marketing strategy to earn decent commissions every single month. You should also be consistent with your blog posting frequency and drive as much traffic as you can from search engines like Google.

Here are few monetization strategies you can consider to make money from your blogs.

  • Affiliate marketing
  • Selling your own products
  • Offering services such as SEO, web design etc
  • Consulting
  • Selling online courses
  • Using display ads such as AdSense

If you’re just starting out, we highly recommend you to create a blog sales funnel as it helps you easily turn random website visitors into leads into customers.

Here are few things to consider to create a solid sales funnel that makes money in 2019.

  • Offer a lead magnet (you need an email list and offering incentives such as eBooks can help you quickly build and grow your email list)
  • Create landing pages (where you can offer your products or services)
  • Use Facebook ads (or SEO to drive more traffic to your landing pages)
  • Nurture your audience (you can educate your audience by creating highly targeted contents, videos, newsletter etc around the products or services you promote)
  • Start pitching your products (once you grab the attention of your blog audience, it gets easier to convince them to purchase your products)

Update, merge or redirect your content

Another biggest content marketing strategy most people ignore is this: harnessing the power of old contents.

What’s the point of creating new content if your existing content is not bringing you any traffic or sales already? You should better be spending your time and money on updating your old contents so you can get better results.

Here’s the same strategy we use when it comes to updating old content on Bloggers Passion.

Update, merge or redirect.

How does it work?

Update: Find a list of blog posts and pages which are already ranking well in Google and bringing your some traffic from search. The idea is to find at least 10 to 20 (or even more if you’ve hundreds of contents) blog posts which are sending you the most traffic from search engines.

Then, do some keyword research around each of those old blog posts to find highly relevant keywords (including LSI keywords) and sprinkle them within your content. Make sure to update your headlines, meta description, add few appealing images and new content to your existing posts to make them detailed and properly optimized for both Google and users.

Once you’re done with updating your old blog posts, fetch as Google from Google Search Console as it also lets you manually submit pages to Google’s search index, so you can quickly let Google know about changes to your site.

Merge: If you’ve a ton of contents already published on your site, the chances of having similar contents will be more. The key here is to find high traffic blog posts around similar topics and merge them together to make one piece of article extremely detailed.

Not only it helps you bring more traffic but also helpful for your target audience where they can find all the information they need around a topic on one particular page. It also helps you minimize duplicate or similar (or thin) content issues on your site which helps you increasing your overall search traffic in the long run.

Redirect: If you don’t find your old blog posts or pages useful to your target audience in any way, there’s no point of keeping them. Instead of deleting them (which leads to broken pages and 404 errors), use 301 redirects to redirect them to your best performing blog posts. That way, you’re giving more link authority to your existing and high performing contents.

Quick tip: If you’re using WordPress, you can use a free plugin called Simple 301 Redirects to seamlessly redirect existing pages to other pages without losing link juice.

Final thoughts on using content marketing to increase traffic and sales

One of the best ways to increase your online sales is to use content marketing.

Content marketing is a pull strategy as opposed as a push strategy which is using paid ads such as PPC ads, Facebook ads etc. Content marketing involves in topic research, content creation, promotion etc.

The best part about content marketing is that you will attract your prospects into your funnel that you can turn into leads and sales.

So did you find the content marketing tips mentioned above useful? Are you going to use content marketing to increase your sales in 2019?

Anil Agarwal is the guy behind Bloggers Passion blog where he blogs about blogging, SEO, affiliate marketing, making money online and Black Friday hosting deals related topics. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Blogging

How Most People Think Blogging Is and How it REALLY Is

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I love my gig. Right now, I blog from beautiful NYC. Quick 9 day trip to Manhattan. Can you imagine how fun and freeing this life is? Circling the globe, seeing places like Fiji, Bali and Thailand, experiencing these spots for years at a time? Amazing journey indeed. I feel appreciative of this fun, freeing life. I also know how most people think my life goes; write a few words, tap a publish button, make money, soar off to Fiji for 4 months. Most human beings cling to a terribly flawed aspect of their personality; ego. Ego sees free people and assumes, to preserve itself, how freedom must be an easy, comfortable journey for other people to take, because ego KNOWS freedom has not been an easy, comfortable objective, for ego.

Most human beings vibe from a dominant energy of fear so most human beings see illusions, appearances, NOT reality, a magic trick, something not REALLY happening. Most humans see me living in Thailand for months and see the illusion of me spending 2 hours to publish a post, seeing me making money, then, flying to Thailand. What fear-filled folks cannot see is the truth of this: me blogging for 5,000 hours – or more – through ups and downs, highs and lows, love and fear, peace and terror, and an even wider range of emotions….to live a life of blogging in Thailand for months at a time. The truth, the reality, of how blogging really is: blog for thousands of hours, make little or no money, then, after blogging for thousands of hours from a generous, calm, trusting, abundant vibe, feeling deep fears here and there along the way, the money flows in freely and you get to circle the globe whenever you want to circle the globe.

Take a look at this picture of me in Lyttelton, New Zealand:

Most people see an illusion: “Ryan is SO lucky! He gets to spend 2 months in New Zealand! I wish I had his life!”

The few human beings on earth who see the truth see this: “That guy lives an amazing life, being in New Zealand for 2 months, because he blogged for 10,000 hours, often times, when things did not appear to be coming together, outlook, appearing bleak.”

Truth seers are rare birds, folks. Why do you think I spend 3 or more hours daily meditating, doing yoga and exercising? I stabilize my vibe, uncover and purge illusory-producing fears and see the truth, more often than not. You need to see the truth to taste freeing, sweet blogging success. Can you taste my life? Imagine how it’d feel to live in NYC for a week? Imagine how it’d feel to live in Bali for 6 months? Fun, eh? Freeing, right? Of course you’d feel free, circling the globe, changing time zones like people change their minds. But to live this fun, freeing life, you have to live the truth of blogging for hundreds to thousands of generous, trusting hours, before you live the life, and, before you experience this level of fun and freedom. Most humans mean well but totally get caught up in the illusion, not seeing the truth because they fill their minds with fears, creating the insanity of luck and the delusion of envy, and the crazy, mentally ill, concept that you can live an amazingly fun, freeing life with a few hours, a few weeks or a few months of lazy blogging effort.

Do you want to step up to the blogging big time? Step away from most people. See the truth. This blogging gig takes serious effort and serious time. Most people live in delusion, in an illusion of fear. You know better. You know how blogging REALLY is. Sure blogging feels scary in moments but the ride feels largely fun and freeing when you follow your fun, generously help people and trust in yourself, and, trust in the blogging process. I know you’re up it!

eBook

I have this funny skill where I write entire eBooks based on silly analogies. Do you crave increased blogging success? I can help you with these colorful fruit bat analogies. Buy my eBook here:

10 Reasons Why Fijian Fruit Bats Would Be Absurdly Successful Bloggers

Smash the Twitter and Facebook buttons to share this post, guys. Let’s spread the word to help more bloggers know the truth about blogging.

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Blogging

Face Newbie Blogger Fears Early to Accelerate Your Success

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Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.

Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.

What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.

If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?

Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?

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Blogging

How to Promote Yourself without Bragging and Repelling Readers

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You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.

Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.

Put Attention on Your Readers

Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:

How to NOT Waste Time Online

Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.

Be Subtle in Sharing Your Accomplishments

Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.

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Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?

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