The web gurus have always put a high amount of value on optimizing your keywords for search engines like “Google” and “Yahoo”. But that takes the human condition out of the equation. Don’t ever write just for search engine keywords optimization. It’s always good to dedicate a certain portion of your blog with pertinent keywords based on what products/services your site provides, but if you don’t have anything truly meaningful to say to your customers, then all is lost. The best way to have a long successful career with your website is to encourage visitors to bookmark your site and keep them coming back on a daily or weekly basis.
The only way to do that is to provide content that describes in detail the services/products you are bringing to them. So don’t listen to people who tell you to write short blogs with a 500-word limit and just change them up on a daily basis to increase traffic. While that will work in the short term, what works in the long haul is being very descriptive with blogs that average 1800-2200 words. Some viewers to your site will find that too long to read, but the ones that take the time to read it will be very receptive to staying with your site for years to come. Most blogs average 400-600 words per blog. You don’t want to be average!
Make fresh content about timeless issues, not just the “torn from today’s headlines” topics.
When you have finished writing your blog for the day, step back and ask yourself, “Will anybody care about this topic in the year 2150?” If the answer is no, revise your blog and put in something for the ages, not just for the year you’re writing about. To hit people on a more deeper personal level, the topics and subject have to be about issues that have been around since man started to read and write.
Content that describes how to get over the death of a relative, how to increase your intellect, dealing with emotional traumas brought on by being in a car wreck are perfect choices for more personal and detailed bloggings. If you feel strongly about a topic such as the ones described, there are millions of others that will too. Ignore most fads and current events in your content writing. Celebrities like Paris Hilton and Lindsay Lohan are getting huge hits right now for some sites, but in the long run they will fade into obscurity and so will those sites along with them.
Today happens to be Labor Day, a day where you’re supposed to not work and just enjoy the fruits of your labor. But if you are a genuine blog writer, you know that you have to write every single day to keep up your writing chops. Take a moment and make sure that all of your future bloggings will inspire people twenty to thirty years from now, not just today and next week. Otherwise your blog and website will fade out and disappear just like the “Hollywood Divas” of the 21st Century.