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Marketing Strategies For Blogging That Work

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When you first start out, even the idea of blogging can seem a little daunting. What to write about? Am I good enough? Will anyone really want to read the things I’ve got say? The chances are you’ll work through those fears and get to the point where you’ll want everyone to know that you do in fact have a great style that’s all your own and some interesting opinions on different topics other blog #4people are also looking at.

Sorting through the technologies like which blogging platform you’ll use can be the next big hurdle and sorting out all the features, functions, widgets and the like can have you feel like you’re running through a maze.

Even after you get all that put to bed, you need to get the word out and make sure your carefully designed and written blog gets to the market where the readers are waiting.

Social Media

Of course, one of the best methods is still social media, but a few pointers should help you to stay on track. By now, everyone knows at least something about Facebook, but one of the most effective methods to use with this social media platform revolves around good old fashioned article writing. By writing an article that deals with a current topic relevant to your industry or areas of interest, you’ll generate attention that can point right back to your blog.

Lots of Twitter users don’t have an eye toward seo when they’re posting tweets, but trying to work in a keyword related to your blog will help to generate even more notice. It’s also important to build a network of good contacts to generate followers. Finally, don’t forget about Linkedin even if you’re not promoting a business. A few status updates posted daily can do wonders when it comes to getting a blog more exposure.

All those suggestions don’t mean you can afford to overlook other methods too. Together these fall under the category of:

Content Marketing

Press releases are making a comeback and that’s good news for bloggers who are looking to get great exposure. Still, this isn’t necessarily a DIY affair. Depending on the platform you choose for the release, there might be a few rewrites or other small hassles, so it’s best to get a journalist to write these up for you. These are the industry experts that know what constitutes ‘newsworthy’ and they can help you pick out a topic that will pass scrutiny.

Guest blogging is still one of those surefire ways to make sure people who are interested in what you’ve got to say know where to find you. Putting together a network using this technique allows you to be seen and provides links back to your site.

Finally, remember you’ll attract both regular and new visitors to your blog when you post often. Establishing a routine is one of the best ways to keep that blog up and running.

 

 

 

 

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Blogging

1 Freeing but Sobering New Blogger Realization

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This gig takes work.

This gig takes time.

This gig takes being generous.

This gig takes mindset work.

As I promote my eBook:

10 Disastrous Mistakes Newbie Bloggers Make and How to Fix Them

I think through a common blogging error.  This error is so common that it cripples most bloggers. New bloggers especially. What is the mistake?

 New bloggers believe blogging is easy, comfortable, and requires a little work, AND you will quickly and easily make money through blogging. New bloggers expect to make money, like if they worked a job.

Sobering

 Have you sobered up yet as a new blogger? I woke up big-time many years ago. I learn blogging requires study, work and not getting paid for months. Imagine that? You blog and help people everyday for months of your life and see not a penny in earnings. Most human beings panic and quit. Most struggle with this idea.  We are all conditioned to expect a pay day after work. Most of us have been employees. Work everyday for 8 hours. Get a paycheck on Thursday. Logical. It makes sense. But blogging is different. Work everyday, sometimes seven days weekly, generously. You may not see a payday for 5 months. But you proceed. This is the wake-up call. Quite sobering. Most bloggers did not visualize blogging going like this. But there is a freeing element that leads to stunning blogging success over the long haul.

Freeing

 Ah yes, the freeing part. Letting go outcomes literally lifts an energetic weight from your mind. How does it feel to do something with zero expectations? Awesome! The work becomes the reward. Everything else like traffic, profits, and other forms of success feel like an extra. Or maybe like a bonus. Or like icing on the cake. Or like a cherry on top. This feels really good. Expectation can be a heavy burden. But if you blog for the fun and love of blogging, you position yourself to be stunningly successful over the long-term.

 Every seven figure earner I know worked generously for free for many months or even years of their lives before making millions of dollars through blogging. You have to. Working for free improves your skills and exposure. Skilled bloggers with massive exposure who open multiple streams of income make a lot of money. Simple process. But highly uncomfortable.

 See the journey through. Be generous. Sober up, and embrace this freeing concept of blogging. Give freely. Receive easily. Let go expectations. Make the work, the reward. Embracing this lesson as a new blogger puts you well ahead of the herd. Plus you will avoid so many struggles too. 

I had to learn this lesson the hard way over very many years. Plus I saw some success, then sprinted back to my old, struggling, failed ways of thinking based on outcomes, for years. Now I just help people generously and release expectations. Serving people feels good. I’ve sobered up enough. Now I am largely free from expectations, I just help people all day long. As my presence and skills expand, success finds me. But only because I freed myself from outcomes and focused on the process.

 Be generous. Surround yourself with pro bloggers as a newbie. Learn from these established bloggers. Follow their example. Be generous. Be genuine. Expect little or nothing. Have fun helping people and your blogging star will shine brightly. 

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Blogging

What Is a Blogging Tribe?

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Much talk has been bandied about blogging tribes over the years. People like myself say you need a tribe to succeed. This is true. But you may be confused. What is a blogging tribe?

 Today we will break down the definition to help you understand what goes into building a large, loyal, loving blogging tribe.

 So….. What is a blogging tribe? Basically, a blogging tribe is a group of loyal, loving readers who follow your blog posts, read your blog posts, promote your blog posts, and grow your business. Tribemates are friends and fans who read your blog and spread your word. Tribemates also hire you and buy your stuff. Simple definition, right guys?

 Tribes can be fans. Tribes can be friends. Doesn’t matter. The main point to keep in mind is that growing a tribe requires persistent, generous effort every single day on your part. Tribes do not grow organically unless you help people for free. Please impress that idea on your mind. You grow your tribe. Then as you grow your tribe, your tribe grows itself, as you tend to your tribe.

Help People for Free

 I comment genuinely on blogs to add value to posts and to make friends. Friends I find through this strategy join my tribe. I publish a genuine, generous comment on a blog. My fellow bloggers appreciate the comment and comment on my blog. Said blogger tends to share my post on social media. Sometimes, the blogger mentions me on their blog. In other cases, a blogger asked me to guest post on their blog. My tribe just grew by one member. But I also became a member of their tribe by supporting their blog.

 If you want to build a tribe, become a member of other blogger’s tribes. Promote other bloggers. Comment on other blogs. Give whatever you want. Doesn’t that formula just makes sense?

 Help people for free. Make friends. Attract your blogging tribe by embodying the concept of being generous.

Be Persistent

 Be persistent. Being generous for one day or even one week will not cut it. You need to be generous every day for months to slowly, steadily and organically grow your blogging tribe. Grow on people by being helpful. Publish valuable content to give tribemates a reason to follow you. 

Stay on Topic

Stay on topic. People love specialists. Generalists? Not so much. Every time you change topics you confuse tribe members who expect you to cover a single topic. Avoid doing this. Cover one topic every post to slowly and steadily grow your blogging tribe.

Invest in a Resource

 Buy my tribe building ebook to have a resource handy. Invest money in a system that helps you grow your traffic and profits freely thru tribe-building.  I wrote the ebook to cut through any confusion often seen on Triberr. Bloggers join and wonder how in the heck the site works? I lay out 13 practical, simple tips to follow to drive by traffic through the network and to grow your blogging tribe through Triberr.

Tribe-Building Takes Time

 Building a tribe takes time, patience, persistence and generous effort. Do not rush things. Do not force things. Allow your tribe to go organically over time.  People will follow your blog if you stay on topic, solve their problems and spend a good deal of time off site building friendships. Large, loyal, loving tribes do not grow overnight. See the journey through to build your own loyal, loving tribe and to accelerate your blogging success.

Engage Tribe Mates

Engage tribemates regularly to strengthen bonds. This was one of my mistakes during struggling years. I ignored people who loved what I did and those people disappeared. Lesson learned. Now I answer my tribemate’s questions regularly via email and social media. I thank people who buy my eBooks and courses. I also promote these rocking bloggers if they happen to be skilled bloggers, to strengthen our bond. Keep going back to where you are loved. This is the easiest way to grow loyalty, to strengthen bonds and to grow your tribe. 

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Blogging

Should You Use AdSense on Your Blog?

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I admit it. I have waffled on this topic a few times. Back in the day I used to call it Ad Cents. But going forward I do see benefits in adding Google AdSense as a low ticket income stream on your blog. Even for newbies. I know, I know. This seems surprising to you.

Think Abundantly

 Think abundance guys. Why not add a few cents here and there to boost your income stream? Please don’t use AdSense as your prime means of income as a new blogger or if you are struggling as a blogging veteran. Cents do not make up a full-time income, as your sole income stream. But if you create courses, coach, and add Google AdSense as an income stream for driving a few bucks each month in the beginning, you are well on your way to seeing steady profits are the channel.

Detachment

 The key is to think detachment. New bloggers in many developing nations see Google AdSense as the Holy Grail of monetizing. Why? Mostly, because it seems easy to make money through a channel involving no creation or human interaction on your part. Think about it. All you do is post the ad and create content. Money should flow to you easily, right? The ultimate wake up call is experiencing one, two, or three cent AdSense months. Then you realize big earnings flow through blogs with a huge amount of targeted, hyper-focused traffic. This is why you need to detach from Google AdSense as your prime income stream. Big bucks flow through the channel after years of generous, patient, persistent effort on your part.

Take the Cents with AdSense

 As a newbie, pennies will flow through your AdSense profits for your first few months. In most cases. But take the cents because cents add up to dollars. Dollars add up to hundreds of dollars. Hundreds of dollars add up to thousands of dollars. Think like an abundant blogger. Keep adding small ticket and big ticket income streams to boost your overall blogging income.

Everything Adds Up

 I wrote a post recently discussing why wealthy bloggers take the time and effort to add affiliate links even if they earn pennies on the link. Between their ever-expanding presence and abundance mindset, the pennies add up to thousands and even tens of thousands of dollars over the long haul. Think this way with AdSense. Everything adds up. Again, just don’t make Google AdSense your prime income stream because as the pennies add up you’re better off earning more money through channels like coaching, consulting, freelancing, writing and selling eBooks or creating and publishing courses.

Remember This

Ultimately, successful blogging is creating and connecting generously. Never believe that an income stream makes money. Income streams are passive, completely subject to your command, and pretty much worthless on their own. An income stream cannot do anything, including make money. You make the money with your generous effort. Practice writing, create helpful content and build meaningful connections with top blogger generously every single day over the course of years. No matter the income streams you open, your blogging profits will increase over time if you stick to the fundamentals.

eBook 

Do you need a blogging guide? Buy my eBook:

How to Retire to a Life of Island Hopping through Smart Blogging

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