Do you currently have an offline business and aren’t truly understanding how to take advantage of what the internet and blogging have to offer? A perfect example of this can be seen in the world of construction, and how to acquire new clients, while also building a more powerful brand and business in the process.
The U.S. has one of the biggest construction markets in the world, but that doesn’t mean it’s easy to secure clients. In fact, as the construction industry gets increasingly competitive, it can be hard to stay afloat. Just like any type of business, customers and clients are going to perform some hefty research and analysis before going with any type of business or service provider.
No matter what type of business or service you currently have in place, through the power of the internet — it’s easier the build a trustworthy and respectable business and brand. One of the main reasons for this is that digital marketing is making it easier for even the smallest businesses to gain footing in this growing industry. At the same time, it’s also leveling the playing field when it comes to small businesses or even solo-entrepreneurs trying to compete against multi-million dollar companies and brands.
With all of this in mind, today we are going to discuss the best digital marketing tips for construction companies. Not only are each of these methods commonly used across a wide range of markets and industries, they are also driving factors behind some of the most successfull offline businesses that have decided to take their marketing dollars and efforts online.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) takes advantage of search engine traffic. Everyone turns to Google or Bing these days to find information on the go.
In fact, Google now processes a minimum of 40,000 queries per second!
SEO means optimizing your online content for popular keywords, ones your ideal clients are likely to type into Google. A solid SEO campaign also keeps Google’s guidelines in mind.
Local SEO, in particular, can be valuable for contractors. This involves optimizing content for location-based keywords, such as “crane hire Brisbane” or “roofers in Atlanta.”
Check out Google’s SEO starter guide here for more information.
2. Social Media Campaigns
If you haven’t done so already, create a business profile on a social media platform of your choice. We recommend Instagram or Facebook (or both!) for contractors.
A lot of people assume that social media is on the back burner, but it still remains a viable tool for marketers. Use social media to run ad campaigns, promote video content, and engage with your clients in real time.
Instagram can be especially valuable to contractors because it is image-based. Use this platform to promote images of your projects, for example, and share live videos of in-action work!
3. Video Content Marketing
Video content is essential for client engagement. When it comes to content marketing, video will always intrigue and captivate your audience.
Take a look at any of the top YouTube channels, and you will quickly see that many of them scale across a wide range of markets. If you aren’t using online video to improve how your brand or business engages with your potential customers and target audience, you are missing out big time. Video is simply one of the best ways to gain not only the attention of your audience, but also their trust.
Implement video into a variety of your campaigns, including your website, social media, and even blog posts. You may consider setting up a YouTube channel to promote video of your expertise.
4. Blog Posts
Blogs give you a chance as a contractor to educate and inform your prospective clients. Most clients will have tons of questions about the construction process, no matter how small.
Use blog posts as a chance to answer these prominent questions. You can also use posts for SEO purposes–blogs, after all, give you more content to optimize for SEO campaigns.
5. A Professional Website
Your website is perhaps your most important digital marketing tool as a contractor or construction company owner. It functions a lot like a business card, giving clients an impression of your services.
Take the time to craft a professional website. This may mean hiring professionals to design your site. It may mean using a platform like Squarespace or Wix to build something truly snazzy.
Unlike the costs associated with starting an offline business, where you are required to rent a physical location, hire employees, and provide each of them with insurance and more — web design and hosting is quite effective and often much lower in costs than you might think. More often than not, it’s the branding and marketing of your business online that will take up more resources.
Make sure you create a user-friendly, image-driven website. Clients are more likely to call you if they like what they see online!
Digital Marketing Tips for Construction Companies
As a contractor, it can be difficult making a name for yourself within the construction industry. Yet implementing these digital marketing tips can build your reputation quickly and ensure you acquire the clients you need.
Begin by building an impressive website. Incorporate a blog on your site so that you can engage with clients regularly and have endless content for optimization. Implement SEO and don’t underestimate the value of social media and video content.
At BloggingTips.com, we believe everyone can be self-employed and fabulous. This is especially true with bloggers and freelancers, who are working hard but not being productive when it comes to growing their brand and business.
What Are 2 Surefire Ways to Get Dependable Blogging Help?
Some bloggers ask for free help routinely. I figure the success rate seems low for this approach because few successful bloggers have ample time to answer questions for free. Drilling deeper, few successful bloggers have time to offer in-depth, thorough answers to blogging questions. Perhaps you receive an answer but the answer cannot be in-depth, robust and a rich solution to your question-problem, in virtually all cases.
What about other methods to get blogging help? I identify two surefire ways to get blogging help.
1: Buy it
Invest money in blogging help. Access dependable, proven help instantly in the form of an eBook, course, audio book or coaching. Paying money for help is the quickest way to access a rich solution because you download the course or speak to the coach in relatively rapid fashion; unless the coach seems booked for weeks. Even then; just buy their eBook for an appetizer before the coaching session. Instant help. Dependable help too. Never resist buying help for fear of spending money. Invest in your blogging education to become informed, calm and confident in your blogging journey. Few bloggers buy help. Most ask strangers for help. Do you know if a stranger on Quora knows their blogging stuff? Take no risks. Invest money in dependable blogging help. Money you invest in your blogging education now leads to greater traffic and profits returns during the long haul.
Investing money in blogging help offers you blogging wisdom; you gain the experience of investing money with an expectation the financial investment will pay off in exponential terms over the long haul. Resist urges to devour as much free blogging content as humanly possible. Due diligence cross currents arise clinging to this strategy. One blogger advises doing one thing, another a different school of thought. By week’s end, 345 blogging strategies litter your mind, confusing you into analysis paralysis and due diligence failure. Buy a good course. Buy a good eBook. Work from there.
2: Help Bloggers Generously
Help bloggers generously to get proven help. Works like a charm. Simple; retweet posts, Facebook Share posts and comment genuinely on blogs. Link to bloggers on your blog. Link to bloggers on social media. Be as helpful as possible. Cut the strings. Release expectations. Bloggers appreciative of your service tend to befriend you. Blogging buddies offer fellow blogging buddies oodles of proven, dependable help because we care for our friends. We want our friends to succeed as much as we want to succeed; our friends get special treatment.
I have received invitations into exclusive tribes, guest post invites and a library of helpful blogging strategies from my beloved blogger buddy network. I befriended these awesome folks by helping them freely for a sustained period of time without asking for anything in return. Bonds form. Blogging buddies connected. We helped each other by sharing beneficial strategies, tribes and other concepts to multiply our blogging success.
Put your desires to the side guys; help generously to make this tip work powerfully. Trust in genuine, generous blogger outreach. I often share how I only pitched 2 people during my 6 years running Blogging From Paradise and scored over 13,000 back links. Being helpful seems like an awesome way to get proven help.
Are you an aspiring blogger? Buy my eBook:
Blog Writing Techniques: 5 Tips
Writing intimidates most new bloggers.
Even veterans shudder at the prospect of writing and publishing posts sometimes.
Cut through the fear of writing to become a skilled writer. Following specific tips eases writing anxiety into a calm, confident energy. I write like I breathe. But I had to follow these tips diligently to develop writing skills.
Writing is your chief blogging skill to develop. If you write well you blog well.
Follow these 6 tips.
1: Write in a Word Document Daily
Write 500 words or more in a Word document daily. Hone and own your #1 blogging skill through the #1 way to develop the skill: write your butt off. Practice diligently. Practice patiently. Blogging becomes easier if you practice writing daily because advertisers, readers, clients and customers seek skilled writers who impress. Write 500 words daily. Trash the document to detach from your writing. No one becomes skilled without practicing the skill. Write about your niche. Write fiction. Write whatever but just write.
2: Read Skilled Authors
Read skilled authors. Expose yourself to serious writers. Up your writing game through osmosis. Reading skilled authors gives you shining examples of how to write. I tighten up my writing after reading novels by pros like Lee Child, George R.R. Martin and James Patterson. Icons offer you excellent examples for how to write cleanly, clearly and crisply.
Note; skilled writing bloggers do the trick too. Read top bloggers to adopt their ways. Write in your voice but mimic certain elements employed by skilled bloggers to up your writing game too. Read for 30 minutes or more daily. Skilled writers seem to be voracious readers. Read frequently. Practice writing. Write well.
3: Write Short Sentences
Craft short, punchy sentences to make an impact through your writing. Write crisply. Short, concise sentences grab your reader’s attention span. Imagine following a type writer. Eyes follow words until the “ping” sound; eyes travel to the next line. Short, clear sentences allow posts to flow with grace and purpose. Writing short sentences also respects your reader’s time as long, bloated sentences waste folk’s time. Why say it in 45 words if you can say it in 10?
4: Use Frequent Paragraphs
Apply paragraphs liberally to your blog posts. Paragraphs break up your posts in sufficient fashion. Run on sentences confuse readers. Boring readers never seems to be a smart idea. But using frequent paragraphs helps readers latch on to your work because you move their eyes North-South in effective fashion. Format your blog post in page turner fashion. Use frequent paragraphs to write effectively.
5: Alternate Formatting to Promote Flow
Observe one of my recent blog posts:
Notice how I use:
- H2 tags
- bold text
- bullet point lists
to promote flow through the blog post. Skilled bloggers write with contrast in mind. Readers enjoy following alternative text formats because just reading plain text words leads to snoozing; not a good thing. Change formatting routinely through your blog posts. Use headers, bullet point lists, bold text and italics text to draw readers to your posts. Think flow. How do you let posts flow freely? Changing formatting provides necessary change ups to keep your readers on their cyber toes.
Blogging is writing-focused. Never forget this simple, powerful blogging truth. Skilled writers make a seismic impact online. Everybody else fades into the shadows. No blogger needs to be incredibly skilled – like a Blogging Hemingway – to make a successful impact. Writing in your one a kind voice does the trick nicely. Toss in key tips for blog post formatting and you will write skilled enough to succeed online.
5 Biggest Blogging Mistakes That Even Experts Make
Are you not getting the desired results for your blog?
Well, don’t worry too much. The best bloggers, after all, have made lots of mistakes along the way — and sometimes, they’re still making them!
Then again, just because they’ve made mistakes doesn’t mean you need to make them as well. What you can do at this point is beware of what these mistakes are.
So in this article, let’s look at the five biggest blogging mistakes that even experts make. This way, you can learn from other people’s mistakes. And hopefully, you can do better.
Striving for Perfection
In blogging, you’ll find yourself continually rewriting and updating old posts. It’s mostly because new information has resurfaced. And sometimes, it’s also because you stumbled upon errors in your posts.
Either way, that’s okay. It’s understandable to be scared of making a mistake. But you know what? It’s not the end of the world.
Wanting matters to go flawlessly during the first go is good. It means you want to start on the right foot.
But you have to give it up. And focus on getting something out there.
Just be active. Take it from 70% of bloggers who make over $50,000 a year.
Remember, it’s better to get something done even if it’s rough on the edges. Just understand and accept that the need for perfection can slow you down. And it may also prevent you from moving forward at all.
Choosing Profit over Passion
Focus on a blog topic you feel strongly about. And don’t just do it for the money.
That way, you can keep the discussions coming. At the same time, you can still hold on to that sparkle in you.
Let’s set things straight, though:
Getting compensated for your writing is excellent. But if you’re playing for the long haul, it’s a different story.
Once you realize you’re writing about a topic that bores you, earning money won’t matter. And over time, you won’t have the heart to continue blogging.
So write about something you’re passionate about. Don’t fret about the money. If you focus on your passion, the money will come rolling in as you go.
Suffering from “Shiny Object Syndrome”
Do you turn to the allure of another project instead of completing the one you’re currently working on? Then it looks like you’re suffering from the Shiny Object Syndrome (SOS).
It’s a disease of distraction. And it’s out to get those with high motivation such as entrepreneurs and those with similar mindsets.
If you have SOS, you tend to crave new things. And while craving for the latest developments is good for business, it can work against this goal.
You know how a small child chases after a shiny object? And you know how he immediately loses interest in it the moment he catches it? Then he would drop it like a hot potato and begin chasing after a new shiny object.
Well, that’s the entrepreneurial equivalent of the disease. And if you go by with it as you venture into blogging, you’re not going to walk away with the best results. What you should do instead is to focus on your current task.
Going for Cheap Tools
There’s nothing wrong with using free tools to help you get started with your blog. But they will bite you in the ass if you depend on them too much.
Remember, blogging is an investment. And eventually, you have to shell out cash for tools that will help your blog in the long run.
For instance, you need to set up your blog on the right web host. The decision of which host to choose when setting up your blog is essential. Your choice can make or break your blog’s success.
So don’t base your decision on a host’s cost. Instead, focus on the resources that this host can provide.
Skimping on Guest Posts
Think that you should always publish your best content on your blog? Well, you need to rethink it.
The thing is, publishing top-notch articles as guest posts is a “more crowded” way to go. The visitors on the site where you submitted your post can see your work. As a result, it raises your visibility and exposure. And because it can further increase your online reach, you would want that.
Plus, you can build your readership this way. If your submitted post is beloved by a site’s many visitors, you can begin counting them as your fans.
Making mistakes is terrible. But it would help if you got over them. What’s important is how you deal with your mistakes.
The way I see it, you shouldn’t let your fear of making a mistake get the best of you. Instead of giving in to anxieties, you should do something about the problem. If you sit there, nothing will happen. But if you get up, something good and promising just might come knocking on your door.
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