Review: Contextual Ad Platform For Your Blog

By: | Updated: May 7, 2021

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If you have a website or a blog, perhaps it’s time to think about making money from all the quality content you’re publishing. There are multiple ways to do this. You can…

Or… you can implement an ad network like that helps you earn money while you sleep, passively.

You’ve probably heard that is one of the most viable contenders as an advertising platform – and that would certainly be true. has an excellent reputation, but it might not be the right choice for everyone. In this article, we’re going to give you all the specific details about, along with the pros and cons of using this service. Then you’ll be able to make an informed decision by yourself.

More About

Before getting into specific details, let’s learn more about Essentially, it’s an advertising network that’s been going through exponential growth over the last few years.

As of today, it stands as the major competitor to the Google AdSense program. Their primary focus is pay-per-click contextualized ads, which means they aim to cater to the niche your website is dedicated to. 

The service has become incredibly successful at helping both publishers and advertisers monetize by implementing keyword tags relevant to the content. is an ad tech company that was bought up by Yahoo and Bing, so it makes sense that these search engines prioritize it.

Unlike some ad networks, targets blogs of all sizes, anything from small starter blogs to huge media companies. 

Another exceptional feature of is that it offers optimized mobile ads. The company knows that this is the future of advertising for both publishers and ad companies. 

Their detection technology has been successful in recognizing browsers on tablets and smartphones and serving optimized ads. This approach ensures even more revenue for their customers. Traffic Requirement is a huge advertising platform since it’s also one of the highest paying ad networks on the market. But as such, it only accepts publishers of the highest quality when it comes to both content and website design.

If you have a lower quality blog and are looking to make some passive income, is probably not right for you. The biggest hurdle here is getting approved. 

Once you’re in, there are many benefits of using the platform. If you’re a publisher interested in using, here are the most critical requirements to keep in mind:

  • Your content needs to be in native English
  • The majority of the traffic source needs to come from the US, UK, and Canada 
  • A significant amount of premium content needs to be featured on the website
  • There are no strict requirements for the number of visitors, but more traffic will likely lead to quicker approval
  • Don’t use too many ads at once
  • The website needs to be user-friendly and easy to navigate

What Will Disqualify Your Website Immediately?

Just as it’s important to learn about all the guidelines and requirements has for its publishers, it’s crucial to know what to avoid. 

Be aware that just one unsatisfactory feature on your blog could lead to rejecting your application on the spot.

The first thing to check is that your website doesn’t link to other websites that contain any illegal or adult content. Anything that has to do with violence, alcohol, tobacco, and even any organizations that advocate for hate speech. 

Also, websites that feature stolen content, intellectual property, or selling fake products will be automatically rejected. These disqualification features of websites are essential to keep in mind, but several other less nefarious issues could also lead to rejecting your blog:

  • Your website has free hosted webpages
  • It features illegal downloads
  • It contains hidden text and links
  • If your website is still under construction or it features pages without content
  • If it contains deceptive content aimed to manipulate SEO ranking
  • If your website redirects traffic to other blogs and websites that are not approved by

What Are Potential Earnings?

Bloggers who are considering signing up for likely have one question on their mind: “How much money can I make?” That’s perfectly understandable, because why else would anyone allow ads on their blog? 

The way it works is that pays around $5 per 1,000 impressions; impressions are whenever the ad shows up on the website, regardless of whether it was clicked or not. 

This rate is one of the best any ad network offers in the advertising industry. If you have three ads per page, for example, and have a bit over 300 views, that’s going to amount to 1,000 impressions. Payment Options

If you choose to go with as an advertising network for your blog, it’s important to know their payment options.

The company keeps it relatively simple and offers two popular options. You can either choose wire transfer or get paid via digital payment service Payoneer. Getting paid via Payoneer comes with higher processing charges, though. 

Within the US, it can be anywhere from $1.50-$3 and outside the US, $3-$15. Having both options means attracts publishers of all sizes. 

However, the payment threshold is a little steep, with a minimum of $100 earned before you can receive a payout. For smaller blogs, that’s often several months before they see any earnings.

Advantages of Using

One of the most significant advantages of is that it’s completely free to sign up and use. So many advertising networks have expensive enrolment plans that will deter smaller websites. But that’s usually accompanied by the requirements of thousands of visitors each month as well. 

Another powerful benefit of using is a well-designed dashboard that provides easy-to-read graphs that allow for easier tracking of how your blog is doing. You’re also allowed to choose an ad layout and match it with your website’s style and design.

Finally, another way shines among the plethora of ad networks is their customer support. If you’re approved to be their partner, they’ll go above and beyond to help you achieve your goals.

Disadvantages of

While there are more pros than cons when it comes to, it’s important to highlight some of their shortcomings. One of many users’ major complaints is that they require double clicks from those who visit your page. 

Essentially, it means that you get paid after the second click only. Also, the publishers that rely on countries outside the US, UK, and Canada might find this requirement unfair because it means they’ll earn much less.

Another smaller issue is that they don’t update the earnings status in real-time – it shows up the next day.

How Does Compare to AdSense?

It’s almost impossible to talk about without comparing it directly to Google AdSense. But while AdSense is the leader in the industry, is a close second. It has fewer users than AdSense, but the commissions could be higher if you have a broad base of visitors from the three countries listed. has stricter approval requirements for a reason. If you get approved, your revenue is likely to become more significant. Also, in terms of contextualized ads, has a better offer than Google Ads.

However, you can use and AdSense on the same page, which is something many publishers choose to do. But that won’t happen automatically. You’d need to contact’s customer support to enable this feature.

Is Right for Your Website?

There isn’t a yes or no answer to this question. But one thing is for sure – is an ad network worth your consideration. It’s a great option for a small blogger looking to expand and earn a bit of passive income while writing high-quality content. 

It’s also a platform that carried giants such as CNN, ELLE magazine, and Forbes. Granted, the enrollment process might be a bit discouraging for some. But if you optimize your website and increase the traffic, soon enough, you could be a partner, and go on to place contextualized ads on your website.

However, keep in mind that the majority of your traffic needs to originate from the US, UK, or Canada. 

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.