If you want to make money online as a publisher, you’ll want to partner up with the best advertisers with the best offers on the best networks. If you want to maximize your return on investment as an advertiser, it only makes sense that you want to work with the best publishers on the best networks too. It’s only when both sides work toward mutual benefit that everyone can succeed.
And it is with this kind of mindset that we approach MediaVenus today. The native advertising network first opened its doors in 2014 and in the three years since, it has grown to encompass over 110,000 publishers and advertisers across over 250 countries and 50 languages around the world. That’s some truly impressive growth. Why have publishers and advertisers alike flocked to MediaVenus? Let’s take a closer look.
An Introduction to MediaVenus
Based out of London in the United Kingdom, MediaVenus is a part of the Leadbit family of online advertising networks. Several different ad formats are offered, including native advertising widgets, as well as more traditional ad banners, plus a growing focus on mobile-optimized ad units too.
The objective with all of these widgets, as you’d likely imagine, is that they can be more easily placed just about anywhere on almost any website. In the case of the native advertising widgets, they recommend placement below the article for maximum profit. One of the newer options in the system is the selection of pop-up ads. These generate greater visibility and are optimized for higher click-thru rates.
Instead of focusing on any one niche or any one geographic region, MediaVenus takes a more blanketed approach to the global market. You’ll find opportunities across 250 countries and the ads will approach a number of different verticals, including beauty and health-related goods, accessories, dating, mobile services, electronics, online earning and gambling (where legally permitted). There are adult-oriented (18+) ads on the network, but you can always opt out of those if they are not appropriate for your website.
Benefits for Publishers
To qualify for a publisher account with MediaVenus, your website must attract a minimum of 500 unique visitors per day. While not strictly required, there is a field when adding a new website to your account to provide guest access to an external site statistic tracking solution like Google Analytics. MediaVenus says this will expedite the approval process.
The main dashboard is easy enough to understand and follow with all of the core navigation links located on the top toolbar. That’s where you’ll be able to access your websites, statistics, news, tickets, balance, and profile. This is also how you’ll get into the referral program, that pays you 5% of everything that your referrals earn through the network.
You will notice that there is no direct navigation link to browse through the available offers and advertisers, nor is there a link to generate your ad code. That’s because each widget needs to be site-specific. After you add your website to your account, you will have the opportunity to generate your widget. Choose between a CPC-based ad and a CPM-based banner.
In addition to CPC and CPM based advertising, pop-under advertising is also available through the network. Inter-content videos with autoplay will also soon be available through MediaVenus as well.
Depending on which you choose, you can then configure the ad banner or widget accordingly. This includes choosing the format (like which native advertising widget template you’d like to use), indicating whether or not you’d like to show 18+ ads, whether you’d like to display the logo (income per click is generally higher if you do), and so forth.
One of the more appealing benefits of working with MediaVenus as a publisher is that not only can you enjoy weekly payments to maintain a steady flow of income, but the minimum payout threshold is a mere $15. This means even smaller publishers can continue to generate revenue and funnel that money back into promoting more campaigns for even more cash. The publisher’s revenue share is a very generous 90% and payments can be issued via PayPal, wire transfer, Paxum, e-Payments, Capitalist or WebMoney.
Every account is also assigned a specific manager, so you’ll always be in touch with the same person no matter your concern. This includes multilingual support, which aligns with the global strategy of the network.
But What About Advertisers?
If you’re coming from the other side of the transaction, what benefits and features do MediaVenus bring to the table? Quite a few actually.
As mentioned earlier, MediaVenus is best suited for advertisers who approach such verticals as health and beauty products, mobile apps, weight loss and diet products and programs, e-commerce, dating and adult content, though you don’t necessarily need to fall strictly into any of these buckets in order to be successful with the network.
A great strength of MediaVenus is the granular nature with which you can approach the powerful targeting engine. With over 110,000 publishers in the network, generating that many more views and clicks, you want to make sure you are reaching your ideal customer as frequently as possible. To this end, you can target based on not only country, but also based on city and village for increased specificity.
Beyond geographic targeting, MediaVenus also allows you to target devices based on operating system (separating mobile devices from tablets, even), as well as based on browsers, mobile operators, and even ad placement. Are you finding the greatest success on certain websites? You can choose to have your ads only appear on those sites.
Payments are sent out from the network by WMR and are issued every week on Thursdays, which means approved payments will be received on Monday. The strong fraud detection system ensures you only get legitimate traffic and the use of blacklists further works to ensure your campaigns are properly optimized. It’s about getting the best possible ROI with best possible targeting.
A Profitable Possibility
MediaVenus has clearly demonstrated its strength in this market across multiple verticals and geographic regions. Whether you sign up as a publisher or as an advertiser, you’ll find yourself treated to a wealth of opportunities and tools that are designed for your mutual success.