In advertising, the end goal is to earn more than how much you spend on it. Ever since the rise of the Internet, it has been more than just about spending huge for on a billboard or a tv commercial. Businesses based online have flourished and online marketing made its way through. Time, effort, and strategy is a key combination for turning blogging into a marketing tool.
For this episode of Meet the Bloggers, I proudly introduce to you the founder of Magnificent Marketing, David Reimherr. He and his team are always ahead of their game, being able to maximize the potential of blogging. Be sure to read the full interview to know learn more about him and to get a better view of his game plan.
1.) Please tell us about yourself and how you got into blogging?
I am the founder of Magnificent Marketing which is a full service digital marketing agency. We got into blogging ourselves by buying into the idea of content marketing before the term was officially coined by Joe Pulizzi when we were working for a printing and publishing company. We are strong believers in marketing yourself via providing helpful and educational content and kept this belief with us once we started our company a little over a couple years ago. There are so many benefits of blogging/content marketing if you dedicate yourself to being consistent at putting out information designed to help and we are fully dedicated to this strategy moving forward.
2.) What is the focus of your blog and why did you choose that niche?
We are a digital marketing agency so our focus is to help keep other business owners and marketers up to speed on the ever changing marketing landscape. We chose this niche because it is an area that we are experts on and the subject matter is perfect for our current and potential customers.
3.) How are you currently monetizing your blog traffic?
The way we look at monetizing our blog traffic is thru leads. We do not offer advertising on our blog and will most likely never do so.
4.) What do you know now that you wish you knew when you first started blogging?
I wish we had been better at outreach (i.e. Reaching out to other bloggers and publishers letting them know about our awesome content in order to get it picked up by them). We are better at this now but wish we had been doing this the entire time.
5.) What are three blogs that you visit almost daily?
- Marketing Profs
- Social Media Examiner
- Orbit Media Studios
6.) Can you give us three recommended tools/services that you use with your blogging?
- SEM Rush (for keywork research)
- Buffer (for scheduling our posts)
- KeywordTool.io (topic ideas)
7.) What advice would you have for someone who is just starting with their first blog?
To make sure you fully plan out your strategy before you ever write your first post. You first need to identify your audience; Who they are, where they live online, what topics would be of most interest to them and/or what pains and questions will you be able to solve for them. You then need to decide on how often you will be publishing and set up your editorial calendar so you can be sure to stick to your plan. Keyword research is going to be necessary upfront as well as it will not only help you with learning even more about your audience but you will also be able to identify your SEO (organic rankings) strategy by identifying the terms that you might be able to rank for. SEO must be top of mind when creating your strategy because content marketing/blogging/SEO all go hand in hand these days and having a focus on SEO will bring long term residual benefits.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Slowing down at the beginning and mapping and planning everything out. I can not emphasize enough the importance of this.
9.) If you only had $100 to start a new blog, how would you use it?
I would invest in keyword research. But do know that you need to plan on having some sort of content distribution budget, especially as you are just getting going.
10.) How can readers of the blog get in touch with you?
What Bloggers Can Learn from Advanced Dish Washing Machines
Blogging can be compared to a lot of different things, such as writers, authors, newspapers, and even media outlets. However, have you ever considered blogging quite similar to that of a dishwashing machine?
If not, you aren’t alone.
Just like a dishwashing machine, there are many different components to having a sucessful website, blog, and content on your site. All of which are also influenced by how well your writing is, and the type of audience you are attracting. But there are also many little tools, components, features, and levels of expertise factored in along the way.
With all of these little elements in mind and working all together, blogging can also be quite similar to the way advanced appliances and dish washing machines work and improve our lives on a daily basis.
How Blogging is a Lot Like a Dishwasher
Sure, it might seem funny at first to compare something like a home appliance that does cleaning, to the extremely vast and complex world of blogging — however, when it comes to creating content and coming up with new ideas on how to get more creative with content than ever before… this is just a perfect example!
To bring this concept and mentallity altogether, let’s take a look at the Bosch 500 Series Dishwasher, which is quickly making headlines and gaining attention for it’s ease of use and advanced technhology.
Below you will find a listing of each of it’s features, and then how one could apply such a feature or setting into that of a blog as well.
A little fresh air equals a lot more dry.
The Bosch 500 Series Dishwasher claims AutoAir™ automatically opens the door at the end of the drying cycle to let moisture escape and fresh air circulate for better drying results.* (*Compared to Bosch Dishwashers with PureDry.)
— A fresh breath of air can do a lot for a dish washing machine when it comes to cleanliness and drying. However, the same definitely applies to that of a website, blog, or content creation as well. It’s never easy to come up with new content all the time for your sites, so every once in a while, be sure to take a fresh breath of air and see what type of new content or topics you might want to start writing about.
There’s room for up to 16 place settings. Plus, 5 wash cycles including five-level wash, 5 options like Extra Dry, and a concealed heating element.
— Much like a website or blog, there is always room for additional content, plugins, settings and theme. Just like a dishwasher, you don’t want to load it up so it’s jam packed and hard to clean everything thats inside. So with this in mind, think about how you can better organize the content on your site and the tools that allow it to run at it’s best performance, while also eliminating the junk.
Flexible 3rd rack
Accommodate the odd one out. Adding the 3rd rack with its adjustable tines can create the right fit for deep, tall, or uniquely-shaped items.
Load and unload smoothly. It’s easy to adjust and move the racks, even while they’re full of dishes.
Fit it all, every time. With 3 different height levels and up to 9 possible rack positions, you can customize each load for your needs.
— Just like how a dishwashing machine has additional rack for better storage and management, the web hosting associated with your site likely can do the same. However, it’s not always about getting as much space as possible, but instead knowing how to best optimize the space and resources you are working with. After all, you don’t want to throw all of your utensil (site articles) on the top rack and have them fall out of place. You would instead use the utensil rack to make sure they are all in one place and maximizing the performance of cleaning throughout your washing. In blogging terms, this can also be associated as having one powerful web hosting solution that is optimized for WordPress, so it’s running at peak peformance at all times.
Protect your floors. This 4-part leak prevention system uses sensors to detect and stop leaks, and can even turn on by itself.
— One of the worst things that can happen with a dishwasher, is to have it leak water all over your kitchen. With an Aquastop in place, this can help stop leaks before they start. The best way to compare such a feature to a blog, would be to have an anti-virus and hack security solution in place. This can often be done by adding a security WordPress plugin, or going with a higher end hosting solution that offers 24/7 backup and advanced security of their own.
44-dBA noise level rating
Wash dishes in peace. Bosch dishwashers are so quiet, you have to check the exterior Infolight® to know they’re on.
— Dishwashing machines come in all different shapes and sizes. No matter how big it is, you are going to want to make sure it’s night and quiet. When a dishwasher is made by Bosch, they are made by a name and brand that is known for excellence and superior products. The same type of mindset needs to be applied when choosing a web hosting or monetization platform for your blog as well. Go with a hosting solution that is reliable and has a well-branded name. And when it comes to choosing a propert monetization method for your site, go with one that has a proven track record and success as well.
How Bloggers and Like Top of the Line Dishwashing Machines
Yes, the idea that bloggers are like dishwashing machines might have seemed a little silly at the beginning, but after reading through the article, you might have a bit more of a clear picture on why it’s true.
Bloggers and dish washing machines will each continue to develop over time, while also learning how to adapt to the changing enviornments around them and impriving over time.
So the next time you see your dishwashing machine… you might just think about blogging as well!
Is Creating or Connecting More Important in Blogging?
Creating and connecting are equally important elements in becoming a successful blogger. Creating content without building friendships means nobody knows about your content. Imagine publishing posts in a cyber cave. No one finds you and no one finds and reads your content. Connecting without creating content means nobody trusts you because you did not prove you know your stuff through creating helpful, valuable content. Imagine a high volume of traffic finds your blog through your friend network. What do people see? Nothing. Or, thin content, weakly created. You can be friends with 10,000 bloggers but if you share little valuable content you cannot gain trust or earn credibility.
This is why you need to create helpful content and build strong connections with leaders in your blogging niche.
Create helpful content solving reader content through blog posts, guest post, videos and podcasts. Give readers value to become valuable in their eyes. I publish 7 to 10 or more pieces of helpful content daily to display I know what I talk about, blogging-wise. People come across my content – through my friend network – and trust my advice because I’ve been helping people through free content for years.
People dig the free-mium and buy the premium. Make money blogging by creating oodles of helpful, free content to improve your skills and to gain credibility.
If you do not create content people will not trust you. Try succeeding online with zero credibility; not gonna happen. Prove you know your stuff. Create helpful free content to prove you know your niche and to inspire readers to trust you.
Connect with top bloggers in your niche. Help them. Ask for nothing. Expect nothing. Bonds form. Friendships develop. Top bloggers promote you, endorse you, hire you and buy your stuff, amplifying your reach and multiplying your success.
Comment genuinely on top blogs from your niche. Promote top bloggers on your blog and through social media. Be generous. Ask for nothing in return. Prove you are interested in the blogger, NOT solely in what the blogger can do for you. Bonds form. Sweet blogging success flows your way.
Watch me explain how to grow your blogging network here:
Imagine trying to blog without connecting, as thousands of bloggers do. Write a post. Publish the post. Share to Facebook. Retweet on Twitter. Sit there. See what happens. Wait. No traffic. No profits. Why? Literally, you publish content for your eyes only until you network generously and make friends. Nobody knows you or trusts you because you blog solo, all day long. Nobody trusts someone who is a lone wolf, who is not a team player, because you do not listen to other people and generously serve people and help people and do all the things successful bloggers do, to prove they listen, they process and they help.
Connect. Expand your reach by growing your friend network. Make blogging easier. Have fun making friends. Prosper.
Begin creating and connecting from day 1 as a blogger. Begin creating helpful content solving reader needs and connect by commenting genuinely on blogs and by promoting fellow bloggers. Success will be yours if you follow these 2 basic blogging fundamentals.
Be patient. Good things require both generous service and time.
Are you having a difficult time making money with your blog?
You have an energy problem.
Buy my eBook:
Why Are You So Quick to Quit Blogging?
Why are you so quick to quit blogging? Ask yourself that question. Wait for an honest answer. Most bloggers quit because they do not see instant results. This is delusion. This is a silly way to filter blogging. Blogging takes time, effort, generosity and trust. Develop the states of mind and you will never quit until you become a full-time blogger. But if you do not develop the states of mind you will quit quite quickly.
Be straight with yourself. Being honest about your blogging intent gives you a truthful perspective on your blogging journey. I was impatient as a new blogger and ran into all types of problems with my blog. I wanted to get rich quick. I wanted fast, easy traffic. I wanted to get something for nothing. I experienced a massive reality check because numbers did not increase for me as a new blogger. Everything actually seemed to fall apart. I went in the opposite direction of success. I seem to move directly toward failure.
After experiencing some rough moments I quit for short periods of time. Plus even when I blogged, I quit on sound, proven strategies. I was stupid. I was greedy. I was desperate. I quit blogging because I felt at the time blogging quit on me. But I made the choice to quit on blogging and to quit on following a proven, sound blogging system so this was all my fault. 100% of the time, if you struggle with your blog it is your fault. Take ownership of your struggles and take ownership of your quitting. Move in a more freeing, fun direction that allows you to see increasing success.
You can succeed and will succeed. Watch me share how I lived my dreams through blogging:
Do not quit on blogging so quickly. Good things take time. Good things take generous service. But if you are filled with fear you cannot possibly see the journey through because you will quit the split second you feel frustrated or annoyed or hopeless with the blogging process. Bloggers who quit quickly simply fill their minds with fear and poverty and scarcity and lack. See scarcity, be scarcity, and you will quit really quickly because you see no possibility or opportunity or growth with your blog.
Shift your mind from scarcity to abundance by facing your fears. Feel your blogging fears. Clear these energies. See abundance around you. See your growth. Observe opportunities unfolding before your very eyes all of the time. What does it take for you to publish a genuine comment below after reading this post? Literally, about 30 seconds. But those 30 seconds can boost your blog traffic and position you to befriend top bloggers. Quitters blind themselves to these opportunities because they are so mired in fear and scarcity. Winners sees opportunities because they vibe love and abundance.
Stop being so quick to quit blogging. Feel your fears. Purge your fears. Move into abundant, generous actions that yield stunning blogging success over the long haul. Nobody succeeds overnight by quitting fast but successful bloggers who see the journey through ride out frustrating periods and free themselves through this amazing online medium. Do not quit blogging. Do not be quick to quit this inspired medium for fun, freedom and service. You have so much blogging potential. Seize it. Use it. Be present with your mental blocks. Allow your fears to move along. Do not quit blogging so darn quickly like the masses of aspiring bloggers. Ride out those tough moments. Be with your fears. See the blogging journey through to become a stunningly successful, full-time blogger.
Do you feel like your blogging profits are a bit lacking?
Buy my ebook:
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