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Meet John Rampton of JohnRampton.com

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Blogging and content creation has completely changed the way individuals, entrepreneurs and company founders build a name for themselves and show off to expertise. This is especially true for anyone that already has success in writing for their own site, guest blogging on others and also securing contributor deals with the likes of Forbes, Huffington Post, and other big-name sites.

This is exactly what you are going to find in this latest installment of Meet the Bloggers with John Rampton. In previous years, John started off as a blogger and struggled with the concept of making money with his site, then he realized that he needed to focus in on a niche market and provide the most value to his audience as possible. After mastering this art, John can now be seen writing content for huge sites like Inc. Magazine, Mashable, Entrepreneur, Huffingtmuchst and many more. Be sure to read through his full story below.

1.) Please tell us about yourself and how you got into blogging?

John Rampton

I am an entrepreneur who started out with blogging after I had been injured in a construction accident.

I was working on a job site and had my legs crushed so it left me having to learn to walk again. With months stuck in bed and rehabilitation, I spent many hours online where I discovered blogging and Internet Marketing.

The more research I did, the more I could see the monetization opportunities that providing this type of content could achieve. I went to work learning from what others did and starting to write about topics that other entrepreneurs would be interested in around Internet Marketing. I enjoyed it, especially the opportunities it brought to then create what became a six-figure income.

2.) What is the focus of your blog and why did you choose that niche?

The main focus of my blog on John Rampton is entrepreneurship and Internet Marketing. I also write about other topics that impact a startup business, including funding, pitching, marketing, hiring, etc. Of course, in my other businesses, I also incorporate blogs. These include my Due and Flint blogs, which cover money, invoicing, and payments for small business owners as well as my Calendar.co blog, which focuses on time management, scheduling, organization, and other productivity areas for small business owners.

3.) How are you currently monetizing your blog traffic?

I am monetizing it through adsense and product strategies. The focus of these is really on providing valuable content that increases revenue for each business.

4.) What do you know now that you wish you knew when you first started blogging?

I wish I knew more about SEO, writing tricks, resources and references that make quick work of writing, and more about what audiences want to specifically read about.

5.) What are three blogs that you visit almost daily?

  • 500 Startups
  • Octane Blog
  • Josh Steimle

6.) Can you give us three recommended tools/services that you use with your blogging?

I love Yoast SEO for WordPress blogging as well as the Social Share Bar for social sharing of posts, and Feedly for tracking other blogs and posts within my industry.

7.) What advice would you have for someone who is just starting with their first blog?

Check out what is already out there so you can do something different and unique with your blog. There are thousands of blogs out there so you need to make sure you offer something of value that is not already being done. Or, find a way to do it even better in terms of the content you deliver that others with similar blogs are just not doing. This includes creating more interactive blog posts that involve video and other formats. Use available tools to improve your writing like Grammarly. Then, find ways to work with other bloggers to build your following.

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?

The best advice was to keep writing more. And, when I thought I’ve written enough, keep writing. Blogging is about high-quality content so you will need to write to get better. Blogging is also about quantity so you need to produce a lot more than I initially realized before you start seeing results.

9.) If you only had $100 to start a new blog, how would you use it?

I’d get a WordPress theme and domain. The rest of the blog is just about sweat equity.

10.) How can readers of the blog get in touch with you?

Thanks again John for taking the time to share his advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

Blog Content or Promotion?

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Freaking both!!!

I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.

Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.

But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.

Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.

Both Content and Promotion

Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.

Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.

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Blogging

Does Blog Content Make You Money?

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Nope.

My eBook:

How My Wildest Travel Experiences Can Help You Become a Successful Blogger

starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.

Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,

You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.

You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.

Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.

Content makes zero dollars.

You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.

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Blogging

Why Do You Want to Publish an eBook?

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One subsection of my eBook on writing eBooks is:

Know Why You Want to Publish an eBook

Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.

But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.

100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.

Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.

Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.

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