It’s always interesting to think about where the affiliate marketing space would be without blogging. Even though I’ve been making money online for 17 years now, everything changed quite a bit when I started blogging back in 2007. So many internet marketers have built up a name for themselves through a blog and it’s really helped people not only come into the affiliate marketing industry, but also solidify businesses and have them be more personable in the process. This is the exact process that Luke Kling has been going through with his blog and the ad network PeerFly that he’s been working with for many years now. It’s been a while since I ran the last interview on the blog, so I’m thrilled to kick things off with Luke from LukePeerFly.com!
1.) Please tell us about yourself and how you got into blogging?
My name is Luke Kling. I’m a 24 year old blogger, web developer, Affiliate Manager, and entrepreneur. I first started blogging way back in around 2004 and over the years have gotten more and more serious about it. My blog, LukePeerFly.com. recently celebrated it’s 2nd birthday. I decided to start blogging about making money online (primarily through affiliate marketing) because it’s my passion and I knew there were things I could share that would be beneficial to my readers. I am proud to say that over the past 2 years my blog has grown into one of the top 20,000 sites on the web according to Alexa.com and has generated millions of page views.
2.) What is the focus of your blog and why did you choose that niche?
My primary niche is affiliate marketing and general “make money online” information. I mix in different articles based on my interests or what I’m working on. For example, I was running several affiliate campaigns on Plenty of Fish a few months ago and that lead me to publish two separate POF case studies within 4 days of each other.
I work full time as an Affiliate Manager for PeerFly, Inc. and my blog is a side project I do in my spare time at home. I chose to write about affiliate marketing because it’s something I am very passionate about. I’ve been an Affiliate Manager for about 9 years now. I enjoy the industry and working with my publishers. Making money online is a great challenge and it’s fun to watch as others pursue that challenge and being an AM gives me the insight to fuel my own passion with affiliate marketing. Watching my publishers earn $350,000 in a week or receiving an email from a grateful publisher I’ve helped earn their first dollar. Those are the things that keep me interested in the affiliate marketing roller coaster and make me want to blog about it.
3.) How are you currently monetizing your blog traffic?
When I initially started my blog I did not monetize it at all. About 6 months after I started writing in it consistently I decided that it was time to try to make some money from it. So, I added a few AdSense ad units and shortly after started building an email list. I primarily make money from the ads on the site, paid reviews, and some affiliate sales. I reinvest a majority of the revenue from my blog into my AdWords retargeting campaign, media buys, Facebook ads, and other types of advertising. My blog is not my primary source of income so I like to use the revenue from it to build it up and make it better.
4.) What do you know now that you wish you knew when you first started blogging?
I really wish I would have started building my mailing list the day I launched my blog. There is so much opportunity to monetize a mailing list and use it to drive traffic to your blog. I know I missed out on hundreds if not thousands of subscribers had I at least had an opt-in form from the beginning.
5.) What are three blogs that you visit almost daily?
I read all the latest articles from the blogs on affposts throughout the day (shameless plug), but I find myself heading over to TechCrunch, Performance Marketing Insider, and USAToday (if you consider it a blog) daily.
6.) Can you give us three recommended tools/services that you use with your blogging?
I’ve mentioned my mailing list a few times and the company I use to manage my list is AWeber. They have fantastic delivery, great tools, and an awesome interface. I also use PopUp Domination to help build my mailing list. Nearly 80% of my subscribers come from PopUp Domination!
I use YOURLS and have a short domain I use to track my social media traffic (luke.am). If you’re using social media to drive traffic to your blog a nice short URL can help draw attention to your links and YOURLS is an awesome free tool to help you keep track of where the traffic is coming from.
7.) What advice would you have for someone who is just starting with their first blog?
Don’t make the silly mistake I did and start building your email list from day one! A simple opt-in form in your sidebar or below your post content is all you need to get started. Someday you will thank me!
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Before I started my blog at LukePeerFly.com I went through two or three short lived blogs. It’s really important that you have a goal with your blog and that you are writing about a topic you’re passionate about. My goal is to make every person that reads my blog more money than if they had never read it. Making money online is my passion so it’s easy for me to find different things to write about within that niche.
9.) If you only had $100 to start a new blog, how would you use it?
First, I would get a shared server and a domain name in my niche. Then, I’d sign up for AWeber (first month is just $1 and then $19/month after that) and you should have just enough left to buy PopUp Domination.
10.) How can readers of the blog get in touch with you?
I’m available pretty much all day everyday:
Twitter – http://twitter.com/LukePeerFly
Facebook – http://fb.com/LukePeerFly
Feel free to use my contact form and send me an email:
Thanks again Luke for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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